FOX2548 & WIProud are hiring! Join Our team as a Digital Reporter
LA CROSSE, Wis. (WLAX/WEUX) – Are you passionate about journalism and storytelling in the digital age? Do you thrive in a fast-paced environment where accuracy, creativity, and audience connection are key? FOX2548 and WiProud are looking for a Digital Reporter to join our team and help drive our online presence forward.
This is an exciting opportunity for a motivated, self-starting journalist who is eager to produce compelling, engaging content across platforms. The Digital Reporter will be responsible for identifying, developing, and delivering stories that resonate with our online audiences — from breaking news to enterprise reporting.
The ideal candidate is a strong writer with a deep understanding of digital storytelling and how to use data to guide content decisions. You'll be expected to report news quickly and accurately while thinking creatively about headlines, visuals, and formats that perform well online.
While this role is largely based in the newsroom, photo and video production skills are a plus. Social media fluency is essential — you should know how to leverage platforms not just for promotion but also for sourcing and newsgathering.
Writing and publishing multiple web stories each day
Generating original content that stands out in a competitive market
Collaborating with local and regional teams
Using data and audience insights to guide story selection
Shooting and editing photos or videos when needed
Utilizing social media to source, promote, and enhance stories
Staying ahead of breaking news and trending topics
Contributing to cross-market projects when appropriate
Minimum of 2 years creating content for digital platforms
Strong grasp of AP style and journalistic ethics
Excellent written and verbal communication skills
Ability to multitask, meet deadlines, and work under pressure
Experience with web publishing tools, Microsoft Office, and social media
Knowledge of Adobe Premiere, CSS, or Photoshop is a plus
Bachelor's degree in Journalism, Communications, or a related field
Flexibility to work some nights and weekends
This is more than a job — it's a chance to be part of a forward-thinking newsroom that values innovation, collaboration, and community. If you're eager to inform and engage, and you're ready to take your reporting skills to the next level, we encourage you to apply.
To learn more or to submit your application, visit: [https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/details/Digital-Reporter_REQ-36772]
Join FOX2548 and WiProud — where your work matters.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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