Evolving Martech Stacks: Essential Strategies from MoEngage's GROWTH Summit 2025

In today's hyper-competitive and experience-driven economy, consumer brands face the imperative of not just reaching customers but truly captivating them. The answer lies in transforming their
Martech
stack from rigid systems to dynamic, agile, and AI-powered stacks capable of delivering truly unforgettable brand experiences. This critical paradigm shift was the central focus at
MoEngage
's #GROWTH Mumbai Summit 2025, which successfully convened over 450 marketing and product leaders at Taj Lands End, Mumbai.
The summit emphasized that a strong Martech foundation, particularly through an integrated Customer Data and Engagement Platform (CDEP), is no longer a luxury but a necessity. A unified CDEP enables brands to operate with exceptional agility and leverage extensive customer data. This integration also empowers them to implement AI-driven
personalization
at scale, which is essential for cutting through the noise and fostering deep, lasting brand affinity.
"The modern Indian consumer expects more than just a product; they expect seamless, intelligent, and deeply personal brand experiences," stated Yash Reddy, Chief Revenue Officer at MoEngage. "An agile, AI-powered Martech stack is the engine that drives this. Our CDEP unifies disparate data points, providing the intelligence needed to personalize every interaction and build truly unforgettable brand moments, ensuring enterprises can adapt and thrive with unparalleled speed."
The #GROWTH Mumbai Summit 2025 served as a key forum, featuring over 40 industry experts across multiple insightful panel discussions. Attendees from leading brands such as Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, and Godrej explored strategies for leveraging advanced technology to elevate brand engagement.
Key discussions and takeaways from the summit provided an actionable blueprint for brands to build future-ready, experience-centric Martech stacks. The panel discussions focused on understanding the modern Indian consumer and mastering two-way, engaging interactions across sectors. Attendees explored leveraging unified customer data and advanced analytics to personalize engagement and foster loyalty. Deep dives into AI's role in achieving personalization at scale and navigating the customer journey were also conducted, optimizing content, timing, and channels. Discussions included the impact of AI on BFSI and broader industry experience transformation, with a strong emphasis on data-driven personalization and building emotional connections with consumers.
Raviteja Dodda, CEO and Co-founder of MoEngage, underscored the company's strategic vision, to empower Indian enterprises with a robust AI-driven Martech stack: 'The future of brand leadership lies in consistently delivering superior customer experiences, powered by intelligent and agile technology. MoEngage is committed to providing Indian enterprises with precisely this capability– an AI-powered, agile Martech stack. A stack that allows them to truly understand and engage their customers one-on-one at scale, driving both loyalty and remarkable business growth."

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