Latest news with #MoEngage
Time of India
3 days ago
- Business
- Time of India
Pioneering the future of MarTech: MoEngage's #GROWTH summit highlights unified data and hyper-personalization as priorities for CXOs and CIOs
The confluence of technology and marketing is ushering in an era of unprecedented customer engagement . As Indian enterprises navigate a rapidly evolving digital landscape, the imperative for unified customer data and personalized experiences has never been more critical. This pivotal shift was the central theme at MoEngage's highly successful #GROWTH Summit Mumbai 2025, which convened over 450 CXOs and CIOs at Taj Lands End to chart the future of MarTech . The summit underscored a fundamental truth for modern consumer brands: traditional, siloed approaches to customer engagement are obsolete. The future demands a consolidated platform that not only unifies and manages vast swathes of customer data but also empowers brands to engage customers at scale and orchestrate deeply personalized experiences across every touchpoint. This unified approach is paramount for driving loyalty, maximizing Customer Lifetime Value (CLTV), and securing competitive advantage. "In today's dynamic market, CIOs and CXOs recognize that customer experience is the new battleground for competitive differentiation," commented Yashwanth Kumar, CTO & CISO, MoEngage. "We are at the forefront of this transformation, providing a unified Customer Data and Engagement Platform that breaks down data silos and empowers brands to deliver contextual, real-time interactions. Our platform is engineered to meet the sophisticated demands of modern consumer brands, enabling them to move beyond traditional funnels and cultivate lasting customer relationships." The #GROWTH Summit served as a crucial forum for over 40 industry luminaries, offering actionable insights and strategic takeaways for technology and marketing leaders. Experts from Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, Motilal Oswal, ICICI Bank, Axis Securities, Kotak Securities, Paisabazaar, Angel One, HDFC Payzapp, Canara Robeco Asset Management, Fino Payments Bank, and Godrej resonated with the challenges and opportunities (faced by CXOs and CIOs) in modernizing their customer engagement stack: Rethinking the Customer Lifecycle for a Connected World: Distinguished panelists delved into innovative strategies to move beyond traditional funnels, ensuring continuous, seamless customer journeys from discovery to loyalty, a critical paradigm shift for CIOs seeking to optimize tech Two-Way, Deeply Engaging Interactions Across Sectors: The panel explored how brands can craft personalized and meaningful conversations across diverse industries and channels, emphasizing the data-driven insights essential for CIOs building scalable engagement Customer Experience with Agile Tech & Behavioral Intelligence: This discussion highlighted the critical role of agile technology and behavioral intelligence in delivering exceptional customer experiences at scale along with strategies for leveraging AI and real-time analytics. The discussions consistently underscored the critical need for robust data unification and management through a unified Customer Data and Engagement Platform (CDEP) as a key enabler for brands seeking to achieve this. By consolidating disparate customer data points into a single, actionable view, the platform empowers CIOs and CXOs to: Bridge the Data Divide: Seamlessly integrate online and offline data, creating comprehensive customer profiles essential for deep behavioral Personalized Experiences at Scale: Leverage AI-powered analytics and automation to deliver individualized content, offers, and communications across web, mobile, email, and other Proactive Engagement: Utilize predictive insights to anticipate customer needs and deliver "right-time" interventions that foster loyalty and reduce and Optimize: Gain granular insights into campaign performance and customer journeys, enabling continuous optimization of marketing spend and customer experience strategies. "The overwhelming participation from CXOs and CIOs at the #GROWTH Summit Mumbai reinforces the urgent need for a unified approach to customer engagement," added Nalin Goel, Chief Product Officer, MoEngage. "We at MoEngage remain steadfast in our commitment to empowering modern consumer brands with cutting-edge technology (and insights) as part of our roadmaps, to build deeply engaging, personalized customer relationships, driving significant business growth and a clear return on MarTech investments." The MoEngage #GROWTH Summit Mumbai 2025 served as a landmark event, solidifying the strategic importance of emerging MarTech and data-driven customer engagement for businesses aiming to thrive in the connected world. Note: This article is a part of ETCIO's Brand Connect Initiative.
Time of India
4 days ago
- Business
- Time of India
Evolving Martech Stacks: Essential Strategies from MoEngage's GROWTH Summit 2025
In today's hyper-competitive and experience-driven economy, consumer brands face the imperative of not just reaching customers but truly captivating them. The answer lies in transforming their Martech stack from rigid systems to dynamic, agile, and AI-powered stacks capable of delivering truly unforgettable brand experiences. This critical paradigm shift was the central focus at MoEngage 's #GROWTH Mumbai Summit 2025, which successfully convened over 450 marketing and product leaders at Taj Lands End, Mumbai. The summit emphasized that a strong Martech foundation, particularly through an integrated Customer Data and Engagement Platform (CDEP), is no longer a luxury but a necessity. A unified CDEP enables brands to operate with exceptional agility and leverage extensive customer data. This integration also empowers them to implement AI-driven personalization at scale, which is essential for cutting through the noise and fostering deep, lasting brand affinity. "The modern Indian consumer expects more than just a product; they expect seamless, intelligent, and deeply personal brand experiences," stated Yash Reddy, Chief Revenue Officer at MoEngage. "An agile, AI-powered Martech stack is the engine that drives this. Our CDEP unifies disparate data points, providing the intelligence needed to personalize every interaction and build truly unforgettable brand moments, ensuring enterprises can adapt and thrive with unparalleled speed." The #GROWTH Mumbai Summit 2025 served as a key forum, featuring over 40 industry experts across multiple insightful panel discussions. Attendees from leading brands such as Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, and Godrej explored strategies for leveraging advanced technology to elevate brand engagement. Key discussions and takeaways from the summit provided an actionable blueprint for brands to build future-ready, experience-centric Martech stacks. The panel discussions focused on understanding the modern Indian consumer and mastering two-way, engaging interactions across sectors. Attendees explored leveraging unified customer data and advanced analytics to personalize engagement and foster loyalty. Deep dives into AI's role in achieving personalization at scale and navigating the customer journey were also conducted, optimizing content, timing, and channels. Discussions included the impact of AI on BFSI and broader industry experience transformation, with a strong emphasis on data-driven personalization and building emotional connections with consumers. Raviteja Dodda, CEO and Co-founder of MoEngage, underscored the company's strategic vision, to empower Indian enterprises with a robust AI-driven Martech stack: 'The future of brand leadership lies in consistently delivering superior customer experiences, powered by intelligent and agile technology. MoEngage is committed to providing Indian enterprises with precisely this capability– an AI-powered, agile Martech stack. A stack that allows them to truly understand and engage their customers one-on-one at scale, driving both loyalty and remarkable business growth."
Cision Canada
11-06-2025
- Business
- Cision Canada
MoEngage Recognized as "Customers' Choice" in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs
SAN FRANCISCO, June 11, 2025 /CNW/ -- MoEngage, a leading customer engagement platform, is thrilled to announce its recognition as a "Customers' Choice" vendor in the latest Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs report, with 92% of reviewers willing to recommend the company (As of January 2025 out of 36 reviews). This is the second time MoEngage has been featured in the report. Being one of only two vendors recognized as the "Customers' Choice" in the 2025/most recent report signifies that MoEngage has met or exceeded the industry average scores in user interest, adoption, and overall customer experience. "At MoEngage, customers are at the center of everything we do. From easy contracting processes & smooth migrations to our product roadmap, we ensure brands are ready to stay in step with their customers. Last year, 90+ brands switched to MoEngage for their multichannel marketing requirements," said Raviteja Dodda, CEO & Co-founder of MoEngage. About Gartner Peer Insights(™) Gartner Peer Insights(™) "Voice of the Customer" report consolidates verified customer reviews on its Peer Insights portal and categorizes vendors based on User Interest and Adoption, and Overall Experience. Gartner, Peer Insights™, and The Gartner Peer Insights Customers' Choice badge are trademarks of Gartner, Inc., and/or its affiliates, and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product, or service depicted in this content, nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. Gartner, Gartner Peer Insights 'Voice of the Customer': Multichannel Marketing Hubs, Peer Contributors, 13 May 2025. Gartner, Gartner Peer Insights 'Voice of the Customer': Multichannel Marketing Hubs, Peer Contributors, 21 December 2022. About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands across 60+ countries. With offices in 15 countries, MoEngage's backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
Globe and Mail
11-06-2025
- Business
- Globe and Mail
MoEngage Recognized as "Customers' Choice" in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs
SAN FRANCISCO, June 11, 2025 /CNW/ -- MoEngage, a leading customer engagement platform, is thrilled to announce its recognition as a "Customers' Choice" vendor in the latest Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs report, with 92% of reviewers willing to recommend the company (As of January 2025 out of 36 reviews). This is the second time MoEngage has been featured in the report.
Time of India
22-05-2025
- Business
- Time of India
City of Dreams set to host India's favorite customer engagement event: MoEngage #GROWTH Summit Back in Mumbai on 28th May, 202
After creating a global community of 50,000+ marketers, product, and growth professionals, MoEngage is set to host over 600+ leaders and practitioners from various consumer brands at its flagship event - #GROWTH Summit Mumbai , on 28 May 2025, in association with EY as the Knowledge Partner and, Adjust, Publics Groupe, and DWAO as Associate Partners. The #GROWTH Summit by MoEngage is a unique opportunity for consumer brands to come together, exchange ideas, and learn about actionable strategies for driving growth, customer loyalty, engagement, retention, and more. The event will also feature a diverse group of experts from the banking and finance segment, retail, healthcare, media and entertainment, lifestyle, and travel and hospitality. The industry veterans will share their experiences while discussing topics like enhancing customer engagement through AI-powered analytics and optimization, driving personalization at scale, sharing tried and tested strategies to cross the online-offline divide, and building for the next billion of Bharat. Here's a sneak peek of some of the experts joining us at #GROWTH Summit: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSubhankar Sengupta, Chief Marketing Officer & Head – Alternate Channels, IndiaFirst LifeSuman Guha, Chief Technology Officer, Tata CLiQNishant Malsisaria, Business Head Savings & Head of App Product, PaisabazaarAbonty Banerjee, Chief Operating Officer - Technology, Digital & Marketing, Tata CapitalMr. Rajesh Unde, Chief Technology Officer, PL CapitalPrashant Sachan, Founder & CEO, AppsForBharatVipul Nirwani, Senior Vice President and Head of Digital Products, Motilal Oswal Financial ServicesKomal Chheda, Executive Vice President - Growth | Strategic Alliances & Partnerships & Customer Service, CASHeVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Shethia, Vice President - Product Head, Federal BankAnjali Thakur, Senior Vice President, HDFC BankArobindo Halder, Vice President and Product Head - Mobile payments, HDFC BankVaibhav Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP & Head of Marketing, TVS Automobile Solutions Pvt LtdTarun Mathur, Head of Strategy, Zuno General InsurancePrashant Singh, Head of Product, JarRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaDipesh Karki, Founder & CPTO, LenDenClubChetan Siyal, Founding Member & Chief Marketing Officer, SNITCHNishant Malsisaria, Business Head - Growth, Choudhary, Head of Marketing, Fino Payments BankSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital & eCommerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka GroupShubham Choudhary, AVP & BU Head - Growth, Policybazaar In addition to the abovementioned leaders, the attendees will get access to actionable insights and real-world examples from the marketing leaders and CXOs of leading consumer brands like Airtel, Tata Capital, HDFC Bank, Asian Paints, ZEE5, Policybazaar, Nazara, Tata CLiQ, SNITCH, Federal Bank, Adani Digital Labs, and more! The #GROWTH Summit offers the audience a chance to get: Real-world insights from experts: Speakers are practitioners leading growth at top retail and consumer brands in India Unlock an exclusive world where marketing, growth, and product visionaries from consumer brands meet. This invite-only conference is your gateway to unparalleled conversations crafted just for the industry's best Dive into the Tank! A fireside session with Mr. Aman Gupta. 'The bond that unites tech leaders across industries is our pursuit of excellence and relentless innovation. At MoEngage, we empower these ambitions with cutting-edge technology that translates into measurable growth. I look forward to discussing our latest enhancements with peers at the #GROWTH Summit Mumbai, where every interaction is a step forward in our shared journey, said Narasimha P Rao, GM India, and MEA, MoEngage. About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Unilever, Airtel, PNB, The Coca-Cola Company, IndusInd Bank, Titan, Samsung, McAfee, Flipkart, Domino's, The Indian Express, Nestle, OYO, and more. Built for enterprises, MoEngage operates at a vast scale, processing 1 Trillion+ Data points per month, sending 80 Billion+ Messages and 1 Billion+ Emails per month, and engaging 900 Million+ MAUs per month. By increasing campaign velocity, reducing the time to go live, and eliminating redundancy while maintaining data security and privacy, MoEngage helps enterprises become more agile, efficient, future-ready, and independent. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023, along with being recognized as a Customers' Choice Vendor in the 2022 Gartner Peer Insights 'Voice of the Customer' for the Multichannel Marketing Hubs Report. To learn more, visit Note: This article is a part of ETCIO's Brand Connect Initiative.
