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Mango and Circulose Unite to Scale Circular Fashion
Mango and Circulose Unite to Scale Circular Fashion

Fashion Value Chain

time7 hours ago

  • Business
  • Fashion Value Chain

Mango and Circulose Unite to Scale Circular Fashion

In a pivotal move for sustainable fashion, Circulose® has announced a strategic partnership with Mango, marking the brand as the first official Scaling Partner since Circulose's factory restart. This collaboration signifies a shared commitment to drive circularity at scale and reduce fashion's dependency on virgin materials. CIRCULOSE® is a high-quality material regenerated entirely from discarded textiles. It allows brands like Mango to maintain product excellence while significantly lowering their environmental footprint. As Mango accelerates its circular transition, this partnership reinforces its broader goal of using only low-impact fibres by 2030. Jonatan Janmark, CEO of Circulose, stated, 'We're proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity. Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry.' Andrés Fernández, Sustainability and Sourcing Director at Mango, added, 'This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030. It reflects our commitment to fostering a more circular and responsible fashion ecosystem.' The partnership comes as Circulose rolls out a new pricing model developed in collaboration with Fashion for Good and Canopy, aiming to make next-gen materials more accessible. This licensing-based system includes tailored services such as supply chain orchestration, traceability, and transition planning, moving the industry from small capsule launches to large-scale implementation. As both companies work to scale circular fashion solutions, this partnership sets a strong precedent for the global fashion industry to embrace innovation and environmental accountability.

Mango and Circulose team up to boost textile recycling
Mango and Circulose team up to boost textile recycling

Fashion Network

time10 hours ago

  • Business
  • Fashion Network

Mango and Circulose team up to boost textile recycling

Mango has announced a strategic partnership with Circulose to boost textile circularity within its supply chain. The Spanish fashion brand is collaborating with the Swedish company to source material made from recycled cotton. According to an official statement, Mango describes the collaboration as 'a milestone in its commitment to sustainable fashion. " Through this alliance, Mango will integrate fibers derived from Circulose pulp into its supply chain. The pulp is created using an innovative chemical process that transforms recycled cotton waste into usable raw material. The goal is to incorporate these fibers into upcoming product collections. 'This collaboration marks a major milestone in our sustainability roadmap, aligning with our goal of using only lower-impact fibers by 2030,' said Andrés Fernández, Mango's director of sustainability and sourcing. 'It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' Jonatan Janmark, CEO of Circulose, added: 'We're proud to welcome Mango as a circularity-scaling partner in this new chapter of Circulose. This collaboration brings us one step closer to restarting our factory. We hope it sends a strong signal for other brands to follow.' Previously known as Renewcell, Circulose is a Swedish specialist in recycling plant-based and cellulose fibers. In February 2024, Renewcell filed for bankruptcy, citing a lack of brand commitment to adopting recycled materials. Backed by investors such as H&M Group, Bestseller and Tommy Hilfiger, the company relaunched in June under the name Circulose with support from Swedish private equity firm Altor. Founded in 1984 by Isak Andic, Mango is a global fashion brand headquartered in Barcelona. It operates in over 120 markets with a network of over 2,800 stores. Its sustainability strategy focuses on transitioning to a circular model. In early 2023, Mango launched its first denim collection designed with circularity principles and partnered with Spanish textile innovator Pyratex, known for new-generation fabrics. The company is also a founding member of Re-Viste, Spain's textile scrap initiative.

Fashion brand Mango partners with Circulose to boost circular fashion
Fashion brand Mango partners with Circulose to boost circular fashion

Fibre2Fashion

time12 hours ago

  • Business
  • Fibre2Fashion

Fashion brand Mango partners with Circulose to boost circular fashion

Mango, one of the leading international brands in the fashion industry, moves forward in its commitment to sustainability by becoming the first brand to partner with global leader in recycled pulp production Circulose, since its restart, to integrate material made from recycled cotton into its production chain. This collaboration marks a milestone in Mango's commitment to sustainable fashion, aligning with its long-term strategy to transition towards a circular model and to reduce environmental impact. Through this partnership, Mango will adopt fibres produced using CIRCULOSE pulp, which is made from cotton waste recycled in a chemical process. The goal is to incorporate this innovative material into its product collections ensuring full transparency and traceability throughout the supply chain. Mango partners with Circulose, becoming the first brand to use its recycled cotton-based fibres since the company's restart. This marks a key step in Mango's strategy to adopt a circular production model and reduce its environmental impact. The collaboration reinforces Mango's long-term commitment to sustainable fashion and innovation in textile recycling. 'This collaboration marks a step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' affirms Mango's Sustainability and Sourcing Director, Andrés Fernández . 'We are excited to lead the way in transforming the fashion landscape and inspiring others to join us. After launching Re-Viste in Spain to assist consumers in giving their garments a second life, we are now committed to advancing recycling through our partnership with Circulose.' 'We're proud to welcome Mango as a Circularity Scaling Partner and inspired by the brand's bold ambitions' says Jonatan Janmark, CEO of Circulose . 'As part of our new strategy to deliver a full circularity solution with expanded services for committed brands, we're excited to work closely with Mango to efficiently integrate CIRCULOSE at scale into its supply chain.' CIRCULOSE is a regenerated material made from 100% discarded cotton-rich textiles that replaces the use of virgin materials such as wood pulp or cotton and helps to close the loop on textile production while maintaining high standards of quality and design CIRCULOSE is a 'dissolving pulp' that can be used to make viscose, lyocell, modal, acetate, and other types of regenerated fibres which are then spun into yarns, woven or knitted into fabrics and finally cut and sewn into new high-quality textile products. Mango's partnership with Circulose is part of the company's sustainability strategy until 2030, whose goals include fostering innovation and the use of lower impact materials, moving towards a circular textile industry, decarbonising the supply chain, and preserving worker wellbeing across the value chain. Circularity at Mango The commitment to include more sustainable fibres and more responsible processes is a key strategic pillar of Mango's value proposal. The company's sustainability strategy aims to transition towards a circular model, based on materials with a lower environmental impact and designs conceived under circularity criteria, promoting recyclability, focusing on durability or reusing patterns that result in a lower volume of waste. In early 2023, Mango launched its first denim collection designed using circularity criteria to allow the reuse and recycling of its garments after their useful life and, thus, promoting a second life for the product. That same year, celebrating World Ocean Day, Mango also joined forces with Pyratex, a Spanish textile supplier that specialises in innovative fabrics, to market a solidarity outfit made from a mixture of seaweed, wood cellulose and cotton. In addition, Mango, along with other major brands, created the Association for Textile and Footwear Waste Management, a pioneering project that positions Spain as a leader in the circular management of textile and footwear waste. Last year the organization, under the name Re-Viste, launched a pilot project which will test selective collection and recycling models in six representative municipalities in Spain with the aim to establish an efficient system that promotes reuse and recycling. In 2024, Mango also used cotton originating from regenerative agriculture in its products through a partnership with British-Indian company Materra and by the end of the year, almost 30% of Mango's garments were designed adopting circular criteria. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)

Mango and Circulose team up to boost textile recycling
Mango and Circulose team up to boost textile recycling

Fashion Network

time19 hours ago

  • Business
  • Fashion Network

Mango and Circulose team up to boost textile recycling

Mango has announced a strategic partnership with Circulose to boost textile circularity within its supply chain. The Spanish fashion brand is collaborating with the Swedish company to source material made from recycled cotton. According to an official statement, Mango describes the collaboration as 'a milestone in its commitment to sustainable fashion. " Through this alliance, Mango will integrate fibers derived from Circulose pulp into its supply chain. The pulp is created using an innovative chemical process that transforms recycled cotton waste into usable raw material. The goal is to incorporate these fibers into upcoming product collections. 'This collaboration marks a major milestone in our sustainability roadmap, aligning with our goal of using only lower-impact fibers by 2030,' said Andrés Fernández, Mango's director of sustainability and sourcing. 'It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' Jonatan Janmark, CEO of Circulose, added: 'We're proud to welcome Mango as a circularity-scaling partner in this new chapter of Circulose. This collaboration brings us one step closer to restarting our factory. We hope it sends a strong signal for other brands to follow.' Previously known as Renewcell, Circulose is a Swedish specialist in recycling plant-based and cellulose fibers. In February 2024, Renewcell filed for bankruptcy, citing a lack of brand commitment to adopting recycled materials. Backed by investors such as H&M Group, Bestseller and Tommy Hilfiger, the company relaunched in June under the name Circulose with support from Swedish private equity firm Altor. Founded in 1984 by Isak Andic, Mango is a global fashion brand headquartered in Barcelona. It operates in over 120 markets with a network of over 2,800 stores. Its sustainability strategy focuses on transitioning to a circular model. In early 2023, Mango launched its first denim collection designed with circularity principles and partnered with Spanish textile innovator Pyratex, known for new-generation fabrics. The company is also a founding member of Re-Viste, Spain's textile scrap initiative.

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