Pop Mart's Perpetually Sold-Out Monsters Make a Comeback: Here's When and Where to Buy the New Labubu ‘Wacky Mart' Collection Online
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The Labubu craze has shown no signs of slowing down anytime soon — in fact, these little monsters (not the Gaga kind) are heading to the market with a brand new collection dropping this week.
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If you've been wanting to get into collecting these celebrity-loved bag charms, a new drop of Pop Mart's already sold-out Wacky Mart Monsters collection is arriving on Kicks Crew on Friday, June 13, at 7 p.m. PT/10 p.m. ET. This convenience store-inspired edition features 12 new figurines, sold in guaranteed authenticated blind boxes. The newest Labubus include Cup Noodles, Salad, Yakitori, Chow Mein, Sandwich, Chips, Corn, Milk, Canned Sardines, or Onigiri. The most highly coveted of all is the Microwave Oven Secret Edition, a rare gem with a super slim chance of pulling it — only 1 in 144 boxes (but you can buy a case of all 12 sealed boxes just in case).
NEW DROP
$19.99+
Buy Now on kicks crew
► Use exclusive promo code ROLLINGSTONE5 for $5 off $60 Labubu orders.
The Labubu Monsters usually retail for $19.99 at Pop Mart, but beware that prices on this collection may vary based on increased demand (of which there is a lot of) on resale sites. If all else fails, you can head to one of Pop Mart's 20 brick-and-mortar locations in the U.S. (although the company plans to expand to 200 or more Stateside spots in the coming years, according to Modern Retail).
But to sweeten the deal, RS readers can use the exclusive promo code ROLLINGSTONE5 to get $5 off a minimum purchase of $60 in Labubu. Individual push keychains from recent collections like 'Tasty Macarons' and 'Big Into Energy' already start around $50, so it's not too difficult to score this deal.
Stars like Blackpink's Lisa, Rihanna, Dua Lipa, Kim Kardashian and even Love Island USA's Leah Kateb have been spotted with the collectibles brand's plush figurines on their bags, which are based on Hong Kong artist Kasing Lung's 'The Monsters' book series for children that was 'inspired by Nordic mythology.' Kicks Crew describes this latest whimsical lineup with 'Labubu reimagined as quirky, food-themed characters— like fluffy shrimp tempura, corn-on-the-cob, and a sardine in a can — each bursting with charm and personality.'
SHOP LABUBU WACKY MART SERIES ON KICKS CREW
Thanks to limited-edition drops of Labubu lines like these (and their sister dolls, Crybabies) from Pop Mart, the figurines continue to sell out in record time, to the point where they've become the unexpected breakout star of Kicks Crew. According to the site, they've seen a staggering 346% increase in Labubu figures and keychains sold from March to May 2025. For being in such high demand (and the random nature of the blind boxes they're sold in), they're even outperforming footwear brands, with sales of Nike and Adidas dropping by 7 to 8% and Jordans rising only by 7%, 'All dwarfed by Labubu's explosive trajectory,' the company reports in a blog post.
Check out the new Labubu Monsters 'Wacky Mart' series below, and shop the sold-out Pop Mart collection when it drops on Kicks Crew today at 7 p.m. PT/10 p.m. ET online here (and use promo code ROLLINGSTONE5 for $5 or more off).
Buy Now on kicks crew
Buy Now ON KICKS CREW
Buy Now ON KICKS CREW
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
Buy Now on kicks crew
$474.81
Buy Now on Kicks Crew
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