33 Newer Products You'll Feel Smug For Owning Before Your Friends
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Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I'm impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It's a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" — Shay
$7.00 at Amazon
Amazon
Amazon
Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder. It blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." — Charlotte Laim
$23.75 at Amazon
www.amazon.com
www.amazon.com
Psst — Coco Wyo has a ton of other cozy stress relief coloring books with different themes in their Amazon storefront! Another psst — you can pick up a cult-fave colored pencil set on Amazon for $11.99! Promising review: "I've always loved coloring, but it had been many years since I last did it. I bought this book to unwind and relax while painting, and it was a great choice! It offers a variety of scenes, making the experience even more engaging. It allows you to explore creativity and experiment with different color combinations from your marker set. I highly recommend it for anyone looking for a calming and artistic escape!" — Ally
$7.99
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www.instagram.com
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
$12.97 at Amazon
Amazon
Amazon
The "Almost Lipsticks" are also well-known for working as a subtle lip and blush shade for a perfectly dewy, au naturelllll look! Check out a TikTok of Pink Honey and Black Honey in action. Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s — hydrating balm and a hint of color — making it ideal for daily wear. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
$25 at Amazon
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www.amazon.com
Promising review: "This bodysuit is amazing! The material is not sheer. The thong portion is surprisingly comfortable, which is a big plus. I'm pretty sure I need it in every color now! The price is reasonable, and the fabric is warm and comfortable. Highly recommend!" — Emily Kahle
$17.99 at Amazon
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www.amazon.com
Peach Slices is a small business that specializes in affordable skincare products. Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time, I still had some oil and gunk in my pores, but the second time, I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller, and my nose is smoother." — Sarah Cavasos
$9.98 at Amazon
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www.amazon.com
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn't look brand-new like I was hoping, it's 10 times better!! This product really does work!" — GreenGoddess
$9.99 at Amazon
Amazon
Amazon
Promising review: "This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." — Shawn H. Get it from Amazon for $99.
$99.00 at Amazon
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www.amazon.com
Tower 28 is a small business that specializes in beauty products for sensitive skin. Promising review: "I work out a lot and have a very active job. I keep one in my gym bag and one in my work bag. I spray it straight after a sweat session and during my breaks at work. Not only does it keep my breakouts at bay, but it's so fresh and cooling on hot days." — Nicole
$12.00 at Amazon
Amazon
Promising review: "Best cold cuts storage ever! I've used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!" — Mandolin Buglar
$21.95 at Amazon
Amazon
Amazon
Promising review: "These socks feel soooo luxurious!! I've washed them a few time already and they still are very soft, and look brand new." — Amazon Customer
$11.99 at Amazon
Amazon
Amazon
Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I'll probably never sleep without them again." — AJ
$16.99 at Amazon
Amazon
Amazon
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products. Bonus – this is dishwasher-safe! Promising review: "The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you're hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" — Horace Dixon
$44.99 at Amazon
Amazon
Amazon
You can use this to brew hot coffee and cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." — Alex Bonick
$39.99 at Amazon
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www.amazon.com
Promising review: "Really makes a difference. First overnight treatment I've used where my lips genuinely feel hydrated and plumper in the morning. I'm pleasantly surprised — I bought this on a whim after a rec from The Strategist and almost canceled the order. Now I use it every night!" — Hilary
$22 at Amazon
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www.amazon.com
Teo is a small business that specializes in home goods and decor. Promising review: "Who doesn't love counter space? WOO, a new place for the oil, salt and pepper shakers, and beloved spices to live that doesn't take up coveted counter or cupboard space. Plus, it looks great! I'm very happy with this purchase." — Redbomb
$18.99 at Amazon
Amazon
Amazon
Promising review: "These are perfect for the one-item sink cleaning that occurs when traveling. I highly recommend it for those travel excursions where you want to clean one or two clothing items." — LIFE_COMPOSED
$6.73 at Amazon
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www.amazon.com
Promising review: "This is such a comfortable chair or bed! I was very happy with my purchase. You won't go wrong if you are looking for comfort or if you need to even save space. I highly recommend this." — danny
$129 at Amazon
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www.amazon.com
Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" — Tiara Scheurell
$7.99 at Amazon
Amazon
Promising review: "This has got to be one of my favorite purchases of the entire year. It's absolutely perfect in every single way. Perfect size, perfect cook every single time, perfect little skully face. Incredibly simple to use and clean. I can't rave about this thing enough. Absolutely fantastic!" — Kelsi E McCoy
$11.89 at Amazon
Amazon
Amazon
Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." — Susan Bean "As I'm aging my skin is changing and feels a little rougher. I saw these on TikTok and thought I'd give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey but I feel like it did last me a while." — Emily Bianca
$18 at Amazon
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Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails and mocktails. Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." — Meredith
$14.99 at Amazon
Amazon
Amazon
Check out a TikTok of the Ninja Crispi Air Fryer System in action. Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." — Jennifer
$179.99 at Amazon
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www.amazon.com
Reviewers also use this as an easy detangler both for themselves and for their kiddos! Check out a TikTok of Sol de Janeiro leave-in conditioner in action. Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte
$28 at Amazon
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www.amazon.com
Promising review: "This lil' thing rocks! I didn't think it would be as powerful as it is, but my tub time now is sooo relaxing. It makes bubbles well as soothe you with that jet stream. If you like to soak for your health. I highly recommend this Lil power house. Worth every penny." — TabbiJCMA
$76.99 at Amazon
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Promising review: "I absolutely love this dispenser! It's incredibly well-made, durable, and thoughtfully designed. The quality is top-notch, and it blends functionality with style perfectly. It makes storing and dispensing trash bags so easy and organized, and it fits great into my kitchen. Highly recommend it to anyone looking for convenience and quality." — Paul C.
$35.99 at Amazon
All Smiles by Amber Inez/Etsy
All Smiles by Amber Inez is a Minnesota-based Etsy shop that specializes in book accessories. Promising review: "This seller truly went above and beyond. The packaging that the bookmark came in was so beautiful and safe for mail. I loved opening it. The bookmarks are so cute and exactly as pictured and described. It also came with two color matching stickers. So fun! Highly recommend! Thanks so much!" — Becca Schae
$8.00 at Etsy
Amazon
Amazon
YouCopia is a woman-owned small business that specializes in home storage solutions. This is also a great spot to tuck away sanitary napkins, tampons, wipes, and odor-canceling sprays!
$34.99 at Amazon
Amazon
Promising review: "Absolutely love these. Colors are bright and don't fade. Perfect for any ADHD student. Having these to fiddle with and stick together during class is a lifesaver. Keeps my attention on the lesson and I don't need to bring anything else to class that doesn't look like school materials. I have gotten lots of compliments." — Natalie kehr
$14.99 at Amazon
www.amazon.com
Trust Bliss is a small business that specializes in food storage products. Promising review: "Well built. I used this to take a salad bar to a family dinner. It was exactly what I needed." — Amazon Customer
$34.50 at Amazon
Urban Outfitters
Promising review: "Such a cute mug. Great quality, and it's dishwasher safe, which is a bonus." — doubleddanielle
$16 at Urban Outfitters
Amazon
Amazon
Promising review: "Amazing quality and a great price. The colors are perfect for any time of year and have great pigment." — dana guckin
$10 at Amazon
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