Latest news with #Labubu
Straits Times
34 minutes ago
- Entertainment
- Straits Times
Monsters and memes: Labubu dolls ride China soft-power wave
TikTok paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. PHOTO: EPA-EFE SHANGHAI - Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a 'cool' China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around US$40 (S$51.40), are released in limited quantities and sold in 'blind boxes', meaning buyers do not know the exact model they will receive. The dolls are 'a bit quirky and ugly and very inclusive, so people can relate', interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. 'Now everything goes viral... because of social media. And yes, it's cool. It's different.' While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. 'It has been hard for the world's consumers to perceive China as a brand-creating nation,' University of Maryland's Professor Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as 'lafufus' and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. 'It might just be a matter of time before even more Chinese brands become globally recognisable,' Prof Yang said. The TikTok effect Through viral exports like Labubu, China is 'undergoing a soft-power shift where its products and image are increasingly cool among young Westerners,' said Ms Allison Malmsten, an analyst at China-based Daxue Consulting. Ms Malmsten said she believed social media could boost China's global image 'similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo'. Video app TikTok – designed by China's ByteDance – paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Mr Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that 'TikTok probably played a role in changing consumers' minds about China'. TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital 'refugees'. A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Labubumania Cultural exports can 'improve the image of China as a place that has companies that can produce globally attractive goods or services', CFR's Mr Kurlantzick told AFP. 'I don't know how much, if at all, this impacts images of China's state or government,' he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. More on this Topic China state media warning on blind-box toys sends Labubu maker Pop Mart shares tumbling While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, Prof Yang said. 'The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously,' she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. 'It's like a virus. Everyone just wants it,' Kazakhstani mother-of-three, Ms Anelya Batalova, told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. 'In our country, they love Labubu,' she said. 'So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China.' AFP Join ST's Telegram channel and get the latest breaking news delivered to you.
Business Insider
an hour ago
- Entertainment
- Business Insider
Labubu's parent company's stock is down after China issued a warning on a lucrative sales strategy
Labubu's parent company, Pop Mart, saw its stock price slide after China issued a warning on the addictive nature of blind boxes. Pop Mart's stock dropped by more than 5% on Friday and by about 14% in the past five days. The slump comes after People's Daily, a publication run by the Chinese Communist Party, published an article on Thursday warning about the blind box sales strategy, saying its addictive nature can hook children. While the article did not mention Pop Mart specifically, it discussed products like blind trading cards and mystery boxes. China has, since 2023, banned the sale of blind boxes to children under eight years of age. Blind boxes are toys with unlabeled packaging, leaving the contents a mystery to the buyer. This sales strategy spurs consumers to purchase more in the hopes of getting their hands on the toy design they want. Figurines of Pop Mart's most popular product line, The Monsters — known for one of its characters, Labubu — are sold in the blind box format. Pop Mart's blind boxes in The Monsters collection cost between $10 and $20. Ana Gonzales, a 38-year-old social media manager based in the Philippines, previously told BI that she has spent upward of $500 on blind boxes. "Not knowing what color you'll get adds so much excitement," Gonzales said. "Opening a blind box after a long day or tiring week feels like unwrapping a gift to myself or a little reward." Pop Mart isn't the only company selling toys in blind boxes, but the global success of Labubu makes it one of the most visible. While its stock took a hit this week, Pop Mart has seen tremendous success recently, with its stock price increasing by about 500% in the past year. Recently, Pop Mart paused physical sales of The Monsters in South Korea and the UK, citing long queues outside their stores. Labubu dolls have enjoyed celebrity endorsements from major K-pop artists, Rihanna, and Dua Lipa. The trendy toy has also sparked legions of knockoffs, nicknamed " Lafufus" on social media.
Int'l Business Times
2 hours ago
- Entertainment
- Int'l Business Times
Monsters And Memes: Labubu Dolls Ride China Soft-power Wave
Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher. Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive. The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. "Now everything goes viral... because of social media. And yes, it's cool. It's different." While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. "It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. "It might just be a matter of time before even more Chinese brands become globally recognisable," Yang said. Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo". Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China". TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees". A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP. "I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. "The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. "It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. "In our country, they love Labubu," she said. "So, when they realise that the origin of Labubu is in China, they'd like to come to see the different types of Labubu in China." A visitor poses for a picture at the Pop Land them park AFP Shoppers browse for Labubu dolls at a Pop Mart pop-up store in in Bangkok AFP The Labubu dolls have taken the world by storm, and a Beijing auction house sold one four-foot-tall sculpture of the viral plush toy character for more than $150,000 AFP
France 24
2 hours ago
- Business
- France 24
Monsters and memes: Labubu dolls ride China soft-power wave
Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America. Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive. The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys. "Now everything goes viral... because of social media. And yes, it's cool. It's different." While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein. There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products. "It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP. Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity. Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years. "It might just be a matter of time before even more Chinese brands become globally recognisable," Yang said. TikTok effect Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting. Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo". Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally. Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China". TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population. The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees". A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu. Labubumania Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP. "I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might. While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said. "The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP. At the very least, Labubu's charms appear to be promoting interest in China among the younger generation. "It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing. Qatari Maryam Hammadi, 11, posed for photos in front of a giant Labubu statue. "In our country, they love Labubu," she said.
Perth Now
2 hours ago
- Entertainment
- Perth Now
The K-Pop Labubus have sold out, one for nearly $50,000
The extremely limited edition Sacai x Seventeen Labubu collaboration has officially sold out, with one bidder paying a shocking $48,133 for one of the toys. The 14 plush monsters were open for bidding on designer Pharrell Williams' auction platform Joopiter for a week. The toys were a part of a limited-edition capsule collection between K-Pop boy band sensation Seventeen and Japanese fashion label Sacai in celebration of the band's fifth album Happy Burstday. The 6.7 inch Labubus are wearing custom beige Sacai x Carhatt WIP looks and clad in a never-seen-before neon green fur, with one secret version of the 14 adorned in an undisclosed distinctive colour. 14 of the limited edition Labubus were on auction on the Joopiter site. Credit: Supplied The 14 Labubus sold for prices ranging from $28,879 to $48,133. They were sold in a blind box format, meaning final bidders will not know which one they scored until they open the packaging. Labubus are collectible plush toy monster elves created by Hong-Kong born designer Kasing Lung and sold by Chinese toy company Pop Mart. The monsters have gone extremely viral this year, with celebrities such as Rihanna and Dua Lipa wearing them as fashion accessories. Labubus have become a viral fashion trend. Credit: Supplied The recent demand for the toys has seen Pop Mart's shares soar more than 500% in the last year due to their popularity. This auction is not the first time a Labubu has sold for an eye-watering amount – last week, a human-sized Labubu figure sold in Beijing for $231,535. In addition to the limited Labubus, the auction also included a Sacai-designed jacket seen in Seventeen's 'Bad Influence' music video, and a t-shirt signed by 11 of the K-pop group's members. The auction also included a signed t-shirt and a Sacai jacket. Credit: Supplied These items were sold for $14,635 and $6,932 respectively. Net proceeds from the sale will be donated to the United Nations Organization for Education, Science, and Culture (UNESCO). Both Seventeen and Williams serve as goodwill ambassadors for the organization.
