Mark Cuban Partners with Young Entrepreneur of the Greek Basketball Association to Revolutionize Greek Life Sports
INDIANAPOLIS and DALLAS, May 19, 2025 /PRNewswire/ -- In a groundbreaking partnership that fuses college rivalries, campus culture, and competitive basketball, entrepreneur and NBA team owner Mark Cuban has teamed up with Michael Bales, the 24-year-old visionary behind the Greek Basketball Association (GBA)—the fastest growing national basketball league exclusively built for Greek Life.
Founded in 2022 when Bales was a senior at Indiana University and a member of Beta Theta Pi, the league was designed to formalize and elevate fraternity basketball, bringing high-stakes competition, structure, and digital engagement to the world of Greek life sports.
What began as a student-run league at IU between campus fraternities quickly grew to over 30 campuses with standardized rules, official stats, media coverage, and an expanding national fanbase. Fueled by social media and Bales' relentless ambition, GBA has grown into a network of teams from major colleges and universities, combining campus spirit, elite intramural play, and the deep-rooted traditions of fraternal culture.
"This is one of the most original grassroots sports movements I've seen in a long time," said Cuban. "The GBA has tapped into the passion, rivalry, and brotherhood of college Greek life and turned it into something that has real potential. This isn't just a league; it's a brand with serious upside. I'm excited to help take it to the next stage."
With Cuban's backing, GBA will expand its infrastructure, boost its digital media presence, and forge key sponsorships. The league's explosive growth sets the stage for campus partnerships, broader national recognition, and a new era for Greek Life athletics.
"Our mission is to give students a platform that combines competition, camaraderie, and culture," said Bales, CEO of the Greek Basketball Association. "Partnering with Mark Cuban validates everything we've been building since day one and gives us the momentum and credibility to scale fast, smart, and authentically. We are ready to take the GBA to the next level."
GBA's rise will culminate with its first-ever National Tournament, set for November in Memphis, TN, featuring 64 fraternity teams from campuses across the country.
For more information, visit www.greekbasketballassociation.com or follow the league's journey on Instagram @gba.national.
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