Mukesh Ambani makes big move to compete with Coca-Cola and Pepsi, to invest Rs 80000000000 crores in...
Mukesh Ambani makes big move to compete with Coca-Cola and Pepsi, to invest Rs 80000000000 crores in...
Mukesh Ambani's company Reliance Consumer Products Limited (RCPL) is going to make a big investment on its beverage brands. The company will invest up to Rs 8000 crore in the next 12-15 months. This investment will be made to increase the production of Campa and other beverages.
Reliance Consumer wants to strengthen its hold in the market with this investment. Reliance Consumer is ready to compete with big companies like Coca-Cola and PepsiCo. Also, the company aims to challenge small, regional brands present across the country. According to Economic Times, the company is planning to open about 10-12 new factories. The company will build some factories itself and will work in collaboration with other companies in some.
Biggest investment ever
An official said that this is the largest investment ever made by RCPL. RCPL started working as a subsidiary of Reliance Retail Ventures in 2022. The official also said that this investment is being made jointly by Reliance and some of its partners. The total investment will be Rs 6000 to 8000 crore.
Plant will in Bihar
In February, Reliance started a plant in Guwahati. This plant has been started in collaboration with local company Jericho Foods and Beverages LLP. Soft drinks and water are made in this plant. This plant fulfills the needs of the Northeast region. The company is also going to set up another plant in Bihar.
So far, Campa and other beverages are being made in 18 plants. All these plants have been built under co-investment. This means that along with Reliance, other companies have also invested money in them.
Partnership with Muralitharan
Reliance Consumer's beverage portfolio includes several brands. These include flavors like Campa Cola, Orange and Lemon. Apart from this, Sosyo soft drinks, Spinner sports drink, Sun Crush juice, fruit-based hydration brand RasKik and Independence Water are also included.
Reliance Consumer has partnered with former Sri Lankan cricketer Muttiah Muralitharan. Spinner sports drink will be made and sold in this partnership. This drink will be available in a 250 ml bottle for Rs 10. It is much cheaper than PepsiCo's brands like Gatorade and Sting.
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