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Talent Vs. Toil: Taking Care Of Business
Talent Vs. Toil: Taking Care Of Business

Forbes

time3 days ago

  • Business
  • Forbes

Talent Vs. Toil: Taking Care Of Business

Agur Jõgi, CTO of Pipedrive and expert in scaling technology and organizations. Experienced as an innovator, founder and C-level manager. getty One of the lenses through which tech leaders view their plans for success should be balancing talent and tedium. That is, the skills, attitudes and capabilities of your team versus the toil they must overcome in their day-to-day activities. One of the major keywords you've probably already flashed up is "burnout." Most of us can't maintain our best focus and output over either a long or acutely stressful period. The easy analogy is that of an athlete. A 100-meter sprinter trains for their event, and they may well be pretty good in a longer race. However, they haven't prepared for a marathon—mentally or physically. Tech workers are—either naturally or by career development and practice—primed for certain types of roles and responsibilities. If these are inconsistent, too onerous or often simply too tedious, then attention can slip, and the risk of burnout or disengagement rises. For teams with complex and mentally taxing tech roles that are facing mercurial economic pressures and rapidly changing tools and products, it helps to have a methodical approach to monitoring and supporting the right working environment. Time And Motion, Toil And Team In the mid-20th century, time-and-motion studies became a big business efficiency technique for improving work methods. Factories (or anywhere where there was physical motion, such as assembly lines) were increasingly optimized for better business efficiency. This kind of thinking influenced businesses of all kinds as it evolved, and the IT industry may be the most obvious inheritor of this style of process management. It would be reasonable to say workers didn't tend to get the better end of the drive for efficiency in times past. Speak of "the factory floor" or an "assembly line worker," and many people may have a bias that such working practices make a person a cog rather than an active agent. It's now well understood that employee experience and productivity are known to be entwined. Only leaders who keep their finger on the pulse of the holistic employee and business experience will keep their project and business performance in the green over the medium to long term. Leaders must understand the processes of their teams and be on hand to offer the benefit of experience. They must also advocate if the cost of toil and poor experience ever degrades their ability to deliver on business goals. KPIs, OKRs and metrics define the company goals and deliverables, but these must be translated into "human-readable" behaviors and processes to avoid work becoming a rote lever-pulling exercise. Starting Right And Continuing The Same Way Culture begins in many places, one of them at the point of hiring. Right from the get-go, find people during recruiting who know why they want to work for this company, fit in and strengthen the existing culture. A person with the right "why" will collaborate on the "how." Of course, it's good sense to offer great pay and benefits to go with a great culture as part of the whole employee experience. Equally importantly, choose people who want to develop and want to do it themselves rather than waiting for someone to develop them. Showing agency and a future orientation is a great way for employees to show they can overcome challenges, show resilience and positively support their teams. From there, every manager has a major task—to ensure the continuous professional and cultural development of their people and help out those whose desire for development has stopped. As a guide, my team members know that if they decide to leave, they will generally be trained and experienced enough to get a job offer from the market that's a level higher. Other companies will see a mid-level Pipedrive developer as a new senior as a result of our culture and drive for individual development and excellence. Experience Supporting Excellence The "greed is good/work 18 hours a day in the boiler room" style of management doesn't build a culture of excellence or long-term success. Collaboration and trust are what's needed to unlock really compounding strength and value. That's not to say the best teams don't have some high targets, tight deadlines or some healthy stress. That's how all athletes and professionals maintain a winning mindset and overcome challenges. What's needed is a culture of trust and a great working experience that supports teams in delivering their best over sustained periods. Working experience is very hard to get perfect. It's probably not perfect. People and their varied circumstances are always changing. Leaders at every level must regularly consider the kind of environment they want for their talent and make the right choices to balance experience, resources and expediency to stay on top of the challenge. Leaders must avoid "setting and forgetting." Culture changes with every act made and impression received. A poor hire, the wrong decision, a disruptive customer demand—anything can change it. Culture is made up of so many parts that it doesn't take much to send it down a different path. The mission/vision set from the top is a great start, but it must be backed by evidence that it's taken seriously and meaningfully across the majority of working activities. Taking Care Of Business "Taking care of business" in terms of making a great working experience means tending to factors like employee autonomy and empowerment. Merely taking a temperature check as part of an annual review cycle is a great way to uncover problems a long time after they should have been solved. Some areas, like recognition and appreciation, don't require much more than a thoughtful and empathetic approach to management. Toil must be transformed into meaningful work, and taking care of business doesn't merely refer to delivering on company goals. The company is an organization of people collectively. When they pull together, they grow collectively. When they lose the rhythm, that growth is hampered. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

Pale Horse Capital Backs Launch of TheCloserAI.com, a Disruptive New AI Sales Enablement Platform Now Live on Shopify
Pale Horse Capital Backs Launch of TheCloserAI.com, a Disruptive New AI Sales Enablement Platform Now Live on Shopify

Yahoo

time11-06-2025

  • Business
  • Yahoo

Pale Horse Capital Backs Launch of TheCloserAI.com, a Disruptive New AI Sales Enablement Platform Now Live on Shopify

GRANTS PASS, OR / / June 11, 2025 / Pale Horse Capital, a private investment firm with a growing portfolio in AI, defense, biotech, and frontier technologies, has funded the development of an advanced AI-powered sales enablement platform now live on Shopify, with WordPress integration launching next week. Positioned as a direct competitor to - which raised $8.2 million in September is already gaining traction with a strong wave of early downloads and adoption. Offering enterprise-grade sales tools at nearly half the cost of leading competitors, the platform is designed to empower teams to close deals faster, smarter, and more consistently. Core capabilities include: CRM Integration with tools like Salesforce, HubSpot, and Pipedrive for seamless pipeline tracking Custom Persona Training to align AI output with company tone, brand values, and product messaging Live AI Sales Coaching to guide reps in real time with prompts, responses, and dynamic support Conversation Intelligence that transcribes and analyzes sales calls for actionable insight and team improvement Already live and available to Shopify users, TheCloserAI will expand to WordPress users next week, making it one of the most accessible sales AI platforms for online businesses and entrepreneurs. The platform is designed to plug directly into existing workflows, giving users a fast and intuitive way to supercharge their sales processes without the learning curve of traditional enterprise tools. Pale Horse Capital's similar ventures in the AI sales enablement space have raised between $5 million and $10 million. While a firm representative declined to comment on the exact size of the investment, the backing by Pale Horse - renowned for its investments in AI, biotech, defense, and emerging infrastructure - signals strong confidence in the platform's ability to disrupt the digital sales landscape. Pale Horse Capital is led by entrepreneur and investor Andrew Hamilton, who is also the founder of and creator of several innovative platforms in the AI and health-tech space. Hamilton has a long-standing reputation for building high-impact companies from the ground up and backing technologies that redefine how industries operate. Under his leadership, Pale Horse Capital continues to identify and accelerate startups positioned to make transformative change in both commercial and consumer-facing sectors. By delivering high-performance tools at a significantly lower price point, TheCloserAI is democratizing access to sales intelligence - empowering startups and scale-ups to compete on the same level as enterprise players. For access or more information, visit About Pale Horse CapitalPale Horse Capital is a strategic investment firm focused on transformative technologies across AI, defense, biotech, and infrastructure. Founded and led by Andrew Hamilton, Pale Horse Capital partners with visionary founders to accelerate market impact and long-term growth through bold, tech-forward ventures. Media Contact: info@ Goldstein SOURCE: Pale Horse Capital View the original press release on ACCESS Newswire Sign in to access your portfolio

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events
Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

Business Wire

time06-05-2025

  • Business
  • Business Wire

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

NEW YORK--(BUSINESS WIRE)--This year, Pipedrive is stepping into the lively atmosphere of the OMR Festival in Hamburg, Germany – a place where digital marketers, tech innovators and business leaders collide in the best possible way. Events like OMR aren't just a place to showcase what different companies are doing; they're an opportunity to learn, test ideas, meet brilliant people and get a pulse on where the industry is heading. Gabriel Fugli, Sr Channel Sales Manager DACH at Pipedrive, a CRM for small businesses, shares advice on how small businesses can win big at industry events like OMR. For small businesses, attending a major event like this can feel like entering a world built for the big players. But based on Pipedrive's years of working with thousands of SMBs globally, industry events are exactly the kind of place smaller teams should be showing up. Not just to be seen but to grow. These gatherings offer concentrated access to trends, tools and expertise that would otherwise be tricky to find. Walking the event, you quickly notice what topics are hot, what solutions are gaining traction and which companies are making waves. It stands as an opportunity to hear directly from experts who've solved challenges you may just be starting to face. And the energy, while sometimes also hectic, is the kind that fuels ideas and sharpens strategy. Most importantly, events are full of people. The kind you want to partner with, learn from or maybe even hire one day. For all the noise and neon, industry events still run on good conversations and those are just as open to small businesses as anyone else. Five tips to help you make the most of major industry events 1. Be clear on what success looks like for you. Before arriving, think about what would make the event valuable for your business. Are you looking for a new CRM or marketing tool? Hoping to find agency partners, resellers or collaborators? Want inspiration for your next campaign, product launch or growth strategy? Defining this in advance will help you filter the chaos and stay focused. Treat these goals as your event-specific OKRs and KPIs - clear benchmarks that guide your efforts and let you measure success. 2. Plan your must-sees, but stay open to surprises. Scan the agenda and expo list in advance. Flag speakers or booths you don't want to miss but leave space for detours. Some of the most valuable moments come from accidental discoveries or unplanned conversations. 3. Polish your elevator pitch. Whether you're talking to a speaker, a booth rep or someone you meet in the lunch queue, have a short and engaging way to explain who you are and what your business does. The simpler and more relatable, the better. 4. Make real connections, not just LinkedIn ones. Don't just collect business cards or QR codes. Take time for short but meaningful conversations. Ask questions that go beyond the usual pitch. It's better to make three strong connections than 30 forgettable ones. After all, you're far more memorable if you've swapped dog stories or bonded over your latest baking experiment than if you've only recited your elevator pitch. 5. Follow up while it's still fresh. Reach out to people you connected with within a few days of the event. A quick message referencing your chat will go a long way and it's an easy way to keep the momentum going. Whether you're just starting out or looking to grow, events like OMR can offer outsized returns – if you walk in with curiosity, clarity and a willingness to engage. At Pipedrive, we've seen first-hand how much these gatherings can spark when approached with purpose. About OMR Festival The OMR Festival is one of Europe's premier gatherings for online marketing and digital innovation, bringing together around 70,000 participants each year. Held May 6-7, 2025 in Hamburg, Germany, the event spans conferences, masterclasses, side events and exhibitions. Attendees range from global experts and designers to rising 'hidden champions' across the digital economy, pop culture, banking, sport and politics - all convening on multiple stages to explore the latest trends and challenges. In 2025, the festival's agenda will encompass artificial intelligence, e-commerce, customer relationship management, finance, human resources, sport, sustainability and diversity, offering a comprehensive look at the forces shaping tomorrow's digital landscape. About Pipedrive Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events
Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

Yahoo

time06-05-2025

  • Business
  • Yahoo

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

NEW YORK, May 06, 2025--(BUSINESS WIRE)--This year, Pipedrive is stepping into the lively atmosphere of the OMR Festival in Hamburg, Germany – a place where digital marketers, tech innovators and business leaders collide in the best possible way. Events like OMR aren't just a place to showcase what different companies are doing; they're an opportunity to learn, test ideas, meet brilliant people and get a pulse on where the industry is heading. Gabriel Fugli, Sr Channel Sales Manager DACH at Pipedrive, a CRM for small businesses, shares advice on how small businesses can win big at industry events like OMR. For small businesses, attending a major event like this can feel like entering a world built for the big players. But based on Pipedrive's years of working with thousands of SMBs globally, industry events are exactly the kind of place smaller teams should be showing up. Not just to be seen but to grow. These gatherings offer concentrated access to trends, tools and expertise that would otherwise be tricky to find. Walking the event, you quickly notice what topics are hot, what solutions are gaining traction and which companies are making waves. It stands as an opportunity to hear directly from experts who've solved challenges you may just be starting to face. And the energy, while sometimes also hectic, is the kind that fuels ideas and sharpens strategy. Most importantly, events are full of people. The kind you want to partner with, learn from or maybe even hire one day. For all the noise and neon, industry events still run on good conversations and those are just as open to small businesses as anyone else. Five tips to help you make the most of major industry events 1. Be clear on what success looks like for you. Before arriving, think about what would make the event valuable for your business. Are you looking for a new CRM or marketing tool? Hoping to find agency partners, resellers or collaborators? Want inspiration for your next campaign, product launch or growth strategy? Defining this in advance will help you filter the chaos and stay focused. Treat these goals as your event-specific OKRs and KPIs - clear benchmarks that guide your efforts and let you measure success. 2. Plan your must-sees, but stay open to surprises. Scan the agenda and expo list in advance. Flag speakers or booths you don't want to miss but leave space for detours. Some of the most valuable moments come from accidental discoveries or unplanned conversations. 3. Polish your elevator pitch. Whether you're talking to a speaker, a booth rep or someone you meet in the lunch queue, have a short and engaging way to explain who you are and what your business does. The simpler and more relatable, the better.

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events
Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

Associated Press

time06-05-2025

  • Business
  • Associated Press

Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events

NEW YORK--(BUSINESS WIRE)--May 6, 2025-- This year, Pipedrive is stepping into the lively atmosphere of the OMR Festival in Hamburg, Germany – a place where digital marketers, tech innovators and business leaders collide in the best possible way. Events like OMR aren't just a place to showcase what different companies are doing; they're an opportunity to learn, test ideas, meet brilliant people and get a pulse on where the industry is heading. Gabriel Fugli, Sr Channel Sales Manager DACH at Pipedrive, a CRM for small businesses, shares advice on how small businesses can win big at industry events like OMR. For small businesses, attending a major event like this can feel like entering a world built for the big players. But based on Pipedrive's years of working with thousands of SMBs globally, industry events are exactly the kind of place smaller teams should be showing up. Not just to be seen but to grow. These gatherings offer concentrated access to trends, tools and expertise that would otherwise be tricky to find. Walking the event, you quickly notice what topics are hot, what solutions are gaining traction and which companies are making waves. It stands as an opportunity to hear directly from experts who've solved challenges you may just be starting to face. And the energy, while sometimes also hectic, is the kind that fuels ideas and sharpens strategy. Most importantly, events are full of people. The kind you want to partner with, learn from or maybe even hire one day. For all the noise and neon, industry events still run on good conversations and those are just as open to small businesses as anyone else. Five tips to help you make the most of major industry events 1. Be clear on what success looks like for you. Before arriving, think about what would make the event valuable for your business. Are you looking for a new CRM or marketing tool? Hoping to find agency partners, resellers or collaborators? Want inspiration for your next campaign, product launch or growth strategy? Defining this in advance will help you filter the chaos and stay focused. Treat these goals as your event-specific OKRs and KPIs - clear benchmarks that guide your efforts and let you measure success. 2. Plan your must-sees, but stay open to surprises. Scan the agenda and expo list in advance. Flag speakers or booths you don't want to miss but leave space for detours. Some of the most valuable moments come from accidental discoveries or unplanned conversations. 3. Polish your elevator pitch. Whether you're talking to a speaker, a booth rep or someone you meet in the lunch queue, have a short and engaging way to explain who you are and what your business does. The simpler and more relatable, the better. 4. Make real connections, not just LinkedIn ones. Don't just collect business cards or QR codes. Take time for short but meaningful conversations. Ask questions that go beyond the usual pitch. It's better to make three strong connections than 30 forgettable ones. After all, you're far more memorable if you've swapped dog stories or bonded over your latest baking experiment than if you've only recited your elevator pitch. 5. Follow up while it's still fresh. Reach out to people you connected with within a few days of the event. A quick message referencing your chat will go a long way and it's an easy way to keep the momentum going. Whether you're just starting out or looking to grow, events like OMR can offer outsized returns – if you walk in with curiosity, clarity and a willingness to engage. At Pipedrive, we've seen first-hand how much these gatherings can spark when approached with purpose. About OMR Festival The OMR Festival is one of Europe's premier gatherings for online marketing and digital innovation, bringing together around 70,000 participants each year. Held May 6-7, 2025 in Hamburg, Germany, the event spans conferences, masterclasses, side events and exhibitions. Attendees range from global experts and designers to rising 'hidden champions' across the digital economy, pop culture, banking, sport and politics - all convening on multiple stages to explore the latest trends and challenges. In 2025, the festival's agenda will encompass artificial intelligence, e-commerce, customer relationship management, finance, human resources, sport, sustainability and diversity, offering a comprehensive look at the forces shaping tomorrow's digital landscape. About Pipedrive Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at . View source version on CONTACT: Press contact: [email protected] KEYWORD: GERMANY EUROPE UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT DIGITAL MARKETING COMMUNICATIONS SMALL BUSINESS TECHNOLOGY SOFTWARE SOURCE: Pipedrive Copyright Business Wire 2025. PUB: 05/06/2025 11:06 AM/DISC: 05/06/2025 11:05 AM

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