Latest news with #BronzeLions
Economic Times
12 hours ago
- Business
- Economic Times
India tops last year's medal haul with additional wins at Cannes
India continued its success at Cannes Lions 2025, securing two more Bronze Lions on Day 4, bringing its total to 28 metals, surpassing previous years. Acko's 'Tailor Test' and Ogilvy India's 'Eye Test Menu' were among the winners in the Brand Experience & Activation Lions category. Day 4 also featured insights from David Droga, Amaury Guichon, and Bill Nye. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far."Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence."I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination."He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care".Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
Time of India
12 hours ago
- Business
- Time of India
India tops last year's medal haul with additional wins at Cannes
India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious categories. Both awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer engagement. Acko's 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on Wednesday. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Ogilvy India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far. "Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India. Live Events India's four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 2024. Spotlight on Speakers Day 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre stage. Droga reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence. "I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination." He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care". Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
Time of India
2 days ago
- Business
- Time of India
India's Cannes trophy shelf gets heavier
Mumbai: Indian agencies won a Gold, two Silvers and seven Bronze Lions on Day 3 of the Cannes Lions International Festival of Creativity on Wednesday, taking their overall tally to 22 - including three Golds, eight Silvers and 11 Bronzes at the time of going to press on Wednesday. Leo India won a Gold in the Creative Data category for ACKO's 'Tailor Test'. "Winning Gold at Cannes for this campaign is a proud moment for us. This is a testament to how powerful creativity can emerge from the simplest data-often hiding in everyday life," said Rajdeepak Das, CCO, Publicis Groupe South Asia and chairman at Leo South Asia. Leo India also picked up a Silver Lion in the Media category for Cathay Pacific's 'Takeoff Takeover', a campaign that used real-time flight data to create a hyper-targeted airport campaign. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo FCB India won a Silver in the PR category for 'Lucky Yatra', a campaign created for the Indian Railways. That takes the group's tally at the festival to three Lions - with a Gold and a Bronze won earlier. Havas India's 'Ink of Democracy' for The Times of India, which featured newspaper pages printed with unused electoral ink, won two Bronzes in the Direct and Media categories. The campaign had earlier won Gold in the Print and Publishing category on Day 1. "Winning a Gold and two Bronze Lions for Ink of Democracy is a moment of immense pride, for the work, the people behind it, and what it stands for. Huge shoutout to Team ToI and our global team for their belief in the idea and all the support," said Rana Barua, group CEO, Havas India, Southeast Asia and North Asia. Live Events Ogilvy India's 'Eye Test Menu' for Titan clinched another Bronze, this time in the Media Category. Other Bronze winners included Dentsu Creative's 'Garuda Rakshak' for DSP Mutual Fund and Talented's 'Nature Shapes Britannia' for Britannia Industries, both in the Media category. Ogilvy India's 'Box to Beds' for Amazon won a Bronze in PR, while BBH India's 'Bassi Vs Men's Facewash' for Garnier picked up a Bronze in the Social & Creator category. India also added one shortlist on Day 3. BBDO India's long-running gender-equality campaign for Ariel, 'Share The Load', earned a spot in the Sustainable Development Goals (SDG) Lions under the newly launched Long-Term Brand Platform subcategory. The country's final shortlist count now stands at 85. Elsewhere, Actor Reese Witherspoon, joined by e.l.f. Beauty's CMO Kory Marchisotto, unveiled Sunny - a new Gen Z-focused sister brand to Hello Sunshine aimed at amplifying young female voices in media. Another session had TikTok's global head of business marketing Sofia Hernandez joining creators Keith Lee and Logan Moffitt to explore how modern culture is shaped "not in boardrooms, but in comment sections."
Time of India
2 days ago
- Entertainment
- Time of India
Indian agencies make their mark at Cannes Lions 2025
The annual Cannes Lions International Festival of Creativity is progressing, with Indian agencies consistently being recognised for their creative and innovative work. As of the end of Day 3, India has secured a total of 2 Grand Prix, 2 Gold, 8 Silver, and 11 Bronze Lions. Here is an update on India's performance across the initial days of the festival: Day 1: A strong start India commenced its Cannes Lions 2025 journey with a robust showing, securing 2 Gold, 4 Silver, and 3 Bronze Lions. Notable wins on the first day included: FCB India earned a Gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways. The campaign also secured a Bronze in the same category. Havas Creative India clinched a Gold Lion in the Print and Publishing category for "Ink of Democracy," a campaign for The Times of India. Talented received a Silver in the Outdoor category for "Nature Shapes Britannia" for Britannia Industries. FCB Kinnect was awarded a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!. Lowe Lintas secured a Silver in Pharma for "Dawai Reader" for Alkem Laboratories. Godrej Creative Lab won a Silver in Health and Wellness for the "Naga Saint Eye Test" campaign for Eyebetes Foundation. Ogilvy collected two Bronze Lions in the Outdoor category for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea and "Vi Guardian Beads" for Vodafone Idea. Day 2: Continued momentum The second day saw India add 2 Silver and 1 Bronze Lion to its tally. The total count by the end of Day 2 stood at 2 Gold, 6 Silver, and 4 Bronze. Highlights from Day 2 included: VML Mumbai secured a Silver Lion in The Entertainment Lion for Music category for "The Girl Who Played The Tutari" for Coca-Cola's Coke Studio Bharat. Talented received its second Silver Lion, for "Avani's Gold" in the Entertainment Lions for Sport category for Britannia Marie Gold. Ogilvy Bangalore clinched a Bronze Lion in the Design category for "Eye Test Menu" for The Titan Company. Day 3: A significant haul On Day 3, India added another 2 Silver and 7 Bronze Lions, bringing the cumulative total to 2 Gold, 8 Silver, and 11 Bronze Lions. Additionally, Ogilvy India's "Voice of the Village" was recognised with a Grand Prix. Key awards announced on Day 3 included: Leo India earned a Silver in the Media category for the 'Takeoff Takeover' campaign for Cathay Pacific. FCB India won a Silver in the PR category for the 'Lucky Yatra' campaign for Indian Railways. Ogilvy India received a Bronze in the Media category for 'Eye Test Menu' for Titan Company. Havas Creative India bagged another Bronze for 'Ink of Democracy' , this time in the Direct category, and another Bronze in the Media category. Dentsu Creative secured a Bronze in the Media category for 'Garuda Rakshak' for DSP Mutual Funds. Talented was awarded a Bronze in the Media category for 'Nature Shapes Britannia' for Britannia. BBH India won a Bronze in the Social and Creator category for 'Bassi vs. Men's Facewash' for Garnier. Ogilvy India's campaign, "Voice of the Village" for 'RuralConnect Telecom', was awarded the Grand Prix in the Brand Experience and Activation category. India's creative contributions India's performance at Cannes Lions 2025 demonstrates a maturing creative industry that is making significant contributions to global advertising and marketing. The awards reflect an understanding of various consumer segments, the adoption of technology and an emphasis on narrative development. The festival continues to recognise Indian creativity, which draws from its cultural context while communicating broadly on the global stage. These achievements are expected to inspire future creative endeavors, encouraging continued innovation and the sharing of diverse stories within the global creative community.
Time of India
3 days ago
- Entertainment
- Time of India
India 'Ink' strikes gold on day 1 of Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025 has seen India secure awards and shortlists across various categories. Indian agencies have shown capabilities in Outdoor, Health and Wellness, Pharma, and Print and Publishing. As of day 1 and day 2 announcements, India has received two Gold, four Silver, and three Bronze Lions, bringing the total medal count to nine. This indicates India's continued presence at the festival. Awarded Campaigns: Gold Lions: FCB India received a Gold in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign addressed ticketless travel by linking train tickets to a lottery. Havas Creative India was awarded a Gold in Print and Publishing for "Ink of Democracy" for The Times of India, a campaign related to voter participation. Silver Lions: Talented, Bangalore, earned a Silver in Outdoor for "Nature Shapes Britannia" for Britannia Industries, noted for its use of sustainable billboard design. FCB Kinnect, Mumbai, secured a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!, involving edible cheer signs to work around stadium snack restrictions. Godrej Creative Lab received a Silver in Health & Wellness for the "Naga Saint Eye Test" campaign for the Eyebetes Foundation, focused on eye screenings at Kumbh 2025. Lowe Lintas, Mumbai, took a Silver in Pharma for "Dawai Reader" for Alkem Laboratories, an AI-powered tool designed to interpret handwritten prescriptions. Bronze Lions: FCB India also received a Bronze for "Lucky Yatra" in the Outdoor category. Ogilvy Mumbai secured two Bronze Lions in Outdoor: one for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea, an installation that combined tea culture with Indian classical music, and another for "Vi Guardian Beads" for Vodafone Idea, which used engraved beads for locating missing persons. Shortlist summary: India's overall shortlist tally stands at 76 shortlists across 20 categories. This year's submission count from India was 982 entries, an increase from 826 in 2024. Agencies with multiple shortlists include: Ogilvy India FCB India Havas Creative India Talented Leo Burnett Lowe Lintas Shortlisted campaigns cover themes such as social behavior, sustainability, cultural engagement, and the use of technology in advertising . India's presence is noted across various Lions categories, including Design, Direct, Entertainment for Sport and Film Craft. Further award announcements are expected as the festival continues.
