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Monsters and memes: Labubu dolls ride China soft-power wave
Monsters and memes: Labubu dolls ride China soft-power wave

The Sun

timean hour ago

  • Entertainment
  • The Sun

Monsters and memes: Labubu dolls ride China soft-power wave

SHANGHAI: Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a 'cool' China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in 'blind boxes', meaning buyers don't know the exact model they will receive. The dolls are 'a bit quirky and ugly and very inclusive, so people can relate', interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. 'Now everything goes viral... because of social media. And yes, it's cool. It's different.' While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. 'It has been hard for the world's consumers to perceive China as a brand-creating nation,' the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as 'lafufus' and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. 'It might just be a matter of time before even more Chinese brands become globally recognisable,' Yang said. TikTok effect Through viral exports like Labubu, China is 'undergoing a soft-power shift where its products and image are increasingly cool among young Westerners,' said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image 'similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo'. Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that 'TikTok probably played a role in changing consumers' minds about China'. TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital 'refugees'. A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Labubumania Cultural exports can 'improve the image of China as a place that has companies that can produce globally attractive goods or services', CFR's Kurlantzick told AFP. 'I don't know how much, if at all, this impacts images of China's state or government,' he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. 'The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously,' she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. 'It's like a virus. Everyone just wants it,' Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. 'In our country, they love Labubu,' she said. 'So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China.'

China's Labubu toy craze sparks global soft power surge
China's Labubu toy craze sparks global soft power surge

The Sun

timean hour ago

  • Entertainment
  • The Sun

China's Labubu toy craze sparks global soft power surge

SHANGHAI: Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a 'cool' China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in 'blind boxes', meaning buyers don't know the exact model they will receive. The dolls are 'a bit quirky and ugly and very inclusive, so people can relate', interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. 'Now everything goes viral... because of social media. And yes, it's cool. It's different.' While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. 'It has been hard for the world's consumers to perceive China as a brand-creating nation,' the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as 'lafufus' and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. 'It might just be a matter of time before even more Chinese brands become globally recognisable,' Yang said. TikTok effect Through viral exports like Labubu, China is 'undergoing a soft-power shift where its products and image are increasingly cool among young Westerners,' said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image 'similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo'. Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that 'TikTok probably played a role in changing consumers' minds about China'. TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital 'refugees'. A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Labubumania Cultural exports can 'improve the image of China as a place that has companies that can produce globally attractive goods or services', CFR's Kurlantzick told AFP. 'I don't know how much, if at all, this impacts images of China's state or government,' he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. 'The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously,' she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. 'It's like a virus. Everyone just wants it,' Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. 'In our country, they love Labubu,' she said. 'So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China.'

‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior
‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior

Scottish Sun

time2 hours ago

  • Entertainment
  • Scottish Sun

‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior

Plus, how you can get your hands on one DARE TO BARE 'This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THEY'RE the must-have accessory of the summer - but people have been left horrified after seeing what is behind the viral Labubu dolls. The furry dolls - made popular by Chinese toy company Pop Mart - have caused shoppers to go into a frenzy in recent months. Sign up for Scottish Sun newsletter Sign up 5 People have been going wild for the monster-like Labubu dolls Credit: EPA 5 People have been shocked seeing what a 'naked' Labubu doll looks like Credit: With their bunny ears and creepy smiles, Labubu dolls have surged in popularity since being spotted on the bags of celebrities including Rihanna, Kim Kardashian, Olivia Attwood and Gemma Collins - and even David Beckham. But now people are realising what the dolls look like without their fluffy exteriors. One social media user has gone viral after sharing a photo of their toy without its iconic hooded outfit and soft clothes. The bald-looking doll looked rather less endearing, with its large, toothy smile and claw-like feet. More on labubus BAG IT I wasn't going to pay for a Labubu so nabbed a budget B&M alternative instead The X user showed how the doll is wearing underwear with a bow under its recognisable fluffy onesie. One person wrote: 'THIS S*** LOOKS HORRENDOUS WHAT THE F***.' Another added: 'THIS IS TERRIFYING.' A third commented: 'Now why would you undress the Labubu? [It's] looking like when a man shaves off his beard and has no chin.' Many people said the worst part of the exposed doll was the three-toed, alligator-like feet. Created by Hong Kong-born artist Kasing Lung, the vinyl figures are sold in £17.50 'blind boxes' — so fans do not know which version they are getting. I wasn't going to fork out for a Labubu so nabbed a budget alternative from B&M instead - it's SO much cuter too Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures - and rare models are re-selling online for up to £1,000. CELEB APPEAL Former England captain David revealed that his daughter Harper, 13, had bought him one, showing off a snap of a rare 'secret' edition character. Kim Kardashian posted a shot of her collection, while former Love Island star Olivia went further by having a Labubu-themed birthday party. Rihanna was also pictured sporting one on a Louis Vuitton handbag in LA. 5 Olivia Attwood even had a Labubu-themed birthday party Credit: Instagram/olivia_attwood 5 Towie favourite Gemma declared she's 'obsessed' with the dolls Credit: Threads And Towie favourite Gemma declared she's 'obsessed', adding: 'It's all about the Labubu.' The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019. The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines. Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women. Where to buy Labubu and how much do they cost? 5 Labubus come in an array of vibrant colours, unique shapes and various sizes Credit: Getty Labubu dolls are sold on Amazon, the Pop Mart website, as well as in the toy retailer's various UK outlets. Among these are London's famous Oxford Street, as well as Westfield shopping centres and Manchester's Chinatown district. A single model can cost anywhere from £13.50 to £211, depending on the rarity of the design. A blind box of six from Pop Mart will set you back a cool £105. You can also pick up the figurines in Harrods for a limited time.

‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior
‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior

The Irish Sun

time2 hours ago

  • Entertainment
  • The Irish Sun

‘This is terrifying!' Labubu doll fans say after discovering what's behind the viral toy's cute, furry exterior

THEY'RE the must-have accessory of the summer - but people have been left horrified after seeing what is behind the viral Labubu dolls. The Advertisement 5 People have been going wild for the monster-like Labubu dolls Credit: EPA 5 People have been shocked seeing what a 'naked' Labubu doll looks like Credit: With their bunny ears and creepy smiles, But now people are realising what the dolls look like without their fluffy exteriors. One social media user has gone viral after sharing a photo of their toy without its iconic hooded outfit and soft clothes. The bald-looking doll looked rather less endearing, with its large, toothy smile and claw-like feet. Advertisement More on labubus The X user showed how the doll is wearing underwear with a bow under its recognisable fluffy onesie. One person wrote: 'THIS S*** LOOKS HORRENDOUS WHAT THE F***.' Another added: 'THIS IS TERRIFYING.' A third commented: 'Now why would you undress the Labubu? [It's] looking like when a man shaves off his beard and has no chin.' Advertisement Most read in Fabulous Many people said the worst part of the exposed doll was the three-toed, alligator-like feet. Created by Hong Kong-born artist Kasing Lung, the vinyl figures are sold in £17.50 'blind boxes' — so fans do not know which version they are getting. I wasn't going to fork out for a Labubu so nabbed a budget alternative from B&M instead - it's SO much cuter too Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures - and rare models are re-selling online for up to £1,000. CELEB APPEAL Former England captain David revealed that his daughter Harper, 13, had bought him one, showing off a snap of a rare 'secret' edition character. Advertisement Kim Kardashian posted a shot of her collection, while former Love Island star Olivia went further by having a Labubu-themed birthday party. Rihanna was also pictured sporting one on a Louis Vuitton handbag in LA. 5 Olivia Attwood even had a Labubu-themed birthday party Credit: Instagram/olivia_attwood 5 Towie favourite Gemma declared she's 'obsessed' with the dolls Credit: Threads Advertisement And Towie favourite Gemma declared she's 'obsessed', adding: 'It's all about the Labubu.' The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019. The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines. Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women. Advertisement Where to buy Labubu and how much do they cost? 5 Labubus come in an array of vibrant colours, unique shapes and various sizes Credit: Getty Labubu dolls are sold on Amazon, the Among these are London's famous Oxford Street, as well as Westfield shopping centres and Manchester's Chinatown district. A single model can cost anywhere from £13.50 to £211, depending on the rarity of the design. Advertisement A blind box of six from Pop Mart will set you back a cool £105. You can also pick up the figurines in Harrods for a limited time. What are Labubu and why are they so popular? LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna. The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019. Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don't know what you've got until you've opened it. After mammoth success overseas, the Labubu craze has now made its way to the UK. The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines. Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women. Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures. They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.

Monsters And Memes: Labubu Dolls Ride China Soft-power Wave
Monsters And Memes: Labubu Dolls Ride China Soft-power Wave

Int'l Business Times

time4 hours ago

  • Entertainment
  • Int'l Business Times

Monsters And Memes: Labubu Dolls Ride China Soft-power Wave

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive. The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. "Now everything goes viral... because of social media. And yes, it's cool. It's different." While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. "It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. "It might just be a matter of time before even more Chinese brands become globally recognisable," Yang said. Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo". Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China". TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees". A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP. "I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. "The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. "It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. "In our country, they love Labubu," she said. "So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China." A visitor poses for a picture at the Pop Land them park AFP Shoppers browse for Labubu dolls at a Pop Mart pop-up store in in Bangkok AFP The Labubu dolls have taken the world by storm, and a Beijing auction house sold one four-foot-tall sculpture of the viral plush toy character for more than $150,000 AFP

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