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Time of India
2 days ago
- Entertainment
- Time of India
Indian agencies make their mark at Cannes Lions 2025
The annual Cannes Lions International Festival of Creativity is progressing, with Indian agencies consistently being recognised for their creative and innovative work. As of the end of Day 3, India has secured a total of 2 Grand Prix, 2 Gold, 8 Silver, and 11 Bronze Lions. Here is an update on India's performance across the initial days of the festival: Day 1: A strong start India commenced its Cannes Lions 2025 journey with a robust showing, securing 2 Gold, 4 Silver, and 3 Bronze Lions. Notable wins on the first day included: FCB India earned a Gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways. The campaign also secured a Bronze in the same category. Havas Creative India clinched a Gold Lion in the Print and Publishing category for "Ink of Democracy," a campaign for The Times of India. Talented received a Silver in the Outdoor category for "Nature Shapes Britannia" for Britannia Industries. FCB Kinnect was awarded a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!. Lowe Lintas secured a Silver in Pharma for "Dawai Reader" for Alkem Laboratories. Godrej Creative Lab won a Silver in Health and Wellness for the "Naga Saint Eye Test" campaign for Eyebetes Foundation. Ogilvy collected two Bronze Lions in the Outdoor category for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea and "Vi Guardian Beads" for Vodafone Idea. Day 2: Continued momentum The second day saw India add 2 Silver and 1 Bronze Lion to its tally. The total count by the end of Day 2 stood at 2 Gold, 6 Silver, and 4 Bronze. Highlights from Day 2 included: VML Mumbai secured a Silver Lion in The Entertainment Lion for Music category for "The Girl Who Played The Tutari" for Coca-Cola's Coke Studio Bharat. Talented received its second Silver Lion, for "Avani's Gold" in the Entertainment Lions for Sport category for Britannia Marie Gold. Ogilvy Bangalore clinched a Bronze Lion in the Design category for "Eye Test Menu" for The Titan Company. Day 3: A significant haul On Day 3, India added another 2 Silver and 7 Bronze Lions, bringing the cumulative total to 2 Gold, 8 Silver, and 11 Bronze Lions. Additionally, Ogilvy India's "Voice of the Village" was recognised with a Grand Prix. Key awards announced on Day 3 included: Leo India earned a Silver in the Media category for the 'Takeoff Takeover' campaign for Cathay Pacific. FCB India won a Silver in the PR category for the 'Lucky Yatra' campaign for Indian Railways. Ogilvy India received a Bronze in the Media category for 'Eye Test Menu' for Titan Company. Havas Creative India bagged another Bronze for 'Ink of Democracy' , this time in the Direct category, and another Bronze in the Media category. Dentsu Creative secured a Bronze in the Media category for 'Garuda Rakshak' for DSP Mutual Funds. Talented was awarded a Bronze in the Media category for 'Nature Shapes Britannia' for Britannia. BBH India won a Bronze in the Social and Creator category for 'Bassi vs. Men's Facewash' for Garnier. Ogilvy India's campaign, "Voice of the Village" for 'RuralConnect Telecom', was awarded the Grand Prix in the Brand Experience and Activation category. India's creative contributions India's performance at Cannes Lions 2025 demonstrates a maturing creative industry that is making significant contributions to global advertising and marketing. The awards reflect an understanding of various consumer segments, the adoption of technology and an emphasis on narrative development. The festival continues to recognise Indian creativity, which draws from its cultural context while communicating broadly on the global stage. These achievements are expected to inspire future creative endeavors, encouraging continued innovation and the sharing of diverse stories within the global creative community.
Time of India
3 days ago
- Entertainment
- Time of India
India 'Ink' strikes gold on day 1 of Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025 has seen India secure awards and shortlists across various categories. Indian agencies have shown capabilities in Outdoor, Health and Wellness, Pharma, and Print and Publishing. As of day 1 and day 2 announcements, India has received two Gold, four Silver, and three Bronze Lions, bringing the total medal count to nine. This indicates India's continued presence at the festival. Awarded Campaigns: Gold Lions: FCB India received a Gold in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign addressed ticketless travel by linking train tickets to a lottery. Havas Creative India was awarded a Gold in Print and Publishing for "Ink of Democracy" for The Times of India, a campaign related to voter participation. Silver Lions: Talented, Bangalore, earned a Silver in Outdoor for "Nature Shapes Britannia" for Britannia Industries, noted for its use of sustainable billboard design. FCB Kinnect, Mumbai, secured a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!, involving edible cheer signs to work around stadium snack restrictions. Godrej Creative Lab received a Silver in Health & Wellness for the "Naga Saint Eye Test" campaign for the Eyebetes Foundation, focused on eye screenings at Kumbh 2025. Lowe Lintas, Mumbai, took a Silver in Pharma for "Dawai Reader" for Alkem Laboratories, an AI-powered tool designed to interpret handwritten prescriptions. Bronze Lions: FCB India also received a Bronze for "Lucky Yatra" in the Outdoor category. Ogilvy Mumbai secured two Bronze Lions in Outdoor: one for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea, an installation that combined tea culture with Indian classical music, and another for "Vi Guardian Beads" for Vodafone Idea, which used engraved beads for locating missing persons. Shortlist summary: India's overall shortlist tally stands at 76 shortlists across 20 categories. This year's submission count from India was 982 entries, an increase from 826 in 2024. Agencies with multiple shortlists include: Ogilvy India FCB India Havas Creative India Talented Leo Burnett Lowe Lintas Shortlisted campaigns cover themes such as social behavior, sustainability, cultural engagement, and the use of technology in advertising . India's presence is noted across various Lions categories, including Design, Direct, Entertainment for Sport and Film Craft. Further award announcements are expected as the festival continues.
Time of India
4 days ago
- Entertainment
- Time of India
India opens Cannes 2025 with 8 Lions, led by FCB's Gold for Indian Railways
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel India started off strong on the first day of Cannes International Festival of Creativity, touted as the Oscars of the ad-world, with one Gold, four Silvers and three Bronze Lions. FCB India , one of the big winners of the night, brought home a Gold and a Bronze Lion for its ' Lucky Yatra ' campaign for the Indian Railways in the Outdoor Lions category. It won a Silver Lion for Too Yumm! in the same category too."Winning at Cannes is always special - it means your work has cut through on the world's biggest creative stage. What makes these wins even more meaningful is that they span businesses and categories - a true reflection of the creative momentum we're building across the board. It's not just about individual campaigns; it's about a culture of creativity that encourages bold thinking and real impact," said Dheeraj Sinha, group CEO, FCB India and South Asia, on the triple 'Lucky Yatra' is also the only Indian entry to make it to the Titanium Lions particularly shone in the Outdoor category, converting 13 shortlists into two Silver and three Bronze Lions. In addition to FCB's Silver and Bronze, Talented also picked up a Silver Lion for its 'Nature Shapes Britannia' campaign for Britannia other two Bronze Lions were picked up by Ogilvy Mumbai for 'Chai Bansuri - The tea Flute' for Brooke Bond Taj Mahal and 'VI Guardian Beads' for Vodafone Idea India also scored a Silver Lion in the Health and Wellness category (Godrej Creative Labs's 'Naga Saint Eye Test') and one in Pharma (Lowe Lintas's 'Dawai Reader')."The Dawai Reader is what you get when you combine cutting edge AI, domain specific data and real world problems. The win is a nod to the impact that decoding doctor's handwriting is having on health outcomes, and also to the power of collaboration. Huge credit to Alkem Laboratories for backing such a deceptively simple idea, to Doceree for bringing in crucial domain expertise and being our partners in crime, and to Digital Rhetoric for bringing the tech to life," said Prateek Bhardwaj, CCO, Lowe 1's tally gives hope that Indian agencies could cross last year's total haul of 18 metals -- 2 golds, 7 silvers and 9 Tuesday, juries will deliberate over the entries for the Industry Craft Lions, Digital Craft Lions, Film Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport. India has a total of 17 shortlists in these Ray, executive creative director, Landor India, who was part of the shortlisting jury for the Industry Craft Lions, says this year's entries underscored the notion that craft still needs a human lens and decision making with fresh perspectives. "Analogous, detail-oriented work and simple clarity of thought is what stood out," he said.
Time of India
4 days ago
- Entertainment
- Time of India
Indian creativity shines bright at Cannes Lions 2025: A wave of shortlists
The French Riviera is currently roaring with the energy of the Cannes Lions International Festival of Creativity 2025, which officially commenced on June 16th. For India, the festival has already delivered news, with the nation's creative agencies securing 64 shortlists across 15 diverse categories as of the latest announcements. This robust showing, from a total of 982 Indian entries this year, underscores the country's growing influence and creative prowess on the global advertising stage. Leading the Indian tally are powerhouses like Ogilvy India with 13 shortlists and FCB India with 11 shortlists. Hot on their heels are Talented and Havas Creative India, each with seven shortlists, while Leo Burnett has garnered four. This distribution reflects a broad base of creative strength across various agencies. Let's delve into the categories where Indian campaigns are making their mark: Titanium Lions: Redefining creative boundaries The prestigious Dan Wieden Titanium Lions category, dedicated to groundbreaking and industry-shifting ideas, features three standout Indian campaigns: "Lucky Yatra" for Indian Railways by FCB India : This campaign tackles the persistent issue of ticketless travel by transforming every valid train ticket into a potential lottery entry. It's a prime example of leveraging cultural insights to drive behavioral change through positive reinforcement. "Nature Shapes Britannia" for Britannia Industries by Talented : This entry artfully weaves environmental responsibility into the brand narrative, reflecting a growing global focus on sustainable communication. "Ink of Democracy" for The Times of India Group by Havas, Mumbai: A campaign celebrating India's democratic spirit, it has resonated with juries for its compelling message and impactful execution. Engagement and craft categories: India makes a splash Beyond Titanium, Indian entries have demonstrated significant strength across a wide array of categories, including new shortlists in Media, PR, Design, Direct, Entertainment and Craft disciplines. Media Lions (nine shortlists): "Eye Test Menu" for Titan Company by Ogilvy Bangalore: Noted for its media strategy, also shortlisted in Outdoor and Health and Wellness. "Ink of Democracy" for The Times of India by Havas Mumbai : Recognised for print media use. "Nature Shapes Britannia" for Britannia by Talented: Shortlisted for its use of outdoor media. "Takeoff Takeover" for Cathay Pacific by Leo Mumbai: An approach utilising outdoor media. "Garuda Rakshak" for DSP Mutual Funds by Dentsu Creative: Recognised for its use of emerging technology. "Vi Guardian Beads" for Vi (Vodafone Idea) by Ogilvy Mumbai : Shortlisted for Social Behaviour. PR Lions (seven shortlists): "Lucky Yatra" for Indian Railways by FCB India: Received four shortlists covering "Travel, Leisure, Retail, Restaurants and Fast-food chains," "Local Brand," "Social Behaviour," and "Breakthrough on a Budget." "Box to Beds" for Amazon by Ogilvy, Mumbai: Earned two shortlists for "Use of Events and Stunts" and "Cultural Engagement." "Most Ignored Painting" for Volvo Cars India by Grey India, Mumbai: Shortlisted for "Use of Events and Stunts." Design Lions (five shortlists): "Seven Layers of Truth" for Brihanmumbai Municipal Corporation by Famous Innovations, Mumbai: Recognised for "Promotional Items/Promotional Printed Media" and "Design for Behavioural Change." "Eye Test Menu" for Titan Company by Ogilvy, Bangalore: Shortlisted for Posters and Design for Behavioural Change. "UV Lync" for Ultraviolette by Tgthr, Bangalore: Acknowledged for "Sustainability-focused Design." Direct Lions (five shortlists): "Lucky Yatra" for Indian Railways by FCB India: Received two shortlists. "Devanagari PIN" for Axis Bank by Grey India, Mumbai: Shortlisted for "Social Behaviour." "Ink of Democracy" for The Times of India by Havas Creative, Mumbai: Included in this category. "Oreo History in the Baking" for Oreo by Leo, Mumbai . Entertainment Lions for Gaming (two shortlists): "Great In-Game Wedding" for Battlegrounds Mobile India by DDB Mudra, Mumbai: Shortlisted in "Community Management/Social Engagement" and "Cultural Engagement." Entertainment Lions for Music (three shortlists): "The Girl Who Played the Tutari" for Coca-Cola by VML, Mumbai: Recognised for "Use of Original Composition" and "Cultural Engagement." "Oye Lucky" for WhatsApp by BBDO India, Mumbai: Shortlisted for "Brand or Product Integration into Music Content." Entertainment Lions for Sport (three shortlists): "Avani's Gold" for Britannia Marie Gold by Talented, Bangalore: Secured two shortlists for "Brand Storytelling" and "Partnerships with Sports Talent." "Oreo History in the Baking" for Oreo by Leo, Mumbai: Also recognised for "Fan Engagement/Distribution Strategy." Film Craft (three shortlists): "Dirty Money" for Steadfast by Lowe Lintas: Shortlisted for Casting. "Desi Oon Centre" for Centre For Pastoralism by Studio Eeksaurus . Apple's "Work Is Worth It" (co-created with TBWA\India). Industry Craft (one shortlist): "Nature Shapes Britannia" for Britannia Industries by Talented: Recognised for "Art Direction: Outdoor." Social and Creator Lions (three shortlists): "The Right Sign" for Josh by Wondrlab India: Shortlisted for "Creator Collaboration." "Erase Valentine's Day" for Cadbury 5-Star Chocolate by Ogilvy Mumbai: Noted for "Use of Humour." "Bassi vs Men's Facewash" for Garnier by BBH India: Also shortlisted for "Use of Humour." While India celebrates these numerous shortlists, categories such as Audio and Radio, Digital Craft, Innovation, and Glass: The Lion for Change have yet to see Indian representation in their respective shortlists. The festival's ongoing developments will reveal whether these promising shortlists will convert into coveted Lions, further cementing India's position as a creative force on the global stage.
Time of India
6 days ago
- Entertainment
- Time of India
Indian ads vying for glory at Cannes Lions 2025
HighlightsThe Cannes Lions International Festival of Creativity 2025, taking place from June 16 to 20, has seen Indian agencies secure 22 shortlists across five categories, showcasing the nation's vibrant creative landscape. FCB India's campaign 'Lucky Yatra' for Indian Railways, which introduces a lottery system to encourage ticket purchases, has earned a prestigious shortlist in the Dan Wieden Titanium Lions category, highlighting innovative solutions to social issues. Dentsu Creative India's entries, such as 'Garuda Rakshak' utilizing drones to tackle child disappearances and 'Hug of Life' transforming hot water bottles into breast self-exam guides, exemplify the integration of technology in social causes within the advertising space. The French Riviera is once again abuzz with the annual Cannes Lions International Festival of Creativity 2025 that unfolds from June 16 to 20. For India, a nation known for its diverse narratives and ingenious solutions, the festival presents a vital platform. This year, with 982 entries, Indian agencies are making their presence felt, translating local nuances into globally resonant campaigns. While the grand awards are yet to be fully revealed, the shortlists offer a sneak peek into the country's creative pulse, tallying 22 shortlists across five categories. One of the most talked-about campaigns to make a significant mark is FCB India 's "Lucky Yatra" for Indian Railways. This initiative, which cleverly encourages ticket purchases by weaving in a lottery system, has earned a coveted shortlist in the Dan Wieden Titanium Lions category . The Titanium Lions are reserved for truly transformative ideas, and "Lucky Yatra" demonstrates how a creative approach can tackle a pervasive social issue like ticketless travel with a positive incentive rather than just penalties. Its presence in this elite category underscores a shift towards impactful, problem-solving creativity. Beyond this headline-grabbing entry, FCB India has showcased a broader portfolio. Their "Colour Blindness Detection Book" for Navneet, integrating subtle Ishihara-style tests into children's illustrations, and "Barabari Ki Bhasha" for Navbharat Times, aimed at promoting gender-neutral language, highlight a commitment to social messaging. Even a campaign like "Uber One, Takes One to Get One" for Uber India, which plays on a phonetic quirk, demonstrates an acute understanding of the Indian consumer landscape. Another strong contender in the Titanium category is Talented's "Nature Shapes Britannia" for Britannia Industries. This campaign intricately links environmental themes with the brand's core identity, speaking to a growing consumer consciousness around sustainability. Similarly, Havas' "Ink of Democracy" for The Times of India Group, a powerful narrative celebrating India's democratic spirit, has also found a place on the Titanium shortlist, and earned multiple shortlists in the Print and Publishing category. The shortlists released so far, spanning Health and Wellness, Outdoor, Pharma and Print and Publishing categories, reveal a rich tapestry of Indian creativity: Outdoor: India has secured a remarkable 13 shortlists. Campaigns like Honda Motorcycle and Scooter India's "Dry Thru" by Tribes Communication, Ogilvy Mumbai's "Chai Basuri - Tea Flute" for Brooke Bond Taj Mahal, and multiple nods for FCB India's "Lucky Yatra" demonstrate a diverse approach to outdoor advertising, from special builds to culturally resonant live events. Ogilvy Bangalore's "Eye Test Menu" for Titan Company also stands out with multiple shortlists, showcasing interactive experiences. Health and Wellness: "Project Early Periods" for P&G Whisper by Leo Burnett, Mumbai, "Eye Test Menu" for Titan Company by Ogilvy, Bangalore, and "Naga Saint Eye Test" for Eyebetes Foundation by Godrej Creative Lab, Maharashtra, highlight a focus on public health and awareness. Pharma: Lowe Lintas' "Dawai Reader" for Alkem Laboratories, designed to help local chemists accurately decipher illegible prescriptions in rural India using AI, has received multiple shortlists, pointing to innovation in healthcare access. Print and Publishing: Besides Havas' "Ink of Democracy," Famous Innovations, Mumbai's "Seven Layers Of Truth" for Brihanmumbai Municipal Corporation has been shortlisted. This campaign directly addresses cultural beliefs surrounding C-sections, showing how print can be used for impactful social commentary. Beyond these initial shortlists, other agencies have also sent a compelling array of work: BBDO India continues its legacy with the enduring "#ShareTheLoad" campaign for Ariel, which has consistently driven conversations around gender equality in household chores. Their "Feet Of Glory" for Tata Ultra Marathon, transforming running into a pledge for shoe donations, also reflects a commitment to social good. TBWA\India's "The Inglish Dictionary" for Air India Express celebrates the unique evolution of Indian English, legitimising local expressions and showcasing cultural confidence. Independent agency Tgthr. has entered campaigns like "UV Lync" by Ultraviolette Automotive, a pragmatic solution for EV two-wheeler charging, and "Anti-Scam Shala" for NPCI and Times of India, a mass-awareness campaign combating digital payment scams, demonstrating ingenuity and ground-level impact. Dentsu Creative India has entries like "Garuda Rakshak" for DSP Mutual Fund, using drones to address child disappearances at mass gatherings, and "Hug of Life" for SBI Life, transforming hot water bottles into breast self-exam guides, showcasing technology and cultural integration for social causes. Wondrlab has entries that include "Bill of Pride" for the Keshav Suri Foundation, tackling corporate allyship with an unconventional "bill" for social media engagement and "The Right Sign" aimed at integrating Indian Sign Language into rap culture. As the festival continues with more shortlists to be announced until June 18 across categories like Design, Digital Craft, Direct, Entertainment, Media, PR and Social and Influencer, and with award shows taking place daily from June 16 to 20, the full extent of India's creative performance will soon be clear. These early shortlists, however, already paint a promising picture, reflecting an evolving Indian advertising landscape that consistently delivers work that is both culturally resonant and globally impactful, moving beyond mere product promotion to engage with complex social narratives and redefine the very purpose of creative communication.
