Volkswagen Will Use Real Names Again, and These Were Some of the Best

Volkswagen is now admitting its mistakes with the naming of its line of EVs. The ID.3, ID.4, and ID.7 aren't the worst we've seen, but the ID.Buzz, ID.Every1, and ID.2all are just plain weird and utterly forgettable. It's too easy to forget what kind of vehicle goes with what name. Seriously, why couldn't Volkswagen call its electric minivan the Westfalia or something similar from its past? It has a retro style, so give it a name that's evocative, not strange. Now, the brand wants to pivot by returning to proper names, the kind that many brands abandoned over the past few decades.
The guilty parties are the brands that have employed alpha-numeric model names in place of names with character, having copied the Germans' methodology. Car companies wanted to be viewed as cultured and sophisticated like the Europeans, but almost nothing dilutes a car's personality like getting rid of a proper name. Acura used to have great names like the Legend and the Integra (thankfully, it's back now), but moved to meaningless names like RL, CL, TL, et al. Mazda eliminated names like Tribute and Millenia in favor of 626, 6, CX-5, CX-9, and so on. Cadillac used to have the DeVille, the Eldorado, and even the Allante. Okay, so we don't miss the Cimarron or the Catera, but at least we remember what those cars looked like. Thankfully, it still has the Escalade.
When Lexus and Infiniti emerged as luxury sub-brands, they went right to alpha-numeric names without hesitating. The LS, SC, RX, and ES were born, and Infiniti's Q, J, QX, FX, and M names weren't much better. When Genesis hit the scene decades later, it did the same with its G80, then G70, G90, GV70, GV80, and the electric GV60.
Then, there are just plain confusing ones that don't roll off the tongue. The BMW X5 sounds fine, but transmogrify it into the BMW X5 sDrive40i? Really? Enough already with all the letters and numbers. How about a real name?
We love it when automakers do the right kind of course correction, and we get that naming vehicles presents challenges. Model names should be unique and evoke the brand identity well, but that doesn't mean the results are always worthy of respect. According to Volkswagen, 'ID' stands for 'Intelligent design, identity and visionary technologies'. Snooze. Where's the passion?
The 'ID.' style naming convention isn't widespread across VW's stable, but it dominates its EVs. The brand still has the Golf, Jetta, Taos, Tiguan, and Atlas (no one misses names like the hard-to-pronounce Touareg or the tepidly labeled Passat), but it recognizes that the ID. vehicles lack some naming verve. VW's head of marketing and sales, Martin Sander, stated to the German publication Auto Und Wirtschaft: "The cars will get proper names again. Neither the ID. 2all nor the ID. Every1 will have those names in series production. We'll announce that when the time comes."
What the revised EV names will be is unknown, but we know that the current ones really need to go. You can't just slap an "ID" and a "." along with goofy made-up words tacked on in hopes that customers will know what they are. They sure won't go down in history as great car names. Here are some of the best names from Volkswagen's illustrious past that we think should make a resurgence.
The Rabbit name never should've disappeared. It was used for the first generation of the North American Golf, and was cute and memorable, more than even the iconic Golf. It was boxy-handsome, fun to toss, and very affordable. VW would earn the praise of just about everyone if it brought back the name. Of course, the Golf "Rabbit" is perfect for the upcoming ID. Every1.
The Scirocco (shir-ROC-o) is probably the best name VW ever came up with. It comes directly from a Mediterranean wind, and boy, does it sound cool. Also known as the Type 53, the two-door, front-wheel drive hatchback was meant to be a successor to the Karmann Ghia coupe and a sportier alternative to the more economical Golf. Please, VW, put it on the ID. CODE and bring that China-only EV here. The name alone would make it sell.
The Corrado was the successor to the Scirocco, but it didn't last long in the United States. It briefly sold next to the outgoing Scirocco, but its price and limited practicality prevented wider appeal. Its last year stateside was 1994, and the two-door, front-wheel drive hatchback never had a successor. The name came from the Spanish verb "correr" (to sprint), and boy, did it leave quickly. The Corrado name would be a great replacement for the ID. CROZZ 2-door electric crossover.
Ok, so we're not 100% behind this one, but hear us out. The originally military-use vehicle isn't pretty by any means, but the name is totally memorable. Otherwise known as the Volkswagen Type 181, it was originally created as a semi-amphibious vehicle for the West German Army. We don't doubt that any modern Volkswagen would look prettier than this boxy SUV inspired by cardboard boxes, but we could definitely see a boxy Jeep-style electric SUV with the "Thing" name slapped on it. It would be perfect if the ID. LIFE concept was brought to life.
We get that the future of automotive is electric, but that doesn't mean VW's EV names have to suck. Finally, someone higher up in the Volkswagen ranks is talking sense, and maybe other automakers will follow suit. Is it marketing suicide to change names midstream? Not necessarily. It could be risky, but it's been done before. VW would be making a smart move, in our opinion, and properly done names could make their vehicles more easily identifiable and memorable.
Volkswagen Will Use Real Names Again, and These Were Some of the Best first appeared on Autoblog on May 28, 2025

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We are outdoorsmen. We believe that it is our American duty to help everyone, from first-time buyers to long-time enthusiasts, understand and legally secure their firearms and accessories. That's why our arsenal is fully packed, consistently refreshed, and always loaded with high-quality, affordable firearms and accessories. Industry-leading brands that GrabAGun works with include Smith & Wesson Brands, Sturm, Ruger & Co., SIG Sauer, Glock, Springfield Armory and Hornady Manufacturing, among others. GrabAGun is a fast growing, digitally native eCommerce retailer of firearms and ammunition, related accessories and other outdoor enthusiast products. Building on the Company's proprietary software expertise, the Company's eCommerce site has become one of the leading firearm retail websites. 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Colombier II has also filed or will file with the SEC a Proxy Statement setting forth proposals to be presented to Colombier II shareholders of record as of the Record Date at an extraordinary general meeting of the Colombier II shareholders, which Proxy Statement also contains or will contain information about how to vote shares and how to attend the Extraordinary General Meeting. SHAREHOLDERS OF COLOMBIER II AND OTHER INTERESTED PARTIES ARE URGED TO READ THE PROXY STATEMENT IN CONNECTION WITH COLOMBIER II'S SOLICITATION OF PROXIES FOR THE EXTRAORDINARY GENERAL MEETING OF ITS SHAREHOLDERS TO BE HELD TO APPROVE THE BUSINESS COMBINATION BECAUSE THESE DOCUMENTS CONTAIN IMPORTANT INFORMATION ABOUT COLOMBIER II, GRABAGUN, GRABAGUN DIGITAL AND THE BUSINESS COMBINATION. Shareholders are able to obtain copies of the Registration Statement and the Proxy Statement, without charge on the SEC's website at or by directing a request to: Colombier Acquisition Corp. II, 214 Brazilian Avenue, Suite 200-J, Palm Beach, FL 33480, email: CLBR@ Participants in the Solicitation GrabAGun Digital, Colombier II, GrabAGun and their respective directors, executive officers and members, as applicable, may be deemed to be participants in the solicitation of proxies from the shareholders of Colombier II in connection with the Business Combination. Colombier II's shareholders and other interested persons may obtain more detailed information regarding the names, affiliations and interests of certain of Colombier II executive officers and directors in the solicitation by reading Colombier II's final prospectus filed with the SEC on November 20, 2023 in connection with Colombier II's initial public offering, Colombier II's Annual Report on Form 10-K for the year ended December 31, 2024, as filed with the SEC on March 11, 2025, and Colombier II's other public filings with the SEC, including the Registration Statement and the Proxy Statement. A list of the names of such directors and executive officers and information regarding their interests in the Business Combination, which may, in some cases, be different from those of shareholders generally, are set forth in the Registration Statement relating to the Business Combination. These documents can be obtained free of charge from the source indicated above. Forward-Looking Statements This communication contains certain 'forward-looking statements' within the meaning of the federal securities laws. Forward-looking statements may be identified by the use of words such as 'estimate,' 'plan,' 'forecast,' 'intend,' 'may,' 'will,' 'expect,' 'continue,' 'should,' 'would,' 'anticipate,' 'believe,' 'seek,' 'target,' 'predict,' 'potential,' 'seem,' 'future,' 'outlook' or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, references with respect to the anticipated benefits of the proposed Business Combination; GrabAGun's ability to successfully execute its expansion plans and business initiatives; the sources and uses of cash of the proposed Business Combination; the anticipated capitalization and enterprise value of the combined company following the consummation of the proposed Business Combination; and expectations related to the terms and timing of the proposed Business Combination. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of GrabAGun's and Colombier II's management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of GrabAGun and Colombier II. These forward-looking statements are subject to a number of risks and uncertainties, including the occurrence of any event, change or other circumstances that could give rise to the termination of the Business Combination Agreement; the risk that the Business Combination disrupts current plans and operations as a result of the announcement and consummation of the transactions described herein; the inability to recognize the anticipated benefits of the Business Combination; the inability of GrabAGun to maintain, and GrabAGun Digital to obtain, as necessary, any permits necessary for the conduct of GrabAGun's business, including federal firearm licenses issued pursuant to the Gun Control Act, 18 USC 921 et seq. and special occupational taxpayer stamps issued pursuant to the National Firearms Act, 26 USC 5849 et seq.; the disqualification, revocation or modification of the status of those persons designated by GrabAGun as Responsible Persons, as such term is defined in 18 U.S.C. 841(s); the ability to maintain the listing of Colombier II's securities on a national securities exchange; the ability to obtain or maintain the listing of GrabAGun Digital's securities on the NYSE following the Business Combination; costs related to the Business Combination; changes in business, market, financial, political and legal conditions; risks relating to GrabAGun's operations and business, including information technology and cybersecurity risks, and deterioration in relationships between GrabAGun and its employees; GrabAGun's ability to successfully collaborate with business partners; demand for GrabAGun's current and future offerings; risks that orders that have been placed for GrabAGun's products are cancelled or modified; risks related to increased competition; risks that GrabAGun is unable to secure or protect its intellectual property; risks of product liability or regulatory lawsuits relating to GrabAGun's products; risks that the post-combination company experiences difficulties managing its growth and expanding operations; the risk that the Business Combination may not be completed in a timely manner, or at all, which may adversely affect the price of Colombier II's securities; the risk that the Business Combination may not be completed by Colombier II's business combination deadline and the potential failure to obtain an extension of the business combination deadline if sought by Colombier II; the failure to satisfy the conditions to the consummation of the Business Combination; the outcome of any legal proceedings that may be instituted against GrabAGun, Colombier II, GrabAGun Digital or others with respect to the proposed Business Combination and transactions contemplated thereby; the ability of GrabAGun to execute its business model; and those risk factors discussed in documents of GrabAGun Digital and Colombier II filed, or to be filed, with the SEC. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither Colombier II nor GrabAGun presently know or that Colombier II and GrabAGun currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Colombier II's, GrabAGun Digital's and GrabAGun's expectations, plans or forecasts of future events and views as of the date of this press release. Colombier II, GrabAGun Digital and GrabAGun anticipate that subsequent events and developments will cause Colombier II's, GrabAGun Digital's and GrabAGun's assessments to change. However, while Colombier II, GrabAGun Digital and GrabAGun may elect to update these forward-looking statements at some point in the future, Colombier II, GrabAGun Digital and GrabAGun specifically disclaim any obligation to do so. Readers are referred to the most recent reports filed with the SEC by Colombier II. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made, and we undertake no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by U.S. federal securities law. This press release is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which the offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.