Adidas strengthens ties with Juventus in $468 million contract extension

Adidas renewed its technical partnership with the Italian football club Juventus in June 2037 in a deal worth 408 million euros ($468 million) over a decade, the Serie A team said in a statement. According to the Turin-based club, the current contract, valid until June 2027, will remain unchanged.
The new agreement will take effect from the 2027–2028 season and cover all Juventus teams through the end of the 2036–2037 season.
"This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus chief executive officer.
Juventus, known for its black and white shirts, noted that the agreement's valuation excludes additional royalties for surpassing sales targets or performance-based bonuses.
"We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club.
Juventus and Adidas began their collaboration in the 2015–2016 season.
The German sportswear company also holds long-term partnerships with other top clubs, including Manchester United, Real Madrid, and Bayern Munich. It's deal with Manchester United runs through 2035.
Last month, Juventus announced that U.S. carmaker Jeep will pay 69 million euros to remain its main shirt sponsor until June 2028.
($1 = 0.8715 euros)
(Writing by Francesca Piscioneri. Editing by Keith Weir)

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Euronews

4 hours ago

• Euronews

Romania's new president nominates centre-right former mayor as PM

Romania's new pro-Western president, Nicusor Dan, on Friday nominated a centre-right former mayor to be prime minister. The nomination comes as Romania, a European Union and NATO member state, seeks to usher in a new government to end a protracted political crisis that has gripped the nation since last year. Dan nominated 56-year-old Ilie Bolojan of the centre-right National Liberal Party, or PNL, after a fresh round of talks Friday following weeks of deliberations. Bolojan had previously served as acting president from February to May, when Dan defeated a hard-right opponent in a heated presidential election rerun. The closely watched vote came months after the previous election was annulled by a top court, which plunged Romania into a deep political crisis. Dan described Bolojan as the 'most suitable person' for the job, which includes tackling a budget crisis. 'It is in Romania's interest for the government to be supported by a solid majority, and the parties have understood this,' he said. 'Romania's urgent priority is economic recovery, but ... you need a solid foundation.' Nomination will need to be approved by lawmakers Bolojan's nomination will need to be approved by parliament, and his government is expected to be comprised of the leftist Social Democratic Party, or PSD, the PNL, the reformist Save Romania Union party, and the small ethnic Hungarian UDMR party. The PSD has pushed for a power-sharing agreement that would see a rotation of the prime ministerial post. Responding to his nomination, Bolojan said he's 'fully aware of the great responsibility' the role will bring and acknowledged it 'will not be an easy undertaking.' 'I will continue discussions with political parties to secure a parliamentary majority, finalise the government, and define the governing program,' he said. 'I will pursue three priorities: to restore order to the country's finances, to work toward good governance that creates conditions for development in Romania, and ... to show proper respect to the Romanian people.' Reducing Romania's considerable budget deficit—one of the greatest in the 27-nation EU bloc—will be one of the main challenges facing a new government. Deep social divisions in the nation were also made clear by the controversies that surrounded the presidential election. According to Cristian Andrei, a Bucharest-based political consultant, the new government will face the challenge of reaching a longer-term consensus over already delayed state reforms. 'There is only a disputed agreement on very short-term measures for the economic and budget crisis,' he told The Associated Press. 'If the short-term measures come with a social cost, inflation ... (and) will not be met by profound changes in policies and institutions, then the political crisis will loom over the next years and (future) elections.' In the wake of the May presidential election, Bolojan, acting as president, named PNL's Catalin Predoiu to lead the cabinet after Marcel Ciolacu resigned when his coalition's candidate did not advance to the runoff.

France 24

5 hours ago

• France 24

Bayern overcome battling Boca to reach Club World Cup last 16

Kane's strike gave the German champions the lead only for Miguel Merentiel to equalise, but Olise popped up with a late winner. After defeats for Paris Saint-Germain against Botofogo and Chelsea against Flamengo, Bayern bucked the trend of European teams falling to South American opponents with an accomplished victory in the Group C encounter. "It was a big performance from the guys, we knew it wasn't going to be easy, coming into a hostile environment with hot weather. In the first half we should have been two or three up then in the second they put us under a bit of pressure," said Kane. "They got the momentum but once they scored we shifted it back in our direction," added the England forward. Hard Rock Stadium was packed to the rafters with Boca fans who once again brought incredible passion and noise to the NFL stadium, home to the Miami Dolphins. But Bayern set about quieting the 63,587 crowd with Joshua Kimmich and Leon Goretzka taking charge of midfield and the movement of Bayern's frontline stretching the Boca defence. The German side thought they had the lead in the eighth minute when a corner from Olise passed untouched through a crowded six-yard box and into the net. But the referee was called to the monitor for a VAR review where he was able to clearly see that Serge Gnabry had blocked and tangled with Boca goalkeeper Agustin Marchesin, and the effort was ruled out. Ten minutes later, however, Bayern had the breakthrough when Boca were unable to fully clear a ball into the box and Kane pounced with a clinical left-foot shot into the bottom corner. Bayern smelled blood and pushed for a second -- Olise found Gnabry on the right and his low ball across goal was just inches away from the sliding Kingsley Coman. Boca desperately needed to find a foothold in the game and they came close when a thundering free-kick from Kevin Zenon was punched out by Manuel Neuer. Moments later Zenon tested the Bayern keeper again with another fierce strike which Neuer punched away. Olise's decisive blow But for all the signs of life from Boca, Bayern looked in control of the game and Kane was close to making it 2-0 with a dangerous free-kick which dipped just too late and flashed over the bar. Bayern continued to look for a second after the interval and the busy Olise should have done better from close range but couldn't connect properly with an off-balance shot. Boca never gave up harrying and grafting though and their reward came in the 66th minute. On a turnover in midfield, Alan Velasco found Miguel Merentiel down the right and he powered goalwards, skipping around Josip Stanisic before producing a brilliant, confident finish past the helpless Neuer. It looked like South American clubs' unbeaten record in the tournament was going to hold, but with six minutes remaining Olise provided the decisive blow. After a scramble on the edge of the box, Kane found the France international with a delicate lay-off and Olise provided precision control with a superb side-foot finish into the corner. Konrad Laimer thought he had wrapped up the win with a third moments later but he was ruled offside. Boca keeper Marchesin said the game had shown the level that the Argentine giants needed to maintain. "We're leaving with a lot of sadness, a lot of disappointment, but excited about what's to come. I think this is how we have to approach matches, with this seriousness, with this mentality that is what Boca is all about, what Boca needs, and hopefully we can continue on this path," he said. It was the first loss for a South American side in the competition and it leaves Boca with just one point before their final group game. Bayern have the maximum six points after crushing Auckland City 10-0 in their opening game with Portugal's Benfica in second place on four points.

France 24

10 hours ago

• France 24

Maresca accepts Chelsea were second best in Flamengo loss

"Six minutes completely changed the dynamic of the game," Maresca said after Flamengo came from behind to lead 2-1 with two quickfire goals just after the hour mark before Jackson's red card left Chelsea down to 10 men. Pedro Neto gave the Blues an early lead at Lincoln Financial Field in Philadelphia, but Bruno came off the bench to equalise for Flamengo and then set up Danilo to make it 2-1. Jackson, who had come on as a substitute, was then dismissed for a dangerous tackle on Ayrton Lucas and Flamengo made the most of the extra man as Wallace Yan wrapped up their win late on. It was Jackson's second red card in a short space of time after he was also sent off in a 2-0 Premier League loss at Newcastle United just over a month ago. He had started Friday's game on the bench as Liam Delap made a first start for his new club, and the former Ipswich Town player could now have a chance to establish himself as Maresca's first choice up front. "The red card is nothing to do with Nico's future," said Maresca, who also revealed that Jackson had apologised to his teammates in the dressing room. "He had the first one at Newcastle when Liam wasn't even here and another one today. Today I am not sure 100 percent that it was a red card, but Nico knows very well that in both situations it was not something good for the team." Chelsea's hopes of qualifying for the last 16 at FIFA's new competition remain in the balance as they have three points from two games in Group D. They are three points behind Flamengo and will face Esperance of Tunisia in their last group outing in Philadelphia next Tuesday. Maresca seemed unperturbed by his team's situation at the Club World Cup and said they had used the match to prepare for the next Premier League season. "For the first time we played in a different structure today, just to prepare also next season, to have more options," he said of the 4-3-3 formation which featured captain Reece James alongside Enzo Fernandez and Moises Caicedo in midfield. Cole Palmer played on the right of a front three and struggled to make any impact on the game in the mid-afternoon heat. "Today the plan was different, I think the plan was quite good for one hour. Then we conceded the goal and then the second one. "I think in the end, and also with 10 men, they deserved to win the game." The Italian added: "We expected a tough game because Flamengo is a very good team, with good players and a good manager.