Latest news with #SamHandy
Fashion United
6 hours ago
- Business
- Fashion United
Adidas extends partnership with Juventus football team by 10 years
German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo's long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a 'strong synergy', as they look to 'reach even bigger objectives in the future'. The companies described the deal as a strategic step that would enable them to 'continue envisioning new collaborations and exploring new horizons together'. Commenting on the news, Sam Handy, general manager of Adidas Football, said that since the club joined, 'we've enjoyed some incredible moments together' which have 'seen the club dominate on-pitch and collect 28 trophies'. 'We look forward to continuing to provide players with cutting-edge sportswear technology and fans with more iconic jerseys and lifestyle apparel until 2037,' Handy continued. The new agreement will take effect from the 2027/28 season, and will thus cover all Juventus teams through to the 2036/37 season. The renewal of the partnership is said to be worth 408 million euros over the additional decade, according to Reuters. In his own statement Maurizio Scanavino, Juventus' CEO, said the duo would 'continue to develop products, create unique experiences, ambitious projects and contaminations that speak the language of new generations'.
Fashion Network
a day ago
- Automotive
- Fashion Network
Adidas strengthens ties with Juventus in $468 million contract extension
Adidas renewed its technical partnership with the Italian football club Juventus in June 2037 in a deal worth 408 million euros ($468 million) over a decade, the Serie A team said in a statement. According to the Turin-based club, the current contract, valid until June 2027, will remain unchanged. The new agreement will take effect from the 2027–2028 season and cover all Juventus teams through the end of the 2036–2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus chief executive officer. Juventus, known for its black and white shirts, noted that the agreement's valuation excludes additional royalties for surpassing sales targets or performance-based bonuses. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club. Juventus and Adidas began their collaboration in the 2015–2016 season. The German sportswear company also holds long-term partnerships with other top clubs, including Manchester United, Real Madrid, and Bayern Munich. It's deal with Manchester United runs through 2035. Last month, Juventus announced that U.S. carmaker Jeep will pay 69 million euros to remain its main shirt sponsor until June 2028. ($1 = 0.8715 euros) (Writing by Francesca Piscioneri. Editing by Keith Weir)
Fashion Network
a day ago
- Automotive
- Fashion Network
Adidas strengthens ties with Juventus in $468 million contract extension
Adidas renewed its technical partnership with the Italian football club Juventus in June 2037 in a deal worth 408 million euros ($468 million) over a decade, the Serie A team said in a statement. According to the Turin-based club, the current contract, valid until June 2027, will remain unchanged. The new agreement will take effect from the 2027–2028 season and cover all Juventus teams through the end of the 2036–2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus chief executive officer. Juventus, known for its black and white shirts, noted that the agreement's valuation excludes additional royalties for surpassing sales targets or performance-based bonuses. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club. Juventus and Adidas began their collaboration in the 2015–2016 season. The German sportswear company also holds long-term partnerships with other top clubs, including Manchester United, Real Madrid, and Bayern Munich. It's deal with Manchester United runs through 2035. Last month, Juventus announced that U.S. carmaker Jeep will pay 69 million euros to remain its main shirt sponsor until June 2028. ($1 = 0.8715 euros) (Writing by Francesca Piscioneri. Editing by Keith Weir)
Egypt Today
a day ago
- Automotive
- Egypt Today
Juventus extend Adidas partnership to 2037 in $468 million deal
(Reuters) - Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a statement. The current agreement between the two parties, which runs until June 2027, will remain unchanged, the Italian club said. The new contract will then take effect from the 2027-2028 season and cover all Juventus teams until the end of the 2036-2037 season. "This renewal fills us with pride and testifies to the synergy between these two great companies," said Maurizio Scanavino, Juventus Chief Executive Officer. Juventus, famed for their black and white shirts, said the valuation for the new agreement does not include additional royalties for exceeding certain sales volumes or variable components linked to sporting results. "We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years," said Sam Handy, General Manager of Adidas Football. Juventus have won the Italian league title more than any other rival club. Juventus and Adidas joined forces from the 2015/2016 season. The German sportswear group has a long-term partnership in place with English Premier League club Manchester United which runs until 2035, and also works with other teams including Real Madrid and Bayern Munich. Juventus said last month that U.S. carmaker Jeep will pay 69 million euros to become its main shirt sponsor until June 2028.
Business Recorder
a day ago
- Automotive
- Business Recorder
Juventus extend Adidas partnership to 2037 in $468mn deal
ROME: Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a statement. The current agreement between the two parties, which runs until June 2027, will remain unchanged, the Italian club said. The new contract will then take effect from the 2027-2028 season and cover all Juventus teams until the end of the 2036-2037 season. 'This renewal fills us with pride and testifies to the synergy between these two great companies,' said Maurizio Scanavino, Juventus Chief Executive Officer. Juventus, famed for their black and white shirts, said the valuation for the new agreement does not include additional royalties for exceeding certain sales volumes or variable components linked to sporting results. 'We're delighted to extend our partnership with the most decorated club in Italian football for a further 10 years,' said Sam Handy, General Manager of Adidas Football. Juventus have won the Italian league title more than any other rival club. Juventus and Adidas joined forces from the 2015/2016 season. The German sportswear group has a long-term partnership in place with English Premier League club Manchester United which runs until 2035, and also works with other teams including Real Madrid and Bayern Munich. Juventus said last month that U.S. carmaker Jeep will pay 69 million euros to become its main shirt sponsor until June 2028.
