Latest news with #trust
The Sun
10 hours ago
- General
- The Sun
I'm having a baby with new boyfriend – but he abandoned me then got woman I loathe pregnant
DEAR DEIDRE: DISCOVERING I was pregnant by my new boyfriend was a welcome surprise and I really embraced the idea of becoming a mum. However, he has really shown his true colours by abandoning me and also getting a woman I loathe pregnant at the same time. I'm 36 and have always longed for a baby. I previously tried for years with a previous partner and even went through IVF on my own, but fertility issues left me with little hope. So I was delighted to discover that I am expecting. My boyfriend is 39 and we'd only been seeing each other a short while, but it didn't take long before the excitement set in. And I really thought we had a future together. Then we had a huge blowout because he was being evasive about us moving in together, and I said he would need to share the load of having a newborn. He stormed out — no goodbye, no explanation, he just vanished, leaving me to face everything alone. I was heartbroken. Just as I was beginning to feel excited about the baby again, he got in touch and dropped a bombshell. He'd got another woman pregnant. She's someone I've never liked. We share mutual friends, and she's always been sly — copying me, making passive-aggressive digs, even trying it on with an ex of mine. We've had our fair share of drama and arguments over the years. Now I feel betrayed all over again. I know technically we weren't together, but he knew how I felt about her. He says he wants to be involved with our baby and step up. But how can I trust him, especially when he's having a child with her too? Dear Deidre: Spotting the signs your partner is cheating DEIDRE SAYS: This is a lot to process, especially after everything you've been through to become a mum. Your ex didn't cheat but it's the emotional betrayal and timing that's so painful. Unprotected sex with someone he knows you dislike, so soon after leaving you, feels like a slap in the face. Does having him involved feel supportive or stressful? You have every right to set boundaries that protect your peace and wellbeing. Co-parenting is possible without rekindling a relationship. Talking to a therapist can help you decide what's best for you. Tavistock Relationships ( 020 7380 1960) can help. GIRL MATE IS SINGLE AGAIN AND I WANT TO MAKE A MOVE DEAR DEIDRE: AFTER years of hiding my feelings, the girl I've always fancied is suddenly single – and now I'm wondering what I should do next. The last thing I want to do is overstep, but I'm terrified if I don't make a move I'll be stuck in the friendzone forever. I'm 27, she's 26, and we've always been close, but I never thought she saw me that way. She was with her boyfriend for a long time, so I kept my feelings to myself and stayed just friends. However, she's recently broken up with him, and I'm not sure what to do. I want to make my feelings known, but I'm worried she might just be looking for a rebound, and I don't want to be the one who gets hurt or used. At the same time, I don't want to wait too long and miss my chance. How do I tell her how I feel? I feel anxious even thinking about it. DEIDRE SAYS: It's normal to worry about being seen as a rebound, especially after someone has just left a long-term relationship. Take things slowly and be a supportive friend first. It's likely she'll probably need some time to heal. When the moment feels right, be honest about your feelings without putting pressure on her. While you can't guarantee that she will reciprocate, being genuine and patient gives you the best chance of building something meaningful. SCARED TO LEAVE ABUSIVE PARTNER DEAR DEIDRE: FOR years, I've been trapped in a toxic relationship with a man who controls every part of my life – emotionally, verbally and financially. Now I finally have the means to leave, I'm terrified. I'm 38, he's 42, we've been together over a decade and have two children. The last few years have been a living nightmare. He constantly puts me down, isolates me from friends, and lashes out in anger that sometimes get physical. I spend every day walking on eggshells, terrified of setting him off. I've wanted to leave so many times, but I've had no money, no support network. But recently, my grandmother passed away and left me an inheritance. It's not life-changing, but it's enough to get out. I feel paralysed by fear. What if I can't manage on my own? I want a better life for my children, but I don't know how to take that first step. Help. DEIDRE SAYS: You've shown incredible strength by surviving this long, and now you have a real chance to break free. It's normal to feel scared, but staying may cause more harm in the long run. Reach out to Women's Aid ( or call the National Domestic Abuse Helpline on 0808 2000 247, who can help you plan your next steps safely. I'm sending you my pack, Abusive Partner?, which offers further support. PAL IN LOVE WITH A SEX OFFENDER DEAR DEIDRE: MY best friend has fallen head over heels for a convicted sex offender, and I'm terrified she's putting love before her child's safety. We are both 37 and have been friends since school. I've always known her to be a great mum to her ten-year-old daughter. But now I'm questioning her judgement. She met this man online about six months ago. Not long into dating, he told her he had a conviction for a sex offence that happened 'years ago'. He claims it was a misunderstanding and that he's a changed man. She believes him completely. Her family and I have tried to warn her to be careful, especially with her daughter at home, but she says we're being judgmental and that she knows him better than anyone. Now he's moved in with them, and I can't shake the feeling that something's not right. Should I leave her to trust her instincts, or is my sense of duty to protect that little girl the right path? I feel torn. What should I do? DEIDRE SAYS: You're right to trust your instincts – when it comes to a child's safety, it's always better to be cautious. It's deeply worrying that your friend is ignoring your concerns. While people can change, sex offences are serious and not to be dismissed. You need to have a very frank conversation with your friend. Explain, firmly but compassionately, that while you love and care for her, you're extremely worried about her daughter's well- being. Let her know this isn't about judging her relationship but about protecting a child. If, after that, she still refuses to listen, you may need to consider raising a safeguarding concern with your local children's services. I'm sending you my pack, Worried A Child's At Risk?, which has further advice and resources.
Wall Street Journal
11 hours ago
- General
- Wall Street Journal
Trust in God, Check the Rest
Andy Kessler's excellent column 'Can You Trust Anybody?' (Inside View, June 9) reminds me of a maxim that an early and important mentor instilled in me: 'In God we trust, everyone else we check.' Ronald Reagan, I'm sure, would approve. Bill Heitz
Entrepreneur
14 hours ago
- Business
- Entrepreneur
Why CEOs Must Lead With Their Face, Not Just Their Title
The most effective CEOs today build trust and brand value by leading with authenticity and personal conviction. Opinions expressed by Entrepreneur contributors are their own. The public perception of a CEO's personal brand is paramount. People don't care about performative social media posts, and are suspicious when leaders always say "the right things". Instead, they want to know that the companies they invest in are led by authentic leaders who speak to their values, principles and vision for the future. This era calls for authentic human branding. The most trusted companies are led by executives who bring clarity and transparency to the forefront, and don't allow the necessity to look perfect to distract from the brand being real. These kinds of leaders breathe life into mission statements, anchor company values, and turn brands into movements. The most successful CEOs understand that people follow people, not statements. Investors, employees and customers all want to feel connected to a leader who can actually be connected to. A real face behind the brand. When that connection exists, loyalty deepens, talent is attracted and market value rises. The power of showing up CEOs today aren't just expected to lead their companies from a business standpoint; they're expected to represent a vision for where the world is going. And the leaders who embrace that role, rather than shy away from it, are seeing powerful returns. Satya Nadella at Microsoft. His leadership ushered in not only a new era of innovation but a deeply humanized culture shift. His personal brand, anchored in empathy and curiosity, became a beacon at Microsoft. Despite recent controversy, Satya has not tried to make the perfect statement; he remained true to his brand and called recent decisions "painful but necessary". It wasn't loud, but it was intentional. Or consider how Richard Branson's personality and values infused Virgin with a sense of adventure and purpose that no other brand could possibly replicate. His visibility wasn't accidental. It was strategic, and it turned his personal credibility into a global brand asset. These leaders didn't wait for others to define their narratives. They stepped into the role with them. They're real people with real stories, not actors who are playing a role. And in their authenticity, they're able to hold onto trust from their consumers. Related: How to Embrace Authenticity in a World Craving Transparency Your brand is your legacy A well-developed personal brand doesn't just support your company; it shapes your legacy. Some believe that legacy is measured in profit margins alone. But in truth, it's measured in the culture you cultivate, and the fruits that are bred from it. Your story as a CEO, when clearly told and consistently shared, becomes the connective tissue between your vision and the people who bring it to life. People are no longer just buying products or services. They're buying into leadership and ideas. They want to see the person, not just the numbers. Real people care about who's behind the curtain, and they want that person to be real, visible and principled. That's not pressure. That's potential. Visibility creates culture and confidence When CEOs lead with clarity and grace, they don't just create external alignment, but they also set the tone for their internal teams. A visible, vocal leader provides employees with a sense of direction and purpose. It's easier to rally around a mission when you know who's steering the ship and why they care. This is especially true for younger generations in the workforce. Sure, they're looking for salaries, but they also care about shared values. And when leaders communicate those values publicly, consistently and with sincerity, they transform the company into a place people want to belong, not just work. This visibility also creates confidence in times of uncertainty. In moments of crisis or transition, people look to leadership for guidance. And CEOs who are already present, trusted, and understood don't have to scramble to build the perfect statement. The culture they've built will speak for them. Conviction is a competitive advantage, while silence creates vulnerability Some CEOs hesitate to step into the spotlight because they fear backlash or missteps. But authenticity doesn't demand perfection; it demands clarity. You don't have to weigh in on every cultural flashpoint or chase every trend. What matters is choosing the moments that align with your values and showing up with consistency and conviction. The belief that "no comment" is safe is a myth. Always staying silent on societal or cultural issues doesn't communicate neutrality; it communicates disconnection, caution, or worse, cowardice. In an era where brands are personified by their executives, what you don't say can shape perception as much as what you do. Consider the corporate fallout during the height of the Black Lives Matter movement or Pride Month. Brands that tried to split the difference, releasing hollow statements or avoiding the topic altogether, were often called out for performative allyship or outright hypocrisy. Some never recovered their credibility. Contrast that with Nike, which embraced public risk by supporting Colin Kaepernick. The campaign sparked outrage and celebration in equal measure, but most importantly, it clearly told the market where Nike stood. That clarity did cost them. But more importantly, it deepened loyalty and sharpened brand identity. Related: Why Personal Branding Matters More Than Ever for Successful Entrepreneurs The opportunity ahead The bar for leadership has changed. The expectations are higher, but so is the payoff. Today's CEOs have the rare opportunity to be more than operators of a business. They can be authors of a movement and agents of change. And building that legacy starts with showing up, telling your story and sharing your perspective in a way that fuels authentic connection and inspires belief. Your personal brand isn't a distraction from leadership. It's the clearest expression of the most powerful brands today don't just sell, they stand for something.
Fast Company
a day ago
- Business
- Fast Company
What women's sports fans really want
Something powerful is unfolding in women's sports, and it's being driven by the fans. They're not asking for more flashy campaigns or superficial endorsements. They're calling for something deeper: genuine, athlete-led engagement that reflects the values they believe in. In an era of constant noise, what they're truly seeking is trust—in the athletes, in the brands, and in the stories being told. This latest U.S. Women's Sports Report from Parity dives deep into the fandom, perception, and commercial landscape of women's sports and reveals one central truth: Trust is the defining currency of this movement. The trust factor is rising fast For years, professional women athletes have carried the torch of authenticity. They've spoken out on social issues, built communities online, and connected with fans through their personal stories and values. Today, that authenticity is paying dividends—not just in follower counts, but in consumer trust. Our latest data shows that 68% of all U.S. sports fans—not just women's sports fans—say they trust professional women athletes. That number jumps to 74% among men who watch women's sports, and 84% among daily or weekly viewers. Perhaps most surprising: Even among American sports fans who say they never watch women's sports, trust is surging. A whopping 58% of these 'never-watchers' trust women athletes, up six points from last year. This matters. Because in a fragmented media environment where consumer attention is scarce, trust is what cuts through the noise. Trust makes fans more likely to pay attention to your message. Trust makes them more likely to buy. When a woman athlete promotes a product, fans believe she genuinely supports it. That's not just a feel-good narrative—it's a performance indicator for any brand trying to build equity in 2025. Fans want brands that get it Sponsorship in women's sports isn't just about slapping a logo on a jersey or airing a pre-roll ad. According to our findings, fans are looking for brands to show up in ways that matter—to be part of the story, not a sales pitch. What does that look like in practice? It means partnering directly with athletes and empowering them to tell stories. It means doing your homework to find the right athlete match. It means investing in content that feels real, not overly produced. It means prioritizing causes that athletes and fans care about and using your platform to support them. In other words, it means moving beyond transactional sponsorship toward transformational partnership. And yes, it also means backing up your brand values with measurable action. In an era where fans are increasingly savvy, performative allyship doesn't cut it. The fan base is surging and shifting Beyond trust, the 2025 report confirms an evolution in fandom that many in the industry have felt coming. Viewership is climbing, but the real story is who's tuning in. Younger audiences, multicultural fans, and even self-described casual viewers are engaging more than ever. And they're doing more than watching—they're buying the merch, sharing highlights and content, and showing up in person. Fandom is also becoming more localized and loyal. As new teams continue to debut and leagues expand, regional pride is taking hold. For brands, this opens the door to connect not just at scale, but meaningfully within communities—through the athletes and teams their fans care about most. The competitive landscape is getting smarter In a maturing market, not all brands are moving at the same pace. Leaders in apparel, health and beauty, and food and beverage are already raising the bar. They're treating women's sports not as a side project but as a core brand pillar. They're allocating real dollars, innovating around athlete collaborations, and tracking impact in real-time. Other categories that women's sports fans are most interested in seeing step up: Travel among women watchers, and technology among men who watch. Let's be clear: This has never been just about doing the right thing. It's about smart, strategic business. Brands that commit early to women's sports stand to win the hearts—and wallets—of fans who are paying close attention to who's showing up. But with rising consumer expectations, the margin for error is slim. If you're not showing up authentically, fans will notice. And they'll move on. What this means for brands So what do fans really want from brands in women's sports? They want trust—earned through consistent, credible athlete partnerships. They want authenticity—real stories from real athletes, not ad speak. They want action—support that drives visibility, investment, and change. They want presence—brands that show up locally, passionately, and with purpose. And they want commitment—not just one campaign, but a long-term vision. At Parity, we work with hundreds of professional women athletes, and we see this every day. When brands show up with respect, integrity, and shared purpose, the impact is exponential. Fans take notice. Athletes engage more deeply. And everyone wins. The moment is here If your brand isn't already investing in women's sports, the window is still open. The fan base is here. The athletes are ready. The trust is high. The question is: Will you meet the moment? Because in 2025, trust is not just a value. It's a strategic foundation. And in women's sports, it might just be your competitive edge.
Yahoo
2 days ago
- Business
- Yahoo
Dave Portnoy confirms ex-wife still has ‘full access' to his bank account reportedly worth $150M — here's why
In a recent interview with Shannon Sharpe on Club Shay Shay, entrepreneur and Barstool Sports founder Dave Portnoy made a surprising admission: his ex-wife Renee still has 'full access' to his bank account. Portnoy, who is reportedly worth $150 million, said, 'I trust her implicitly. If she wanted to take it, she could… to be honest, she was there when we were living at the in-laws house, she was there when we couldn't afford a hamburger, she was there through the grind. We kind of separated when we started making it, so she doesn't get to enjoy any of that? To me, that's not right.' Though the couple has been separated for years, Portnoy said in a previous interview with ESPN's Sage Steele that their divorce proceedings stalled when a judge insisted their financial agreement was unfair to Renee. But she didn't want half, he explained, so they agreed to a private arrangement outside of court. While Portnoy's story may sound unconventional, it highlights just how messy and expensive divorce can be. Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how I'm 49 years old and have nothing saved for retirement — what should I do? Don't panic. Here are 6 of the easiest ways you can catch up (and fast) Nervous about the stock market in 2025? Find out how you can access this $1B private real estate fund (with as little as $10) Unless your breakup is as amicable as the Portnoys', divorce is likely to be both time-consuming and expensive. A typical case can take anywhere from a few months to a few years, depending on where the couple lives and how intense the conflict is, according to FindLaw, a Thomson Reuters company. The average divorce involves $11,300 in attorney's fees alone and the total costs can exceed $20,000 if it goes to trial, according to Martindale-Nolo Research. And those figures only reflect the legal process — not the long-term financial aftermath. Couples who go through a divorce often underestimate the impact on their finances and post-divorce lives, according experts interviewed by The Wall Street Journal. Dividing up shared assets is typically the most contentious and complicated part of any divorce. Disagreements over real estate, retirement accounts, or illiquid investments can delay proceedings and cause lasting damage to both parties' financial health. Read more: Want an extra $1,300,000 when you retire? Dave Ramsey says — and that 'anyone' can do it But the damage isn't limited to splitting assets. A study by the Federal Reserve Bank of found that on average women lose 9% of their income after a divorce while men lose an average of 17%. Though the reasons vary, factors like new living arrangements, tax filing status changes and healthcare coverage often contribute to a loss of income after a divorce. For couples over 50, the impact is even more dramatic: A study in The Journals of Gerontology found that women experienced a 45% decline in their standard of living after divorce, while men saw a 21% drop. While Portnoy's situation is unique, his story underscores the importance of open financial communication before and during divorce. If you're heading toward separation, it's wise to consult a financial advisor or attorney to help divide assets fairly and minimize long-term fallout. Even in the best cases, divorce takes a toll. 'But with early planning and the right support, it's possible to protect your finances and move forward with greater security. Rich, young Americans are ditching the stormy stock market — here are the alternative assets they're banking on instead Robert Kiyosaki warns of a 'Greater Depression' coming to the US — with millions of Americans going poor. But he says these 2 'easy-money' assets will bring in 'great wealth'. How to get in now This tiny hot Costco item has skyrocketed 74% in price in under 2 years — but now the retail giant is restricting purchases. Here's how to buy the coveted asset in bulk Here are 5 'must have' items that Americans (almost) always overpay for — and very quickly regret. How many are hurting you? Like what you read? Join 200,000+ readers and get the best of Moneywise straight to your inbox every week. This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
