Marmite brings back popular discontinued cupboard staple nine months after it was axed from shelves
MARMITE has brought back a popular discontinued cupboard staple just nine months after it was axed from shelves.
Unilever, which makes Marmite, has confirmed Marmite Peanut Butter has returned permanently.
The nutty and yeasty breakfast option first appeared on shelves in 2019 causing a stir, but was discontinued nine months ago.
However, Unilever has reintroduced it to shelves with eaters able to pick it up from Tesco, Sainsbury's and Ocado.
We've also spotted the 225g tub on sale at Co-op. Both Co-op and Tesco are selling it for £3 while Ocado is stocking it for £3.50.
Some shoppers have already started clocking the returning favourite on shelves.
One recently posted on the Food Finds UK Facebook page: "Spotted: Marmite Crunchy Peanut Butter is back!"
Commenting on the post, one eater said: "It's sooooo good."
Another added: "This (has) been missing for ages."
Unilever confirmed it had axed Marmite Peanut Butter last September with a spokesperson adding: "We're always reviewing our ranges to make sure our products reflect shopper preferences, whilst also focusing on new innovations."
"Whilst we will no longer be making Marmite peanut butter, we are working on some new and exciting launches within our licensing range to bring our iconic Marmite flavour to shoppers in new ways and formats."
But the news left shoppers distraught with one saying on Reddit: "Just read it's been discontinued. I'm gutted. Tried Marmite and crunchy peanut butter together. Nothing like it. Sad times."
Which chocolate bars have been discontinued in the UK?
And another chipped in: "I literally have it every day for breakfast, I'm gutted!"
It's worth bearing in mind, retailers and manufacturers regularly discontinue products and items based on customer sales and trends.
Steph Herbert, head of marketing at crisp brand Walkers, told The Sun a lot of products get axed due to limited shelf space in supermarkets too.
OTHER DISCONTINUED ITEMS
Greggs exclusively revealed to The Sun the Chargrill Chicken Oval Bite had been dropped from menus recently.
But, the bakery chain said it was to make way for the new Roast Chicken Salad Roll, which launched in May.
Meanwhile, Tesco also recently confirmed it had axed its own-brand beef sausages.
It came after Tesco confirmed it .
The pack costed around 50p, but was dropped and replaced with another chicken flavour shoppers could buy.
Tesco also recently cut its own-brand tomato and basil soup from its chilled range.
The Sun exclusively revealed last month Cadbury's axed Fry's Coffee Cream after first launching it in 2023 too.
Meanwhile, after first launching it in 2023.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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