Latest news with #Infosys
Channel Post MEA
2 hours ago
- Business
- Channel Post MEA
Infosys And Adobe Join Forces For AI-Driven Marketing Transformation
Infosys and Adobe have announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their influence growing over broader corporate decisions. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enables CMOs to: Deliver Unified Experiences at Scale. Marketers can deliver unified brand experiences, across channels, touchpoints, and personas, that are timely, relevant, and engaging regardless of scale. Adobe's Real-Time CDP and GenStudio enable effective content creation, segmentation, and experience delivery. Infosys Aster™ brings industry expertise and AI-amplified agility to marketing. This enables marketers to respond to changing customer behaviors, market trends, and business needs while orchestrating unified brand experiences across customers, channels, and markets. For example, a communication service provider used Adobe Marketing Cloud with Infosys Aster™ services to deliver in-app experiences and custom-target offers to millions of customers that were also amplified with matching multi-channel promotions. Digital engagement soared by 40 percent. Personalize Content to Catalyze Growth. Launching hyper-targeted personalized campaigns across markets and segments with localized, scalable content strategies will be easier. With Adobe technologies, brands can deliver personalized content, drive real-time promotion and pricing based on customer behavior and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation, by integrating MarTech and enterprise systems – crucial for optimizing the content delivery strategy. For example, a retail jewelry brand developed a personalized campaign with Adobe Experience Platform and Adobe Journey Optimizer and then harnessed Infosys Aster to create immersive experiences with dynamic 3D modelling and optimize content delivery. The result was a 27 percent improvement in campaign performance. Streamline Workflows for Efficiency. The integrated solution brings autonomous agents to plan, execute and optimize marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. A technology giant, for example, rebuilt their MarTech core with Adobe digital marketing solutions along with customer 360° views and analytics from Infosys Aster improving their workflows, and driving up campaign go-live efficiencies by 20 percent. 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers. CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalized content and simultaneously unifying the brand experience,' said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. 'This joint offering is integral to the customer experience personalization approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions uniquely enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences, and marketing. The integrated solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalized at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' Douglas Hayward, Senior Research Director, Worldwide Customer Experience Services and Strategies, IDC, said, 'Today's CMOs need AI-enabled tools that understand consumers and business customers as individuals with context-specific needs, creating personalized on-brand offerings and messages that generate value for brand and customer alike. To drive sustainable value for both the brand and its customers, CMOs must plan, deploy and manage these tools rigorously across the entire customer lifecycle. That requires a new generation of AI-native marketing tools and services from both software makers and marketing services companies. This collaboration between Infosys Aster and Adobe aims to accelerate marketing excellence with AI and is in the right direction to address customer needs.'
Economic Times
4 hours ago
- Business
- Economic Times
Infosys Share Price Live Updates: Solid 3M returns for Infosys
20 Jun 2025 | 08:45:53 AM IST Join us on the Infosys Stock Liveblog, your hub for real-time updates and comprehensive analysis on a prominent stock. Stay in the know with the latest information about Infosys, including: Last traded price 1618.4, Market capitalization: 672164.16, Volume: 5147760, Price-to-earnings ratio 25.16, Earnings per share 64.32. Our liveblog provides a well-rounded view of Infosys by incorporating both fundamental and technical indicators. Be the first to receive breaking news that can impact Infosys's performance in the market. Our expert analysis and recommendations empower you to make informed investment choices. Stay informed and stay ahead with the Infosys Stock Liveblog. The data points are updated as on 08:45:53 AM IST, 20 Jun 2025 Show more
Time of India
5 hours ago
- Business
- Time of India
Infosys Share Price Live Updates: Solid 3M returns for Infosys
20 Jun 2025 | 08:45:53 AM IST Join us on the Infosys Stock Liveblog, your hub for real-time updates and comprehensive analysis on a prominent stock. Stay in the know with the latest information about Infosys, including: Last traded price 1618.4, Market capitalization: 672164.16, Volume: 5147760, Price-to-earnings ratio 25.16, Earnings per share 64.32. Our liveblog provides a well-rounded view of Infosys by incorporating both fundamental and technical indicators. Be the first to receive breaking news that can impact Infosys's performance in the market. Our expert analysis and recommendations empower you to make informed investment choices. Stay informed and stay ahead with the Infosys Stock Liveblog. The data points are updated as on 08:45:53 AM IST, 20 Jun 2025 Show more
Yahoo
14 hours ago
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) and Infosys Unite AI-Powered Marketing to Transform Customer Experience
Adobe recently formed a key partnership with Infosys to transform marketing with AI, highlighting its commitment to innovation. Despite impressive financial results for Q2 2025 and partnerships with industry leaders like Newell Brands and the NFL, Adobe's share price has declined by 3% over the last quarter. This movement contrasts with a yearly market increase of 10%, though the general market remained flat last week. Adobe's strategic moves, share buybacks, and product advancements could add weight or counter broader market trends, revealing a complex landscape impacting its stock performance. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. The end of cancer? These 23 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's. Adobe's recent partnership with Infosys aims to drive marketing transformation through AI, potentially bolstering long-term revenues and earnings. This news aligns with Adobe's investment in AI innovations detailed in the narrative, suggesting a strategic focus that could enhance market competitiveness and product development. While the company's stock price experienced a 3% decline over the past quarter, Adobe's shares have seen a total return of 3.48% over a period of three years, indicating moderate growth compared to the more recent market rally. In the past year, Adobe has underperformed against an annually increased market benchmark of 9.9%, reflective of broader industry challenges. Despite this, the introduction of new AI features and enhanced partnerships could drive future revenue growth as the company aims to attract a broader user base. This is particularly relevant amid analyst predictions of modest annual revenue growth at 8.4%, compared to a market average of 8.7%. Given these elements, current price levels of US$382.98 show a slight 0.8% discount to the most bearish consensus price target of US$380.0, underscoring mixed sentiment on Adobe's growth prospects. However, analysts on average agree that the stock has potential for appreciation, with a fair value estimate suggesting upside. As the company continues to innovate and enhance its offerings, potential gains could align with or even exceed these cautious forecasts. Explore historical data to track Adobe's performance over time in our past results report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
15 hours ago
- Automotive
- Time of India
Shubhranshu Singh and Sumit Virmani in Global Most Influential CMOs list: Cannes Lions 2025
India's marketers made a significant mark on the global stage at Cannes Lions 2025 . Two prominent Indian marketing leaders, Shubhranshu Singh , global CMO of Tata Motors Commercial Vehicles and Sumit Virmani of Infosys, are named in a prestigious Forbes compilation that records the 2025 list of the World's Most Influential CMOs . The announcement, made at the ongoing Cannes Lions International Festival of Creativity, underscores the rising impact of Indian marketing leaders in redefining the modern CMO role through innovation, data-led strategies, and cultural resonance. Singh's inclusion on this esteemed annual list highlights his significant contributions to building brand equity for Tata Motors Commercial Vehicles. He is particularly recognised for his deep cultural insights, category leadership, and an unwavering focus on national and business purpose. "Under his guidance, Tata Motors has executed transformative campaigns that have successfully positioned the company as a forward-looking and trusted name in commercial mobility," the report said. Further solidifying his influence, earlier this week, Singh also joined the inaugural board of the Effie LIONS foundation. This global marketing apex organization, incorporated as a not-for-profit in New York, aims to educate and empower the next generation of marketing talent globally, with a particular emphasis on underrepresented communities. Sumit Virmani, global chief marketing officer at Infosys, also features prominently on the Forbes list, a testament to his transformative leadership in the technology sector. Virmani is credited with significantly enhancing Infosys' global brand ambitions and helping it navigate into the league of the world's top 100 brands, evolving into one of the fastest-growing IT services brands globally. "His approach emphasises a creatively-driven, human-first strategy in B2B marketing, placing strategic priority on customer experience. Under his leadership, Infosys has made significant investments in global partnerships, notably in tennis, providing in-match analytics and insights to enhance personalized fan experiences, and more recently, expanding into Formula E Racing to illustrate mission-critical solutions to B2B customers. Virmani is also a staunch proponent of business's role in driving positive social impact, even amidst pushback on ESG and DEI efforts in some international markets," the report said. The Forbes World's Most Influential CMOs List, now in its 13th year, is a rigorous evaluation of marketing leaders based on criteria such as digital engagement, campaign effectiveness, brand and community engagement, media visibility, and overall business impact. The presence of both Singh and Virmani on this global roster places them alongside some of the most impactful marketing voices from around the world.
