Latest news with #CampaignGlobalAgencyoftheYearAwards
Campaign ME
4 days ago
- Business
- Campaign ME
Dubai DET hails TBWA\RAAD as ‘an example' after Campaign Global Awards win
Dubai Department of Economy and Tourism (DET) has congratulated TBWA\RAAD on being named the World's Best Place to Work at the 2025 Campaign Global Agency of the Year Awards, a first for any agency in the Middle East. The recognition marks a significant milestone not only for the agency but also for Dubai's growing reputation as a global centre for creativity, innovation and talent. His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, part of DET, said: 'We extend our warmest congratulations to TBWA\RAAD on this well-deserved award, a testament to its dedication to excellence within Dubai's thriving creative landscape. As Dubai consolidates its position as a leading city for business and leisure, achievements like this underscore our commitment to fostering innovation and providing a platform for global impact.' His Excellency Issam Kazim added that Dubai's supportive environment is what allows companies like TBWA\RAAD to flourish on a global scale. 'By creating a business-friendly environment, attracting and nurturing world-class talent, and promoting a culture of creativity, we are making Dubai the best city to visit, live, and work in. TBWA\RAAD stands as an example of a company that is both capitalising on Dubai's enabling environment and contributing to its continued economic growth and success,' said the Dubai Corporation for Tourism and Commerce Marketing CEO, part of DET. Headquartered in Dubai, TBWA\RAAD has previously been certified as a Great Place to Work® and named on Fast Company's Most Innovative Companies and Best Workplaces for Women lists. This latest recognition by Campaign affirms its place among the top global creative employers and reinforces the strength of its internal culture. Reda Raad, Group CEO, TBWA\RAAD, said: 'Dubai is where global ambition meets everyday possibility, and our Pirates prove it. Disruption® is more than a creative philosophy –it's the foundation of our culture. When we invest first in people, we unlock ideas that move markets and mind-sets. Being named the Best Place to Work in the world is proof that we have built the most inspiring agency workplace on the planet, with the best Pirates.' Raad added that the win belongs not only to the team at TBWA\RAAD but also to the city of Dubai, 'for fostering an environment where achievements like this are possible.' The award was presented as part of the anual Campaign Global Agency of the Year Awards, which recognise agencies for excellence in creativity, culture, effectiveness, and innovation. TBWA\RAAD's win in the workplace category signals the region's growing competitiveness on the global stage – not just in creative output, but in building sustainable, people-first workplaces. The agency said it will continue to champion talent, nurture innovation and export Dubai's creative energy to the world.
Campaign ME
13-06-2025
- Business
- Campaign ME
Winners revealed: Campaign Global Agency of the Year Awards
More than 200 guests from around the world attended the Campaign Global Agency of the Year Awards yesterday at the Jumeirah Carlton Tower hotel in London. A record number of entries – 117 companies from 27 countries – was received for this year's Campaign Global Agency of the Year Awards. The Middle East celebrates with a haul of six big wins across five categories in Gold, Silver and Bronze. Leaders at Publicis Groupe Middle East & Turkey won two leadership category awards. The Gold award for Head of Agency went to the network's CEO Bassel Kakish. Tahaab Rais took home Strategic Planning Leader of The Year 2024 as the Gold winner in the category. Along with these wins, TBWA celebrates three, with TBWA\RAAD clinching Gold for Best Place to Work: Individual Shop & Network, along with Romy Abdelnour winning Gold for Corporate Communications/Marketing Person of The Year 2024. The agency also won Bronze in the Best Network: Middle East & Africa category, while Publicis Groupe's Saatchi & Saatchi Middle East took the lead in this category with a Silver win. Here is a full breakdown of the Middle East winners: Head of Agency of the Year 2024: Bassel Kakish, Publicis Groupe ME&T Best Place to Work: Individual Shop/Network of the Year 2024: TBWA\RAAD (UAE) Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD Network of the Year (Middle East and Africa) 2024 – Silver: Saatchi & Saatchi Middle East Network of the Year (Middle East and Africa) 2024 – Bronze: TBWA Click here for the full list of winners.
Campaign ME
13-06-2025
- Business
- Campaign ME
Network of the Year (Middle East and Africa) 2024
Saatchi & Saatchi's Middle East network took the top spot for Network of the Year (Middle East and Africa) 2024 as a Silver winner at this year's Campaign Global Agency of the Year Awards. The network posted a notable 32 per cent year-on-year growth in 2024, underpinned by a disciplined return to fundamentals and a focus on integration. The Publicis Groupe's network's 'Power of One' model – connecting strategy, creative, and execution under a single point of contact – has become a core part of its pitch and delivery. Its Dubai, Riyadh and Doha offices showed steady progress and consistent creative performance – account wins in 2024 included Pfizer, Subway and Amazon. Internally, the agency reports 89 per cent employee retention – a rate that suggests its culture efforts are resonating, including learning and development initiatives focused on upskilling across creative, strategic, and technical disciplines such as AI tools aligning staff development with evolving client needs. It launched new AI-powered service offerings for clients, as well as PubCubs – offering aspiring talent the opportunity to experience the ad industry by supporting teams and contributing to client work. Bronze: TBWA (South Africa, Turkey, United Arab Emirates) Spanning the Middle East, Turkey, and Africa, TBWA's 1,000-plus employees, referred to as 'Pirates' grew revenue at double-digit rates, and welcomed almost 50 new clients aboard. Its work included honouring the late South African hip-hop icon Riky Rick, with TBWA\South Africa by turning his final social media posts into 'Stronger', a song created with AI to amplify his words; a high-fashion collaboration with 50 global luxury brands that elevated Istanbul's Beymen luxury department store brand; and a 120-metre CGI Nissan billboard lighting up Dubai's busiest highway, which hit five million views in 24 hours. This content was first published on Campaign UK.
Campaign ME
09-04-2025
- Business
- Campaign ME
These are the MENA shortlists for Campaign's Global Agency of The Year
Agencies from the Middle East have made a strong impact on the Campaign's Global Agency of the Year, collecting nine shortlists for the MENA region amongst 18 markets shortlisted from around the globe. There were entries from 117 companies from 27 countries for this year's Campaign Global Agency of the Year Awards. Within the region, shortlists represent the UAE, Saudi Arabia and Qatar. Publicis Groupe Middle East, Saatchi & Saatchi Middle East, TBWA\RAAD, Impact BBDO, Create. Group, and Magna MENA are among the Middle East shops across three category groups. These individual categories include Agency Growth Leader, Strategic Planning Leader, Best Network: Middle East & Africa, Corporate Communications/Marketing Team or Person, Creative Agency, New Business Development Team or Person, Head of Agency and Performance Agency. Trix van der Vleuten, Head of Global Brands and Marketing Strategies, The Social Hub chaired the 2025 jury. In a statement to Campaign, she said the true strength of Campaign's Global Agency of the Year Award lies in its global reach. Winners will be revealed at a ceremony at London's Carlton Tower Jumeirah on 12 June. Here's the full breakdown of the MENA shortlists of Campaign's Global Agency of The Year: People & Teams: Agency Growth Leader: Jennifer Fischer, Publicis Groupe Middle East Strategic Planning Leader: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Team or Person: Romy Abdelnour, TBWA\RAAD New Business Development Team or Person: Publicis Groupe Middle East, Growth & Innovation Team Head of Agency: Bassel Kakish, Publicis Groupe ME&T, and Tom Otton, Create. Group Network: Best Network: Middle East & Africa: Saatchi & Saatchi Middle East Agency: Creative Agency: Impact BBDO Performance Agency: Magna MENA Find out more at the Global Agency of the Year Global website here. See the full list of last year's winners here.
