Infobip Report Reveals APAC as The Fastest-Growing Region for Conversational Messaging
Indonesia, Philippines and China showcased the most notable growth in messaging
WhatsApp, RCS, Viber, and other chat apps were among the most popular channels driving the rise in conversational messaging
KUALA LUMPUR, Malaysia, March 31, 2025 /PRNewswire/ -- Global cloud communications platform, Infobip released its latest Messaging Trends Report, unveiling Asia-Pacific as the world's fastest-growing messaging region, recording a 51% surge in conversational messaging in 2024. The report is based on an analysis of over 530 billion interactions between businesses and consumers on Infobip's platform. According to the research, APAC is spearheading global messaging growth, driven by dynamic markets like Indonesia (59%), the Philippines (33%), and China (29%).
Infobip AI Hub data highlights the surge in AI adoption, giving conversational messaging apps a major makeover and enabling richer and more meaningful connections. For instance, WhatsApp usage doubled with 100% growth, driven by seamless in-chat purchasing features. Indonesia led the rise at 110%, followed by India (27%), Singapore (20%), and Malaysia (17%). RCS interactions surged 102% across the region with India (850%) leading the growth chart. Viber also gained 41% more traction in the region, with the Philippines seeing a significant rise in messaging interactions.
Additionally, our research shows that customers in the APAC region prefer messaging channels that are culturally and locally relevant. Notably, KakaoTalk—widely used in South Korea—accounts for 87% of customers interactions from Korean brands, with some engagement also seen in from brands in Singapore. In Vietnam, 63% of brand conversations happen on Zalo, a popular local platform. Meanwhile, LINE dominates in Thailand, Taiwan region, and Singapore, contributing to 98% of messaging interactions. As a result, brands are increasingly turning to these local platforms to build stronger, more familiar connections with their end users.
Globally, Infobip recorded a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform.
The report also reveals the rapid adoption of conversational messaging across key industries in the region. The Retail and eCommerce sector saw a 169% surge in interactions, with South Korea leading at 371%, followed by Singapore (133%) and the Philippines (16%). Telecom also saw explosive expansion, with China's interactions skyrocketing by 4200% and Indonesia recorded 121% growth.
Ivan Ostojic, Chief Business Officer, Infobip said: "The surge in business interactions across APAC reflects a broader shift toward richer, more localized, and conversational messaging experiences. Customers in the region engage best with culturally relevant and language-specific content, driving higher engagement and conversions. Brands have successfully leveraged this approach through personalized RCS, WhatsApp, and Viber campaigns or localized promotions for relevant festivities in the region such as Singles Day, to build stronger customer relationships. As conversational marketing evolves, understanding its suitability is key for businesses to enhance connections with their audiences and ensure seamless, secure, and real-time interactions."
For more insights, see the full report here: https://www.infobip.com/messaging-trends-report.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)
Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024)
Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/infobip-report-reveals-apac-as-the-fastest-growing-region-for-conversational-messaging-302415195.html
SOURCE Infobip
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
14 hours ago
- Yahoo
Cyberway Product Innovation Platform: Empowering Enterprise Innovation Processes and Building Exceptional Product Strength
GUANGZHOU , June 22, 2025 /PRNewswire/ -- In the fiercely competitive FMCG market, only efficient innovation can create a true competitive edge. As consumer preferences change rapidly and the market environment remains uncertain, how can companies precisely identify needs, execute efficiently, and continuously optimize their strategies? The Cyberway Product Innovation Platform empowers FMCG enterprises to achieve sustainable growth by providing powerful capabilities in pre-planning insight, in-process control, and post-launch analytics—ultimately enabling the development of exceptional product strength. Before: AI-Powered Foresight for Accurate Market Opportunity Detection AI Opportunity Discovery: Real-time industry data, user behavior, and competitor insights are captured to automatically identify blue ocean markets and unmet needs—fueling inspiration for new product planning. Accelerate Opportunity Capture: Shorten market research cycles and improve speed and accuracy of opportunity identification. AI-Driven Product Definition: Using opportunity and competitor analysis, combined with internal product knowledge bases, the system intelligently generates product concepts, optimizes configurations, and refines packaging and formulas. Agile Response: Ensure product design closely aligns with market needs and competition, allowing rapid focus on core value and improving product-market fit. End-to-End User Demand Management: A comprehensive demand management framework tracks records, statuses, and feedback, aggregating omnichannel voice of customer with AI to identify high-value & Accurate: By realizing and verifying demand in closed-loop cycles, continuously refine product performance, minimize resource waste, and pave the way for the next breakout product. During: Efficient Execution to Deliver Outstanding Products Scientific Project Management System: Integrates visual dashboards, all-in-one workbenches, and real-time notifications via Feishu, WeCom, and DingTalk for full project transparency and synchronized decision-making across teams. Core Value: Reduce communication overhead, improve collaboration efficiency, and prevent project delays. Standardized Project Workflow: Based on industry templates and task libraries, enabling tiered and structured project management tailored to channel requirements. Flexible Control: Guarantees high-quality delivery while allowing adaptive workflows, ensuring key tasks succeed the first time. Cross-Functional Online Collaboration: Integrates marketing, go-to-market, and product workflows to shorten timelines. Interlocked nodes require mutual confirmation to ensure stability and avoid cost waste. Key Feature: Enables synergistic cooperation across departments for performance greater than the sum of its parts. AI Marketing: Tracks competitor strategies and social trends in real time, dynamically generating targeted content and pricing strategies using internal knowledge. Efficient & Agile: Accelerates creative production and drives an integrated "strategy-content-pricing" engine for rapid market response. Online Knowledge Repository: A dedicated enterprise R&D knowledge base aggregating key data such as risk warnings, solutions, and technical documentation. Significant Boost: Empowers faster troubleshooting and prevents redundant errors in R&D. Comprehensive Quality Control System: Embeds IPD checkpoints and technical reviews to govern key milestones; incorporates risk management for prevention, monitoring, and post-analysis. Ultimate Goal: Ensure high-quality project delivery while minimizing potential risks. After: Data-Driven Innovation Strategy Optimization Project Review: Compare project baselines with actual execution to deeply analyze quality, timeline, and cost performance. Deeper Insights: Identify key factors that influence project success. Go-to-Market Tracking: Monitor GMV trends across e-commerce platforms, VOC on social media, and promotional campaign outcomes to pinpoint growth opportunities and risks, driving agile strategy iteration. Advanced Capabilities: Fuel product iteration and innovation, providing a core foundation for the next-generation breakout product. Data Asset Management: Leverages delivery data and gate review points to auto-update master product data, creating a unified view with field supplementation and relationship validation. Long-Term Value: Enables full-lifecycle product data management, enhancing both data quality and business utility. The Cyberway Product Innovation Collaboration Platform is a powerful enabler for FMCG enterprises to enhance product innovation with AI, reduce waste, shorten R&D cycles, and create market bestsellers. From ideation to launch and ongoing optimization, the platform empowers excellence at every stage—allowing businesses to stand out in an intensely competitive landscape. We look forward to partnering with more brands to explore new ways of innovation and co-create the next market blockbuster! Website: Email：Marketing@ View original content: SOURCE Cyberway Information Technology Co., Ltd. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18 hours ago
- Yahoo
Google Messages wants to help you nag contacts to try RCS
Google's been a big proponent of RCS, the standard that modernizes text messaging with features like high-quality media, typing indicators, and read receipts. Apple added support for the standard last year, effectively negating some of the benefits of its proprietary and exclusive iMessage platform, which offers similar features to RCS. Now, Google's working on a feature to increase RCS adoption on the Android side. According to an APK teardown from Android Authority, Google Messages is readying a feature that'll autofill a message to contacts who aren't currently using RCS, encouraging them to enable the feature on their device. Once activated, when Messages detects that the person you're texting is using SMS, it'll present the option to "Text an invite" that reads: Hi! I noticed you're using SMS to text. We can share high-quality media and send secure messages when we're both on RCS. Want to try? On Android, the link in the invite text currently redirects to the Play Store listing for the Google Messages app, even if Google Messages is already installed. That won't help anyone who's currently using Messages with RCS turned off, but it's possible that link behavior or even the contents of the message could change before this feature rolls out. Compared to SMS, RCS definitely allows for a superior texting experience. I'm not sure many people will be convinced to try it by an automated text message, but the feature should still raise awareness about RCS generally. This new feature was discovered in the latest beta build of the Google Messages app; it's not live just yet. Considering Messages already detects whether the person you're texting is using RCS, though, this addition seems pretty simple to implement. I'd expect to see this rolling out on the user side in the near future.
Yahoo
a day ago
- Yahoo
‘Life is full of unexpected surprises': People trying to call Iran meet mysterious voice message
People trying to call friends and loved ones inside Iran have instead been met with strange, pre-recorded voice messages, which some experts believe may be part of the regime's wider internet blackout. In a recording of a telephone call heard by CNN, a person outside of Iran hoping to hear their friend's voice on the other line, was instead met with a robotic voice. 'Hello, and thank you for taking the time to listen,' the voice says. 'Life is full of unexpected surprises,' it continues, 'and these surprises can sometimes bring joy while, at other times, they challenge us. 'The key is to discover the strength within us to overcome these challenges.' The unsettling message, which lasts nearly 90 seconds, then goes on to recommend the listener close their eyes and imagine themself in a place that brings them 'peace and happiness.' While different variations have been reported, this version appears to have been the one most commonly heard by people outside Iran placing calls to mobile phones inside the country on Wednesday and Thursday. No similar message was reported when calling landlines. The messages were widely heard after Iran imposed nationwide temporary restrictions on internet access on Wednesday, citing security concerns. This meant WhatsApp was down, so people abroad began calling their friends and family in Iran directly, rather than via the app. The message is reportedly not heard if the call is made through an app. The initial assumption for many Iranians was that the messages were the result of an Israeli cyberattack. Others see the Iranian authorities as being behind them. Alp Toker, the founder and director of NetBlocks, a non-governmental organization that monitors internet governance, believes the messages are an attempt by the Iranian government to limit telecommunications, as part of the wider internet censorship measures. 'The point is, when the internet is cut, the phones need to go somewhere, and that will go to the fallback message on the device,' he told CNN. Toker added it was a phenomenon NetBlocks had seen in different places around the world when internet access was cut. 'Sometimes it will have an advert for summer vacations and sometimes it will have some other nonsense,' he said. According to Toker, the messages are text-to-speech generated. He believes they appear to have been set up rapidly. 'It's in the format of a normal gateway answering message of the type you might get from a national gateway when a phone doesn't answer,' he said. 'It seems that they've gone with the settings, and there's a little box where you can put in the settings and they've put something in there, pre-AI generated.' Meanwhile, a UK-based telecommunications expert who listened to a recording of the most commonly heard message told CNN that 'the call appears to be hijacked after the second ring, which is highly unusual and deeply concerning. This suggests interference at the network level – well before a proper connection is established.' The expert asked not to be named for safety reasons. Neither Israel nor Iran has made a public statement on the recorded phone messages. Access to international internet services had been partially restored in parts of Iran on Saturday 'after approximately 62 hours of severe disruption,' NetBlocks said. 'While some regions have seen improvements, overall connectivity remains below ordinary levels, continuing to hinder people's ability to communicate freely and access independent information,' it added. The semi-official Tasnim news agency reported that international internet services would resume by 8 p.m. local time Saturday, citing the communications minister. However, Tasnim later reported that this was not the case, citing the same minister. According to the communications ministry, Iranians abroad can now contact their families inside Iran through domestic messaging apps. The Iranian government has frequently restricted internet access in the country. During nationwide protests in 2022, authorities implemented multiple internet shutdowns in an effort to stifle dissent.
