Infosys, Adobe join forces to enhance AI-driven marketing
Indian IT major Infosys and Adobe have forged a strategic collaboration to transform the marketing life cycle for global brands through AI.
The collaboration integrates Infosys Aster and Adobe's capabilities to unify customer experiences, personalise content, and streamline workflows.
Infosys Aster is a suite of AI-amplified marketing services, solutions, and platforms. It encompasses creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations.
Adobe enables brands to deliver personalised, data-driven customer journeys across all touchpoints by combining content, data, and AI for seamless, real-time experiences.
The partnership will leverage these strengths to create enterprise-grade marketing solutions.
Adobe Digital Experience Business president Anil Chakravarthy said: 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.'
The Infosys CMO Radar 2024 indicates that 62% of AI-fluent chief marketing officers (CMOs) see their influence expanding over corporate decisions, highlighting AI's growing role in marketing leadership.
The collaboration aims to enable marketers to deliver unified brand experiences across channels, touchpoints, and personas that are timely, relevant, and engaging, regardless of scale.
Adobe's Real-Time CDP and GenStudio support content creation and segmentation, while Infosys Aster provides industry expertise and AI-driven agility to adapt to changing customer behaviours and market trends.
Personalised content is another focus, with the partnership simplifying the launch of hyper-targeted campaigns across markets and segments.
Adobe's technologies support real-time promotions and pricing based on customer behaviour and cross-channel engagement insights.
Infosys Aster complements this by integrating MarTech and enterprise systems to establish a shared digital foundation for scalable, localised content strategies.
Workflow efficiency is also a priority. The integrated solution employs autonomous agents to plan, execute, and optimise marketing tasks.
By leveraging Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, enhance channel efficiency, and improve campaign outcomes.
The partnership will empower CMOs to work closely with chief information officers (CIOs) to champion customer-first, AI-driven marketing.
By combining Infosys Aster's AI-amplified marketing suite with Adobe's solutions, the collaboration aims to redefine how global brands engage with their audiences.
Infosys global chief marketing officer Sumit Virmani said: 'This joint offering is integral to the customer experience personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.'
Recently, Adobe expanded its creative ideation platform, Adobe Firefly, with a new update that brings AI-assisted content creation tools to mobile devices.
"Infosys, Adobe join forces to enhance AI-driven marketing" was originally created and published by Verdict, a GlobalData owned brand.
The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
23 minutes ago
- Bloomberg
It's Raining Deals, But no Signs of Market Euphoria in India
Before the trading day starts we bring you a digest of the key news and events that are likely to move markets. Today we look at: Good morning, this is Ashutosh Joshi, an equities reporter in Mumbai. Indian stocks look set for another quiet session this Friday morning. It's the end of the week, and traders are ready to wrap things up. Across Asia, markets are trading in a narrow range as investors keep an eye on geopolitical tensions in the Middle East. A dip in oil prices and a slightly softer dollar could offer some support to the broader Indian market that's still on track for a modest weekly gain.
Business Insider
34 minutes ago
- Business Insider
Google (GOOGL) Is Training AI on YouTube Videos, and Creators Didn't Even Know
Tech giant Google (GOOGL) is using part of its huge library of YouTube videos (around 20 billion in total) to train AI models like Gemini and Veo 3, according to CNBC. Although the company says it only uses a portion of the videos and follows agreements with creators and media companies, this still means that billions of minutes of content are used for training. Unsurprisingly, YouTube says that it has always used content to improve its products and now has protections to help creators control how their image is used in the age of AI. However, creators can't stop Google from using their videos for its own AI models, and many weren't aware this was happening. Confident Investing Starts Here: As a result, some experts and creators are worried. Indeed, tools like Trace ID from a company called Vermillio, which is used to detect overlaps between AI-generated videos and original ones, have found that Veo 3 has created videos very similar to existing YouTube content. One example showed a Veo 3 video closely matched a video from creator Brodie Moss, with a score of 71 for the video and over 90 for just the audio. While some creators welcome the competition, others feel their work is being used unfairly, without credit, consent, or payment. This news comes at a time when the entertainment world is pushing back, as Disney (DIS) and Universal (CMCSA) recently filed a lawsuit against AI company Midjourney for copyright issues. Google, meanwhile, says it will take legal responsibility if users face copyright complaints over content created with Veo 3. YouTube has also partnered with the Creative Artists Agency to help top talent manage how their image is used in AI. But some say YouTube's tools aren't reliable. In fact, U.S. lawmakers, like Senator Josh Hawley, argue that stronger rights are needed to protect people's images and creations as AI advances. Is Google Stock a Good Buy? Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 29 Buys and nine Holds assigned in the past three months. Furthermore, the average GOOGL price target of $199.11 per share implies 14.88% upside potential from current levels.
Yahoo
39 minutes ago
- Yahoo
Kioxia Broadens 8th Generation BiCS FLASH™ SSD Portfolio with High-Performance Data Center NVMe™ SSDs to Maximize GPU Utilization in AI and HPC (High-performance computing) Workloads
KIOXIA CD9P Series PCIe® 5.0 SSDs Feature Advanced CBA Architecture and TLC Flash, Delivering Breakthrough Performance, Efficiency and Capacity TOKYO, June 20, 2025--(BUSINESS WIRE)--Kioxia Corporation, a world leader in memory solutions, today announced the prototype development and demonstration of its new KIOXIA CD9P Series PCIe® 5.0 NVMe™ SSDs. These next-generation drives are the latest SSDs built with Kioxia's 8th generation BiCS FLASH™ TLC-based 3D flash memory. 8th generation BiCS FLASH™ features CBA (CMOS directly Bonded to Array) technology, a breakthrough architecture that significantly boosts power efficiency, performance, and storage density[1], while doubling the capacity available per SSD compared with the previous generation model[2]. As GPU-accelerated AI servers drive up the demands on storage infrastructure, maintaining high throughput, low latency, and consistent performance is critical -- including keeping valuable GPUs highly utilized. The KIOXIA CD9P Series is purpose-built for these next-generation environments, delivering the speed and responsiveness required by AI, machine learning and HPC (high-performance computing) workloads to ensure GPUs stay fed with data and operating at maximum efficiency. The CD9P Series leverages Kioxia's most advanced 3D flash memory to date, featuring a CBA-based architecture that reduces heat generation, enhances thermal management, and delivers greater overall value through improved performance and power metrics and total cost of ownership. KIOXIA CD9P Series drives deliver 4-corner performance improvements of up to approximately 125% in random write, 30% in random read, 20% sequential read, and 25% in sequential write speeds compared to the previous generation[2]. Furthermore, performance per watt of power consumption has improved by approximately 60% in sequential read, 45% in sequential write, 55% in random read, and 100% (2x) in random write[2]. (Applies to the 15.36 terabyte (TB) model) KIOXIA CD9P Series SSD highlights include (preliminary and subject to change): PCIe® 5.0, NVMe™ 2.0, NVMe-MI™ 1.2c compliant Open Compute Project Datacenter NVMe™ SSD specification v2.5 support (Not all requirements) Form factors: 2.5-inch 15 mm thickness, EDSFF E3.S Read-intensive (1 DWPD) and mixed-use (3 DWPD) endurances Sequential performance (128 KiB/QD32) - 14.8 GB/s Read and 7 GB/s Write Random performance (4KiB) - 2,600 KIOPS (QD512) Read and 750 KIOPS (QD32) Write 2.5-inch capacities up to 61.44 TB and E3.S capacities up to 30.72 TB CNSA 2.0 algorithm support [3](Prepared for the threat posed by quantum computers) KIOXIA CD9P Series SSDs are now sampling to select customers and will be showcased at HPE Discover 2025, taking place June 23-26 in Las Vegas. Notes[1] Compared to the 6th generation BiCS FLASH™[2] Compared to the KIOXIA CD8P Series[3] The KIOXIA CD9P Series supports Leighton-Micali Signature (LMS) algorithm acknowledged by CNSA 2.0[4] as a digital signature algorithm to prevent firmware tampering in preparation for threats to conventional cryptographic algorithms posed by quantum computers. Advanced Encryption Standard (AES-256) with a key length of 256 bits, which is the data encryption algorithm used in CD9P, is also acknowledged by CNSA 2.0.[4] CNSA2.0: Commercial National Security Algorithm Suite 2.0 *2.5-inch indicates the form factor of the SSD and not its physical size.*Read and write speed may vary depending on various factors such as host devices, software (drivers, OS etc.) and read/write conditions.*Performance is preliminary and subject to change without notice. *Definition of capacity: Kioxia Corporation defines a kilobyte (KB) as 1,000 bytes, a megabyte (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes, a terabyte (TB) as 1,000,000,000,000 bytes, and a kibibyte (KiB) is 1,024 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 2^30 bytes = 1,073,741,824 bytes and 1TB = 2^40 bytes = 1,099,511,627,776 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system, and/or pre-installed software applications, or media content. Actual formatted capacity may vary.*A kibibyte (KiB) means 2^10, or 1,024 bytes.*IOPS: Input Output Per Second (or the number of I/O operations per second) *NVMe and NVMe-MI are registered or unregistered trademarks of NVM Express, Inc. in the United States and other countries.*PCIe is a registered trademark of PCI-SIG.*HPE is a trademark of Hewlett Packard Enterprise Company and/or its affiliates.*Other company names, product names and service names may be trademarks of third-party companies. About KioxiaKioxia is a world leader in memory solutions, dedicated to the development, production and sale of flash memory and solid-state drives (SSDs). In April 2017, its predecessor Toshiba Memory was spun off from Toshiba Corporation, the company that invented NAND flash memory in 1987. Kioxia is committed to uplifting the world with "memory" by offering products, services and systems that create choice for customers and memory-based value for society. Kioxia's innovative 3D flash memory technology, BiCS FLASH™, is shaping the future of storage in high-density applications, including advanced smartphones, PCs, automotive systems, data centers and generative AI systems. Customer Inquiries:Kioxia GroupGlobal Sales Officeshttps:// *Information in this document, including product prices and specifications, content of services and contact information, is correct on the date of the announcement but is subject to change without prior notice. View source version on Contacts Media Inquiries:Kioxia CorporationPromotion Management DivisionKoji TakahataTel: +81-3-6478-2404 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
