Latest news with #Photoshop
Mint
2 hours ago
- Mint
Adobe launches Project Indigo: A next-gen camera app for iPhone with AI and computational photography
Adobe has launched a new experimental camera application for iPhone users, Project Indigo. This expands Adobe Labs' suite of mobile tools following the recent arrivals of Photoshop and Firefly on the App Store. The new app harnesses artificial intelligence and advanced computational photography to deliver images with greater depth, detail, and realism. Currently available as a free download, Project Indigo offers a refined photography experience aimed at addressing the limitations of traditional smartphone imaging. Adobe says the app is designed to move away from the typical "smartphone look", characterised by overly bright images, excessive smoothing, and exaggerated colour saturation, that can appear unnatural when viewed on larger displays. Unlike the default camera apps on most phones, Project Indigo prioritises image fidelity by using sophisticated algorithms to capture up to 32 individual frames per shot. These are then merged to produce a single image with improved dynamic range, fewer blown-out highlights, and significantly reduced noise, especially in shadowed areas. The app offers extensive manual controls, including settings for aperture, shutter speed, ISO, focus, and white balance, with additional tweaks for temperature and tint. Users can choose between two modes: Photo for regular daytime shots and Night, which leverages longer exposure and enhanced stabilisation to capture clearer images in low light with less motion blur. A standout feature of Project Indigo is its use of multi-frame super resolution. This function combats the quality loss typically associated with digital zoom by stacking multiple frames of the same scene, resulting in sharper, more detailed 'super resolution' images—particularly useful when zooming in on distant subjects. Project Indigo stores photos in both standard dynamic range (SDR) and high dynamic range (HDR), and the output is compatible with Adobe's own Camera Raw and Lightroom platforms. Adobe notes that its under-exposure technique in image capture allows for a more natural, DSLR-style output without heavy reliance on post-processing. Available for iPhones starting from the iPhone 12 Pro series, and select non-Pro models from the iPhone 14 onwards, the app does not currently require user sign-in and remains completely free to use. Adobe also confirmed plans to release an Android version of Project Indigo at a later stage.
Los Angeles Times
17 hours ago
- Business
- Los Angeles Times
Adobe's AI Vision: Hannah Elsakr on Empowering Creativity Responsibly
Hannah Elsakr, Intrapreneur, GenAI at Adobe, recently offered a look into Adobe's critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr detailed how Adobe, with its four-decade legacy as the 'OG creative software company,' is using over 10 years of dedicated AI research to redefine creative workflows. She discusses not only the power of generative AI but also Adobe's commitment to responsible AI. Elsakr emphasized Adobe's commitment to responsible AI, ensuring that all data used for training models is licensed, rights-cleared, and pays creators. She drew parallels between the fear of AI today and past technological shifts like the Gutenberg Printing Press, Photoshop and 3D animation, saying that fear eventually gives way to adoption and new opportunities. Elsakr walked through how AI, particularly Adobe's Firefly models, is automating mundane tasks like resizing ads and re-keying videos. She also explained the innovative use cases like brands giving consumers custom Firefly models to co-create with. Adobe just launched the Firefly web app, a platform for generative creativity across image, video, vector and 3D for professionals, small business and individuals. Finally, Elsakr stressed the importance of transparency and content authenticity in AI-generated assets. She introduced the Content Authenticity Initiative and content credentials, an indelible watermark that provides metadata about the origin and modification history of AI-generated content, ensuring trust and provenance in the evolving AI landscape.
Deccan Herald
a day ago
- Business
- Deccan Herald
Adobe launches gen AI-powered multi-purpose editing app Firefly for phones
Adobe, earlier this month, launched the much-awaited Photoshop app for Android mobiles. Now, the company has announced an advanced generative Artificial Intelligence (gen AI)-based phone app Firefly for iPhone and Android mobile the Firefly mobile app, users can create photo-realistic images and video with just text they can use multiple photos to turn them into a video as well. Further, users can remove unwanted objects like crowds or unsightly road signs and fill them with presentable things using the Generative Fill 16: Seven key features you should know about Google's latest mobile the Generative Expand feature, users can even extend the size of an image while filling in new areas with AI-generated can use Firefly to generate b-roll, develop visual effects and refine shots by choosing camera angles, motion and app also has the option to translate audio in multiple languages while maintaining the same voice, tone, and they also get access to more advanced tools along with the option to use third-party multimedia editing AI apps such as Google Imagen, OpenAI, Luma AI, Runway, Pika, Ideogram, and new project created on the Firefly mobile app will get synced to Adobe's Creative Cloud account. So, people can resume work on the desktop from exactly where they left it on the mobile app. Also, it should be noted that for more advanced tools, users have to subscribe to premium plans-- to Firefly Standard (Rs 797.68 per month) and Firefly Pro (Rs 2,394.22 per month). Adobe's Firefly mobile app is now available for download on Apple App Store and Google Firefly and Photoshop, Adobe also has two other mobile apps--Lightroom and Adobe Express, with even more advanced replies: Google DeepMind working on AI tool to auto-respond in user's writing the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on DH Tech.
Yahoo
2 days ago
- Business
- Yahoo
Everything, everywhere, all Firefly AI: New Adobe app launches for iPhone and Android
If you purchase an independently reviewed product or service through a link on our website, BGR may receive an affiliate commission. Generative AI products that can create amazing images and videos indistinguishable from real ones have practically democratized photoshopping. You no longer need years of training or expensive software to create and edit any kind of image or video. Just issue commands in natural language, and the advanced AI model of your choice will deliver stunning results in seconds. You'd think these developments would directly threaten Adobe, the creator of Photoshop. But Adobe isn't backing down. Instead, the company has adapted its tools to take advantage of generative AI innovations. Products like Photoshop and Firefly already let you use AI to brainstorm and create images and videos tailored to your needs. Today's Top Deals Best deals: Tech, laptops, TVs, and more sales Best Ring Video Doorbell deals Memorial Day security camera deals: Reolink's unbeatable sale has prices from $29.98 Adobe isn't even trying to one-up the likes of OpenAI, Google, and other AI firms that might seem like competitors. Instead, the company is embracing those alternatives, integrating them into apps like Firefly. Just like that, Firefly can become your one-stop shop for all things photo and video creation that benefit from advanced AI tools. Adobe has just expanded the list of AI partners in the Firefly app and released iPhone and Android versions. Adobe hosted its Max event in London a few weeks ago, where it announced several big updates to Firefly, including support for high-end third-party AI models and a new Firefly Boards feature designed to help teams collaborate on AI-generated content. Adobe also confirmed at Max that iPhone and Android Firefly apps were coming soon, though it didn't share release dates. Fast-forward to June 17th, and Adobe has released the Firefly app for iPhone and Android. Along with it, Adobe announced a new partnership with third-party genAI services for generating and editing photos and videos, plus new Firefly Boards features. You can use Adobe's own models, also called Firefly, in the Firefly apps to generate photos and videos. But if you prefer something from the competition, Firefly gives you that option too. Here's the current list of partners, including the new AI models Adobe announced on Tuesday: Image Models: Black Forest Lab's Flux 1.1 Pro and Flux.1 Kontext; Ideogram's Ideogram 3.0; Google's Imagen 3 and Imagen 4; OpenAI's image generation model; Runway's Gen-4 Image Video Models: Google's Veo 2 and Veo 3; Luma AI's Ray2; Pika's text-to-video generator Of those, Ideogram, Luma, Pika, and Runway are new Adobe partners for Firefly. The Firefly app for iPhone and Android is available to download now, so you can create AI content 'wherever inspiration strikes.' The mobile app gives you quick access to tools you might already use in the desktop version of Firefly, including Generative Fill, Generative Expand, Text to Image, Text to Video, and Image to Video. Creators can choose between Adobe's Firefly models or rely on third-party frontier AI from Google and OpenAI. The Firefly mobile app lets you save your creations with your Creative Cloud account, making it easy to switch between mobile and desktop without interrupting your work. One big advantage of using the Firefly app instead of going directly to OpenAI, Google, or other genAI tools is that it brings everything together in one place. That's especially useful if you're using multiple content generation platforms for a single project. That's exactly what Adobe is aiming for. 'We built the Firefly app to be the ultimate one-stop shop for creative experimentation, where you can explore different AI models, aesthetics, and media types all in one place,' said Adobe's vice president of generative AI, Alexandru Costin. 'Every new partner model we add gives creators even more flexibility to experiment, iterate, and push their ideas further.' Adobe also addressed content safety, saying a 'durable 'nutrition label'' will be attached to everything created in the Firefly apps. This will identify whether Firefly AI or a partner model was used. It's unclear if this label will be visibly marked, though. You'll need an Adobe account and a plan to unlock all Firefly features. Access to third-party models depends on your subscription. In-app purchases include a Firefly Mobile Monthly plan ($4.99) and a Firefly Mobile Yearly plan ($49.99). Adobe also introduced new features for Firefly Boards, which debuted a few weeks ago. Firefly Boards let you generate video using either the Firefly Video model or an AI from an Adobe partner. You can also make iterative edits to images using the AI model of your choice. The feature helps organize your Boards with a single click so everything's ready for a presentation. Adobe Docs can also be linked to Boards. Don't Miss: Today's deals: Nintendo Switch games, $5 smart plugs, $150 Vizio soundbar, $100 Beats Pill speaker, more More Top Deals Amazon gift card deals, offers & coupons 2025: Get $2,000+ free See the
The Star
2 days ago
- Business
- The Star
Adobe launches standalone app for generating AI videos, images
The new app offers capabilities such as generative fill, generative expand, text to image, text to video, and image to video. — Bloomberg Adobe Inc on Tuesday released a standalone Firefly mobile application for Android and iOS in an attempt to put a larger spotlight on its artificial intelligence-powered image generation and editing tools. The new app offers capabilities such as generative fill, generative expand, text to image, text to video, and image to video. The generative fill tool makes it easy to remove distracting elements of a photo – or add something to the image that wasn't originally present. Generative expand uses AI to stretch a photo to better fit various aspect ratios, which can be useful for social media posts. The text-based creation flow resembles similar offerings from OpenAI Inc, Alphabet Inc's Google, and Meta Platforms Inc Generated videos are five seconds in length. These functions have long been woven into Adobe's creative software suite that includes Photoshop and Lightroom, but a dedicated Firefly app puts them front and center and lets consumers experiment with the AI tools through a more streamlined interface. For Adobe, it's a more focused showcase of what the company's latest AI models are capable of. Adobe's models are used by default, but creators can opt to use models from OpenAI or Google for text-to-image, text-to-video and image-to-video projects. The Firefly app is free to download but Adobe requires credits for generating content. Those without an Adobe Creative Cloud subscription can sign up for a new US$4.99-per-month plan for additional credits and to unlock the app's "premium' features, an Adobe spokesperson told Bloomberg News. Content generated with the Firefly app is synced to a user's Creative Cloud account, allowing editing to be continued on a computer. – Bloomberg
