Latest news with #ChickenWraps
USA Today
06-06-2025
- Entertainment
- USA Today
It's a wrap: McDonald's, Popeye's kick off latest fast food battle
It's a wrap: McDonald's, Popeye's kick off latest fast food battle Show Caption Hide Caption Rotisserie chicken tips, tricks and recipes Turn one rotisserie chicken into multiple easy, delicious meals. If 2019 was the year of the fast food chicken sandwich battle, 2025 appears to be the year of the fast food chicken wrap battle. McDonald's U.S. president Joe Erlinger confirmed on "Good Morning America" in December 2024 that the fan-favorite Snack Wrap would be making a comeback sometime in 2025. In April 2025, the chain's social media accounts shared another clue to the wrap's official return date. Finally, McDonald's confirmed to USA TODAY on June 3 that the Snack Wrap will officially be coming back to restaurants permanently beginning Thursday, July 10. The company said the Snack Wraps will feature one of McDonald's new McCrispy Strips – a juicy chicken strip made with all white meat – topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla. Popeyes, meanwhile, announced on June 2 it is introducing Chicken Wraps to its menu for a limited time, giving customers the "craveable flavor of Popeyes, now wrapped and ready to go wherever you do," according to a news release. The wraps feature Popeyes hand-breaded and battered chicken tenders with crispy lettuce, shredded cheese and crunchy pickles, all in a warm tortilla that's inspired by the flavor of Popeyes biscuits, according to the company. The new item will cost $3.99 and will be available with your choice of a Classic, Spicy, or Honey Mustard spread. Chicken wraps send social media into a tizzy Popeyes appeared to instigate the latest fast food chicken battle on May 30 when it took a jab at McDonald's X post from April 15 hinting at a possible return date for the Snack Wrap. McDonald's post from April 15 read: "snack wraps 0x.14.2025," hinting that the menu item would return on the 14th day of an unidentified month in 2025. "Chicken wraps 0x.02.2025," Popeyes said on May 30. On June 3, McDonald's posted "snack wrap 07.10.2025" on X, followed by a long post giving a behind-the-scenes look at how the company made the decision to bring the Snack Wrap back. Popeyes responded to that post on the same day with another jab at McDonald's. Popeyes also took to another social media platform, Instagram, to poke fun at McDonald's. Popeyes was among the first to comment on McDonald's post announcing the Snack Wraps, saying "glad we could make that happen," with a smirking emoji. In addition to the brands going at each other on social media, customers are also expressing excitement about both menu items. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Int'l Business Times
04-06-2025
- Business
- Int'l Business Times
McDonald's Starts 'Wrap Battle' After Bringing Back Snack Wrap Day After Popeyes Launches Its Own Chicken Wrap: 'Is This War?'
McDonald's reignited a fast-food rivalry this week by announcing the long-awaited return of its Snack Wraps just one day after Popeyes launched its own Chicken Wraps, prompting fans to ask: "Is this war?" Popeyes unveiled its new Chicken Wraps on Monday, June 2, touting three flavor options—Classic, Spicy, and Honey Mustard, the New York Post reported. But just 24 hours later, on June 3, McDonald's dropped a bomb of its own: Its beloved Snack Wraps are officially returning to menus nationwide on July 10. The back-to-back announcements sent fans into a frenzy on social media, where users joked about a looming "wrap battle" and praised McDonald's timing as a strategic power move. X quickly lit up with memes, reactions, and calls for a full-on fast food war—some asking "Is this war?" while others pledged loyalty to their wrap of choice. first Popeyes and now McDonalds? call that a wrap battle 😭😭 — cj ⚡️ (@whoisceejayy) June 3, 2025 Is this a FF war ? — GODS FAVORITE (@MIKEFRMQNZ) June 3, 2025 Though the chains haven't publicly acknowledged each other, the rapid-fire releases have sparked speculation that McDonald's may have moved to reclaim dominance in the wrap game after years of customers pleading for the Snack Wrap's return. Popeyes, for its part, appears unbothered. Originally published on Latin Times
Daily Mail
04-06-2025
- Business
- Daily Mail
Popeyes sparks fast food war with McDonald's as snack wrap release date announced
Popeyes is unleashing its competitive side after adding Chicken Wraps to its menus this week - as McDonald's finally announced the return date of the beloved Snack Wrap. Popeyes' Chicken Wraps come with lettuce, shredded cheese, and pickles with a choice of Classic, Spicy, or Honey Mustard sauce. 'We wanted to create a Chicken Wrap that was undeniably Popeyes,' said the chain's VP of Culinary Innovation Amy Alarcon. The wraps, available for a limited time, include nearly every ingredient one sees on McDonald's beloved Snack Wraps. The McDonald's item had been a longtime fan favorite item that customers have been waiting for since its 2016 discontinuation. The item, which came with the choice of ranch or honey mustard, was made of grilled or crispy chicken, lettuce, and shredded cheese. The new McDonald's wrap, which will come with a spicy or ranch spread, is set to return at participating locations on July 10, the chain announced Tuesday. While thousands of customers have been reacting to McDonald's Snack Wraps, Popeyes has been busy hinting its intentions to beat the restaurant chain in a fast food war. McDonald's ranch or spicy-flavored Snack Wraps will be available to purchase at participating locations on July 10 Popeyes began its quest on May 30 by mimicking a cryptic X post McDonald's made in April. McDonald's wrote 'Snack wraps 0x14.2025,' making customers believe they would return on the 14th of a month this year. The chicken chain responded on May 30 with 'chicken wraps 0x.02.2025,' which signaled the item would appear in two days on June 2. Popeyes also responded to this morning's Snack Wrap announcement from McDonald's by writing '... y'all good?.' The brand poked fun at the length of the McDonald's social media announcement, writing: 'i ain't reading all that - i'm happy for u tho - or sorry that happened.' As of now, McDonald's has yet to clap back, but its fans were more than thrilled to finally learn the Snack Wrap's release date. Popeyes fans were also excited to try one of its Chicken Wraps and were intrigued by the chains' relationship. 'Popeyes and McDonalds beefing was not on my bingo card,' an X user wrote. I think Popeyes and McDonald's need a debate on the chicken wrap — Loner Skii ⛷️ (@LonerSkii) June 3, 2025 McDonald's and Popeyes chicken wraps this summer: — Public Enemies Podcast (@PublicEnemiesHQ) June 3, 2025 Social media users either rooted for McDonald's or Popeyes, while others were entertained by the disses The battle between McDonald's and Popeyes is nothing new in the fast food world. The restaurant chains challenged one another back in 2019 during the early years of the chicken sandwich wars. Popeyes had already been in a battle with Chick-fil-A over the brands' chicken sandwiches. McDonald's took it to another level by launching a Spicy BBQ Chicken Sandwich. Fast-forward five years into the future, and both restaurant chains are going head-to-head in $5 Meal Deals. McDonald's is still looking to outdo Popeyes in the chicken category and is currently working on three C-suite roles to analyze menu items in three categories: beef, chicken, and beverages and desert. While the two are competing, McDonald's and Popeyes have one thing in common: low first quarter sales this year. Popeyes' same-store sales dropped 4 percent, while McDonald's US sales fell by 3.6 percent. The restaurant chains have not let slipping sales drag them down and, like other fast food brands, are continuing to fight for top dollar.
Hindustan Times
03-06-2025
- Business
- Hindustan Times
Popeyes throws shade at McDonald's after releasing Chicken Wraps to compete with Snack Wrap: ‘…Y'all good?'
Popeyes announced a new menu item on Monday to rival McDonald's Snack Wrap, which is returning next month. The latter shared an emotional note on X Tuesday over the comeback of its fan-favourite item, which was discontinued in 2016. In response to the unusually long post by its competitor, the fried chicken chain had a hilarious reaction. After months of speculation, McDonald's finally revealed that Snack Wrap will return to its menu on July 10. First introduced in 2006, the popular item features one of McDonald's new McCrispy chicken strips, topped with lettuce and shredded cheese, all wrapped in a soft flour tortilla, according to the company. McDonald's commemorated the return of Snack Wrap with a lengthy post, thanking customers for their unwavering support in achieving this feat. 'I don't usually do this, and i didn't run this by brian from legal (sorry brian). but i have something to say. not as mcdonald's but as the person behind the mcdonald's account,' the fast-food chain wrote on X. 'Yes, i could post about the Snack Wrap, tease you with tweets like 'bring back ___' (knowing exactly what you'd say), and even manifest for its return. but i couldn't bring it back,' McDonald's went on, adding, 'You know who could bring it back? YOU,' while addressing its loyal customers. The company continued to say, 'YOU commented under every post. YOU made petitions. YOU asked for it back in the DRIVE THRU!? YOU tweeted every day for 100 days straight. YOU rallied. you organized. and i saw it all. thanks to you, the Snack Wrap will be back,' before thanking fans for creating a 'movement so powerful that you finally won.' While McDonald's fans were touched by its heartfelt announcement, Popeyes took a hilarious dig at its competitor. In response to the former's post, the latter shared a screenshot of messages, which read, 'I ain't reading all that. I'm happy for u tho (sic). Or sorry that happened.' '…y'all good?' Popeyes asked. In a news release published Monday, Chef Amy Alarcon, VP of Culinary Innovation at Popeyes, said, 'With our new Chicken Wraps, we've taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way.' 'We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through,' Alarcon added. The new Chicken Wraps will be available at participating restaurants nationwide for a limited time, the company said.
New York Post
03-06-2025
- Business
- New York Post
Popeyes launches surprise new menu item to compete with McDonald's
It's a wrap battle. Fans who can't wait for McDonald's beloved Snack Wrap to return now have another option: Popeyes is introducing Chicken Wraps to its menu. On Monday, June 2, the fried chicken chain announced that the new item will be available at participating restaurants nationwide for a limited time. Starting June 2, Popeyes is bringing Chicken Wraps to its menu. Popeyes According to a press release, the Chicken Wraps are 'generously sized' and available in three bold variations for $3.99 each. Popeyes' Chicken Wraps feature a hand-breaded and battered chicken tender, lettuce, shredded cheese and crunchy pickles. The wrap can be topped with your choice of a Classic, Spicy or Honey Mustard spread, all wrapped into a tortilla inspired by the chain's famous biscuits. 'With our new Chicken Wraps, we've taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way,' Chef Amy Alarcon, VP of Culinary Innovation at Popeyes, said in a statement. 'We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through.' The Chicken Wraps are 'generously sized' and available in three bold variations for $3.99 each. Popeyes On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the hype of the viral Pickle Lemonade the chain dropped in April. The new lineup includes Blueberry Lemonade (Chilled or Frozen), Blueberry Cane Sweet Tea and Blueberry Unsweet Tea. Popeyes' Chicken Wrap comes as fans are anxiously awaiting the return of the Snack Wrap at McDonald's. While the Golden Arches has been keeping the exact return date under wraps, the company's official X account posted in April, 'snack wraps 0x.14.2025,' implying that it will be on menus before the end of the year, likely before October when the months go into double digits. McDonald's launched their new McCrispy Strips in April, which McDonald's USA President Joe Erlinger previously said would 'allow us to eventually have a McCrispy Snack Wrap.'
