Lewis Hamilton Launches House 44, a $13,500 VIP Experience for Hardcore F1 Fans
Lewis Hamilton Launches House 44, a $13,500 VIP Experience for Hardcore F1 Fans originally appeared on Athlon Sports.
Lewis Hamilton is boosting the fan experience in Formula 1 to a whole new level with a $13,500 VIP suite that puts you trackside in ultimate style.
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The seven-time World Champion has teamed up with Soho House and the F1 Paddock Club to launch House 44, a luxury hospitality suite debuting Grand Prix weekends in 2025.
Named after Hamilton's iconic racing number, House 44 isn't just a lounge, it's a curated experience built for F1's most hardcore fans.
Designed in classic Soho House style, House 44 was unveiled during the Miami GP earlier this year. It delivers panoramic views of the pit lande, the starting grid, and the checkered flag.
Lewis Hamilton during previews ahead of the Monaco GP.Packages include three-day access, priority entry to the podium celebration, and behind-the-scenes tours of the Paddock and pit lane. Guests can also expect Hamilton himself to make appearances alongside other VIPs.
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Hamilton, Soho House member for over a decade, added his personal flair to every element: from curated memorabilia and Plus 44 streetwear pieces to a custom non-alcoholic cocktail made with his Almave spirit. The suite even includes an exclusive DJ lineup and art installations reflecting his racing legacy.
House 44 will appear at key races including Silverstone, Monza, Las Vegas, and the season finale in Abu Dhabi. Hospitality packages start at $13,500, depending on location and transport needs but access is limited and booked on a first-come basis.
For fans who want the full-throttle thrill of F1 with luxury service and once-in-a-lifetime access, Hamilton's House 44 might just be the ultimate way to experience a Grand Prix.
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Related: Fernando Alonso Sends Strong Message to Lewis Hamilton's Critics
This story was originally reported by Athlon Sports on Jun 13, 2025, where it first appeared.
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