Infosys And Adobe join hands to incorporate AI in marketing

IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms for enterprises. It offers AI-powered agility for marketing value chain with creative services, experience design, digital commerce, marketing technology orchestration, performance marketing and marketing operations.Adobe helps brands create personalised, data-driven campaigns across touchpoints, combining content, data, and AI to create seamless, real-time experiences intended to encourage customer loyalty and growth.

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Business Standard

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• Business Standard

Air India bookings down 20%; fares dip up to 15% after Dreamliner crash

Bookings for Air India flights have declined by around 20 per cent on domestic as well as international routes while the average fares have dropped by 8-15 per cent in the aftermath of the Boeing 787-8 Dreamliner crash last week, Indian Association of Tour Operators (IATO) President Ravi Gosain said on Friday. An Air India spokesperson did not respond to a query seeking comments from the airline. A London-bound Air India flight, AI-171 carrying 242 passengers and crew members crashed in Ahmedabad on June 12. All but one on board the plane died along with nearly 29 on the ground when the aircraft smashed into a medical complex in Meghaninagar area of the city shortly after takeoff. "Following the unfortunate incident involving Air India, we have observed a temporary decline in bookings, particularly on international sectors. While the exact percentage varies by route, our estimates indicate a dip of around 1822 per cent on international bookings and a 1012 per cent decline domestically in the immediate aftermath. However, this appears to be a short-term sentiment-driven reaction, as confidence typically stabilizes over time," Gosain told PTI. The IATO president shared that there has been a moderate adjustment in fares across key Air India routes. "On an average, ticket prices have reduced by 812 per cent on domestic sectors where the airline competes directly with low cost carriers like IndiGo and Akasa. On international routes, especially to Europe and Southeast Asia, fares have seen a drop of 1015 per cent, depending on route occupancy and competition. These reductions are mix of promotional strategies and yield correction due to lowered demand," Gosain said. Asked whether there have been cancellations by travellers for Air India flights booked via tour operators, the IATO president said, "Yes, we have witnessed a noticeable rise in cancellations, particularly from corporate and high-end leisure travellers who prefer to switch to alternative carriers". He informed that the increase in cancellations was 1518 per cent internationally, and 810 per cent domestically over the past week. However, this trend may normalize in the coming days as no systemic safety issue has been reported and authorities like DGCA reaffirm Air India's compliance with international safety standards. Federation of Associations in Indian Tourism & Hospitality (FAITH) General Secretary Rajiv Mehra also shared that an up to 20 per cent decline in bookings has been observed for Air India flights while the fares have turned cheaper by about 10 per cent on certain sectors where there is high competition with other carriers. "As far as Air India is concerned, fares are around 10 per cent cheaper for both domestic and international routes than other airlines on certain sectors. Besides, there is a 15-20 per cent decline in new bookings for Air India flights on domestic as well as international routes after the crash," Mehra said. He asserted that all airlines have to pull up their socks as far as aircraft maintenance is concerned, to ensure passengers.

Time of India

an hour ago

• Time of India

Middle-East trade: India Inc faces limited impact from Iran-Israel conflict so far, says CRISIL

AI Image The ongoing conflict in the Middle East has so far had a limited impact on Indian companies' global trade exposure, but any escalation could pose risks to key sectors, CRISIL Ratings said in a report. While global crude prices have remained volatile amid the tensions between Israel and Iran, India's direct trade with both countries is under 1% of total foreign trade, the report noted. Brent crude prices have risen from around $65 per barrel in April–May to between $73 and $76 in the past week. 'The immediate fallout on India Inc's trade remains modest, given the small scale of direct commercial links,' the report said as quoted PTI. It also warned that if geopolitical risks intensify, the effect could spill over into energy markets and industry supply chains. According to CRISIL, upstream oil producers may benefit from higher prices, but refiners could see their margins squeezed. Sectors like aviation, speciality chemicals, paints and tyres may also feel the pinch if crude prices climb further or logistics are disrupted. India's exports to Iran are dominated by basmati rice, while trade with Israel spans more categories, the report added. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now

Mint

an hour ago

• Mint

Adobe launches Project Indigo: A next-gen camera app for iPhone with AI and computational photography

Adobe has launched a new experimental camera application for iPhone users, Project Indigo. This expands Adobe Labs' suite of mobile tools following the recent arrivals of Photoshop and Firefly on the App Store. The new app harnesses artificial intelligence and advanced computational photography to deliver images with greater depth, detail, and realism. Currently available as a free download, Project Indigo offers a refined photography experience aimed at addressing the limitations of traditional smartphone imaging. Adobe says the app is designed to move away from the typical "smartphone look", characterised by overly bright images, excessive smoothing, and exaggerated colour saturation, that can appear unnatural when viewed on larger displays. Unlike the default camera apps on most phones, Project Indigo prioritises image fidelity by using sophisticated algorithms to capture up to 32 individual frames per shot. These are then merged to produce a single image with improved dynamic range, fewer blown-out highlights, and significantly reduced noise, especially in shadowed areas. The app offers extensive manual controls, including settings for aperture, shutter speed, ISO, focus, and white balance, with additional tweaks for temperature and tint. Users can choose between two modes: Photo for regular daytime shots and Night, which leverages longer exposure and enhanced stabilisation to capture clearer images in low light with less motion blur. A standout feature of Project Indigo is its use of multi-frame super resolution. This function combats the quality loss typically associated with digital zoom by stacking multiple frames of the same scene, resulting in sharper, more detailed 'super resolution' images—particularly useful when zooming in on distant subjects. Project Indigo stores photos in both standard dynamic range (SDR) and high dynamic range (HDR), and the output is compatible with Adobe's own Camera Raw and Lightroom platforms. Adobe notes that its under-exposure technique in image capture allows for a more natural, DSLR-style output without heavy reliance on post-processing. Available for iPhones starting from the iPhone 12 Pro series, and select non-Pro models from the iPhone 14 onwards, the app does not currently require user sign-in and remains completely free to use. Adobe also confirmed plans to release an Android version of Project Indigo at a later stage.