Latest news with #Adobe
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Business Standard
38 minutes ago
- Business Standard
Adobe brings computational photography to Apple iPhones with Project Indigo
Adobe's Project Indigo camera app brings computational photography for SLR-like look to images, pro-grade camera control, and previews of upcoming AI-powered editing tools Adobe Project Indigo app on iPhone Harsh Shivam New Delhi Adobe has launched a new camera app called Project Indigo, bringing computational photography capabilities to iPhones. The company said the app enables users to capture images with a natural SLR-like aesthetic and offers a comprehensive suite of manual camera controls. Project Indigo also includes Lightroom integration for advanced editing and a Technology Preview section for testing Adobe's upcoming AI-powered features. Adobe Project Indigo: App requirements Project Indigo is compatible with Pro models of the iPhone 12 and iPhone 13, and all models in the iPhone 14 and newer series. For the best experience, Adobe recommends using an iPhone 15 Pro or later. The app requires devices to run iOS 18.5 or newer. All supported iPhone models: iPhone 12 Pro/Pro Max iPhone 13 Pro/Pro Max iPhone 14 series iPhone 15 series iPhone 16 series Adobe Project Indigo: Details As a computational photography app, Project Indigo captures a burst of images and merges them into a single, high-quality photo with reduced noise and improved dynamic range. This processing occurs in the background, with minimal user input. Adobe said that pictures produced by Project Indigo using computational photography pipeline and artificial intelligence offers an SLR-like natural look. While this aesthetic is retained in JPEG format images, it is embedded as a rendering suggestion in raw DNG files. The camera app's viewfinder also offers a view of camera parameters that will be used for capture. Such as a live histogram of the scene, zebra striping that shows the user where there are over-exposed areas in the image, and a level to aid in capturing straight pictures. Built-in features of Adobe's Project Indigo app includes: Photo Mode: Designed for well-lit environments. Offers near-instant shutter response. Night Mode: Captures photos post-shutter press using longer exposures for low-light shots. Pro Controls: Users can manually set focus, ISO, shutter speed, exposure compensation, and white balance. Pro Controls in Night Mode allows frame count control during merging. Long Exposure mode: If the iPhone is mounted on a tripod, this allows the capture of synthetic long exposure effects like "water-into-silk". Super-resolution Zoom: Uses multi-frame super-resolution to recover detail loss from zooming. An 'SR' badge indicates when this is active. Lightroom Integration: Enables direct transfer to the Lightroom mobile app. DNGs are also fully compatible with Adobe Lightroom and Photoshop. Adobe Project Indigo: Technology Preview The Technology Preview section, accessed via the Film Strip when viewing captured images, offers early access to experimental Adobe AI tools. Two features are currently available: AI Denoise: A mobile version of Adobe's desktop denoising tool found in Lightroom and Camera Raw. Requires DNG input and outputs a new DNG file. Not available on iPhone 12 Pro.
Hindustan Times
an hour ago
- Hindustan Times
iPhone users can now capture DSLR like photos with Adobe's new camera app
Adobe has released Project Indigo, a free experimental camera app to bring computational photography to iPhones. This app is created by Adobe's Nextcam team, including Marc Levoy and Florian Kainz. Both of them are known for their work on Pixel Camera's computational photography features. The app is a work in progress and is available on the App Store to download. Project Indigo brings computational imaging techniques to smartphone photography by combining them with traditional camera controls. Unlike a stock smartphone camera app that captures a single photo, the Indigo app captures up to 32 underexposed frames per photo. The app then uses computational photography to align these frames to create images with significantly lower noise, higher dynamic range and natural photos. To maintain the natural aesthetics of a photo, this app uses subtle, globally tuned image processing rather than aggressive enhancements. The app supports both JPEG and RAW formats to give photographers the flexibility to extensively edit the photos while retaining the low noise and an improved dynamic range. The Project Indigo app is available on the Apple App Store and is compatible with iPhone Pro and Pro Max models starting from the iPhone 12 series. And for non-pro models, it supports iPhone 14 and onward. For the next experience, Adobe recommends using the iPhone 15 Pro or a new model due to the app's heavy processing requirements. It offers a very simple camera user interface, Photo and Night mode, with all the controls including shutter speed, ISO, white balance and focus, similar to a professional DSLR camera. The app is also seamlessly integrated with the Lightroom mobile app. This allows the users to export images directly to the Lightroom app to adjust the colours and tone. An early access setting lets the user use Project Indigo as a camera app inside the Lightroom app. Project Indigo is available only on iOS devices, and it's free to use without any signup needed. Adobe plans to expand the apps available to Android in the future. The roadmap also includes bringing more photography modes like portrait, panorama, video and advanced exposure. Adobe is also planning to introduce tone presets and looks to give more creative control to the users.
Channel Post MEA
2 hours ago
- Business
- Channel Post MEA
Infosys And Adobe Join Forces For AI-Driven Marketing Transformation
Infosys and Adobe have announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their influence growing over broader corporate decisions. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enables CMOs to: Deliver Unified Experiences at Scale. Marketers can deliver unified brand experiences, across channels, touchpoints, and personas, that are timely, relevant, and engaging regardless of scale. Adobe's Real-Time CDP and GenStudio enable effective content creation, segmentation, and experience delivery. Infosys Aster™ brings industry expertise and AI-amplified agility to marketing. This enables marketers to respond to changing customer behaviors, market trends, and business needs while orchestrating unified brand experiences across customers, channels, and markets. For example, a communication service provider used Adobe Marketing Cloud with Infosys Aster™ services to deliver in-app experiences and custom-target offers to millions of customers that were also amplified with matching multi-channel promotions. Digital engagement soared by 40 percent. Personalize Content to Catalyze Growth. Launching hyper-targeted personalized campaigns across markets and segments with localized, scalable content strategies will be easier. With Adobe technologies, brands can deliver personalized content, drive real-time promotion and pricing based on customer behavior and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation, by integrating MarTech and enterprise systems – crucial for optimizing the content delivery strategy. For example, a retail jewelry brand developed a personalized campaign with Adobe Experience Platform and Adobe Journey Optimizer and then harnessed Infosys Aster to create immersive experiences with dynamic 3D modelling and optimize content delivery. The result was a 27 percent improvement in campaign performance. Streamline Workflows for Efficiency. The integrated solution brings autonomous agents to plan, execute and optimize marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. A technology giant, for example, rebuilt their MarTech core with Adobe digital marketing solutions along with customer 360° views and analytics from Infosys Aster improving their workflows, and driving up campaign go-live efficiencies by 20 percent. 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers. CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalized content and simultaneously unifying the brand experience,' said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. 'This joint offering is integral to the customer experience personalization approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions uniquely enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences, and marketing. The integrated solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalized at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' Douglas Hayward, Senior Research Director, Worldwide Customer Experience Services and Strategies, IDC, said, 'Today's CMOs need AI-enabled tools that understand consumers and business customers as individuals with context-specific needs, creating personalized on-brand offerings and messages that generate value for brand and customer alike. To drive sustainable value for both the brand and its customers, CMOs must plan, deploy and manage these tools rigorously across the entire customer lifecycle. That requires a new generation of AI-native marketing tools and services from both software makers and marketing services companies. This collaboration between Infosys Aster and Adobe aims to accelerate marketing excellence with AI and is in the right direction to address customer needs.'
Hans India
3 hours ago
- Hans India
Adobe's Project Indigo Brings Cutting-Edge Computational Photography to iPhones
Adobe has stepped into the mobile photography arena with the launch of 'Project Indigo,' a new computational photography app designed exclusively for iPhones. Developed under Adobe Labs, the app brings together advanced imaging science and intuitive design to enhance the photo-taking experience for mobile users. One of the key minds behind this innovation is Marc Levoy, a former distinguished engineer at Google known for revolutionizing the Pixel smartphone camera. Now an Adobe Fellow, Levoy has teamed up with Adobe's senior scientist Florian Kainz to craft this next-generation photography tool. Released last week, 'Project Indigo' is available for free on select iPhone models, including the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and all iPhone 14 and newer devices. Adobe recommends using an iPhone 15 Pro or later for the best performance. Notably, users do not need to sign into an Adobe account to access the app, making it hassle-free and accessible to all iPhone users. What sets 'Project Indigo' apart from the standard iPhone camera is its computational foundation. Instead of capturing a single image, the app records a rapid burst of frames and blends them to produce a high-resolution photo with reduced noise and enhanced dynamic range. This approach mimics the effect of a DSLR, giving images a more natural and professional finish. 'Instead of capturing a single photo, Indigo captures a burst of photos and combines them together to produce a high-quality photo with lower noise and higher dynamic range,' reads the app's official description. Photographers—whether amateur or experienced—will also appreciate the array of manual settings Indigo offers. From shutter speed and ISO to white balance and focus, the app puts precise control at the user's fingertips, making it ideal for those who want to go beyond point-and-shoot photography. For those curious about the deeper technical workings, Adobe has published an in-depth blog post by Levoy and Kainz. It dives into how smartphone cameras have evolved, how computational photography operates behind the scenes, and the ways Indigo's image pipeline achieves its naturalistic aesthetic. Even for readers without a photography background, the post offers fascinating insights and a gallery of impressive sample images taken with the app. 'This is the beginning of a journey for Adobe – towards an integrated mobile camera and editing experience that takes advantage of the latest advances in computational photography and AI,' Levoy and Kainz explained in their post. They also revealed that 'Project Indigo' serves as a testbed for future Adobe innovations. Features in the works include tools like reflection removal, a portrait mode, and even video capabilities. An Android version is also on the horizon. 'Our hope is that Indigo will appeal to casual mobile photographers who want a natural SLR-like look for their photos, including when viewed on large screens; to advanced photographers who want manual control and the highest possible image quality; and to anyone – casual or serious – who enjoys playing with new photographic experiences,' the duo added. With 'Project Indigo', Adobe isn't just entering the mobile camera space — it's aiming to reshape it.
Hindustan Times
3 hours ago
- Hindustan Times
A philosophical war over the iPhone camera app
It is not at all intriguing that Adobe's latest release of Project Indigo, a free experimental camera app for the Apple iPhone (there's an Android version coming soon), brings mobile photography back into conversation. Even more so, how it perhaps retrains focus on different approaches to often similar results. One that intersects computational photography with a camera app, or the other that takes a 'zero processing' approach towards delivering photos a user captures on their iPhone. Adobe's new free camera app, called Project Indigo, has been put together by former Pixel camera engineers and combines computational photography with a layer of AI features. Likely, a significant moment in an increasingly competitive third-party camera app ecosystem. Project Indigo, on its part, emerges from an impressive pedigree, having been developed by Marc Levoy and Florian Kainz, who were instrumental in establishing the Pixel phones as the benchmark smartphone cameras for many years (and many consider that to be the case even now as well). It wasn't plain sailing, as competition caught up, but Pixel phones made a smart pivot towards computational photography capabilities, when the time was right. With Project Indigo, Levoy and Kainz, have access to the iPhone photography hardware. I've used it to a certain extent, and all I'll say for now is that it is simply not a reimagined version of the Pixel Camera app. This is something that is going much beyond what the default Camera app can do. But here's the thing — not all the time. As a user, there's choice, but for now perhaps not an undeniably definitive one. Project Indigo has a unique computational photography pipeline. 'First, we under-expose more strongly than most cameras. Second, we capture, align, and combine more frames when producing each photo — up to 32 frames as in the example above. This means that our photos have fewer blown-out highlights and less noise in the shadows. Taking a photo with our app may require slightly more patience after pressing the shutter button than you're used to, but after a few seconds you'll be rewarded with a better picture,' Adobe says. This is where the big change lies — an aggressive multi-frame approach that's a more intensive computational strategy than many competitor apps, with insistence that priority is on image quality (requiring a dash of patience). This should work as well for casual users, as for the more enthusiastic demographic (I wouldn't call them professional, that side of the table has their own preferences), with the option of enabling the full array of manual controls, as well as both JPEG and raw formats. Strength in diversity? The third-party camera app landscape as it stands, reveals a fascinating philosophical divide between different approaches to smartphone photography. Halide Mark II, Camera+ 2 and VSCO, some prime names, and Final Cut Camera and Leica Lux some very likeable ones too. The idea for third-party camera apps has always been to offer a little more in terms of functionality and perhaps unlock certain functionality that the default camera app doesn't have. That's before we get to the main bit — image processing and the differing approaches. At one end of the spectrum lies the 'zero processing' movement. Halide's Process Zero, is an example. This basically means something that has no AI input and no computational photography pipeline in image processing. There are two distinct schools of thought on this — one that believes shunning AI is a better bet to produce beautiful, film-like natural photos, while the other believes AI does enough to accentuate detailing that may otherwise have been missed. It is a philosophical tension. VSCO, for instance, puts forward a proposition of blending the camera app with extensive editing capabilities as well as quick access to social media apps. Halide Mark II positions itself with professional-grade manual controls, and a tech called Neural Macro that allows iPhones without a dedicated macro lens to get photos with that effect. Camera+ 2 uses AI extensively, for scene detection and automatic optimisation while still providing full manual control when needed. I'd say Project Indigo is embracing a bit of the latter, but with certain diversions towards improvement, like they have explained. The fundamental disagreement about image processing is perhaps why we have differing approaches, and thereby preference based choice for users. A user perhaps has to ask themselves which side they lean on. Is the intent to capture reality as accurately as possible, or to create the most visually appealing image regardless of any computational gymnastics required? There will not be a one-size-fits-all answer. Project Indigo's entry into this ecosystem represents more than just another camera app — it signals Adobe's serious interest in mobile photography and computational imaging. Of course they pitch for closer integration with their creative apps, including the Lightroom app for smartphones. I do see Adobe with the biggest trump card up their sleeve — the mix of their own approach to research, in-house AI development which Firefly resoundingly testifies to, and the expertise of former Pixel engineers who know what they're doing. We seem to be at a point where philosophy will provide a foundation for more sophistication. Vishal Mathur is the Technology Editor at HT. Tech Tonic is a weekly column that looks at the impact of personal technology on the way we live, and vice-versa. The views expressed are personal. Get 360° coverage—from daily headlines to 100 year archives. 11% OFF ₹53,600 Check Details 6% OFF ₹135,900 Check Details 7% OFF ₹111,900 Check Details 8% OFF ₹82,900 Check Details 8% OFF ₹73,500 Check Details 14% OFF ₹59,900 Check Details ₹134,899 Check Details ₹7,999 Check Details ₹9,999 Check Details 5% OFF ₹54,999 Check Details ₹26,999 Check Details ₹15,999 Check Details
