Advice From the Floor: Pipedrive Sales Expert Gabriel Fugli on How Small Businesses Can Win Big at Industry Events
NEW YORK--(BUSINESS WIRE)--May 6, 2025--
This year, Pipedrive is stepping into the lively atmosphere of the OMR Festival in Hamburg, Germany – a place where digital marketers, tech innovators and business leaders collide in the best possible way. Events like OMR aren't just a place to showcase what different companies are doing; they're an opportunity to learn, test ideas, meet brilliant people and get a pulse on where the industry is heading. Gabriel Fugli, Sr Channel Sales Manager DACH at Pipedrive, a CRM for small businesses, shares advice on how small businesses can win big at industry events like OMR.
For small businesses, attending a major event like this can feel like entering a world built for the big players. But based on Pipedrive's years of working with thousands of SMBs globally, industry events are exactly the kind of place smaller teams should be showing up. Not just to be seen but to grow.
These gatherings offer concentrated access to trends, tools and expertise that would otherwise be tricky to find. Walking the event, you quickly notice what topics are hot, what solutions are gaining traction and which companies are making waves. It stands as an opportunity to hear directly from experts who've solved challenges you may just be starting to face. And the energy, while sometimes also hectic, is the kind that fuels ideas and sharpens strategy.
Most importantly, events are full of people. The kind you want to partner with, learn from or maybe even hire one day. For all the noise and neon, industry events still run on good conversations and those are just as open to small businesses as anyone else.
Five tips to help you make the most of major industry events
1. Be clear on what success looks like for you. Before arriving, think about what would make the event valuable for your business. Are you looking for a new CRM or marketing tool? Hoping to find agency partners, resellers or collaborators? Want inspiration for your next campaign, product launch or growth strategy? Defining this in advance will help you filter the chaos and stay focused. Treat these goals as your event-specific OKRs and KPIs - clear benchmarks that guide your efforts and let you measure success.
2. Plan your must-sees, but stay open to surprises. Scan the agenda and expo list in advance. Flag speakers or booths you don't want to miss but leave space for detours. Some of the most valuable moments come from accidental discoveries or unplanned conversations.
3. Polish your elevator pitch. Whether you're talking to a speaker, a booth rep or someone you meet in the lunch queue, have a short and engaging way to explain who you are and what your business does. The simpler and more relatable, the better.
4. Make real connections, not just LinkedIn ones. Don't just collect business cards or QR codes. Take time for short but meaningful conversations. Ask questions that go beyond the usual pitch. It's better to make three strong connections than 30 forgettable ones. After all, you're far more memorable if you've swapped dog stories or bonded over your latest baking experiment than if you've only recited your elevator pitch.
5. Follow up while it's still fresh. Reach out to people you connected with within a few days of the event. A quick message referencing your chat will go a long way and it's an easy way to keep the momentum going.
Whether you're just starting out or looking to grow, events like OMR can offer outsized returns – if you walk in with curiosity, clarity and a willingness to engage. At Pipedrive, we've seen first-hand how much these gatherings can spark when approached with purpose.
About OMR Festival
The OMR Festival is one of Europe's premier gatherings for online marketing and digital innovation, bringing together around 70,000 participants each year. Held May 6-7, 2025 in Hamburg, Germany, the event spans conferences, masterclasses, side events and exhibitions. Attendees range from global experts and designers to rising 'hidden champions' across the digital economy, pop culture, banking, sport and politics - all convening on multiple stages to explore the latest trends and challenges. In 2025, the festival's agenda will encompass artificial intelligence, e-commerce, customer relationship management, finance, human resources, sport, sustainability and diversity, offering a comprehensive look at the forces shaping tomorrow's digital landscape.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250506688533/en/
CONTACT: Press contact:
[email protected]
KEYWORD: GERMANY EUROPE UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT DIGITAL MARKETING COMMUNICATIONS SMALL BUSINESS TECHNOLOGY SOFTWARE
SOURCE: Pipedrive
Copyright Business Wire 2025.
PUB: 05/06/2025 11:06 AM/DISC: 05/06/2025 11:05 AM
http://www.businesswire.com/news/home/20250506688533/en
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Needham Reiterated a Buy Rating on Zeta Global (ZETA), Kept the PT Unchanged
Zeta Global Holdings Corp. (NYSE:ZETA) is one of the 11 Best Tech Stocks to Buy On the Dip. On June 10 Needham analyst Scott Berg reiterated a Buy rating on Zeta Global Holdings Corp. (NYSE:ZETA) with a price target of $10. The reiterated bullish sentiment comes after the company unveiled its Zeta Answers, an advanced AI-powered intelligence framework that automates the entire process from insights to outcomes. Zeta Answers uses multiple AI agents working together to provide marketers with direct and seamless paths. Management noted that the advancement has reaped significant benefits for early adopters including a 30% increase in engagement, a 10% increase in native ad performance, and enterprise campaigns achieving over four times higher conversion rates. A marketing manager looking at the data dashboard of a marketing automation software showing successful campaign results. Scott Berg highlighted that one of the factors that sets Zeta Global Holdings Corp. (NYSE:ZETA) apart from its competitors is its differentiated products which are sold to a diverse set of clients. Moreover, this topped with the company's market position and potential for growth positions it to achieve its fiscal 2028 goals. During the fiscal first quarter of 2025, Zeta Global Holdings Corp. (NYSE:ZETA) delivered $264 million in revenue reflecting a 36% year-over-year growth. This was driven by a 19% increase in scaled customers which reached 548 customers. Management increased its Q2 revenue guidance from $295 million to $298 million, up $2 million at the midpoint from the prior guidance of $295 million. While we acknowledge the potential of ZETA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
4 hours ago
- Yahoo
Zeta Global (ZETA) Jumps 12.6% on Untapped AI Opportunities
Zeta Global Holdings Corp. (NYSE:ZETA) is one of the Zeta Global Holdings rallied by 12.63 percent on Friday to end at $14.18 apiece as investors snapped up shares following a study that marketing companies are lagging behind AI execution vis-a-vis its ambitions. In its study called 'It's Time to Get Serious About AI's Business Value,' Zeta Global Holdings Corp. (NYSE:ZETA) said that while many marketing organizations have begun implementing AI, most are still in the early stages of building the data, skills and systems required to scale it effectively and realize its full enterprise potential. Based on a survey of 300 North American marketing technology decision-makers, the study found that 62 percent of organizations described their current AI deployment as 'limited' or 'moderate.' The study was viewed by investors as a huge potential and opportunity for Zeta Global Holdings Corp. (NYSE:ZETA) to tap. 'Marketing should be at the front lines of the AI revolution, but many teams are held back by fragmented data, legacy systems, and skills gaps,' said Chairman and CEO David Steinberg. A marketing manager looking at the data dashboard of a marketing automation software showing successful campaign results. 'This study reinforces what we hear every day: marketers don't need more AI promises; they need practical, scalable ways to turn AI into better performance.' While we acknowledge the potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
6 hours ago
- Yahoo
European leaders worry they're too reliant on U.S. tech
European governments may be reconsidering their use of American technology and services, according to a new report in The New York Times. The flashpoint seems to come after President Donald Trump sanctioned Karim Khan, the chief prosecutor at the International Criminal Court, over the ICC's decision to issue arrest warrants for Israel's Prime Minister Benjamin Netanyahu and former defense minister Yoav Gallant. In response, Microsoft turned off Khan's email address. Casper Klynge, a former diplomat who has also worked for Microsoft, told the NYT that Microsoft's action became 'the smoking gun that many Europeans had been looking for,' pushing them to look at alternative options. (Some ICC workers have reportedly switched over to Swiss email service Proton, for example.) 'If the U.S. administration goes after certain organizations, countries or individuals, the fear is American companies are obligated to comply,' Klynge said. For its part, Microsoft said it has subsequently made policy changes to protect customers similar situations, and it noted that it did not shut down the email accounts of four ICC judges who Trump sanctioned earlier this month. In addition, just this week, CEO Satya Nadella announced new 'sovereign solutions' to protect European institutions.
