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Discontinued Marmite product dubbed 'food of the gods' is finally back
Discontinued Marmite product dubbed 'food of the gods' is finally back

Metro

time2 days ago

  • Business
  • Metro

Discontinued Marmite product dubbed 'food of the gods' is finally back

Marmite fans are rejoicing after discovering one of the brand's 'best' products has returned to supermarket shelves. Marmite Peanut Butter disappeared from shops in September 2024 when it was axed and people were quick to flood social media with demands for its return. And it seems their prayers have been answered as the crunchy version of the spread is now available to buy once more at Tesco, Sainsbury's and Ocado. The product sees crunchy peanut butter blended with classic salty Marmite to create what is said to be 'the ultimate toast topper'. Currently a jar of the stuff will set you back £3 at Tesco but shoppers aren't put off by the price as they're racing to snap it up. 'Adds to basket immediately,' wrote @amyfredriksson on Instagram, as @newfoodspotteruk posted a series of running emojis, suggesting they were dashing to the supermarket. Similarly, @loobyloufhalora commented: 'Added straight to online order for tomorrow.' And @dannyalpino claimed it was the 'best news I've heard all year!' 'NEVER take this away again,' instructed @ while @tv_mamaof2 said: 'Life complete.' In reviews on Tesco's website, shoppers also hailed it 'the best tasting peanut butter ever', 'delicious', 'proper scran' and the 'food of the gods'. Others shared some of their favourite ways to eat the spread, with one person claiming they made 'amazing rocky road' with it and another revealed they spread it on toast with strawberry jam too. If peanut butter isn't for you, but you love Marmite, then you might want to head to Marks & Spencer's Food Hall as the retailer just unveiled a brand new range of products made with the stuff. More Trending The selection includes Cheddar & Marmite Sausage Rolls (£3.80) – which just so happen to be the brand's first ever sausage rolls to contain cheese – plus a Marmite Cheese Pizza (£5.75), Marmite Mac & Cheese (£3.50) and Marmite Mac & Cheese Bites (£3.75). And Tesco also recently launched a 'game-changing' Marmite chilled range, with a selection of different potato dishes. There were Marmite Roast Potatoes, Marmite Potato Wedges, Creamy Marmite Mash and a Cheese and Marmite Potato Gratin. View More » Each of the dishes cost £3.50 and they can be purchased in store or online. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Sainsbury's shoppers want to 'give up' after seeing new price of supermarket meal deal MORE: 'Elite' US fast food chain to open new sites as part of major UK expansion MORE: McDonald's just launched its 'most McDonald's burger ever' in the UK Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.

Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves
Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves

Scottish Sun

time2 days ago

  • Business
  • Scottish Sun

Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves

We reveal what other popular products have been discontinued in recent months TROLLEY DASH Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves MARMITE has brought back a popular discontinued cupboard staple just nine months after it was axed from shelves. Unilever, which makes Marmite, has confirmed Marmite Peanut Butter has returned permanently. 1 Marmite has brought back its Marmite Peanut Butter spread The nutty and yeasty breakfast spread first appeared on shelves in 2019 causing a stir, but was discontinued nine months ago. However, Unilever has reintroduced it to shelves with shoppers able to pick it up from Tesco, Sainsbury's and Ocado. We've also spotted the 225g tub on sale at Co-op. Both Co-op and Tesco are selling it for £3 while Ocado is stocking it for £3.50. Some shoppers have already started clocking the returning favourite on shelves. One recently posted on the Food Finds UK Facebook page: "Spotted: Marmite Crunchy Peanut Butter is back!" Commenting on the post, one person said: "It's sooooo good." Another added: "This (has) been missing for ages." Unilever confirmed it had axed Marmite Peanut Butter last September with a spokesperson adding: "We're always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations." "Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats." But the news left shoppers distraught with one saying on Reddit: "Just read it's been discontinued. I'm gutted. Tried Marmite and crunchy peanut butter together. Nothing like it. Sad times." Which chocolate bars have been discontinued in the UK? And another chipped in: "I literally have it every day for breakfast, I'm gutted!" It's worth bearing in mind, retailers and manufacturers regularly discontinue products and items based on customer sales and trends. Steph Herbert, head of marketing at crisp brand Walkers, told The Sun a lot of products get axed due to limited shelf space in supermarkets too. OTHER DISCONTINUED ITEMS Greggs exclusively revealed to The Sun the Chargrill Chicken Oval Bite had been dropped from menus recently. But, the bakery chain said it was to make way for the new Roast Chicken Salad Roll, which launched in May. Meanwhile, Tesco also recently confirmed it had axed its own-brand beef sausages. It came after Tesco confirmed it axed popular southern fried chicken flavour instant noodles. The pack costed around 50p, but was dropped and replaced with another chicken flavour shoppers could buy. Tesco also recently cut its own-brand tomato and basil soup from its chilled range. The Sun exclusively revealed last month Cadbury's axed Fry's Coffee Cream after first launching it in 2023 too. Meanwhile, Domino's this month confirmed it had axed its Ultimate Chicken Mexicana Pizza after first launching it in 2023.

Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves
Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves

The Sun

time2 days ago

  • Business
  • The Sun

Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves

MARMITE has brought back a popular discontinued cupboard staple just nine months after it was axed from shelves. Unilever, which makes Marmite, has confirmed Marmite Peanut Butter has returned permanently. The nutty and yeasty breakfast option first appeared on shelves in 2019 causing a stir, but was discontinued nine months ago. However, Unilever has reintroduced it to shelves with eaters able to pick it up from Tesco, Sainsbury's and Ocado. We've also spotted the 225g tub on sale at Co-op. Both Co-op and Tesco are selling it for £3 while Ocado is stocking it for £3.50. Some shoppers have already started clocking the returning favourite on shelves. One recently posted on the Food Finds UK Facebook page: "Spotted: Marmite Crunchy Peanut Butter is back!" Commenting on the post, one eater said: "It's sooooo good." Another added: "This (has) been missing for ages." Unilever confirmed it had axed Marmite Peanut Butter last September with a spokesperson adding: "We're always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations." "Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats." But the news left shoppers distraught with one saying on Reddit: "Just read it's been discontinued. I'm gutted. Tried Marmite and crunchy peanut butter together. Nothing like it. Sad times." Which chocolate bars have been discontinued in the UK? And another chipped in: "I literally have it every day for breakfast, I'm gutted!" It's worth bearing in mind, retailers and manufacturers regularly discontinue products and items based on customer sales and trends. Steph Herbert, head of marketing at crisp brand Walkers, told The Sun a lot of products get axed due to limited shelf space in supermarkets too. OTHER DISCONTINUED ITEMS Greggs exclusively revealed to The Sun the Chargrill Chicken Oval Bite had been dropped from menus recently. But, the bakery chain said it was to make way for the new Roast Chicken Salad Roll, which launched in May. Meanwhile, Tesco also recently confirmed it had axed its own-brand beef sausages. It came after Tesco confirmed it . The pack costed around 50p, but was dropped and replaced with another chicken flavour shoppers could buy. Tesco also recently cut its own-brand tomato and basil soup from its chilled range. The Sun exclusively revealed last month Cadbury's axed Fry's Coffee Cream after first launching it in 2023 too. Meanwhile, after first launching it in 2023. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Fanta removed sweetener from its sugar-free alternative earlier this year. Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks. While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.

Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'
Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'

The Sun

time29-04-2025

  • Entertainment
  • The Sun

Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'

A BELOVED British food brand has launched its first-ever potato product - and it's left shoppers totally baffled. The love-it-or-hate-it spread that's divided households for over a century is now hitting shopping aisles in the form of roast potatoes. 3 One stunned shopper shared their find on the popular Facebook group Food Finds UK Official, posting a snap of the 350g pack spotted in Tesco for just £3.50. The image shows "Marmite Roast Potatoes" - golden roast potatoes apparently infused with the famous yeasty spread. Marmite, made from yeast extract and known for its 'you either love it or hate it' slogan, is a registered trademark of Unilever, the British consumer goods giant headquartered in London. These new potatoes are part of Marmite's growing range of unexpected collaborations which include Marmite Peanut Butter and Marmite crisps. Marmite Potato Crisps appear to have been a success, as they are stocked by several major British supermarkets, including Tesco, Sainsbury's and Waitrose. Walkers has also released its own version of Marmite crisps, adding to the product's popularity. It comes as a much-loved spin on the classic jar of Marmite is making a return after it was discontinued four years ago. Sainsbury's recently brought Marmite Squeezy back to its shelves for the first time since 2020. Shoppers were posting online, calling for it to be brought back. Posting on the Marmite website, one said: "Bring back squeezy jars please. "They are so lovely and easy to use. Mine has nearly finished and I'm starting to get desperate. Please, please, pretty please." Meanwhile, Prue Leith recently told viewers the extra step she takes to get her roast potatoes extra crunchy. The Great British Bake Off judge said that she starts off the "classic way" - parboiling the potatoes until they're "just beginning to break up a little bit at the outside". After draining away the water, she puts the potatoes back into the pan with the lid on and gives it a "mighty great shake" to "rough up the edges". It's at this point that Prue adds what she considers to be the magic ingredient. "Then you get a handful of breadcrumbs, and put it in with your potatoes," she said. Prue continues her unique take on the traditional side dish as she pours melted butter into the potatoes - "just to make sure they're all greasy". She then transfers the potatoes into a roasting tin, and covers them with MORE breadcrumbs before putting them into the oven "until they're nice and brown and crisp". 3

Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'
Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'

Scottish Sun

time29-04-2025

  • Business
  • Scottish Sun

Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they ‘must try them'

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. CHIP SHOCK Beloved British spread launches its own line of POTATO products leaving shoppers confused & saying they 'must try them' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A BELOVED British food brand has launched its first-ever potato product - and it's left shoppers totally baffled. The love-it-or-hate-it spread that's divided households for over a century is now hitting shopping aisles in the form of roast potatoes. Sign up for Scottish Sun newsletter Sign up 3 A user shared their find on Facebook Credit: Facebook 3 The Marmite Roast Potatoes product is sold at Tesco for £3.50 Credit: Tesco One stunned shopper shared their find on the popular Facebook group Food Finds UK Official, posting a snap of the 350g pack spotted in Tesco for just £3.50. The image shows "Marmite Roast Potatoes" - golden roast potatoes apparently infused with the famous yeasty spread. Marmite, made from yeast extract and known for its 'you either love it or hate it' slogan, is a registered trademark of Unilever, the British consumer goods giant headquartered in London. These new potatoes are part of Marmite's growing range of unexpected collaborations which include Marmite Peanut Butter and Marmite crisps. Marmite Potato Crisps appear to have been a success, as they are stocked by several major British supermarkets, including Tesco, Sainsbury's and Waitrose. Walkers has also released its own version of Marmite crisps, adding to the product's popularity. It comes as a much-loved spin on the classic jar of Marmite is making a return after it was discontinued four years ago. Sainsbury's recently brought Marmite Squeezy back to its shelves for the first time since 2020. Shoppers were posting online, calling for it to be brought back. Posting on the Marmite website, one said: "Bring back squeezy jars please. "They are so lovely and easy to use. Mine has nearly finished and I'm starting to get desperate. Please, please, pretty please." Meanwhile, Prue Leith recently told viewers the extra step she takes to get her roast potatoes extra crunchy. The Great British Bake Off judge said that she starts off the "classic way" - parboiling the potatoes until they're "just beginning to break up a little bit at the outside". After draining away the water, she puts the potatoes back into the pan with the lid on and gives it a "mighty great shake" to "rough up the edges". It's at this point that Prue adds what she considers to be the magic ingredient. "Then you get a handful of breadcrumbs, and put it in with your potatoes," she said. Prue continues her unique take on the traditional side dish as she pours melted butter into the potatoes - "just to make sure they're all greasy". She then transfers the potatoes into a roasting tin, and covers them with MORE breadcrumbs before putting them into the oven "until they're nice and brown and crisp". 3 Roast potatoes are a staple of British cuisine

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