Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves
We reveal what other popular products have been discontinued in recent months
TROLLEY DASH Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves
MARMITE has brought back a popular discontinued cupboard staple just nine months after it was axed from shelves.
Unilever, which makes Marmite, has confirmed Marmite Peanut Butter has returned permanently.
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Marmite has brought back its Marmite Peanut Butter spread
The nutty and yeasty breakfast spread first appeared on shelves in 2019 causing a stir, but was discontinued nine months ago.
However, Unilever has reintroduced it to shelves with shoppers able to pick it up from Tesco, Sainsbury's and Ocado.
We've also spotted the 225g tub on sale at Co-op. Both Co-op and Tesco are selling it for £3 while Ocado is stocking it for £3.50.
Some shoppers have already started clocking the returning favourite on shelves.
One recently posted on the Food Finds UK Facebook page: "Spotted: Marmite Crunchy Peanut Butter is back!"
Commenting on the post, one person said: "It's sooooo good."
Another added: "This (has) been missing for ages."
Unilever confirmed it had axed Marmite Peanut Butter last September with a spokesperson adding: "We're always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations."
"Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats."
But the news left shoppers distraught with one saying on Reddit: "Just read it's been discontinued. I'm gutted. Tried Marmite and crunchy peanut butter together. Nothing like it. Sad times."
Which chocolate bars have been discontinued in the UK?
And another chipped in: "I literally have it every day for breakfast, I'm gutted!"
It's worth bearing in mind, retailers and manufacturers regularly discontinue products and items based on customer sales and trends.
Steph Herbert, head of marketing at crisp brand Walkers, told The Sun a lot of products get axed due to limited shelf space in supermarkets too.
OTHER DISCONTINUED ITEMS
Greggs exclusively revealed to The Sun the Chargrill Chicken Oval Bite had been dropped from menus recently.
But, the bakery chain said it was to make way for the new Roast Chicken Salad Roll, which launched in May.
Meanwhile, Tesco also recently confirmed it had axed its own-brand beef sausages.
It came after Tesco confirmed it axed popular southern fried chicken flavour instant noodles.
The pack costed around 50p, but was dropped and replaced with another chicken flavour shoppers could buy.
Tesco also recently cut its own-brand tomato and basil soup from its chilled range.
The Sun exclusively revealed last month Cadbury's axed Fry's Coffee Cream after first launching it in 2023 too.
Meanwhile, Domino's this month confirmed it had axed its Ultimate Chicken Mexicana Pizza after first launching it in 2023.
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We have one lad who struggled to communicate because of a really strong stammer, but he's grown in confidence. 'Now he won't stop talking and his stammer has diminished, which is great to see. 'I was three hours away from death, so I am even more driven to do things, not to make me money — because it's certainly not doing that — but to do some good, and to change lives. 'Because that's what you'll be remembered for, not for having a million pounds in the bank.' He adds: 'Bear in mind that some families around this area have generations of unemployment. It's like breaking a cycle and the kids get to see the joys of working.' 8 Martin has been presenting Homes Under The Hammer for two decades Credit: Lion TV And Martin admits there are still months of hard graft ahead. He says: 'I've broken every single one of my rules! 'I have been driven by my heart. 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Business News Wales
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At ZERO2FIVE Food Industry Centre we use a comprehensive, seven-page NPD briefing document. This contains sections and questions to ensure adequate thought and research is put into writing the brief. It's better to agree requirements such as maximum retail price and allergens to avoid at the briefing stage rather than after the recipe has been signed off. We run workshops to support clients to complete NPD briefs and below are some of the suggestions from the workshop: Market and consumer insights- include a summary of market and consumer insights that have informed the new product idea. Define the proposition- include reasons why both the consumer and trade partner would want to buy this new product. What's different and what's better than competitors' products? include reasons why both the consumer and trade partner would want to buy this new product. What's different and what's better than competitors' products? Team effort- involve all relevant colleagues to contribute to the brief. They will feel more invested in the project and their expertise will make the brief better. For example, if the sales team require a 50% trade margin to gain listings, this should be built into the product costings from day one. involve all relevant colleagues to contribute to the brief. They will feel more invested in the project and their expertise will make the brief better. For example, if the sales team require a 50% trade margin to gain listings, this should be built into the product costings from day one. Set clear benchmarks- there are likely to be some mandatory requirements for the product to have a chance of succeeding. This could be out-scoring competitors on key sensory measures, meeting internal margin requirements, having a minimum shelf life etc. there are likely to be some mandatory requirements for the product to have a chance of succeeding. This could be out-scoring competitors on key sensory measures, meeting internal margin requirements, having a minimum shelf life etc. Be realistic- this is particularly important when setting time scales and financials. Very few NPD projects could be launched earlier than they are and even fewer deliver better margins than expected. In my experience, costs and timings rarely improve during the course of a product development project. this is particularly important when setting time scales and financials. Very few NPD projects could be launched earlier than they are and even fewer deliver better margins than expected. In my experience, costs and timings rarely improve during the course of a product development project. Focus on the details- a good brief will focus minds and avoid the mid project changes that often delay launches and cost money. For example, specifying in the brief that Shelf Ready Packaging (SRP) is required may seem trivial nine months before launch, but a late request for SRP can reduce margins, change pallet configurations, result in a poorly designed solution and delay the launch. a good brief will focus minds and avoid the mid project changes that often delay launches and cost money. For example, specifying in the brief that Shelf Ready Packaging (SRP) is required may seem trivial nine months before launch, but a late request for SRP can reduce margins, change pallet configurations, result in a poorly designed solution and delay the launch. Director level buy-in- having senior colleagues approve an NPD brief is important. This can also help to avoid senior colleagues interfering during the development process. having senior colleagues approve an NPD brief is important. This can also help to avoid senior colleagues interfering during the development process. Minimise changes to the brief- although changes to a brief are almost inevitable, if a senior colleague has to sign off amendments it will encourage colleagues to get it right at the first attempt. During the process it is essential to refer to the current (and original) version of the brief. This avoids mission creep and the proposed new 'six pack of organic sourdough rolls for £2.50' becoming 'a four pack of white burger rolls for £2.90'. Through the Welsh Government's HELIX Programme, we're running a series of New Product Development workshops for Welsh food and drink manufacturers in June and July. More details are available here: Training and events – ZERO2FIVE
