Latest news with #PublicisGroupeMiddleEast
Campaign ME
09-04-2025
- Business
- Campaign ME
These are the MENA shortlists for Campaign's Global Agency of The Year
Agencies from the Middle East have made a strong impact on the Campaign's Global Agency of the Year, collecting nine shortlists for the MENA region amongst 18 markets shortlisted from around the globe. There were entries from 117 companies from 27 countries for this year's Campaign Global Agency of the Year Awards. Within the region, shortlists represent the UAE, Saudi Arabia and Qatar. Publicis Groupe Middle East, Saatchi & Saatchi Middle East, TBWA\RAAD, Impact BBDO, Create. Group, and Magna MENA are among the Middle East shops across three category groups. These individual categories include Agency Growth Leader, Strategic Planning Leader, Best Network: Middle East & Africa, Corporate Communications/Marketing Team or Person, Creative Agency, New Business Development Team or Person, Head of Agency and Performance Agency. Trix van der Vleuten, Head of Global Brands and Marketing Strategies, The Social Hub chaired the 2025 jury. In a statement to Campaign, she said the true strength of Campaign's Global Agency of the Year Award lies in its global reach. Winners will be revealed at a ceremony at London's Carlton Tower Jumeirah on 12 June. Here's the full breakdown of the MENA shortlists of Campaign's Global Agency of The Year: People & Teams: Agency Growth Leader: Jennifer Fischer, Publicis Groupe Middle East Strategic Planning Leader: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Team or Person: Romy Abdelnour, TBWA\RAAD New Business Development Team or Person: Publicis Groupe Middle East, Growth & Innovation Team Head of Agency: Bassel Kakish, Publicis Groupe ME&T, and Tom Otton, Create. Group Network: Best Network: Middle East & Africa: Saatchi & Saatchi Middle East Agency: Creative Agency: Impact BBDO Performance Agency: Magna MENA Find out more at the Global Agency of the Year Global website here. See the full list of last year's winners here.
Campaign ME
20-03-2025
- Business
- Campaign ME
Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA
Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, Nolan will lead the Groupe's commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and revenue growth opportunities for clients. Nolan's remit includes developing strategic partnerships with sports federations, broadcasters, and content owners, as well as leading sports sponsorship and activation strategies. He will also focus on enhancing client investments in sports marketing, maximising commercial opportunities, and leveraging digital tools to drive measurable impact. He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME. Commenting on the appointment, Tony Wazen, CEO of Publicis Media Middle East, said, 'The sports industry and the content partnership at large presents a tremendous growth opportunity, and John's expertise will be instrumental in accelerating our momentum in this space.' Bringing more than two decades of experience in content and sports marketing, Nolan has played a pivotal role in shaping major sporting events and commercial ventures worldwide. Nolan said, 'I am thrilled to be part of the team at Publicis Groupe in MENA, it's such an exciting time for the Sports industry in the region. The intersection of sports, media, and technology is evolving rapidly, and Publicis Groupe is uniquely positioned to drive innovative, data-driven solutions for brands, rights holders, and fans.' He has worked in various capacities in sports television, rights and event management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. Nolan is also a member of BAFTA and the Royal Television Society.
Al Etihad
13-03-2025
- Business
- Al Etihad
Abu Dhabi Businesswomen Council, Publicis Groupe launch 'Ra'idah' to empower women entrepreneurs
11 Mar 2025 12:45 ABU DHABI (WAM)The Abu Dhabi Businesswomen Council has signed a cooperation agreement with Publicis Groupe Middle East to launch a new initiative, "Ra'idah," a new initiative aimed at empowering women entrepreneurs in Abu is a year-long programme specifically designed to accelerate the success of women entrepreneurs by equipping them with essential skills and tools, particularly in digital and social media marketing, to drive business of the Abu Dhabi Businesswomen Council, Asma Al Fahim, said that under the agreement with Publicis Groupe, the programme will support 10 women entrepreneurs in its first collaboration will also feature interactive workshops and advanced training sessions, providing participants with critical skills and professional networks essential for long-term entrepreneurial success, she explained. CEO of Publicis Groupe Middle East & Türkiye, Basil Kakish, commented, 'Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honoured to support Abu Dhabi's vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.'
Zawya
05-02-2025
- Business
- Zawya
Publicis Groupe Middle East launches PxA
Riyadh, Saudi Arabia – Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to transform the digital landscape in the region. The practice is designed to revolutionize how businesses in the Middle East manage and supply digital content to power marketing campaigns. At the heart of PxA is PX, Publicis Groupe's end-to-end content platform powered by Adobe GenStudio, providing a seamless framework for managing and optimizing content across the entire supply chain. It simplifies the complexities of digital content production and performance optimization, enabling businesses to streamline their operations and achieve personalized, data-driven results at scale. The need for a consolidated solution like PxA is more urgent than ever. With the Middle East experiencing rapid digital adoption and content consumption growth, businesses face the challenge of navigating complex, fragmented ecosystems. PxA addresses these challenges by streamlining the content supply chain, amplifying performance, and accelerating campaign launches. It enables marketers to achieve efficient operations, scale 1:1 personalization, and maximize the value of their Adobe investments. 'Introducing PxA is a milestone for us,' said Kareem Monem, Chief Executive Officer, Digitas Middle East. 'This practice is a complete end-to-end solution built to help clients achieve their transformation ambitions. Powered by PX, PxA addresses the fragmented processes and experiences marketers often face, bringing greater efficiency and cohesion to support their growth objectives. By combining Publicis Groupe's proven leadership in business and marketing transformation with Adobe's advanced technologies, PxA enables brands to reimagine how they connect with their audiences, unlocking meaningful, data-driven engagement at scale.' 'Brands need to deliver more campaigns, at a greater scale and speed than ever before, with consumers and B2B customers expecting every interaction to be relevant and personalized to them,' said Luc Dammann, President of EMEA at Adobe. 'Managing the sheer volume of content required to do this can be challenging. Adobe technology as part of PxA, will accelerate and streamline content supply chains and enable Publicis Groupe Middle East to deliver personalized campaigns and experiences at scale for their clients.' PxA brings Publicis Groupe's 'Power of One' approach, which unifies the Groupe's expertise across creative, media and technology to the region through the partnership of Publicis Sapient and Digitas, who have global experience in implementing Adobe solutions and bring scaled expertise to enable further digital business transformation. As part of Publicis Groupe Middle East's partnership with Adobe, the PxA practice will feature a team of certified and proficient experts across Adobe technology and solutions. About Publicis Groupe Middle East & Turkey Publicis Groupe Middle East & Turkey (ME&T) is a regional leader in marketing, communication, and digital business transformation. Through its world-class brands and the ability to architect, build and orchestrate end-to-end solutions, Publicis Groupe ME&T is uniquely positioned to help clients unlock growth in the platform world through the intersection of data, creativity, media and technology. Headquartered in Dubai, UAE but present across eight markets across the Middle East and North Africa, Publicis Groupe ME&T brings together 3,600 minds with expertise in data, technology, media, strategy, creativity and business transformation. For more information, please visit: Contact: Angela Bak Director of Corporate Communications Publicis Groupe Middle East Mike Ruppert Head of Enterprise Communications, UKI and MEA Adobe ruppert@
Arab News
27-01-2025
- Business
- Arab News
Dubai Lynx expands talent training program Young Lynx Academy to Saudi Arabia
DUBAI: Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, has announced the launch of the Saudi edition of its annual Young Lynx Academy, in partnership with multinational advertising conglomerate Publicis Groupe Middle East. 'Saudi Arabia's creative industry is at a pivotal moment, driven by ambition and a growing appetite for world-class creative excellence,' Adel Baraja, CEO of Publicis Communications KSA, told Arab News. He added: 'The market is brimming with untapped potential, and we believe initiatives like Young Lynx Academy will play a crucial role in shaping the future of creativity in the Kingdom.' The Dubai edition will be held on April 7 and 8, and the Saudi edition will take place at Snap Inc.'s Riyadh office from Feb. 18 to 19. 'The Riyadh edition of the Young Lynx Academy, in partnership with Publicis Groupe Middle East, is designed to be an immersive experience that challenges young professionals to think creatively and push their boundaries,' Kamille Marchant, director of Dubai Lynx, told Arab News. On the first day, participants will meet the mentors who will guide them through the event. The day will also feature keynote speeches from industry experts, networking opportunities, and an introduction to the 'centerpiece' of the event, a 24-hour hack challenge, Marchant explained. On the second day, participants will focus on tackling the brief and present their ideas to a panel of judges. They will be required to work collaboratively on a real-world brief under time constraints, which encourages not just innovative thinking but also teamwork, adaptability, and problem-solving under pressure, she added. The event will conclude with the announcement of the winning presentation. Applications are now open, and the winners will be recognized at the Dubai Lynx Awards ceremony on April 9 at the Emirates Golf Club.
