logo
The Shadow Job Description: What Leaders Are Really Hired to Do

The Shadow Job Description: What Leaders Are Really Hired to Do

Hospitality Net11-06-2025

What if the most valuable thing you produce isn't what's in your job description?
It's a provocative question, but consider this: you can hit every KPI, deliver every project on time, and manage budgets to the penny—yet still fail as a leader. Meanwhile, someone else with seemingly modest metrics becomes indispensable, the person everyone seeks out, the leader people follow even when they don't have to.
The difference? They understand what we really trade in.
The Shadow Job Description
Every leadership role comes with two job descriptions. The explicit one lists your deliverables, targets, and responsibilities. The implicit one—the shadow job description—contains the real determinants of your success: creating psychological safety, building bridges between conflicting priorities, being the person others trust with their uncertainties.
This hidden economy operates on different principles than traditional business metrics. Here, generosity compounds rather than depletes. Vulnerability, counterintuitively, creates strength. Your ability to hold space for difficult conversations becomes more valuable than your technical expertise.
Consider the leader whose team never loses good people, or the colleague who somehow makes conflict feel productive rather than destructive. They're not just managing—they're creating conditions where others can do their best work. That's the real currency of leadership.
The Unmeasured Metrics
In this hidden economy, value is created through:
Attention as Investment : Quality presence with another person creates exponential returns. When you truly listen—not just waiting for your turn to speak—you're not just being polite. You're gathering intelligence, building trust, and creating the conditions for innovation.
: Quality presence with another person creates exponential returns. When you truly listen—not just waiting for your turn to speak—you're not just being polite. You're gathering intelligence, building trust, and creating the conditions for innovation. Trust as Infrastructure : Like roads or internet connectivity, trust is the invisible foundation that makes everything else possible. Without it, every interaction requires extra verification, every decision needs additional oversight, every initiative faces unnecessary resistance.
: Like roads or internet connectivity, trust is the invisible foundation that makes everything else possible. Without it, every interaction requires extra verification, every decision needs additional oversight, every initiative faces unnecessary resistance. Influence Through Service: The most powerful leaders understand a paradox—focusing on others' success becomes the foundation of your own advancement. They're not keeping score; they're building an ecosystem where everyone can thrive.
Reading the Unspoken Needs
The challenge is that these implicit expectations are rarely articulated and often contradictory. You need to be decisive but collaborative, confident but humble, urgent but calm. Different stakeholders need different versions of you, sometimes on the same day.
The leaders who excel develop an intuitive radar for these unspoken needs. They become fluent in reading the room, sensing what's missing, knowing when to step forward and when to step back. They're conducting an invisible orchestra of relationships and dynamics.
Building Your Social Capital
What we're really describing here is the intentional building of social capital—though that academic term barely captures the richness of what's actually happening. Sociologists like James Coleman and Robert Putnam have long recognised that the networks of relationships, trust, and reciprocal obligations we build become a form of capital as real and valuable as any financial asset.
But in the context of leadership, this isn't just about networking or relationship building. It's about understanding that your ability to create value increasingly depends on your capacity to navigate and nurture the web of human connections that make all work possible.
The question isn't whether you're already operating in this hidden economy—you are. The question is whether you're doing so consciously, skilfully, and with an understanding of what you're really trading in.
What resonates most with you about this hidden economy of leadership? I'd love to hear your thoughts and experiences.
View source

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Sasindu Don has been promoted Director of Finance at Sofitel Dubai Downtown
Sasindu Don has been promoted Director of Finance at Sofitel Dubai Downtown

Hospitality Net

time3 days ago

  • Hospitality Net

Sasindu Don has been promoted Director of Finance at Sofitel Dubai Downtown

In the ever-evolving symphony of Sofitel Dubai Downtown, a new crescendo has been reached. With quiet determination and a mind sharpened by precision, Sasindu Don has journeyed from Financial Controller to Director of Finance, orchestrating success with the kind of clarity and calm that defines true leadership. Since joining the luxury property in the heart of Downtown Dubai 7 years past, Sasindu has been the silent force behind its financial finesse. Under his stewardship, the hotel has seen record-breaking gross operating profit, a streamlined procurement process that trimmed costs without compromising luxury, and the implementation of a real-time forecasting model that transformed the decision-making landscape across departments. But numbers alone don't capture Sasindu's legacy. A respected collaborator and mentor, he introduced dynamic reporting tools that empowered department heads with greater financial autonomy, building bridges between finance and operations in a way that felt both modern and human. His ability to balance bottom-line focus with top-tier guest experience made him not just a financial steward, but a true custodian of the brand's soul. In his new role, Sasindu will continue to chart the financial future of Sofitel Dubai Downtown, aligning commercial strategy with the hotel's audacious spirit and refined elegance. He will oversee forecasting, budgeting, compliance, and investment strategy, with an eye on long-term growth and resilience. With this new chapter, Sofitel Dubai Downtown reaffirms its belief in cultivating talent from within, honouring those who don't just manage luxury, but who live it.

Rebuilding hotel tech stacks for the Agentic AI era Philip Barton
Rebuilding hotel tech stacks for the Agentic AI era Philip Barton

Hospitality Net

time7 days ago

  • Hospitality Net

Rebuilding hotel tech stacks for the Agentic AI era Philip Barton

A new kind of traveller is emerging, one who may never visit your website, click an ad, or speak to a human. Instead, they rely on their personal AI agent to plan, compare, negotiate, and book every aspect of their trip. This shift marks a seismic change in how travel is discovered and transacted, demanding a fundamental rethink of hotel technology stacks. Are hoteliers ready for this new class of guests and their digital representatives? Consider how AI-driven website traffic is already having a dramatic impact: According to Ahrefs, 63% of websites receive AI traffic , with smaller sites experiencing the highest proportion. , with smaller sites experiencing the highest proportion. A survey by Adobe reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. Cloudflare found that monthly traffic to generative AI services grew by 251%between February 2024 and March 2025. So, what does this all mean for the hospitality industry? Most hospitality tech stacks weren't built for AI; they were designed for humans, not machines. Legacy systems are slow, fragmented, and incapable of speaking the language of autonomous AI. To stay visible and bookable in an AI-agent-first ecosystem, hotels must rethink their infrastructure from the data layer up, embracing real-time interoperability, AI-native protocols, and machine-readable data formats. Is your data AI-ready? The rise of AI agents demands a fundamental shift in how hotels manage and present their data. Traditional website designs optimised for visual appeal and manual navigation are insufficient for engaging with AI-driven tools. Hotels must evaluate their systems against the following criteria: Structured data formats: Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Real-time accessibility: Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Interoperability: Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Dynamic content updates: Automate inventory and pricing updates to reflect real-time changes, ensuring AI agents always access the latest information. Hotels that fail to meet these standards risk becoming invisible to AI agents, which prioritise systems capable of delivering clean, actionable data. By preparing their data for this new user class, hoteliers can ensure they remain competitive in an increasingly automated travel ecosystem. Building the foundation: A focused, AI-ready architecture Modern hospitality stacks begin with unified data ecosystems that aggregate guest profiles, operational metrics, and market signals into cloud-based repositories. This eliminates silos between PMS, CRM, and revenue management systems, creating a single source of truth. Unifying data overlaid with semantic meaning is the prerequisite for AI innovation, enabling real-time analysis of guest preferences, occupancy trends, and competitive pricing. With clean data pipelines, hotels can deploy AI co-pilots that: Adjust room rates dynamically using market demand signals Predict guest preferences (room, meal selection, room settings, etc) Handle customer inquiries through conversational AI Optimise housekeeping routes and inventory orders. These systems learn continuously, improving efficiency and personalisation over time. Agentic integration: MCP and the rise of the A2A Economy The emergence of AI agents opens a new paradigm for hotels: active participation in the agentic economy. Hotels can no longer passively rely on traditional distribution channels. To thrive, they must embrace strategies that enable seamless interaction with AI agents, creating new avenues for booking, personalisation, and revenue generation. This starts with understanding and implementing key protocols such as the Model Context Protocol (MCP), which paves the way for the Agent-to-Agent (A2A) economy. MCP is a new and evolving protocol that transforms hotels into active participants in the A2A economy. It standardises how AI agents interface with hotel systems, expanding the capabilities of individual agents by enabling them to connect and interact with other specialised agents, leading to richer and more versatile functionalities. This benefits hotels as it allows their systems to: Offer more comprehensive travel solutions : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. Reach a wider audience : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. Improve efficiency and reduce costs: Automating interactions with AI agents minimises the need for human intervention in routine tasks, freeing up staff to focus on higher-value activities. MCP is a rapidly evolving landscape that can potentially eliminate fragile API integrations, allowing properties to connect with numerous services through a single MCP gateway. Imagine a guest's travel agent AI seamlessly booking rooms, spa services, and dinner reservations by interfacing directly with your hotel's agent. Optimising the agent experience 8Traditionally, websites have focused on the user experience (UX). However, the rise of AI demands a focus on the agent experience (AX) that must consider a different set of technical priorities: AI-accessible inventory: Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Machine-readable content: Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Agent Experience (AX) design: Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Dynamic commission structures: Create lower AI-specific affiliate tiers and offer bulk booking discounts for high-intent agent queries. Transitioning from legacy systems to seize the AI opportunity The transition to an agent-mediated hospitality landscape is not a distant possibility but an accelerating reality. Hotels that delay implementing MCP capabilities and an agent-friendly infrastructure risk significant market share erosion within 12-18 months as AI travel planning becomes mainstream. Forward-thinking properties are already capturing early-adopter advantages through strategic partnerships with emerging AI travel platforms. The challenge now is how quickly hoteliers can transform their digital infrastructure to become preferred partners in the A2A economy, where AI agents will increasingly mediate guest relationships. The journey to an AI-first architecture means hotels must adopt a modern technology stack by: Phasing out on-premise systems with cloud-native platforms offering open API access. Adopting composable data and platform architecture using microservices for easy MCP integration. Considering website SEO and agentic presentation pathways. Retraining staff on AI-assisted workflows, reducing manual data entry. Revamped stacks for the Agentic AI era will drive operational efficiency and real-time channel optimisation by automatically redistributing inventory across the most profitable channels and guest profiles. First-mover hoteliers will help shape the new distribution paradigm and have greater control over their digital destiny in the age of AI.

Why legacy PMSs are holding hotels back and how cloud technology solves it
Why legacy PMSs are holding hotels back and how cloud technology solves it

Hospitality Net

time7 days ago

  • Hospitality Net

Why legacy PMSs are holding hotels back and how cloud technology solves it

As hospitality evolves, hotels must streamline operations, harness data more effectively, and enhance efficiency to stay competitive. The Property Management System (PMS) is at the core of hotel management, an essential tool connecting various hotel functions. As more business shifts online and seamless digital experiences become the expectation, PMSs must integrate with internal and external systems, including POS, front desk, and housekeeping. Yet, most PMSs were built for a different era, making it difficult to support the growing web of integrations required in today's digital-first environment. Traditional property-based legacy systems are cumbersome to use and maintain. These old systems often require hotel staff to navigate complex menus and wade through irrelevant options just to retrieve information that should be readily available with minimal clicks. Additionally, new rollouts and upgrades come at a very steep cost to hotels in terms of time, personnel, and resources. In contrast, cloud-based software updates are completed remotely, delivering greater efficiency and enhanced functionality without disruption. The shift toward digital marketing and personalized guest experiences further emphasizes the need for more agile PMSs. Integrating with loyalty programs, guest marketing, CRMs, and mobile apps wasn't envisioned when legacy PMSs were first implemented. These aging systems have reached the end of their functional lifespan. Unlocking greater agility with a cloud-native PMS A modern, cloud-native PMS offers far more than just streamlined operations; it empowers teams with intuitive, real-time control over every aspect of property management. Designed for today's dynamic hospitality environment, intuitive, user-friendly displays reduce staff training time and increase productivity, allowing teams to focus on the guest experience instead of clunky system navigation. Leveraging the cloud's scalability and flexibility enables centralized access to critical functions, like front desk operations, housekeeping, and maintenance. In addition to greater insights, it allows teams to stay connected and responsive no matter where they are on the property. Real-time reporting and analytics further equip hotel leadership with the information they need to make fast, informed decisions that improve performance and guest satisfaction. Facilitating seamless integration with other hotel systems eliminates the friction of disconnected data and disjointed processes, resulting in a more agile, efficient operation. Simplifying access to data across systems while enriching functionality unlocks new capabilities, like real-time rate and availability management through integrated channel managers or inline RMS capabilities to optimize revenues. Unified platform, unlimited possibilities Delivering the modern, digital experiences guests expect hinges on seamless systems integration and single-source data to unlock data´s full potential. iStay, IBS Software's unified hospitality management platform , doesn't just upgrade how hoteliers manage their properties and enhance guest experiences – it completely transforms them. iStay's cloud-native PMS integrates seamlessly with the platform's CRS, PMS, RMS, Booking Engine, distribution, and loyalty software, eliminating traditional data silos across disparate systems that complicate hotel operations and personalization efforts. This holistic approach enables hotels to grow their business, deliver exceptional guest experiences, and allow staff to focus on personalized service rather than complex system workarounds.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store