Latest news with #MartinSander
The Advertiser
13-06-2025
- Automotive
- The Advertiser
Volkswagen ID.2 nears production looking much like the pint-size EV concept
The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was "just a matter of when". The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained "planning for the next evolution of the Born – including the performance VZ – continues". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models "will get proper names again". With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to "proper names" follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech. MORE: Everything Volkswagen Content originally sourced from: The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was "just a matter of when". The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained "planning for the next evolution of the Born – including the performance VZ – continues". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models "will get proper names again". With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to "proper names" follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech. MORE: Everything Volkswagen Content originally sourced from: The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was "just a matter of when". The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained "planning for the next evolution of the Born – including the performance VZ – continues". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models "will get proper names again". With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to "proper names" follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech. MORE: Everything Volkswagen Content originally sourced from: The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was "just a matter of when". The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained "planning for the next evolution of the Born – including the performance VZ – continues". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models "will get proper names again". With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to "proper names" follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech. MORE: Everything Volkswagen Content originally sourced from:
Perth Now
13-06-2025
- Automotive
- Perth Now
Volkswagen ID.2 nears production looking much like the pint-size EV concept
The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was 'just a matter of when'. The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained 'planning for the next evolution of the Born – including the performance VZ – continues'. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. Supplied Credit: CarExpert It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models 'will get proper names again'. With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to 'proper names' follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Supplied Credit: CarExpert Supplied Credit: CarExpert Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech. MORE: Everything Volkswagen
7NEWS
13-06-2025
- Automotive
- 7NEWS
Volkswagen ID.2 nears production looking much like the pint-size EV concept
The Volkswagen ID.2 is getting awfully close to production, but the Polo-size EV is yet to be confirmed for Australian release despite previous indications it would be sold here. With Volkswagen Australia's on again, off again plans for the long-awaited Golf-size ID.3 hatch now cancelled at least in its current generation, there seems little chance of smaller electric models, such as the ID.2, finding their way to our shores. The company's local arm had previously said the ID.2 would come to Australia, it was 'just a matter of when'. The ID.2 emerges just days after Cupra Australia confirmed the Born, the ID.3's twin-under-the-skin, was now discontinued Down Under, although it maintained 'planning for the next evolution of the Born – including the performance VZ – continues'. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. This latest Volkswagen ID.2 prototype was spied on the streets outside the Nurburgring racetrack, and is wearing just the thinnest of disguises. There are printed covers around the headlights, and tail-lights that give the impression that the car is a humble Polo, but a peek a little more closely and you can see it is basically the 2023 ID. 2all concept (bottom) brought to life. Sheetmetal changes seem to be limited a simpler bonnet design, and some extra creases on the lower door. There are also larger flagpole-style wing mirrors, and a lightly revised front bumper with a wider and taller lower air intake. Don't be fooled by the rear door handle stickers. Like the concept, the production car's rear door handles are hidden in the window frame to create the impression of a three-door hatch. It's unclear what the production version of the ID.2 will be known as, with Martin Sander, the Volkswagen brand's chief of marketing and sales, confirming earlier this year that all new EV models 'will get proper names again'. With the concept measuring 4050mm long – a few millimetres less than the Polo – it's possible the ID.2 may be christened or Polo EV. Reverting to 'proper names' follows on from a declaration in 2023 by Andreas Mindt, Volkswagen's head of design, that the marque would ditch the current rounded, cab-forward design of the ID cars for something more normal and traditional for its next-generation EVs. Whatever it's called, the ID.2 rides on the Volkswagen Group's MEB Entry architecture, which will also underpin the Skoda Epiq and Cupra Raval. While the larger MEB platform that serves as the basis of most of the automaker's EVs is rear-wheel drive by default, MEB Entry is a front-wheel drive architecture. At launch, MEB Entry will support 38kWh and 56kWh batteries, with the latter having DC fast-charging up 125kW and a range of around 450km. In Europe, pricing for the ID.2 is expected to start under €25,000 (A$44,450), meaning it will compete against the Citroen e-C3 and Renault 5 E-Tech.
Yahoo
28-05-2025
- Automotive
- Yahoo
Volkswagen Will Use Real Names Again, and These Were Some of the Best
Volkswagen is now admitting its mistakes with the naming of its line of EVs. The ID.3, ID.4, and ID.7 aren't the worst we've seen, but the and ID.2all are just plain weird and utterly forgettable. It's too easy to forget what kind of vehicle goes with what name. Seriously, why couldn't Volkswagen call its electric minivan the Westfalia or something similar from its past? It has a retro style, so give it a name that's evocative, not strange. Now, the brand wants to pivot by returning to proper names, the kind that many brands abandoned over the past few decades. The guilty parties are the brands that have employed alpha-numeric model names in place of names with character, having copied the Germans' methodology. Car companies wanted to be viewed as cultured and sophisticated like the Europeans, but almost nothing dilutes a car's personality like getting rid of a proper name. Acura used to have great names like the Legend and the Integra (thankfully, it's back now), but moved to meaningless names like RL, CL, TL, et al. Mazda eliminated names like Tribute and Millenia in favor of 626, 6, CX-5, CX-9, and so on. Cadillac used to have the DeVille, the Eldorado, and even the Allante. Okay, so we don't miss the Cimarron or the Catera, but at least we remember what those cars looked like. Thankfully, it still has the Escalade. When Lexus and Infiniti emerged as luxury sub-brands, they went right to alpha-numeric names without hesitating. The LS, SC, RX, and ES were born, and Infiniti's Q, J, QX, FX, and M names weren't much better. When Genesis hit the scene decades later, it did the same with its G80, then G70, G90, GV70, GV80, and the electric GV60. Then, there are just plain confusing ones that don't roll off the tongue. The BMW X5 sounds fine, but transmogrify it into the BMW X5 sDrive40i? Really? Enough already with all the letters and numbers. How about a real name? We love it when automakers do the right kind of course correction, and we get that naming vehicles presents challenges. Model names should be unique and evoke the brand identity well, but that doesn't mean the results are always worthy of respect. According to Volkswagen, 'ID' stands for 'Intelligent design, identity and visionary technologies'. Snooze. Where's the passion? The 'ID.' style naming convention isn't widespread across VW's stable, but it dominates its EVs. The brand still has the Golf, Jetta, Taos, Tiguan, and Atlas (no one misses names like the hard-to-pronounce Touareg or the tepidly labeled Passat), but it recognizes that the ID. vehicles lack some naming verve. VW's head of marketing and sales, Martin Sander, stated to the German publication Auto Und Wirtschaft: "The cars will get proper names again. Neither the ID. 2all nor the ID. Every1 will have those names in series production. We'll announce that when the time comes." What the revised EV names will be is unknown, but we know that the current ones really need to go. You can't just slap an "ID" and a "." along with goofy made-up words tacked on in hopes that customers will know what they are. They sure won't go down in history as great car names. Here are some of the best names from Volkswagen's illustrious past that we think should make a resurgence. The Rabbit name never should've disappeared. It was used for the first generation of the North American Golf, and was cute and memorable, more than even the iconic Golf. It was boxy-handsome, fun to toss, and very affordable. VW would earn the praise of just about everyone if it brought back the name. Of course, the Golf "Rabbit" is perfect for the upcoming ID. Every1. The Scirocco (shir-ROC-o) is probably the best name VW ever came up with. It comes directly from a Mediterranean wind, and boy, does it sound cool. Also known as the Type 53, the two-door, front-wheel drive hatchback was meant to be a successor to the Karmann Ghia coupe and a sportier alternative to the more economical Golf. Please, VW, put it on the ID. CODE and bring that China-only EV here. The name alone would make it sell. The Corrado was the successor to the Scirocco, but it didn't last long in the United States. It briefly sold next to the outgoing Scirocco, but its price and limited practicality prevented wider appeal. Its last year stateside was 1994, and the two-door, front-wheel drive hatchback never had a successor. The name came from the Spanish verb "correr" (to sprint), and boy, did it leave quickly. The Corrado name would be a great replacement for the ID. CROZZ 2-door electric crossover. Ok, so we're not 100% behind this one, but hear us out. The originally military-use vehicle isn't pretty by any means, but the name is totally memorable. Otherwise known as the Volkswagen Type 181, it was originally created as a semi-amphibious vehicle for the West German Army. We don't doubt that any modern Volkswagen would look prettier than this boxy SUV inspired by cardboard boxes, but we could definitely see a boxy Jeep-style electric SUV with the "Thing" name slapped on it. It would be perfect if the ID. LIFE concept was brought to life. We get that the future of automotive is electric, but that doesn't mean VW's EV names have to suck. Finally, someone higher up in the Volkswagen ranks is talking sense, and maybe other automakers will follow suit. Is it marketing suicide to change names midstream? Not necessarily. It could be risky, but it's been done before. VW would be making a smart move, in our opinion, and properly done names could make their vehicles more easily identifiable and memorable. Volkswagen Will Use Real Names Again, and These Were Some of the Best first appeared on Autoblog on May 28, 2025
Miami Herald
28-05-2025
- Automotive
- Miami Herald
Volkswagen Will Use Real Names Again, and These Were Some of the Best
Volkswagen is now admitting its mistakes with the naming of its line of EVs. The ID.3, ID.4, and ID.7 aren't the worst we've seen, but the and ID.2all are just plain weird and utterly forgettable. It's too easy to forget what kind of vehicle goes with what name. Seriously, why couldn't Volkswagen just call its electric minivan the Westfallia or something similar from its past? It has a retro style, so give it a name that's evocative, not strange. Now, the brand wants to pivot by returning to proper names, the kind that many brands abandoned over the past few decades. The guilty parties are the brands that have employed alpha-numeric model names in place of names with character, having copied the Germans' methodology. Car companies wanted to be viewed as cultured and sophisticated like the Europeans, but almost nothing dilutes a car's personality like getting rid of a proper name. Acura used to have great names like the Legend and the Integra (thankfully, it's back now), but moved to meaningless names like RL, CL, TL, et al. Mazda eliminated names like Tribute and Millenia in favor of 626, 6, CX-5, CX-9, and so on. Cadillac used to have the DeVille, the Eldorado, and even the Allante. Okay, so we don't miss the Cimarron or the Catera, but at least we remember what those cars looked like. Thankfully, it still has the Escalade When Lexus and Infiniti emerged as luxury sub-brands, they went right to alpha-numeric names without hesitating. The LS, SC, RX, and ES were born, and Infiniti's Q, J, QX, FX, and M names weren't much better. When Genesis hit the scene decades later, it did the same with its G80, then G70, G90, GV70, GV80, and the electric GV60. Then, there are just plain confusing ones that don't roll off the tongue. The BMW X5 sounds fine, but transmogrify it into the BMW X5 sDrive40i? Really? Enough already with all the letters and numbers. How about a real name? We love it when automakers do the right kind of course correction, and we get that naming vehicles presents challenges. Model names should be unique and evoke the brand identity well, but that doesn't mean the results are always worthy of respect. According to Volkswagen, 'ID' stands for "Intelligent design, identity and visionary technologies". Snooze. Where's the passion? The "ID." style naming convention isn't widespread across VW's stable, but it dominates its EVs. The brand still has the Golf, Jetta, Taos, Tiguan, and Atlas (no one misses names like the hard-to-pronounce Touareg or the tepidly labeled Passat), but it recognizes that the ID. vehicles lack some naming verve. VW's head of marketing and sales, Martin Sander, stated to the German publication Auto Und Wirtschaft: "The cars will get proper names again. Neither the ID. 2all nor the ID. Every1 will have those names in series production. We'll announce that when the time comes." What the revised EV names will be is unknown, but we know that the current ones really need to go. You can't just slap an "ID" and a "." along with goofy made-up words tacked on in hopes that customers will know what they are. They sure won't go down in history as great car names. Here are some of the best names from Volkswagen's illustrious past that we think should make a resurgence. "Rabbit" (1975 - 1984) should replace the "ID. Every1" The Rabbit name never should've disappeared. It was used for the first generation of the North American Golf, and was cute and memorable, more than even the iconic Golf. It was boxy-handsome, fun to toss, and very affordable. VW would earn the praise of just about everyone if it brought back the name. Of course, the Golf "Rabbit" is perfect for the upcoming ID. Every1. "Scirocco" (1974–1992) should replace the "ID. CODE" The Scirocco (shir-ROC-o) is probably the best name VW ever came up with. It comes directly from a Mediterranean wind, and boy, does it sound cool. Also known as the Type 53, the two-door, front-wheel drive hatchback was meant to be a successor to the Karmann Ghia coupe and a sportier alternative to the more economical Golf. Please, VW, put it on the ID. CODE and bring that China-only EV here. The name alone would make it sell. "Corrado" (1988-1995) should replace the "ID. CROZZ" The Corrado was the successor to the Scirocco, but it didn't last long in the United States. It briefly sold next to the outgoing Scirocco, but its price and limited practicality prevented wider appeal. Its last year stateside was 1994, and the two-door, front-wheel drive hatchback never had a successor. The name came from the Spanish verb "correr" (to sprint), and boy, did it leave quickly. The Corrado name would be a great replacement for the ID. CROZZ 2-door electric crossover. "Thing" (1968–1983) should replace the "ID. LIFE" Ok, so we're not 100% behind this one, but hear us out. The originally military-use vehicle isn't pretty by any means, but the name is totally memorable. Otherwise known as the Volkswagen Type 181, it was originally created as a semi-amphibious vehicle for the West German Army. We don't doubt that any modern Volkswagen would look prettier than this boxy SUV inspired by cardboard boxes, but we could definitely see a boxy Jeep-style electric SUV with the "Thing" name slapped on it. It would be perfect if the ID. LIFE concept was brought to life. We get that the future of automotive is electric, but that doesn't mean VW's EV names have to suck. Finally, someone higher up in the Volkswagen ranks is talking sense, and maybe other automakers will follow suit. Is it marketing suicide to change names midstream? Not necessarily. It could be risky, but it's been done before. VW would be making a smart move, in our opinion, and properly done names could make their vehicles more easily identifiable and memorable. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
