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India.com
16 hours ago
- Business
- India.com
Mukesh Ambani makes big move to compete with Coca-Cola and Pepsi, to invest Rs 80000000000 crores in...
Mukesh Ambani makes big move to compete with Coca-Cola and Pepsi, to invest Rs 80000000000 crores in... Mukesh Ambani's company Reliance Consumer Products Limited (RCPL) is going to make a big investment on its beverage brands. The company will invest up to Rs 8000 crore in the next 12-15 months. This investment will be made to increase the production of Campa and other beverages. Reliance Consumer wants to strengthen its hold in the market with this investment. Reliance Consumer is ready to compete with big companies like Coca-Cola and PepsiCo. Also, the company aims to challenge small, regional brands present across the country. According to Economic Times, the company is planning to open about 10-12 new factories. The company will build some factories itself and will work in collaboration with other companies in some. Biggest investment ever An official said that this is the largest investment ever made by RCPL. RCPL started working as a subsidiary of Reliance Retail Ventures in 2022. The official also said that this investment is being made jointly by Reliance and some of its partners. The total investment will be Rs 6000 to 8000 crore. Plant will in Bihar In February, Reliance started a plant in Guwahati. This plant has been started in collaboration with local company Jericho Foods and Beverages LLP. Soft drinks and water are made in this plant. This plant fulfills the needs of the Northeast region. The company is also going to set up another plant in Bihar. So far, Campa and other beverages are being made in 18 plants. All these plants have been built under co-investment. This means that along with Reliance, other companies have also invested money in them. Partnership with Muralitharan Reliance Consumer's beverage portfolio includes several brands. These include flavors like Campa Cola, Orange and Lemon. Apart from this, Sosyo soft drinks, Spinner sports drink, Sun Crush juice, fruit-based hydration brand RasKik and Independence Water are also included. Reliance Consumer has partnered with former Sri Lankan cricketer Muttiah Muralitharan. Spinner sports drink will be made and sold in this partnership. This drink will be available in a 250 ml bottle for Rs 10. It is much cheaper than PepsiCo's brands like Gatorade and Sting.


Time of India
3 days ago
- Business
- Time of India
Challenging Coca-Cola & PepsiCo: Reliance to invest up to Rs 8,000 crore in Campa, beverages expansion over next 15 months
Challenging Coca-Cola & PepsiCo: Reliance to invest up to Rs 8,000 crore in Campa, beverages expansion over next 15 months Reliance Consumer Products (RCPL), the FMCG arm of Mukesh Ambani-led Reliance Retail, is set to invest between Rs 6,000 crore and Rs 8,000 crore over the next 12–15 months to scale up its beverage portfolio, including the iconic Campa brand. The move marks RCPL's most significant capital outlay since its launch in 2022. According to a ET report, the investment will support the addition of 10–12 new greenfield and co-packing plants across India, a move aimed at challenging established players like Coca-Cola and PepsiCo, as well as low-cost regional competitors. "The capex is being done on a combined investment of Rs 6,000–8,000 crore by Reliance and some of its partners," a senior executive told the publication. RCPL's beverage portfolio includes Campa Cola, Orange and Lemon, Sosyo, Sun Crush juices, the Spinner sports drink co-created with former Sri Lankan cricketer Muttiah Muralitharan, and the fruit-based hydration brand RasKik. The company is also setting up a facility in Bihar, in addition to the plant in Guwahati built in partnership with Jericho Foods and Beverages to serve the Northeast. Spinner is priced aggressively at Rs 10 for a 250ml bottle, less than half the cost of rival drinks like Gatorade and Sting, demonstrating RCPL's strategy to undercut the market. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 유일한 공식 무료 SOC 게임! 설치도 없습니다! 경복의 바다 다운로드 Undo 'RCPL is focusing on 600 million mass consumers and is working closely with neighbourhood stores by giving them margins at today's cost,' RCPL Director T Krishnakumar had earlier told ET in an exclusive interview. So far, RCPL beverages are produced in 18 co-invested plants. While the company's distribution remains selective, Reliance plans to make its consumer products available nationally by March 2027, with about 70% coverage by March 2026 for key categories like beverages, Krishnakumar said. The broader consumer portfolio includes Sil jams and spreads, Lotus Chocolate, Toffeeman and Ravalgaon confectionery, Alan's Bugles snacks, Velvette personal care products, and the Independence staples range. Notably, most of the company's 15 brands have been acquired since its entry into FMCG in 2022. As per news agency PTI, RCPL's revenue in FY25 touched Rs 11,500 crore, making it the fastest-growing vertical within Reliance Retail. Campa and Independence brands each surpassed Rs 1,000 crore in sales, contributing to RCPL's 3.5X year-on-year growth. Reliance Retail CFO Dinesh Taluja said during an earnings call that Campa has already achieved a double-digit market share in its available regions. The company now reaches over one million retail outlets via a network of 3,200+ distributors, and has begun exploring export opportunities in select international markets. Despite a weather-affected summer, India's beverage market, estimated at Rs 67,000 crore, is projected to more than double to Rs 1.47 lakh crore by 2030, according to think tank ICRIER. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now


Time of India
3 days ago
- Business
- Time of India
Reliance Consumer to pour ₹8,000 crore into soft drinks business
New Delhi: Reliance will invest up to Rs 8,000 crore on capacity expansion of Campa and other beverage brands in its portfolio over the next 12-15 months, people directly aware of the development said. Mukesh Ambani-owned Reliance Consumer Products (RCPL) is adding nearly 10-12 new greenfield and co-packing plants to step up its challenge not only against larger rivals Coca-Cola and PepsiCo, but also against dozens of low-priced regional brands across the country, one of the executives said. The proposed capex investment is the largest yet by RCPL, which started operations in 2022 as a wholly owned subsidiary of Reliance Retail Ventures. "The capex is being done on a combined investment of Rs 6,000-8,000 crore by Reliance and some of its partners," said the executive cited above. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Join new Free to Play WWII MMO War Thunder War Thunder Play Now Undo In February, Reliance set up a plant in Guwahati along with local partner Jericho Foods and Beverages LLP to manufacture soft drinks and water, and cater to the Northeast region. Another facility is coming up in Bihar. Live Events The FMCG company's beverages portfolio includes Campa Cola , Orange and Lemon, Sosyo soft drinks, Spinner sports drink, Sun Crush juice, fruit-based hydration brand RasKik, and Independence water. Reliance Consumer has partnered with former Sri Lankan cricketer Muttiah Muralitharan to co-create, manufacture and sell Spinner sports drinks at Rs 10 for 250 ml bottles, less than half the price of rivals such as PepsiCo-owned Gatorade and Sting. So far, Campa and other beverages are being manufactured in 18 plants, all of which are co-investments. The company also makes and sells Sil jam and spreads, confectionery brands Lotus Chocolate, Toffeeman and Ravalgaon, Alan's Bugles snacks, Velvette shampoo, and self-created brands such as Independence staples. Most of its 15 brands are acquired. Availability of its brands, however, is currently restricted to select markets. An email sent to RCPL remained unanswered until press time Wednesday. The company wants to ensure its consumer portfolio is available nationally by March 2027, with about 70% availability by March next year for categories such as beverages, its director T Krishnakumar had told ET in an exclusive interview last month. "For any product to be scaled in an intense manner, you need 24-30 months, because anything less than that, you can't do a decent job," he had said. RCPL is following a strategy of focusing on "600 million consumers at the mass end and working closely with neighbourhood stores by giving them margins at today's cost," Krishnakumar had said in the interview. Reliance has priced its cola, sports, hydration and juice drinks at about 20-40% lower than Coca-Cola, PepsiCo, Tata Consumer Products and Dabur, forcing the incumbents to accelerate consumers promotions, trade margins, and introducing more smaller, lower priced packs selectively. The ongoing summer season, though, has been severely impacted on account of unseasonal rains and early onset of monsoon. According to think tank ICRIER, India's beverages industry, which includes carbonated soft drinks, juices and water, is estimated at Rs 67,000 crore and expected to touch sales of Rs 1.47 lakh crore in sales by 2030. In FY25, RCPL reported revenue of Rs 11,500 crore, with Campa and Independence crossing Rs 1,000 crore each in sales. The brands' overall reach crossed one million stores last fiscal, the company said in its earnings report.


India.com
26-05-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani to disrupt another market, target 600000000 people, Reliance to enter in…, another hit after Campa-cola?
Reliance Consumer Products Limited (RCPL) Director T. Krishnakumar stated that the company is targeting 600 million customers. It is planning to collaborate with local stores and give them better margins by introducing affordable products in the FMCG sector. Reliance Industries, led by Mukesh Ambani, is planning to reach every corner of the country. To achieve this, the company is focusing on the rapidly growing FMCG sector and targeting the common households. According to an Economic Times report, Reliance may introduce affordable products in the FMCG competitors like HUL, ITC, Nestle, and Dabur are also focusing on premium products to maximize profits. Reliance will work closely with nearby shops and give them good profit margins. In an interview, Krishnakumar said that India's population is approximately 1.4 billion out of which majority of them are middle class. The company will develop high-quality products for this segment. Another Hit Like 'Campa'? Reliance started consumer business in 2022 as a subsidiary of Reliance Retail Ventures. It has acquired over 15 brands like Campa soft drinks, which was purchased from Pure Drinks Limited in 2022 for Rs 22 crore. In FY25, RCPL reported a total revenue of Rs 11,500 crore out of which 60% came from general trade. The company kept a sales target of Rs 1,000 crore each for Campa and Independence brands and a goal to reach 1 million stores. Krishnakumar added that by the end of last year, the company held a market share of around 20% in beverages and staples. Reliance wants to increase this to 60–70% by March 2026. As Reliance increased Camp cola shares day by day in last year, on a similar note the company is planning to enter the FMCG market.


India.com
23-05-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani's BIG bet on…, Reliance to target 600000000 customers, big challenge for….
Reliance Industries' new target is the consumer goods (FMCG) market where India's 600 million consumers are giving huge business. To enter in this market Reliance is thinking of partnerships with local kirana stores by offering them higher trade margins. This was confirmed by T Krishnakumar, Director of Reliance Consumer Products Ltd (RCPL), in an interview with The Economic Times. 'India has a 1.4 billion population, plus or minus. Then we have a core middle class. And then about 600 million consumers. We want to make quality products for these consumers,' Krishnakumar said. 'Nobody has tried to enter this space nationally with a clear approach; regional and local players have tried but they have not been able to sustain,' he said. RCPL plans to expand its brand portfolio nationally by March 2027. 'When I say we are scaling up, it does not mean tomorrow. For any product to be scaled in an intense manner, you need 24–30 months,' Krishnakumar said. Other consumer companies like HUL, ITC, Nestle and Dabur are trying premiumisation for higher margins. As Radhakishan Damani's Dmart is heavily invested in FMCG product, Reliance Industries potential partnership with Kirana stores can affect it's daily business. Reliance's consumer business was started in 2022 which is a wholly-owned subsidiary of Reliance Retail Ventures. It acquired more than 15 brands like Campa Soft Drinks. Its portfolio also has Sil jam, Lotus Chocolate, Toffeman and Ravalgaon, Alan's Bugles snacks, Velvette shampoo and Independence staples. Campa and Independence crossed Rs 1,000 crore each in sales and reached 1 million stores. In soft drinks, chocolates and detergents, the company has priced all products 20-40% lower than competitors like Coca-Cola, Mondelez and HUL.