Indian agencies make their mark at Cannes Lions 2025
The annual
Cannes Lions International Festival of Creativity
is progressing, with Indian agencies consistently being recognised for their creative and innovative work. As of the end of Day 3, India has secured a total of 2 Grand Prix, 2 Gold, 8 Silver, and 11 Bronze Lions.
Here is an update on India's performance across the initial days of the festival:
Day 1: A strong start
India commenced its
Cannes Lions 2025
journey with a robust showing, securing 2 Gold, 4 Silver, and 3 Bronze Lions. Notable wins on the first day included:
FCB India earned a Gold in the Outdoor category for its
"Lucky Yatra"
campaign for Indian Railways. The campaign also secured a Bronze in the same category.
Havas Creative India clinched a Gold Lion in the Print and Publishing category for
"Ink of Democracy,"
a campaign for The Times of India.
Talented received a Silver in the Outdoor category for
"Nature Shapes Britannia"
for Britannia Industries.
FCB Kinnect was awarded a Silver in Outdoor for
"Too Yumm! To Cheer!"
for Too Yumm!.
Lowe Lintas secured a Silver in Pharma for
"Dawai Reader"
for Alkem Laboratories.
Godrej Creative Lab won a Silver in Health and Wellness for the
"Naga Saint Eye Test"
campaign for Eyebetes Foundation.
Ogilvy collected two Bronze Lions in the Outdoor category for
"Chai Bansuri – The Tea Flute"
for Unilever's Brooke Bond Taj Mahal Tea and
"Vi Guardian Beads"
for Vodafone Idea.
Day 2: Continued momentum
The second day saw India add 2 Silver and 1 Bronze Lion to its tally. The total count by the end of Day 2 stood at 2 Gold, 6 Silver, and 4 Bronze. Highlights from Day 2 included:
VML Mumbai secured a Silver Lion in The Entertainment Lion for Music category for
"The Girl Who Played The Tutari"
for Coca-Cola's Coke Studio Bharat.
Talented received its second Silver Lion, for
"Avani's Gold"
in the Entertainment Lions for Sport category for Britannia Marie Gold.
Ogilvy Bangalore clinched a Bronze Lion in the Design category for
"Eye Test Menu"
for The Titan Company.
Day 3: A significant haul
On Day 3, India added another 2 Silver and 7 Bronze Lions, bringing the cumulative total to 2 Gold, 8 Silver, and 11 Bronze Lions. Additionally, Ogilvy India's
"Voice of the Village"
was recognised with a Grand Prix. Key awards announced on Day 3 included:
Leo India earned a Silver in the Media category for the
'Takeoff Takeover'
campaign for Cathay Pacific.
FCB India won a Silver in the PR category for the
'Lucky Yatra'
campaign for Indian Railways.
Ogilvy India received a Bronze in the Media category for
'Eye Test Menu'
for Titan Company.
Havas Creative India bagged another Bronze for
'Ink of Democracy'
, this time in the Direct category, and another Bronze in the Media category.
Dentsu Creative secured a Bronze in the Media category for
'Garuda Rakshak'
for DSP Mutual Funds.
Talented was awarded a Bronze in the Media category for
'Nature Shapes Britannia'
for Britannia.
BBH India won a Bronze in the Social and Creator category for
'Bassi vs. Men's Facewash'
for Garnier.
Ogilvy India's campaign,
"Voice of the Village"
for 'RuralConnect Telecom', was awarded the Grand Prix in the Brand Experience and Activation category.
India's creative contributions
India's performance at
Cannes Lions
2025 demonstrates a maturing creative industry that is making significant contributions to global advertising and marketing. The awards reflect an understanding of various consumer segments, the adoption of technology and an emphasis on narrative development.
The festival continues to recognise Indian creativity, which draws from its cultural context while communicating broadly on the global stage. These achievements are expected to inspire future creative endeavors, encouraging continued innovation and the sharing of diverse stories within the global creative community.
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