Latest news with #marketing
Yahoo
5 hours ago
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) and Infosys Unite AI-Powered Marketing to Transform Customer Experience
Adobe recently formed a key partnership with Infosys to transform marketing with AI, highlighting its commitment to innovation. Despite impressive financial results for Q2 2025 and partnerships with industry leaders like Newell Brands and the NFL, Adobe's share price has declined by 3% over the last quarter. This movement contrasts with a yearly market increase of 10%, though the general market remained flat last week. Adobe's strategic moves, share buybacks, and product advancements could add weight or counter broader market trends, revealing a complex landscape impacting its stock performance. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. The end of cancer? These 23 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's. Adobe's recent partnership with Infosys aims to drive marketing transformation through AI, potentially bolstering long-term revenues and earnings. This news aligns with Adobe's investment in AI innovations detailed in the narrative, suggesting a strategic focus that could enhance market competitiveness and product development. While the company's stock price experienced a 3% decline over the past quarter, Adobe's shares have seen a total return of 3.48% over a period of three years, indicating moderate growth compared to the more recent market rally. In the past year, Adobe has underperformed against an annually increased market benchmark of 9.9%, reflective of broader industry challenges. Despite this, the introduction of new AI features and enhanced partnerships could drive future revenue growth as the company aims to attract a broader user base. This is particularly relevant amid analyst predictions of modest annual revenue growth at 8.4%, compared to a market average of 8.7%. Given these elements, current price levels of US$382.98 show a slight 0.8% discount to the most bearish consensus price target of US$380.0, underscoring mixed sentiment on Adobe's growth prospects. However, analysts on average agree that the stock has potential for appreciation, with a fair value estimate suggesting upside. As the company continues to innovate and enhance its offerings, potential gains could align with or even exceed these cautious forecasts. Explore historical data to track Adobe's performance over time in our past results report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
6 hours ago
- Business
- Globe and Mail
Clorox's Innovation Strategy Elevates Everyday Essentials
Innovation sits at the core of The Clorox Company 's CLX strategy to remain competitive in a category dominated by global giants and cost-effective private labels. It focuses on consumer-centric innovation, wherein improvements in performance, sensory appeal and convenience are key levers. In third-quarter 2025, Clorox highlighted the success of several premium products such as Scentiva disinfecting sprays, the upgraded ToiletWand and odor-control litter, all designed to command a premium while meeting real, evolving consumer needs. This strategy aligns with the company's belief that consumers are still willing to pay more for products that deliver superior value per use. Clorox's approach to innovation is both bifurcated and realistic. On one hand, the company is leaning into premiumization across categories to differentiate from private label. On the other hand, it is expanding price-pack architecture to provide budget-conscious consumers with flexible options, such as smaller entry-price packs and value sizes for club and mass channels. Clorox has been disciplined in its promotional strategy, choosing to support innovation through targeted marketing and selective discounting rather than broad-based price cuts. This dual approach allows the company to protect margins while defending its share across income segments and competitive environments. Looking ahead, Clorox remains committed to investing in R&D, supported by tools like its digital transformation and upcoming ERP system upgrade, which will enable more agile innovation and supply chain responsiveness. Despite current market headwinds and volatility in consumer spending, the company sees innovation as a key driver of long-term growth and margin expansion. Clorox's track record of delivering trustworthy, high-performing products in essential categories uniquely positions it to win in both up and down cycles, provided the company continues to innovate where it matters most to consumers. Clorox's Competitors in Innovation: PG,CL & CHD's Smart Moves The Procter & Gamble Company PG, Colgate-Palmolive Company CL and Church & Dwight Co., Inc. CHD are the key consumer staple companies competing with Clorox in the global arena. Procter & Gamble uses a smart strategy when it comes to innovation. The company keeps improving its popular brands like Tide, Febreze and Mr. Clean by adding new features, better scents or easier packaging. At the same time, PG gives shoppers different choices depending on their budget. Colgate focuses on value-driven innovation, especially in home care and personal hygiene. The company regularly updates products with new scents, improved cleaning formulas and convenient packaging. Colgate also invests in sustainability, such as recyclable bottles and concentrated products. Its innovation is often designed to meet the needs of both budget-conscious and environmentally aware consumers. Church & Dwight is a key competitor to Clorox, known for its value-focused and niche household brands like OxiClean and Arm & Hammer. The company emphasizes cost-effective innovation, often targeting specific consumer needs with affordable, functional products. CHD competes directly with Clorox in laundry additives, cleaning sprays, and baking soda-based solutions. CLX's Price Performance, Valuation & Estimates Clorox shares have lost 25.5% year to date compared with the industry's growth of 2.2%. From a valuation standpoint, CLX trades at a forward price-to-earnings ratio of 18.0X, significantly below the industry's average of 20.23X. The Zacks Consensus Estimate for CLX's 2025 earnings implies year-over-year growth of 14.9%, whereas its 2026 earnings estimate suggests a year-over-year decline of 5.4%. The estimates for 2025 and 2026 have been unchanged in the past 30 days. Image Source: Zacks Investment Research CLX currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Only $1 to See All Zacks' Buys and Sells We're not kidding. Several years ago, we shocked our members by offering them 30-day access to all our picks for the total sum of only $1. No obligation to spend another cent. Thousands have taken advantage of this opportunity. Thousands did not - they thought there must be a catch. Yes, we do have a reason. We want you to get acquainted with our portfolio services like Surprise Trader, Stocks Under $10, Technology Innovators, and more, that closed 256 positions with double- and triple-digit gains in 2024 alone. See Stocks Now >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Procter & Gamble Company (The) (PG): Free Stock Analysis Report Colgate-Palmolive Company (CL): Free Stock Analysis Report The Clorox Company (CLX): Free Stock Analysis Report Church & Dwight Co., Inc. (CHD): Free Stock Analysis Report
Yahoo
9 hours ago
- Business
- Yahoo
Infosys, Adobe join forces to enhance AI-driven marketing
Indian IT major Infosys and Adobe have forged a strategic collaboration to transform the marketing life cycle for global brands through AI. The collaboration integrates Infosys Aster and Adobe's capabilities to unify customer experiences, personalise content, and streamline workflows. Infosys Aster is a suite of AI-amplified marketing services, solutions, and platforms. It encompasses creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations. Adobe enables brands to deliver personalised, data-driven customer journeys across all touchpoints by combining content, data, and AI for seamless, real-time experiences. The partnership will leverage these strengths to create enterprise-grade marketing solutions. Adobe Digital Experience Business president Anil Chakravarthy said: 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' The Infosys CMO Radar 2024 indicates that 62% of AI-fluent chief marketing officers (CMOs) see their influence expanding over corporate decisions, highlighting AI's growing role in marketing leadership. The collaboration aims to enable marketers to deliver unified brand experiences across channels, touchpoints, and personas that are timely, relevant, and engaging, regardless of scale. Adobe's Real-Time CDP and GenStudio support content creation and segmentation, while Infosys Aster provides industry expertise and AI-driven agility to adapt to changing customer behaviours and market trends. Personalised content is another focus, with the partnership simplifying the launch of hyper-targeted campaigns across markets and segments. Adobe's technologies support real-time promotions and pricing based on customer behaviour and cross-channel engagement insights. Infosys Aster complements this by integrating MarTech and enterprise systems to establish a shared digital foundation for scalable, localised content strategies. Workflow efficiency is also a priority. The integrated solution employs autonomous agents to plan, execute, and optimise marketing tasks. By leveraging Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, enhance channel efficiency, and improve campaign outcomes. The partnership will empower CMOs to work closely with chief information officers (CIOs) to champion customer-first, AI-driven marketing. By combining Infosys Aster's AI-amplified marketing suite with Adobe's solutions, the collaboration aims to redefine how global brands engage with their audiences. Infosys global chief marketing officer Sumit Virmani said: 'This joint offering is integral to the customer experience personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Recently, Adobe expanded its creative ideation platform, Adobe Firefly, with a new update that brings AI-assisted content creation tools to mobile devices. "Infosys, Adobe join forces to enhance AI-driven marketing" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Forbes
11 hours ago
- Business
- Forbes
Forbes Unveils Its 13th Annual List Of The World's Most Influential CMOs
NEW YORK/CANNES – June 19, 2025 – Forbes today released its 13th annual list of the World's Most Influential CMOs List, recognizing the 50 chief marketers from around the world whose work is not only driving the trajectory of their brands and businesses, but often reshaping the cultural landscape as well. Marian Lee, Chief Marketing Officer of Netflix, tops the list for the second year in a row, with Chris Davis of New Balance and Asmita Dubey of L'Oréal Groupe making up the top three. The chief marketers featured on the 2025 Forbes World's Most Influential CMOs list represent companies with a combined market cap of nearly $14 trillion, as of the close of markets on June 6th, an increase of 28% compared to the previous year. The Forbes list is data-driven, analyzing 10 billion data points from the past 12 months to get from an initial eligible universe of marketers from nearly 3000 companies to the 50 chief marketers recognized. Alongside this annual list, and for the fourth year, Forbes is inducting six CMOs into its Forbes CMO Hall of Fame, recognizing those who would have appeared on the World's Most Influentials list five times. This year's inductees are Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari; Carla Hassan, CMO of JPMorgan Chase; Greg ('Joz') Joswiak, EVP Worldwide Marketing of Apple; Alex Schultz, CMO and VP Analytics of Meta; Alicia Tillman, CMO of Delta; and William White, CMO of Walmart. The market capitalization of the companies represented by these six Hall of Fame CMOs, adds another $6.35 trillion to an aggregated valuation exceeding $20 trillion. 'These 50 CMOs are the ones who pull ideas, people, resources, and strategies into their orbit,' said Seth Matlins, Managing Director of the Forbes CMO Network. 'They shape decisions far beyond the traditional remit of marketing. They eschew the mere idea of marketing's traditional remit in times that bear no similarity to anything once, now quaintly, resembling the traditional.' Forbes also named Donald Trump as the 'Unofficial #1' on the 2025 list for his singular influence over and responsibility for global uncertainty and its consequences. Matlins commented: 'Regardless of your politics or nationality, it seems fair to say that no one and nothing is having a greater cause and effect relationship on what does or doesn't come next for global consumers, CMOs, and the companies they help steward, than the current American president.' You can see this story here. The Forbes list is data driven and along with the company's primary research partner, Sprinklr, and with essential supplemental data and analysis provided by LinkedIn. This year's honorees will be celebrated at Forbes' World's Most Influential CMOs Luncheon in Cannes, bringing together the global marketing community's most influential thinkers and doers. Adobe and Salesforce are the Partner sponsors of the World's Most Influential Luncheon. Acxiom, McKinsey & Company and Valtech are the Supporting Level sponsors. To see the full World's Most Influential CMO list, visit: The 2025 Forbes World's Most Influential CMOs List and for the complete Forbes CMO Hall of Fame list visit: Introducing The 2025 Forbes CMO Hall Of Fame Inductees. Forbes Media Contacts Christina Vega Magrini, cmagrini@ Feryal Nawaz, fnawaz@ Europe Media Contacts Charlotte Juckes, Johanna Pemberton,
Associated Press
12 hours ago
- Business
- Associated Press
Scott Gainey Joins Checkmarx as Chief Marketing Officer to Spearhead New Growth Strategies
PARAMUS, N.J.--(BUSINESS WIRE)--Jun 19, 2025-- Checkmarx, the leader in agentic AI-driven, cloud-native application security that helps enterprise developers build trust at scale and speed, welcomes security industry veteran Scott Gainey to its executive leadership team as chief marketing officer. Gainey will lead the company's global marketing strategy, branding, messaging, communications, demand generation and partner marketing development efforts. Key goals include scaling new business growth by aligning and executing with sales and partners to deliver significant value to customers. This press release features multimedia. View the full release here: Cybersecurity industry veteran Scott Gainey has joined Checkmarx as Chief Marketing Officer 'Checkmarx is hyper focused on aggressive growth, so Scott's history of success and scale in leading marketing in high-growth companies will be an important component of our continued growth and success,' said Checkmarx CEO Sandeep Johri. 'As a company, Checkmarx is in a uniquely strong position with a solid foundation of innovative, market-leading products and a fully engaged worldwide team. With Scott's leadership driving the brand and demand, Checkmarx is poised to continue leading the application security industry well into the future.' Gainey brings over 20 years of marketing leadership experience to Checkmarx, having served as CMO and in other leadership positions at disruptive technology companies including Palo Alto Networks, SentinelOne, Cisco Security and NetApp. He joins Checkmarx from Nile, where as CMO he led go-to-market strategy launching a solution with a new AI networking architecture that delivers enterprise networks entirely as a service with zero-trust security. Gainey received his B.S. from California Polytechnic State University, Humboldt and has studied business and leadership at Stanford GSB and West Point's Thayer Leadership Development Group. 'It's such an exciting time to be joining Checkmarx as our agentic AI for AppSec vision is redefining enterprise application security,' Gainey remarked. 'I look forward to collaborating with the entire team to ensure that our impact in securing the code that drives global business is well understood in the market. With a large and thriving customer base and the right combination of innovation and support, Checkmarx will continue to lead and to ensure the success of the global companies we serve.' For more information on Checkmarx, visit the website. About Checkmarx Checkmarx is the leader in agentic AI, cloud-native application security that empowers the world's largest development organizations with real-time scanning and closed-loop remediation to boost developer productivity on security tasks by up to 50%. Based on the powerful Checkmarx One platform that scans over six trillion lines of code each year, Checkmarx is designed for large-scale, hybrid human and AI-assisted development teams. Checkmarx. Always Ready to Run. Follow Checkmarx on LinkedIn, YouTube and X. View source version on CONTACT: Media Contact Katie Brookes Merritt Group for Checkmarx [email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY INDUSTRY KEYWORD: SOFTWARE NETWORKS INTERNET ARTIFICIAL INTELLIGENCE DATA MANAGEMENT TECHNOLOGY APPS/APPLICATIONS SECURITY SOURCE: Checkmarx Copyright Business Wire 2025. PUB: 06/19/2025 07:00 AM/DISC: 06/19/2025 06:59 AM
