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Time of India
2 days ago
- Business
- Time of India
India's Cannes trophy shelf gets heavier
Mumbai: Indian agencies won a Gold, two Silvers and seven Bronze Lions on Day 3 of the Cannes Lions International Festival of Creativity on Wednesday, taking their overall tally to 22 - including three Golds, eight Silvers and 11 Bronzes at the time of going to press on Wednesday. Leo India won a Gold in the Creative Data category for ACKO's 'Tailor Test'. "Winning Gold at Cannes for this campaign is a proud moment for us. This is a testament to how powerful creativity can emerge from the simplest data-often hiding in everyday life," said Rajdeepak Das, CCO, Publicis Groupe South Asia and chairman at Leo South Asia. Leo India also picked up a Silver Lion in the Media category for Cathay Pacific's 'Takeoff Takeover', a campaign that used real-time flight data to create a hyper-targeted airport campaign. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo FCB India won a Silver in the PR category for 'Lucky Yatra', a campaign created for the Indian Railways. That takes the group's tally at the festival to three Lions - with a Gold and a Bronze won earlier. Havas India's 'Ink of Democracy' for The Times of India, which featured newspaper pages printed with unused electoral ink, won two Bronzes in the Direct and Media categories. The campaign had earlier won Gold in the Print and Publishing category on Day 1. "Winning a Gold and two Bronze Lions for Ink of Democracy is a moment of immense pride, for the work, the people behind it, and what it stands for. Huge shoutout to Team ToI and our global team for their belief in the idea and all the support," said Rana Barua, group CEO, Havas India, Southeast Asia and North Asia. Live Events Ogilvy India's 'Eye Test Menu' for Titan clinched another Bronze, this time in the Media Category. Other Bronze winners included Dentsu Creative's 'Garuda Rakshak' for DSP Mutual Fund and Talented's 'Nature Shapes Britannia' for Britannia Industries, both in the Media category. Ogilvy India's 'Box to Beds' for Amazon won a Bronze in PR, while BBH India's 'Bassi Vs Men's Facewash' for Garnier picked up a Bronze in the Social & Creator category. India also added one shortlist on Day 3. BBDO India's long-running gender-equality campaign for Ariel, 'Share The Load', earned a spot in the Sustainable Development Goals (SDG) Lions under the newly launched Long-Term Brand Platform subcategory. The country's final shortlist count now stands at 85. Elsewhere, Actor Reese Witherspoon, joined by e.l.f. Beauty's CMO Kory Marchisotto, unveiled Sunny - a new Gen Z-focused sister brand to Hello Sunshine aimed at amplifying young female voices in media. Another session had TikTok's global head of business marketing Sofia Hernandez joining creators Keith Lee and Logan Moffitt to explore how modern culture is shaped "not in boardrooms, but in comment sections."
Time of India
2 days ago
- Entertainment
- Time of India
Indian agencies make their mark at Cannes Lions 2025
The annual Cannes Lions International Festival of Creativity is progressing, with Indian agencies consistently being recognised for their creative and innovative work. As of the end of Day 3, India has secured a total of 2 Grand Prix, 2 Gold, 8 Silver, and 11 Bronze Lions. Here is an update on India's performance across the initial days of the festival: Day 1: A strong start India commenced its Cannes Lions 2025 journey with a robust showing, securing 2 Gold, 4 Silver, and 3 Bronze Lions. Notable wins on the first day included: FCB India earned a Gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways. The campaign also secured a Bronze in the same category. Havas Creative India clinched a Gold Lion in the Print and Publishing category for "Ink of Democracy," a campaign for The Times of India. Talented received a Silver in the Outdoor category for "Nature Shapes Britannia" for Britannia Industries. FCB Kinnect was awarded a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!. Lowe Lintas secured a Silver in Pharma for "Dawai Reader" for Alkem Laboratories. Godrej Creative Lab won a Silver in Health and Wellness for the "Naga Saint Eye Test" campaign for Eyebetes Foundation. Ogilvy collected two Bronze Lions in the Outdoor category for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea and "Vi Guardian Beads" for Vodafone Idea. Day 2: Continued momentum The second day saw India add 2 Silver and 1 Bronze Lion to its tally. The total count by the end of Day 2 stood at 2 Gold, 6 Silver, and 4 Bronze. Highlights from Day 2 included: VML Mumbai secured a Silver Lion in The Entertainment Lion for Music category for "The Girl Who Played The Tutari" for Coca-Cola's Coke Studio Bharat. Talented received its second Silver Lion, for "Avani's Gold" in the Entertainment Lions for Sport category for Britannia Marie Gold. Ogilvy Bangalore clinched a Bronze Lion in the Design category for "Eye Test Menu" for The Titan Company. Day 3: A significant haul On Day 3, India added another 2 Silver and 7 Bronze Lions, bringing the cumulative total to 2 Gold, 8 Silver, and 11 Bronze Lions. Additionally, Ogilvy India's "Voice of the Village" was recognised with a Grand Prix. Key awards announced on Day 3 included: Leo India earned a Silver in the Media category for the 'Takeoff Takeover' campaign for Cathay Pacific. FCB India won a Silver in the PR category for the 'Lucky Yatra' campaign for Indian Railways. Ogilvy India received a Bronze in the Media category for 'Eye Test Menu' for Titan Company. Havas Creative India bagged another Bronze for 'Ink of Democracy' , this time in the Direct category, and another Bronze in the Media category. Dentsu Creative secured a Bronze in the Media category for 'Garuda Rakshak' for DSP Mutual Funds. Talented was awarded a Bronze in the Media category for 'Nature Shapes Britannia' for Britannia. BBH India won a Bronze in the Social and Creator category for 'Bassi vs. Men's Facewash' for Garnier. Ogilvy India's campaign, "Voice of the Village" for 'RuralConnect Telecom', was awarded the Grand Prix in the Brand Experience and Activation category. India's creative contributions India's performance at Cannes Lions 2025 demonstrates a maturing creative industry that is making significant contributions to global advertising and marketing. The awards reflect an understanding of various consumer segments, the adoption of technology and an emphasis on narrative development. The festival continues to recognise Indian creativity, which draws from its cultural context while communicating broadly on the global stage. These achievements are expected to inspire future creative endeavors, encouraging continued innovation and the sharing of diverse stories within the global creative community.
Time of India
3 days ago
- Politics
- Time of India
Purple patch: Cannes Gold Lion for TOI's 'Ink of Democracy'
India is the world's largest democracy, but not everybody participates in the grand festival of elections. In fact, almost one-third of eligible voters didn't vote in the 2019 Lok Sabha elections, leading to about 7,500 litres of purple indelible ink going unused. With the aim of increasing turnout, Election Commission of India and the Times Power of Print (POP) initiative by The Times of India invited creative minds across the country to tackle a challenging brief: 'Encourage every eligible citizen to step out and vote during the 2024 Indian general elections.' In response, several brilliant ideas poured in. The winning one, from the Havas Creative India team, led to the 'Ink of Democracy' campaign, which on Monday won a prestigious Gold at the Cannes Lions International Festival of Creativity, in the Print and Publishing category under Corporate Purpose and Social Responsibility. The concept's sheer simplicity made it immensely powerful. To symbolise the lost potential of votes not cast, TOI, along with The Economic Times, printed a page in purple ink, the same shade used to mark voters' fingers. The special 'Ink of Democracy' pages appeared in TOI's Mumbai edition on May 19, 2024, Delhi on May 24, and Kolkata on May 31. In ET, the page appeared in Bengaluru on April 26. This symbolic gesture represented one purple page for every 132 missed voters, culminating in approximately 23 lakh purple pages. The message was clear: "Don't waste a drop of electoral ink. Don't waste the power of democracy." By literally turning the pages purple, 'Ink of Democracy' became a striking symbol of civic responsibility, and served as a poignant reminder to readers that every uncast vote is a squandered opportunity for democratic participation. This innovative approach effectively engaged urban audiences, where voter turnout has historically been lower. It also wowed critics and juries, winning over 40 awards nationally and globally so far - and yet again effectively underlined the Power of Print in creating impact and driving results.
Time of India
3 days ago
- Entertainment
- Time of India
India 'Ink' strikes gold on day 1 of Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025 has seen India secure awards and shortlists across various categories. Indian agencies have shown capabilities in Outdoor, Health and Wellness, Pharma, and Print and Publishing. As of day 1 and day 2 announcements, India has received two Gold, four Silver, and three Bronze Lions, bringing the total medal count to nine. This indicates India's continued presence at the festival. Awarded Campaigns: Gold Lions: FCB India received a Gold in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign addressed ticketless travel by linking train tickets to a lottery. Havas Creative India was awarded a Gold in Print and Publishing for "Ink of Democracy" for The Times of India, a campaign related to voter participation. Silver Lions: Talented, Bangalore, earned a Silver in Outdoor for "Nature Shapes Britannia" for Britannia Industries, noted for its use of sustainable billboard design. FCB Kinnect, Mumbai, secured a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!, involving edible cheer signs to work around stadium snack restrictions. Godrej Creative Lab received a Silver in Health & Wellness for the "Naga Saint Eye Test" campaign for the Eyebetes Foundation, focused on eye screenings at Kumbh 2025. Lowe Lintas, Mumbai, took a Silver in Pharma for "Dawai Reader" for Alkem Laboratories, an AI-powered tool designed to interpret handwritten prescriptions. Bronze Lions: FCB India also received a Bronze for "Lucky Yatra" in the Outdoor category. Ogilvy Mumbai secured two Bronze Lions in Outdoor: one for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea, an installation that combined tea culture with Indian classical music, and another for "Vi Guardian Beads" for Vodafone Idea, which used engraved beads for locating missing persons. Shortlist summary: India's overall shortlist tally stands at 76 shortlists across 20 categories. This year's submission count from India was 982 entries, an increase from 826 in 2024. Agencies with multiple shortlists include: Ogilvy India FCB India Havas Creative India Talented Leo Burnett Lowe Lintas Shortlisted campaigns cover themes such as social behavior, sustainability, cultural engagement, and the use of technology in advertising . India's presence is noted across various Lions categories, including Design, Direct, Entertainment for Sport and Film Craft. Further award announcements are expected as the festival continues.
Time of India
4 days ago
- Entertainment
- Time of India
Indian creativity shines bright at Cannes Lions 2025: A wave of shortlists
The French Riviera is currently roaring with the energy of the Cannes Lions International Festival of Creativity 2025, which officially commenced on June 16th. For India, the festival has already delivered news, with the nation's creative agencies securing 64 shortlists across 15 diverse categories as of the latest announcements. This robust showing, from a total of 982 Indian entries this year, underscores the country's growing influence and creative prowess on the global advertising stage. Leading the Indian tally are powerhouses like Ogilvy India with 13 shortlists and FCB India with 11 shortlists. Hot on their heels are Talented and Havas Creative India, each with seven shortlists, while Leo Burnett has garnered four. This distribution reflects a broad base of creative strength across various agencies. Let's delve into the categories where Indian campaigns are making their mark: Titanium Lions: Redefining creative boundaries The prestigious Dan Wieden Titanium Lions category, dedicated to groundbreaking and industry-shifting ideas, features three standout Indian campaigns: "Lucky Yatra" for Indian Railways by FCB India : This campaign tackles the persistent issue of ticketless travel by transforming every valid train ticket into a potential lottery entry. It's a prime example of leveraging cultural insights to drive behavioral change through positive reinforcement. "Nature Shapes Britannia" for Britannia Industries by Talented : This entry artfully weaves environmental responsibility into the brand narrative, reflecting a growing global focus on sustainable communication. "Ink of Democracy" for The Times of India Group by Havas, Mumbai: A campaign celebrating India's democratic spirit, it has resonated with juries for its compelling message and impactful execution. Engagement and craft categories: India makes a splash Beyond Titanium, Indian entries have demonstrated significant strength across a wide array of categories, including new shortlists in Media, PR, Design, Direct, Entertainment and Craft disciplines. Media Lions (nine shortlists): "Eye Test Menu" for Titan Company by Ogilvy Bangalore: Noted for its media strategy, also shortlisted in Outdoor and Health and Wellness. "Ink of Democracy" for The Times of India by Havas Mumbai : Recognised for print media use. "Nature Shapes Britannia" for Britannia by Talented: Shortlisted for its use of outdoor media. "Takeoff Takeover" for Cathay Pacific by Leo Mumbai: An approach utilising outdoor media. "Garuda Rakshak" for DSP Mutual Funds by Dentsu Creative: Recognised for its use of emerging technology. "Vi Guardian Beads" for Vi (Vodafone Idea) by Ogilvy Mumbai : Shortlisted for Social Behaviour. PR Lions (seven shortlists): "Lucky Yatra" for Indian Railways by FCB India: Received four shortlists covering "Travel, Leisure, Retail, Restaurants and Fast-food chains," "Local Brand," "Social Behaviour," and "Breakthrough on a Budget." "Box to Beds" for Amazon by Ogilvy, Mumbai: Earned two shortlists for "Use of Events and Stunts" and "Cultural Engagement." "Most Ignored Painting" for Volvo Cars India by Grey India, Mumbai: Shortlisted for "Use of Events and Stunts." Design Lions (five shortlists): "Seven Layers of Truth" for Brihanmumbai Municipal Corporation by Famous Innovations, Mumbai: Recognised for "Promotional Items/Promotional Printed Media" and "Design for Behavioural Change." "Eye Test Menu" for Titan Company by Ogilvy, Bangalore: Shortlisted for Posters and Design for Behavioural Change. "UV Lync" for Ultraviolette by Tgthr, Bangalore: Acknowledged for "Sustainability-focused Design." Direct Lions (five shortlists): "Lucky Yatra" for Indian Railways by FCB India: Received two shortlists. "Devanagari PIN" for Axis Bank by Grey India, Mumbai: Shortlisted for "Social Behaviour." "Ink of Democracy" for The Times of India by Havas Creative, Mumbai: Included in this category. "Oreo History in the Baking" for Oreo by Leo, Mumbai . Entertainment Lions for Gaming (two shortlists): "Great In-Game Wedding" for Battlegrounds Mobile India by DDB Mudra, Mumbai: Shortlisted in "Community Management/Social Engagement" and "Cultural Engagement." Entertainment Lions for Music (three shortlists): "The Girl Who Played the Tutari" for Coca-Cola by VML, Mumbai: Recognised for "Use of Original Composition" and "Cultural Engagement." "Oye Lucky" for WhatsApp by BBDO India, Mumbai: Shortlisted for "Brand or Product Integration into Music Content." Entertainment Lions for Sport (three shortlists): "Avani's Gold" for Britannia Marie Gold by Talented, Bangalore: Secured two shortlists for "Brand Storytelling" and "Partnerships with Sports Talent." "Oreo History in the Baking" for Oreo by Leo, Mumbai: Also recognised for "Fan Engagement/Distribution Strategy." Film Craft (three shortlists): "Dirty Money" for Steadfast by Lowe Lintas: Shortlisted for Casting. "Desi Oon Centre" for Centre For Pastoralism by Studio Eeksaurus . Apple's "Work Is Worth It" (co-created with TBWA\India). Industry Craft (one shortlist): "Nature Shapes Britannia" for Britannia Industries by Talented: Recognised for "Art Direction: Outdoor." Social and Creator Lions (three shortlists): "The Right Sign" for Josh by Wondrlab India: Shortlisted for "Creator Collaboration." "Erase Valentine's Day" for Cadbury 5-Star Chocolate by Ogilvy Mumbai: Noted for "Use of Humour." "Bassi vs Men's Facewash" for Garnier by BBH India: Also shortlisted for "Use of Humour." While India celebrates these numerous shortlists, categories such as Audio and Radio, Digital Craft, Innovation, and Glass: The Lion for Change have yet to see Indian representation in their respective shortlists. The festival's ongoing developments will reveal whether these promising shortlists will convert into coveted Lions, further cementing India's position as a creative force on the global stage.
