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Shoppers are ditching ‘dry' Jaffa Cakes in favour of supermarket own brand that ‘taste better, & are half the price'
Shoppers are ditching ‘dry' Jaffa Cakes in favour of supermarket own brand that ‘taste better, & are half the price'

Scottish Sun

time14-06-2025

  • General
  • Scottish Sun

Shoppers are ditching ‘dry' Jaffa Cakes in favour of supermarket own brand that ‘taste better, & are half the price'

One shopper described the Mcvitie's treats as tasting like "drywall" JAFFA FAKES Shoppers are ditching 'dry' Jaffa Cakes in favour of supermarket own brand that 'taste better, & are half the price' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SHOPPERS are in a frenzy over a supermarket dupe of Jaffa Cakes, after branding the original Mcvitie's cakes "dry". Jaffa Cakes are one of the nation's favourite sweet treats, with Brits across the country choosing to dunk them in their afternoon cup of tea. Sign up for Scottish Sun newsletter Sign up 3 Shoppers have complained that McVitie's Jaffa Cakes are "dry" Credit: Peter Jordan 3 Snack fans are choosing the more budget friendly Aldi Jaffa Cakes instead Credit: Facebook/ExtremeCouponingAndBargainsUK However, some snack fans have become disappointed with the "dry" texture of McVitie's Jaffa Cakes, choosing to switch to cheap knock offs instead. Posting to Reddit, one biscuit lover shared that she recently treated herself to a packet of the Mcvitie's branded snack, hoping they would taste as delicious and spongy as she remembered them growing up. However, after sinking her teeth into the orange flavoured dessert, she was left extremely disappointed. "They're dry af. That 'spongy' bit? It's not the same spongy bit I remember growing up. "It's like drywall. I had three, just to make sure I wasn't going crazy, and they were all the same." The disappointed woman then revealed she dished the remaining cakes out to her friends, who confirmed that the snacks did not taste as good as they used to. "Has something changed?" she asked. "Have false memories allowed me to remember an absolutely supreme experience whilst munching on these delights? "Or have they just decided to change the whole recipe to save a few quid?" The post was flooded with comments with social media users, who suggested alternative Jaffa Cake brands the snack fan should try, and many said the same thing. SWEET TOOTH 'A tangy twist', cry fans over 85p packs of Jaffa Cakes in a unique flavour One person said: "Off-brand Jaffa cakes have been superior for a few years now. Aldi ones are pretty good." A second person said: "Aldi cherry bakewell ones are sublime." A third person said: "The Aldi ones are far superior now. "Succulent, citrusy and generously jellied." 3 A fourth added: "Buy the Lidl and Aldi own brands. "They taste better, have more filling and they're about half the price." Aldi's own brand Jaffa Cakes come in a variety of different flavours including cherry bakewell and passion fruit flavour for just 99p. Shoppers can also snap up Aldi original flavour Jaffa Cakes for £1.25 for 300g, much cheaper than the Mcvitie's version which are on sale at Aldi for £2.75 for 330g. M&S also sells its own version of Jaffa Cakes for £2.10, whilst Tesco's own brand offering is priced at £2.

Jaffa Cake fans fume after spotting difference in taste claiming 'they're not the same'
Jaffa Cake fans fume after spotting difference in taste claiming 'they're not the same'

Daily Record

time12-06-2025

  • General
  • Daily Record

Jaffa Cake fans fume after spotting difference in taste claiming 'they're not the same'

A Jaffa Cake fan has taken to social media to share their disappointment over one change - and it seems many other people agree with them. Fans of Jaffa Cakes have taken to sharing a common grievance after noticing a discrepancy in the sweet treat's taste. The popular McVities delight is a quintessential British classic, consisting of a sponge base, a layer of orange-flavoured jam, and a dark chocolate topping. First created nearly a century ago, numerous supermarkets and stores across the nation have developed their own versions of Jaffa Cakes. However, many enthusiasts swear by the original McVities Jaffa Cake. ‌ This trusty treat can often be found in the biscuit aisle, despite being legally classified as a cake following a 1991 VAT ruling, reports the Mirror. ‌ Recently, a Jaffa Cakes enthusiast purchased a pack at the supermarket after a few years of abstinence. On Reddit, they revealed that they couldn't wait to get home before opening the box and indulging. They soon regretted their decision, describing the cakes as "dry". They elaborated: "That 'spongey' bit? It's not the same spongey bit I remember growing up. It's like drywall." "Well, drywall is a bit far, but it ain't no sponge. I had three, just to make sure I wasn't going crazy, and they were all the same." Upon returning home, they offered the cakes to friends, who concurred with their assessment, with all of them convinced that they're "just not the same". The debate stirred on Reddit as one user posed the question: "Has something changed? Have false memories allowed me to remember an absolutely supreme experience whilst munching on these delights? ‌ "Or have they just decided to change the whole recipe to save a few quid?" They further expressed their dismay: "P.S. The absolute kings of the knock-off Jaffas used to be MandS. "I don't dare try them now in case they've followed suit and sucked all the moisture out of theirs as well." ‌ In the comments section, fellow Redditors were quick to chime in, seemingly echoing the sentiment. One noted: "I used to think as you get old your taste buds change or you grew bigger but no, they f***ed with the sizes and recipes." Another suggested: "Off-brand Jaffa cakes have been superior for a few years now. Aldi ones are pretty good, MandS too". ‌ Complaints also arose about the shrunken size of Jaffa Cakes: "They used to be 12 but now 10 in a packet. "They have shrunk as I can easily get one in my gob as 20 odd years ago I would struggle. So that's 10 mouthfuls for me." Another user voiced frustration: "I'm actually starting to get p***ed off with how literally everything in the shops is crap. ‌ "McVities Jaffa Cakes are a premium brand, if I am buying them I want the premium quality that ought to come with the premium branding." Continuing the grumble they added: "But no, I'm paying a premium price for a fancy box containing a worse tasting and smaller product than Aldi own brand. Might try them again in a decade." A request for comment has been sent to McVitie's.

Jaffa Cake fans convinced the sweet treats taste different nowadays
Jaffa Cake fans convinced the sweet treats taste different nowadays

Daily Record

time11-06-2025

  • General
  • Daily Record

Jaffa Cake fans convinced the sweet treats taste different nowadays

McVities Jaffa Cakes have been around for almost 100 years – and some believe the recipe has evolved over the last century. So have you noticed any differences? Jaffa Cake enthusiasts are adamant the sweet treats don't taste like they used to. The McVities favourites, which have been around for almost a century, have come out in plenty of different varieties over the years. These include limited edition options such as raspberry, strawberry, lemon and lime, plus blackcurrant. The classic recipe is a sponge base with a layer of orange flavoured jam topped with dark chocolate, which is an absolutely delightful combination. However, when was the last time you picked up a packet? ‌ After not eating Jaffa Cakes for a while, foodies are convinced they taste a lot different than they remember. On Reddit, one critic said they felt "dry". ‌ Asking other customers if they had experienced the same, they asked: 'That 'spongey' bit? It's not the same spongey bit I remember growing up. It's like drywall. Well, drywall is a bit far, but it ain't no sponge. I had three, just to make sure I wasn't going crazy, and they were all the same.' Apparently, they weren't the only Jaffa Cake fans to feel this way. Their pals "all said the same thing" and were convinced they're 'just not the same'. Urging others to share their thoughts, they asked the social media forum: 'Has something changed? Have false memories allowed me to remember an absolutely supreme experience whilst munching on these delights? Or have they just decided to change the whole recipe to save a few quid?' People were quick to share their opinions – with many convinced the product has evolved over the years. One Redditor wrote: 'I used to think as you get old your taste buds change or you grew bigger but no, they f***ed with the sizes & recipes.' Another claimed: 'Off-brand Jaffa cakes have been superior for a few years now. Aldi ones are pretty good, M&S too'. ‌ Meanwhile, someone else complained about the size of Jaffa Cakes. They wrote: 'They used to be 12 but now 10 in a packet. They have shrunk as I can easily get one in my gob as 20 odd years ago I would struggle. So that's 10 mouthfuls for me.' One reason people may have noticed a change is that McVities made some tweaks a few years ago. Back in 2022, Jaffa Cakes were reduced from 5.5cm to 5cm across. That wasn't all either – as the orange filling was retracted from 4cm to just 3cm. That's bound to have impacted the eating experience for some!

Jaffa Cake lovers have complaint at they admit 'something's changed'
Jaffa Cake lovers have complaint at they admit 'something's changed'

Daily Mirror

time11-06-2025

  • Entertainment
  • Daily Mirror

Jaffa Cake lovers have complaint at they admit 'something's changed'

McVities Jaffa Cakes first arrived on the scene almost 100 years ago but recent fans of the sweet treat have expressed their disappointment after sampling them and coming to the same conclusion Jaffa Cake fans have shared a common complaint after spotting a 'difference' in the sweet treat's overall taste. The popular McVities snack is a quintessential British favourite. They're made up of a sponge base with a layer of orange flavoured jam topped with dark chocolate. They were first concocted almost 100 years ago, with many supermarkets and stores up and down the country creating their own versions of Jaffa Cakes. For many though, only the original McVities Jaffa Cake will suffice. The trusty treat is often found in the biscuit aisle, though it is legally considered a cake after a 1991 VAT ruling. ‌ Recently, one Jaffa Cakes fan picked up a pack in the supermarket after a few years of not having indulged in one. On Reddit, they explained they didn't 'even wait to get home' before opening the box and tucking in. ‌ Sadly, they soon regretted their choice, branding them 'dry'. They explained: 'That 'spongey' bit? It's not the same spongey bit I remember growing up. It's like drywall. 'Well, drywall is a bit far, but it ain't no sponge. I had three, just to make sure I wasn't going crazy, and they were all the same.' Once they got home, they offered them out to friends who agreed with their assessment and 'all said the same thing', convinced they're 'just not the same'. They then asked their fellow Reddit users: 'Has something changed? Have false memories allowed me to remember an absolutely supreme experience whilst munching on these delights? Or have they just decided to change the whole recipe to save a few quid?' They added: 'P.S. The absolute kings of the knock-off Jaffas used to be M&S. I don't dare try them now in case they've followed suit and sucked all the moisture out of theirs as well.' ‌ In the comments section, people shared their thoughts - and it seems the majority agree. One Reddit user observed: 'I used to think as you get old your taste buds change or you grew bigger but no, they f***ed with the sizes & recipes.' Another claimed: 'Off-brand Jaffa cakes have been superior for a few years now. Aldi ones are pretty good, M&S too'. Someone else complained about the size of Jaffa Cakes: 'They used to be 12 but now 10 in a packet. They have shrunk as I can easily get one in my gob as 20 odd years ago I would struggle. So that's 10 mouthfuls for me.' And another lamented: 'I'm actually starting to get p***ed off with how literally everything in the shops is crap. McVities Jaffa Cakes are a premium brand, if I am buying them I want the premium quality that ought to come with the premium branding. 'But no, I'm paying a premium price for a fancy box containing a worse tasting and smaller product than Aldi own brand. Might try them again in a decade.'

McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat
McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat

The Irish Sun

time06-06-2025

  • Entertainment
  • The Irish Sun

McVitie's unveils new Jaffa Cake flavour ‘with a twist'… and fans are divided over sweet treat

MCVITIES has rolled out a new flavour of Jaffa Cakes and shoppers are divided. The brand has launched plenty of alternatives to the classic orange over the years, but this one has been accused of taking the biscuit. 2 Jaffa Cakes come in a variety of flavours, including raspberry and cherry 2 Jaffa Cakes have a brand new flavour and it's caused a stir Jaffa Cakes have jumped on the Hot Honey trend and have unveiled the first-ever 'swicy' flavour. In case you are not yet familiar with the term, 'swicy' is used to describe foods that are both sweet and spicy. The new flavour combines the sweetness of honey with a chilli kick, which is sandwiched between the signature crackly dark chocolate and the famous sponge cake. The controversial hot cakes are exclusively on sale at Asda stores nationwide for £1.50 for a box of 10. read more on asda They will be rolled out to other retailers from the end of July. Over on Facebook, the Hot Honey snacks have caused a stir, and some fans have bees in their bonnets. "I love Hot Honey and I love Jaffa Cakes but I think this will be a miss," one wrote. "Not a chance mate," added another. Most read in Money One person suggested: "They will do everything but not a white chocolate Jaffa Cake." But not everyone was against the latest addition. SWEET TOOTH 'A tangy twist', cry fans over 85p packs of Jaffa Cakes in a unique flavour "I am definitely intrigued," a Facebook user wrote. "Oh might have to try these," agreed a second, while another echoed: "That sounds like an acquired taste." On Dansway Gifts and Bargain UK's Facebook post, followers tagged friends to share the news. Some added heart-eye emojis to the comment section. Jessica Woolfrey, Marketing Manager for Jaffa Cakes, says: 'At Jaffa Cakes, we're known for doing things a little differently. "As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist. "We're super excited to introduce Hot Honey Flavour to the Jaffa Cakes family - tapping into the viral 'swicy' trend with a perfectly balanced sweet-meets-heat flavour.' Last year, the brand unveiled another unusual flavour based on retro childhood sweets. The Cola bottle flavour was the first ever non-fruit flavour since the first Jaffa Cake was made in 1927. It had a similar response from snackers, who either loved or hated them. McVities has also rolled out raspberry and cherry flavours - which have both gone down well with customers. Discount supermarket chain Aldi also sent shoppers wild with its

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