Latest news with #Aster
Yahoo
18 hours ago
- Business
- Yahoo
Infosys, Adobe join forces to enhance AI-driven marketing
Indian IT major Infosys and Adobe have forged a strategic collaboration to transform the marketing life cycle for global brands through AI. The collaboration integrates Infosys Aster and Adobe's capabilities to unify customer experiences, personalise content, and streamline workflows. Infosys Aster is a suite of AI-amplified marketing services, solutions, and platforms. It encompasses creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations. Adobe enables brands to deliver personalised, data-driven customer journeys across all touchpoints by combining content, data, and AI for seamless, real-time experiences. The partnership will leverage these strengths to create enterprise-grade marketing solutions. Adobe Digital Experience Business president Anil Chakravarthy said: 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' The Infosys CMO Radar 2024 indicates that 62% of AI-fluent chief marketing officers (CMOs) see their influence expanding over corporate decisions, highlighting AI's growing role in marketing leadership. The collaboration aims to enable marketers to deliver unified brand experiences across channels, touchpoints, and personas that are timely, relevant, and engaging, regardless of scale. Adobe's Real-Time CDP and GenStudio support content creation and segmentation, while Infosys Aster provides industry expertise and AI-driven agility to adapt to changing customer behaviours and market trends. Personalised content is another focus, with the partnership simplifying the launch of hyper-targeted campaigns across markets and segments. Adobe's technologies support real-time promotions and pricing based on customer behaviour and cross-channel engagement insights. Infosys Aster complements this by integrating MarTech and enterprise systems to establish a shared digital foundation for scalable, localised content strategies. Workflow efficiency is also a priority. The integrated solution employs autonomous agents to plan, execute, and optimise marketing tasks. By leveraging Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, enhance channel efficiency, and improve campaign outcomes. The partnership will empower CMOs to work closely with chief information officers (CIOs) to champion customer-first, AI-driven marketing. By combining Infosys Aster's AI-amplified marketing suite with Adobe's solutions, the collaboration aims to redefine how global brands engage with their audiences. Infosys global chief marketing officer Sumit Virmani said: 'This joint offering is integral to the customer experience personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Recently, Adobe expanded its creative ideation platform, Adobe Firefly, with a new update that brings AI-assisted content creation tools to mobile devices. "Infosys, Adobe join forces to enhance AI-driven marketing" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Time of India
2 days ago
- Business
- Time of India
Infosys And Adobe join hands to incorporate AI in marketing
IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms for enterprises. It offers AI-powered agility for marketing value chain with creative services, experience design, digital commerce, marketing technology orchestration, performance marketing and marketing helps brands create personalised, data-driven campaigns across touchpoints, combining content, data, and AI to create seamless, real-time experiences intended to encourage customer loyalty and growth.
Time of India
4 days ago
- Business
- Time of India
Aster DM Healthcare lines up Rs 1,900 crore capex to expand presence
Bengaluru: Aster DM Healthcare has lined up Rs 1,900 crore to expand its hospital network across India. This strategic expansion aims to increase its total bed capacity to 13,600 by the 2026-27 financial year, positioning Aster as one of the top healthcare providers in the country. "The merger between Aster DM Healthcare and Quality Care India unlocks significant synergies that will drive growth, operational efficiency, and enhanced patient care across the combined network. As part of our expansion strategy in India, the merged entity plans to add 3,300 beds organically. Of these, around 2,100 beds will be added by Aster and the remaining by QCIL. The total capex outlay is Rs 1,878 crore, of which Rs 323 crore was already spent so far in the 2025 fiscal," said Dr Azad Moopen, founder and chairman of Aster DM Healthcare. Of the 2,100 beds planned for Aster's India expansion, Bengaluru will get 939 new beds, including the upcoming hospital on Sarjapur Road, strengthening Aster's position among the city's top three healthcare providers. Moopen said 818 beds will be added in Kerala over the next three years, anchored by two greenfield projects—Aster Kasargod (264 beds) and Trivandrum (454 beds). In Hyderabad, a 300-bed women and children's hospital will be commissioned soon. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Robotic-assisted surgeries are a key part of Aster's oncology capabilities, with the use of cutting-edge platforms like the fourth-generation Da Vinci Robot and SSI Mantra, which allow for minimally invasive, high-accuracy procedures. In the last financial year alone, Aster performed over 1,865 robotic surgeries and 575 transplants, underscoring the trust placed in its expertise by a growing patient community. Through a combination of advanced technology and compassionate, patient-centric care, Aster is redefining the cancer treatment journey across its network. "We have also launched three groundbreaking initiatives—Precision Oncology Clinics, the Aster Cancer Grid, and Onco Collect software. These efforts are designed to personalise cancer treatments based on genomic profiling, ensuring therapies are tailored to individual patients for greater efficacy and reduced side effects. By leveraging genetic testing and molecular diagnostics, we aim to bring precision medicine to the forefront of cancer care. The Aster Cancer Grid connects hospitals, researchers, and institutions to foster collaborative research, standardise clinical practices, and support multi-centre clinical trials."
Web Release
12-06-2025
- Health
- Web Release
Aster Volunteers UAE Recycles 750 Kgs of E-Waste in 4th Collection Drive
Aster Volunteers UAE, the global CSR arm of Aster DM Healthcare, recently organized an impactful 4th E-Waste Collection Drive as part of the 'Aster Green Choices initiative', reinforcing Aster DM Healthcare's unwavering commitment to environmental sustainability. Collection boxes were strategically placed in nine Aster units across the UAE, including Aster Jubilee Medical Centre Bur Dubai, Aster Hospital Mankhool, Aster Hospital Qusais, Aster Hospital Sharjah, Medcare Orthopedics and Spine Hospital, Medcare Al Safa, Aster Clinic Al Warqa, Aster Corporate Office Al Diyafah, Aster Retail Warehouse – Dubai Investment Park, and Aster Cedars Hospital & Clinic, Jebel Ali. Additionally, Medcare Royal Specialty Hospital Qusais and Medcare Hospital Sharjah supported the initiative by contributing some e-waste. The drive resulted in the recycling of 750 kgs of e-waste in collaboration with E-Scrappy. To date, the initiative has cumulatively recycled 1,998 kgs of e-waste over the four editions. The drive not only highlighted the importance of proper e-waste disposal but also educated the public on the environmental impact of electronic waste, encouraging more sustainable practices across the UAE. Over the years, the initiative has successfully recycled 496 kgs of e-waste in 2020, 318 kgs in 2023, 434 kgs in 2024 and now 750 kgs in 2025. Asterians from various units played a crucial role by collecting e-waste from nearby shops and bringing electronic waste from their homes to designated collection boxes. The collected e-waste was responsibly recycled by E-scrappy, who issued a Green Certificate to Aster Volunteers UAE, underscoring their commitment to environmental management. Dr. Azad Moopen, Founder Chairman, Aster DM Healthcare, commented on the initiative, stating, 'Our commitment to environmental sustainability continues to be a core pillar of Aster's mission, guided by our ESG framework and alignment with 10 of the 17 UN Sustainable Development Goals. Aligned with the spirit of World Environment Day, with each edition of the E-Waste Collection Drive, we build greater awareness about the importance of responsible e-waste disposal and foster a culture of recycling within our communities. The success and continued growth of this initiative reaffirm our belief that collective action can drive meaningful environmental impact. Alongside efforts like tree plantations, indoor and seed plant distributions, and clean-up drives, the E-Waste Collection Drive reflects our enduring dedication to a greener, more sustainable future.' The E-Waste Collection Drive is part of Aster DM Healthcare's broader environmental sustainability strategy, which includes other countries like Qatar, KSA, Oman, and India. The company's long-term goals focus on mitigating the environmental impact of toxins leached from buried metals, ensuring the proper disposal and recycling of e-waste. Over the last few years, Aster Volunteers has emerged into a global movement driven by over 85,000 volunteers who have impacted over 6.5 million lives. Aster DM Healthcare GCC achieved a significant reduction of 541 tCO2e in net greenhouse gas emissions through the integration of solar energy sources, including 1,340,000 KWh of solar energy as on 31st March 2024. The company also excelled in waste management, recycling 64,871 kilograms of waste, including 3,992 kilograms of plastic waste, 2,835 kilograms of paper waste, and 434 kilograms of e-waste. The organization prioritizes waste segregation at the source, enabling efficient recycling of biomedical, plastic, food, metals, paper, and cardboard waste. Aster's Annual ESG Report for FY 23-24 highlighted a reduction of 1,769 KL in water consumption across nine hospitals. Social initiatives under Aster Volunteers have significantly contributed to community health, disaster aid, and social empowerment programs. Aster DM Healthcare, one of the largest integrated healthcare providers in the GCC, has received three prestigious awards from the Dubai Chamber of Commerce and Arabia CSR Awards for its sustainability, corporate social responsibility (CSR), and community initiatives. Recognized with the 'Advanced CSR Label for 2022' by the Dubai Chamber, Aster has excelled in Workplace, Marketplace, Community, and Environment impact areas for four consecutive years. The company integrates 10 UN Sustainable Development Goals (UN SDGs) into its ESG policies through initiatives like Aster Volunteers, impacting communities globally. Aster also signed the Action Declaration on Climate Policy Engagement at COP27 and was the only Middle Eastern and Indian company listed among Corporate Knights' Global 100 sustainable companies for 2022, showcasing its commitment to building sustainable organizations. Looking ahead, Aster DM Healthcare aims to continue its commitment to environmental sustainability by organizing more e-waste collection drives and other green initiatives. The organization's long-term goals include reducing carbon emissions, increasing the use of renewable energy, and promoting sustainable practices across all its operations.
Mid East Info
12-06-2025
- Health
- Mid East Info
Aster Volunteers UAE Recycles 750 Kgs of E-Waste in 4th Collection Drive - Middle East Business News and Information
Aster Volunteers UAE, the global CSR arm of Aster DM Healthcare, recently organized an impactful 4th E-Waste Collection Drive as part of the 'Aster Green Choices initiative', reinforcing Aster DM Healthcare's unwavering commitment to environmental sustainability. Collection boxes were strategically placed in nine Aster units across the UAE, including Aster Jubilee Medical Centre Bur Dubai, Aster Hospital Mankhool, Aster Hospital Qusais, Aster Hospital Sharjah, Medcare Orthopedics and Spine Hospital, Medcare Al Safa, Aster Clinic Al Warqa, Aster Corporate Office Al Diyafah, Aster Retail Warehouse – Dubai Investment Park, and Aster Cedars Hospital & Clinic, Jebel Ali. Additionally, Medcare Royal Specialty Hospital Qusais and Medcare Hospital Sharjah supported the initiative by contributing some e-waste. The drive resulted in the recycling of 750 kgs of e-waste in collaboration with E-Scrappy. To date, the initiative has cumulatively recycled 1,998 kgs of e-waste over the four editions. The drive not only highlighted the importance of proper e-waste disposal but also educated the public on the environmental impact of electronic waste, encouraging more sustainable practices across the UAE. Over the years, the initiative has successfully recycled 496 kgs of e-waste in 2020, 318 kgs in 2023, 434 kgs in 2024 and now 750 kgs in 2025. Asterians from various units played a crucial role by collecting e-waste from nearby shops and bringing electronic waste from their homes to designated collection boxes. The collected e-waste was responsibly recycled by E-scrappy, who issued a Green Certificate to Aster Volunteers UAE, underscoring their commitment to environmental management. Dr. Azad Moopen, Founder Chairman, Aster DM Healthcare, commented on the initiative, stating, 'Our commitment to environmental sustainability continues to be a core pillar of Aster's mission, guided by our ESG framework and alignment with 10 of the 17 UN Sustainable Development Goals. Aligned with the spirit of World Environment Day, with each edition of the E-Waste Collection Drive, we build greater awareness about the importance of responsible e-waste disposal and foster a culture of recycling within our communities. The success and continued growth of this initiative reaffirm our belief that collective action can drive meaningful environmental impact. Alongside efforts like tree plantations, indoor and seed plant distributions, and clean-up drives, the E-Waste Collection Drive reflects our enduring dedication to a greener, more sustainable future.' The E-Waste Collection Drive is part of Aster DM Healthcare's broader environmental sustainability strategy, which includes other countries like Qatar, KSA, Oman, and India. The company's long-term goals focus on mitigating the environmental impact of toxins leached from buried metals, ensuring the proper disposal and recycling of e-waste. Over the last few years, Aster Volunteers has emerged into a global movement driven by over 85,000 volunteers who have impacted over 6.5 million lives. Aster DM Healthcare GCC achieved a significant reduction of 541 tCO2e in net greenhouse gas emissions through the integration of solar energy sources, including 1,340,000 KWh of solar energy as on 31st March 2024. The company also excelled in waste management, recycling 64,871 kilograms of waste, including 3,992 kilograms of plastic waste, 2,835 kilograms of paper waste, and 434 kilograms of e-waste. The organization prioritizes waste segregation at the source, enabling efficient recycling of biomedical, plastic, food, metals, paper, and cardboard waste. Aster's Annual ESG Report for FY 23-24 highlighted a reduction of 1,769 KL in water consumption across nine hospitals. Social initiatives under Aster Volunteers have significantly contributed to community health, disaster aid, and social empowerment programs. Aster DM Healthcare, one of the largest integrated healthcare providers in the GCC, has received three prestigious awards from the Dubai Chamber of Commerce and Arabia CSR Awards for its sustainability, corporate social responsibility (CSR), and community initiatives. Recognized with the 'Advanced CSR Label for 2022' by the Dubai Chamber, Aster has excelled in Workplace, Marketplace, Community, and Environment impact areas for four consecutive years. The company integrates 10 UN Sustainable Development Goals (UN SDGs) into its ESG policies through initiatives like Aster Volunteers, impacting communities globally. Aster also signed the Action Declaration on Climate Policy Engagement at COP27 and was the only Middle Eastern and Indian company listed among Corporate Knights' Global 100 sustainable companies for 2022, showcasing its commitment to building sustainable organizations. Looking ahead, Aster DM Healthcare aims to continue its commitment to environmental sustainability by organizing more e-waste collection drives and other green initiatives. The organization's long-term goals include reducing carbon emissions, increasing the use of renewable energy, and promoting sustainable practices across all its operations.
