Latest news with #MaurizioScanavino
Forbes
9 hours ago
- Business
- Forbes
Juventus Sign Lucrative Sponsorship Deals Including Adidas Extension
Juventus have announced two new sponsorship deals, including a lucrative extension to the agreement with their current kit manufacturer Adidas set to be worth over €400 million ($453 million). The Italian side are currently taking part in the 2025 FIFA Club World Cup, getting their campaign off to a fine start with a comprehensive victory over Al Ain. That 5-0 win at Audi Field in Washington DC was analysed in this previous column, but the club have seemingly been busy off the field too. Up first was the announcement on Monday, June 16 that WhiteBIT – reportedly Europe's largest cryptocurrency exchange by traffic – would become both the Official Cryptocurrency Exchange Partner and Official Sleeve Partner of Juventus. According to a statement on the club's official website, a three-year contract has been agreed and the company logo was already on display at the Club World Cup, but no financial information was released. 'We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch.' Juve CEO Maurizio Scanavino said. 'We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.' Just a few days later, a far more significant deal was put in place. In another statement, Juventus announced that they had agreed a new 10-year pact with Adidas who supply the club with kits, warm up jackets, training gear and other clothing. The announcement revealed that the current arrangement between the two parties – set to expire in 2027 – would remain unaltered, but that the new agreement would then immediately begin. Starting from the 2027/2028 season and finishing at the end of the 2036/2037 campaign, Adidas will continue to be the technical partner of all Juventus teams for a total of €408 million ($467.39 million). Juve also revealed that the figure quoted 'does not include additional royalties in the event of certain sales volumes being exceeded or any variable components linked to sporting results.' That will certainly improve Juve's financial outlook in the long term, the club having previous announced that revenue for the 12 months to 30 June 2024 was down to €394 million ($429 million), a 22.3% decrease from the €507 million ($552 million) posted in 2023. "This renewal fills us with pride and testifies to the synergy between these two great companies.' said CEO Maurizio Scanavino. "Together, we have not only played on football fields around the world, but we have also embarked on innovative collaborations that have extended our boundaries to the world of fashion, music, and design. 'Together, we will continue to develop products, create unique experiences, ambitious projects, and contaminations that speak the language of new generations, with the aim of bringing fans even closer to the Club, making it an integral part of their daily lives, their passions, their identity." "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years.' Sam Handy – General Manager of Adidas Football – added. 'Since the club joined Adidas in 2015, we've enjoyed some incredible moments together; moments which have seen the club dominate on-pitch and collect 28 trophies across the men's and women's teams. 'We look forward to continuing to provide players with cutting-edge sportswear technology and fans with more iconic jerseys and lifestyle apparel until 2037.'
Fashion Network
a day ago
- Automotive
- Fashion Network
Adidas strengthens ties with Juventus in $468 million contract extension
Adidas renewed its technical partnership with the Italian football club Juventus in June 2037 in a deal worth 408 million euros ($468 million) over a decade, the Serie A team said in a statement. According to the Turin-based club, the current contract, valid until June 2027, will remain unchanged. The new agreement will take effect from the 2027–2028 season and cover all Juventus teams through the end of the 2036–2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus chief executive officer. Juventus, known for its black and white shirts, noted that the agreement's valuation excludes additional royalties for surpassing sales targets or performance-based bonuses. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club. Juventus and Adidas began their collaboration in the 2015–2016 season. The German sportswear company also holds long-term partnerships with other top clubs, including Manchester United, Real Madrid, and Bayern Munich. It's deal with Manchester United runs through 2035. Last month, Juventus announced that U.S. carmaker Jeep will pay 69 million euros to remain its main shirt sponsor until June 2028. ($1 = 0.8715 euros) (Writing by Francesca Piscioneri. Editing by Keith Weir)
Fashion Network
a day ago
- Automotive
- Fashion Network
Adidas strengthens ties with Juventus in $468 million contract extension
Adidas renewed its technical partnership with the Italian football club Juventus in June 2037 in a deal worth 408 million euros ($468 million) over a decade, the Serie A team said in a statement. According to the Turin-based club, the current contract, valid until June 2027, will remain unchanged. The new agreement will take effect from the 2027–2028 season and cover all Juventus teams through the end of the 2036–2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus chief executive officer. Juventus, known for its black and white shirts, noted that the agreement's valuation excludes additional royalties for surpassing sales targets or performance-based bonuses. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club. Juventus and Adidas began their collaboration in the 2015–2016 season. The German sportswear company also holds long-term partnerships with other top clubs, including Manchester United, Real Madrid, and Bayern Munich. It's deal with Manchester United runs through 2035. Last month, Juventus announced that U.S. carmaker Jeep will pay 69 million euros to remain its main shirt sponsor until June 2028. ($1 = 0.8715 euros) (Writing by Francesca Piscioneri. Editing by Keith Weir)
Egypt Today
a day ago
- Automotive
- Egypt Today
Juventus extend Adidas partnership to 2037 in $468 million deal
(Reuters) - Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a statement. The current agreement between the two parties, which runs until June 2027, will remain unchanged, the Italian club said. The new contract will then take effect from the 2027-2028 season and cover all Juventus teams until the end of the 2036-2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus Chief Executive Officer. Juventus, famed for their black and white shirts, said the valuation for the new agreement does not include additional royalties for exceeding certain sales volumes or variable components linked to sporting results. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, General Manager of Adidas Football. Juventus have won the Italian league title more than any other rival club. Juventus and Adidas joined forces from the 2015/2016 season. The German sportswear group has a long-term partnership in place with English Premier League club Manchester United which runs until 2035, and also works with other teams including Real Madrid and Bayern Munich. Juventus said last month that U.S. carmaker Jeep will pay 69 million euros to become its main shirt sponsor until June 2028.
New York Times
a day ago
- Business
- New York Times
Juventus announce new €408m, 10-year deal with Adidas
Juventus and Adidas have agreed a new €408million deal which runs until 2037. Though the agreement is for the same fixed value, €408m (£349m; $468m), as their previous deal, it covers 10 seasons instead of eight, making it around €10m less valuable per year. The previous agreement, which began in 2015 and runs until 2027, marked Juventus' departure from Nike. The Italians have won 28 trophies (across men's and women's teams) since being partnered with Adidas. Advertisement 'This renewal fills us with pride and testifies to the synergy between these two great companies,' Juventus CEO Maurizio Scanavino said in a news release. 'Together, we have not only played on football fields around the world, but we have also embarked on innovative collaborations that have extended our boundaries to the world of fashion, music, and design.' Adidas' deal with Juventus does not include additional royalties in the event of certain sales volumes being exceeded or any variable components linked to sporting results, per the news release announcing the deal on Thursday. Adidas currently holds the most lucrative contract with a football club, with their deal worth around €128m to Real Madrid per season. This is followed by Barcelona's deal with Nike — worth around €123m, which included a €112m signing bonus. The deal is the only one Nike has in football which breaks into the otherwise Adidas-dominated top five. Manchester United's deal with Adidas is the third-most valuable agreement, but due to their 15th-place finish in the Premier League last season, they will receive around €12m less. In July 2023, United signed a ten-year deal with the sports brand worth in the region of €1bn, over double the Juventus deal. The terms of the deal stated that if United men's team fail to qualify for the Champions League, then a reduction in payment will be made in each season of non-participation, with 2025-26 being the first year in which that condition applies — placing even greater emphasis on May's Europa League final defeat by Tottenham Hotspur.
