Mango and Circulose team up to boost textile recycling
Mango has announced a strategic partnership with Circulose to boost textile circularity within its supply chain. The Spanish fashion brand is collaborating with the Swedish company to source material made from recycled cotton. According to an official statement, Mango describes the collaboration as 'a milestone in its commitment to sustainable fashion. "
Through this alliance, Mango will integrate fibers derived from Circulose pulp into its supply chain. The pulp is created using an innovative chemical process that transforms recycled cotton waste into usable raw material. The goal is to incorporate these fibers into upcoming product collections.
'This collaboration marks a major milestone in our sustainability roadmap, aligning with our goal of using only lower-impact fibers by 2030,' said Andrés Fernández, Mango's director of sustainability and sourcing. 'It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.'
Jonatan Janmark, CEO of Circulose, added: 'We're proud to welcome Mango as a circularity-scaling partner in this new chapter of Circulose. This collaboration brings us one step closer to restarting our factory. We hope it sends a strong signal for other brands to follow.'
Previously known as Renewcell, Circulose is a Swedish specialist in recycling plant-based and cellulose fibers. In February 2024, Renewcell filed for bankruptcy, citing a lack of brand commitment to adopting recycled materials. Backed by investors such as H&M Group, Bestseller and Tommy Hilfiger, the company relaunched in June under the name Circulose with support from Swedish private equity firm Altor.
Founded in 1984 by Isak Andic, Mango is a global fashion brand headquartered in Barcelona. It operates in over 120 markets with a network of over 2,800 stores. Its sustainability strategy focuses on transitioning to a circular model. In early 2023, Mango launched its first denim collection designed with circularity principles and partnered with Spanish textile innovator Pyratex, known for new-generation fabrics. The company is also a founding member of Re-Viste, Spain's textile scrap initiative.
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