It's a wrap: McDonald's, Popeye's kick off latest fast food battle
It's a wrap: McDonald's, Popeye's kick off latest fast food battle
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If 2019 was the year of the fast food chicken sandwich battle, 2025 appears to be the year of the fast food chicken wrap battle.
McDonald's U.S. president Joe Erlinger confirmed on "Good Morning America" in December 2024 that the fan-favorite Snack Wrap would be making a comeback sometime in 2025. In April 2025, the chain's social media accounts shared another clue to the wrap's official return date.
Finally, McDonald's confirmed to USA TODAY on June 3 that the Snack Wrap will officially be coming back to restaurants permanently beginning Thursday, July 10.
The company said the Snack Wraps will feature one of McDonald's new McCrispy Strips – a juicy chicken strip made with all white meat – topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla.
Popeyes, meanwhile, announced on June 2 it is introducing Chicken Wraps to its menu for a limited time, giving customers the "craveable flavor of Popeyes, now wrapped and ready to go wherever you do," according to a news release.
The wraps feature Popeyes hand-breaded and battered chicken tenders with crispy lettuce, shredded cheese and crunchy pickles, all in a warm tortilla that's inspired by the flavor of Popeyes biscuits, according to the company. The new item will cost $3.99 and will be available with your choice of a Classic, Spicy, or Honey Mustard spread.
Chicken wraps send social media into a tizzy
Popeyes appeared to instigate the latest fast food chicken battle on May 30 when it took a jab at McDonald's X post from April 15 hinting at a possible return date for the Snack Wrap.
McDonald's post from April 15 read: "snack wraps 0x.14.2025," hinting that the menu item would return on the 14th day of an unidentified month in 2025.
"Chicken wraps 0x.02.2025," Popeyes said on May 30.
On June 3, McDonald's posted "snack wrap 07.10.2025" on X, followed by a long post giving a behind-the-scenes look at how the company made the decision to bring the Snack Wrap back.
Popeyes responded to that post on the same day with another jab at McDonald's.
Popeyes also took to another social media platform, Instagram, to poke fun at McDonald's. Popeyes was among the first to comment on McDonald's post announcing the Snack Wraps, saying "glad we could make that happen," with a smirking emoji.
In addition to the brands going at each other on social media, customers are also expressing excitement about both menu items.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
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