Latest news with #Circulose
Fashion Value Chain
7 hours ago
- Business
- Fashion Value Chain
Mango and Circulose Unite to Scale Circular Fashion
In a pivotal move for sustainable fashion, Circulose® has announced a strategic partnership with Mango, marking the brand as the first official Scaling Partner since Circulose's factory restart. This collaboration signifies a shared commitment to drive circularity at scale and reduce fashion's dependency on virgin materials. CIRCULOSE® is a high-quality material regenerated entirely from discarded textiles. It allows brands like Mango to maintain product excellence while significantly lowering their environmental footprint. As Mango accelerates its circular transition, this partnership reinforces its broader goal of using only low-impact fibres by 2030. Jonatan Janmark, CEO of Circulose, stated, 'We're proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity. Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry.' Andrés Fernández, Sustainability and Sourcing Director at Mango, added, 'This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030. It reflects our commitment to fostering a more circular and responsible fashion ecosystem.' The partnership comes as Circulose rolls out a new pricing model developed in collaboration with Fashion for Good and Canopy, aiming to make next-gen materials more accessible. This licensing-based system includes tailored services such as supply chain orchestration, traceability, and transition planning, moving the industry from small capsule launches to large-scale implementation. As both companies work to scale circular fashion solutions, this partnership sets a strong precedent for the global fashion industry to embrace innovation and environmental accountability.
Fashion Network
10 hours ago
- Business
- Fashion Network
Mango and Circulose team up to boost textile recycling
Mango has announced a strategic partnership with Circulose to boost textile circularity within its supply chain. The Spanish fashion brand is collaborating with the Swedish company to source material made from recycled cotton. According to an official statement, Mango describes the collaboration as 'a milestone in its commitment to sustainable fashion. " Through this alliance, Mango will integrate fibers derived from Circulose pulp into its supply chain. The pulp is created using an innovative chemical process that transforms recycled cotton waste into usable raw material. The goal is to incorporate these fibers into upcoming product collections. 'This collaboration marks a major milestone in our sustainability roadmap, aligning with our goal of using only lower-impact fibers by 2030,' said Andrés Fernández, Mango's director of sustainability and sourcing. 'It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' Jonatan Janmark, CEO of Circulose, added: 'We're proud to welcome Mango as a circularity-scaling partner in this new chapter of Circulose. This collaboration brings us one step closer to restarting our factory. We hope it sends a strong signal for other brands to follow.' Previously known as Renewcell, Circulose is a Swedish specialist in recycling plant-based and cellulose fibers. In February 2024, Renewcell filed for bankruptcy, citing a lack of brand commitment to adopting recycled materials. Backed by investors such as H&M Group, Bestseller and Tommy Hilfiger, the company relaunched in June under the name Circulose with support from Swedish private equity firm Altor. Founded in 1984 by Isak Andic, Mango is a global fashion brand headquartered in Barcelona. It operates in over 120 markets with a network of over 2,800 stores. Its sustainability strategy focuses on transitioning to a circular model. In early 2023, Mango launched its first denim collection designed with circularity principles and partnered with Spanish textile innovator Pyratex, known for new-generation fabrics. The company is also a founding member of Re-Viste, Spain's textile scrap initiative.
Fibre2Fashion
11 hours ago
- Business
- Fibre2Fashion
Fashion brand Mango partners with Circulose to boost circular fashion
Mango, one of the leading international brands in the fashion industry, moves forward in its commitment to sustainability by becoming the first brand to partner with global leader in recycled pulp production Circulose, since its restart, to integrate material made from recycled cotton into its production chain. This collaboration marks a milestone in Mango's commitment to sustainable fashion, aligning with its long-term strategy to transition towards a circular model and to reduce environmental impact. Through this partnership, Mango will adopt fibres produced using CIRCULOSE pulp, which is made from cotton waste recycled in a chemical process. The goal is to incorporate this innovative material into its product collections ensuring full transparency and traceability throughout the supply chain. Mango partners with Circulose, becoming the first brand to use its recycled cotton-based fibres since the company's restart. This marks a key step in Mango's strategy to adopt a circular production model and reduce its environmental impact. The collaboration reinforces Mango's long-term commitment to sustainable fashion and innovation in textile recycling. 'This collaboration marks a step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' affirms Mango's Sustainability and Sourcing Director, Andrés Fernández . 'We are excited to lead the way in transforming the fashion landscape and inspiring others to join us. After launching Re-Viste in Spain to assist consumers in giving their garments a second life, we are now committed to advancing recycling through our partnership with Circulose.' 'We're proud to welcome Mango as a Circularity Scaling Partner and inspired by the brand's bold ambitions' says Jonatan Janmark, CEO of Circulose . 'As part of our new strategy to deliver a full circularity solution with expanded services for committed brands, we're excited to work closely with Mango to efficiently integrate CIRCULOSE at scale into its supply chain.' CIRCULOSE is a regenerated material made from 100% discarded cotton-rich textiles that replaces the use of virgin materials such as wood pulp or cotton and helps to close the loop on textile production while maintaining high standards of quality and design CIRCULOSE is a 'dissolving pulp' that can be used to make viscose, lyocell, modal, acetate, and other types of regenerated fibres which are then spun into yarns, woven or knitted into fabrics and finally cut and sewn into new high-quality textile products. Mango's partnership with Circulose is part of the company's sustainability strategy until 2030, whose goals include fostering innovation and the use of lower impact materials, moving towards a circular textile industry, decarbonising the supply chain, and preserving worker wellbeing across the value chain. Circularity at Mango The commitment to include more sustainable fibres and more responsible processes is a key strategic pillar of Mango's value proposal. The company's sustainability strategy aims to transition towards a circular model, based on materials with a lower environmental impact and designs conceived under circularity criteria, promoting recyclability, focusing on durability or reusing patterns that result in a lower volume of waste. In early 2023, Mango launched its first denim collection designed using circularity criteria to allow the reuse and recycling of its garments after their useful life and, thus, promoting a second life for the product. That same year, celebrating World Ocean Day, Mango also joined forces with Pyratex, a Spanish textile supplier that specialises in innovative fabrics, to market a solidarity outfit made from a mixture of seaweed, wood cellulose and cotton. In addition, Mango, along with other major brands, created the Association for Textile and Footwear Waste Management, a pioneering project that positions Spain as a leader in the circular management of textile and footwear waste. Last year the organization, under the name Re-Viste, launched a pilot project which will test selective collection and recycling models in six representative municipalities in Spain with the aim to establish an efficient system that promotes reuse and recycling. In 2024, Mango also used cotton originating from regenerative agriculture in its products through a partnership with British-Indian company Materra and by the end of the year, almost 30% of Mango's garments were designed adopting circular criteria. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fashion Network
19 hours ago
- Business
- Fashion Network
Mango and Circulose team up to boost textile recycling
Mango has announced a strategic partnership with Circulose to boost textile circularity within its supply chain. The Spanish fashion brand is collaborating with the Swedish company to source material made from recycled cotton. According to an official statement, Mango describes the collaboration as 'a milestone in its commitment to sustainable fashion. " Through this alliance, Mango will integrate fibers derived from Circulose pulp into its supply chain. The pulp is created using an innovative chemical process that transforms recycled cotton waste into usable raw material. The goal is to incorporate these fibers into upcoming product collections. 'This collaboration marks a major milestone in our sustainability roadmap, aligning with our goal of using only lower-impact fibers by 2030,' said Andrés Fernández, Mango's director of sustainability and sourcing. 'It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.' Jonatan Janmark, CEO of Circulose, added: 'We're proud to welcome Mango as a circularity-scaling partner in this new chapter of Circulose. This collaboration brings us one step closer to restarting our factory. We hope it sends a strong signal for other brands to follow.' Previously known as Renewcell, Circulose is a Swedish specialist in recycling plant-based and cellulose fibers. In February 2024, Renewcell filed for bankruptcy, citing a lack of brand commitment to adopting recycled materials. Backed by investors such as H&M Group, Bestseller and Tommy Hilfiger, the company relaunched in June under the name Circulose with support from Swedish private equity firm Altor. Founded in 1984 by Isak Andic, Mango is a global fashion brand headquartered in Barcelona. It operates in over 120 markets with a network of over 2,800 stores. Its sustainability strategy focuses on transitioning to a circular model. In early 2023, Mango launched its first denim collection designed with circularity principles and partnered with Spanish textile innovator Pyratex, known for new-generation fabrics. The company is also a founding member of Re-Viste, Spain's textile scrap initiative.
Forbes
a day ago
- Business
- Forbes
Ex-H&M CEO Helena Helmersson On Circulose's Recycling Reboot With Mango
Garment's made from re:newcell's Circulose pulp, Paris Textile Salons, New York, USA - 16 Sep 2019 ... More (Photo by Dominique Maître/WWD/Penske Media via Getty Images) After hinting at big news during the recent Challenge the Fabric (CTF) conference, Circulose CEO Jonatan Janmark today announced the textile recycler's first brand partnership after emerging from bankruptcy in 2024. 'We're proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity' said Janmark. "Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.' Circulose is a regenerated textile 'pulp' from 100% waste fabrics, spun into recycled fibres similar to cotton or viscose. The recycler aims to valorise textile waste while decreasing brands' dependence on higher-impact 'virgin' fibres, which face increased European regulation and scarcity due to climate change. With brands, including Mango, setting environmental targets with 2030 and 2050 deadlines, prioritising recycled materials is one way of reducing company emissions, and supply chain risks. Circulose, formerly Renewcell, closed its factory after going bankrupt in February 2024 then relaunching in November with new investors Altor, Janmark as CEO and ex-H&M Group CEO, Helena Helmersson as chair of the board. Andrés Fernández, Mango's Sustainability and Sourcing Director shared Janmark's pride about today's announcement: 'We're proud to be the first brand to partner in Circulose's new phase and look forward to working closely together to advance our shared circularity goal'. He added: 'This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030." The roadmap also includes sourcing regenerative cotton to tackle emissions, improve biodiversity and safeguard farmer health and resilience. Framing the partnership as far from a pilot or one-off 'collab', he indicated enduring business integration: '[The partnership] reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand'. In an interview conducted as the announcement went public, Helmersson explained that there will be another brand partnership announced soon, despite the tough geopolitical and economic climate. The positive news is reassuring, since Circulose's business-model of old was viewed a major barrier to scaling its first-of-a-kind chemical recycling technology. Helmersson says her contribution to Circulose's new chapter lies in her ability to see the proposition from a brand's vantage point. 'It's easy for me to have a brand perspective – I know why it's hard [to implement such initiatives in the face of] unpredictability, with tariffs effecting margins and other challenges'. So how should brand CEOs weigh these partnerships, and integrate them into their businesses? 'When you are the CEO you have a responsibility to make it simple [for your business to implement] . For example, if you have buyers looking at circular materials that come with the premium, the cost [should be] taken from the top [not solely from their buying budget]". Janmark had stated during the CTF conference in May this year that Circulose would be offering a package of 'value-added services' to brand partners, including product development support, a fabric library to guide brands in replacing existing fabrics with Circulose ones, and access to a supplier network of fiber spinners and textile mills. The package constitutes a licensing model, including large-scale implementation, such as transition planning, supply chain orchestration, and traceability, according to today's company statement. The recycler's new pricing model was developed in collaboration with non-profits Fashion for Good and Canopy as part of a broader effort to accelerate brand adoption of 'next-generation' (low-waste/low-impact novel) materials. Despite their promising credentials, 'next-gen' materials have been unable to compete with 'higher-footprint' cheaper incumbents, remaining consigned to pilots and small 'capsule' collections that have faltered when it comes to industrial scaling. Helmersson was instrumental in H&M Group's sustainability investments while COO and then CEO between 2018 and 2024, overseeing direct investments in supply chain decarbonisation that have since placed H&M at the top of NGO annual scorecard of brands phasing out fossil fuels. But as tariffs bite, and decarbonisation of energy remains the sure-fire and measurable action to reduce emissions fastest, why might brands adopt Circulose now, especially when it comes at a premium? 'Mango has a progressive sustainability agenda and their management team sees sustainability as integrated. I think overall, certain companies choose to lead, usually based on 3 things: and seeing sustainability as an area that will make [the] business more successful'. While those who act based on goodwill are in the minority, they are the first movers on long-term resilience-enhancing solutions such as new materials, according to Helmersson. She also notes that while brands 'must go deep, not broad and shallow" into their supply chains and decarbonise operations, they 'should always look at consumer-facing stories too, to connect with [consumer] values and create the relationship to move away from only transactions'. When it comes to instigating more action from brands on sustainability initiatives, and the three motivators she posits, she has a stark outlook. "The more unpredictable the world becomes, the more [leaders] can [justify] deprioritising goodwill," she says. 'I am a big believer in more regulation in this area – I don't believe much in goodwill'. Stand by for my follow-up article where Helmersson reveals the required leadership and conditions for CEO action on sustainability.
