These are the MENA shortlists for Campaign's Global Agency of The Year
Agencies from the Middle East have made a strong impact on the Campaign's Global Agency of the Year, collecting nine shortlists for the MENA region amongst 18 markets shortlisted from around the globe.
There were entries from 117 companies from 27 countries for this year's Campaign Global Agency of the Year Awards. Within the region, shortlists represent the UAE, Saudi Arabia and Qatar.
Publicis Groupe Middle East, Saatchi & Saatchi Middle East, TBWA\RAAD, Impact BBDO, Create. Group, and Magna MENA are among the Middle East shops across three category groups.
These individual categories include Agency Growth Leader, Strategic Planning Leader, Best Network: Middle East & Africa, Corporate Communications/Marketing Team or Person, Creative Agency, New Business Development Team or Person, Head of Agency and Performance Agency.
Trix van der Vleuten, Head of Global Brands and Marketing Strategies, The Social Hub chaired the 2025 jury.
In a statement to Campaign, she said the true strength of Campaign's Global Agency of the Year Award lies in its global reach.
Winners will be revealed at a ceremony at London's Carlton Tower Jumeirah on 12 June.
Here's the full breakdown of the MENA shortlists of Campaign's Global Agency of The Year:
People & Teams:
Agency Growth Leader: Jennifer Fischer, Publicis Groupe Middle East
Strategic Planning Leader: Tahaab Rais, Publicis Groupe ME&T
Corporate Communications/Marketing Team or Person: Romy Abdelnour, TBWA\RAAD
New Business Development Team or Person: Publicis Groupe Middle East, Growth & Innovation Team
Head of Agency: Bassel Kakish, Publicis Groupe ME&T, and Tom Otton, Create. Group
Network:
Best Network: Middle East & Africa: Saatchi & Saatchi Middle East
Agency:
Creative Agency: Impact BBDO
Performance Agency: Magna MENA
Find out more at the Global Agency of the Year Global website here.
See the full list of last year's winners here.
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