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Time of India
3 days ago
- Business
- Time of India
Pioneering the future of MarTech: MoEngage's #GROWTH summit highlights unified data and hyper-personalization as priorities for CXOs and CIOs
The confluence of technology and marketing is ushering in an era of unprecedented customer engagement . As Indian enterprises navigate a rapidly evolving digital landscape, the imperative for unified customer data and personalized experiences has never been more critical. This pivotal shift was the central theme at MoEngage's highly successful #GROWTH Summit Mumbai 2025, which convened over 450 CXOs and CIOs at Taj Lands End to chart the future of MarTech . The summit underscored a fundamental truth for modern consumer brands: traditional, siloed approaches to customer engagement are obsolete. The future demands a consolidated platform that not only unifies and manages vast swathes of customer data but also empowers brands to engage customers at scale and orchestrate deeply personalized experiences across every touchpoint. This unified approach is paramount for driving loyalty, maximizing Customer Lifetime Value (CLTV), and securing competitive advantage. "In today's dynamic market, CIOs and CXOs recognize that customer experience is the new battleground for competitive differentiation," commented Yashwanth Kumar, CTO & CISO, MoEngage. "We are at the forefront of this transformation, providing a unified Customer Data and Engagement Platform that breaks down data silos and empowers brands to deliver contextual, real-time interactions. Our platform is engineered to meet the sophisticated demands of modern consumer brands, enabling them to move beyond traditional funnels and cultivate lasting customer relationships." The #GROWTH Summit served as a crucial forum for over 40 industry luminaries, offering actionable insights and strategic takeaways for technology and marketing leaders. Experts from Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, Motilal Oswal, ICICI Bank, Axis Securities, Kotak Securities, Paisabazaar, Angel One, HDFC Payzapp, Canara Robeco Asset Management, Fino Payments Bank, and Godrej resonated with the challenges and opportunities (faced by CXOs and CIOs) in modernizing their customer engagement stack: Rethinking the Customer Lifecycle for a Connected World: Distinguished panelists delved into innovative strategies to move beyond traditional funnels, ensuring continuous, seamless customer journeys from discovery to loyalty, a critical paradigm shift for CIOs seeking to optimize tech Two-Way, Deeply Engaging Interactions Across Sectors: The panel explored how brands can craft personalized and meaningful conversations across diverse industries and channels, emphasizing the data-driven insights essential for CIOs building scalable engagement Customer Experience with Agile Tech & Behavioral Intelligence: This discussion highlighted the critical role of agile technology and behavioral intelligence in delivering exceptional customer experiences at scale along with strategies for leveraging AI and real-time analytics. The discussions consistently underscored the critical need for robust data unification and management through a unified Customer Data and Engagement Platform (CDEP) as a key enabler for brands seeking to achieve this. By consolidating disparate customer data points into a single, actionable view, the platform empowers CIOs and CXOs to: Bridge the Data Divide: Seamlessly integrate online and offline data, creating comprehensive customer profiles essential for deep behavioral Personalized Experiences at Scale: Leverage AI-powered analytics and automation to deliver individualized content, offers, and communications across web, mobile, email, and other Proactive Engagement: Utilize predictive insights to anticipate customer needs and deliver "right-time" interventions that foster loyalty and reduce and Optimize: Gain granular insights into campaign performance and customer journeys, enabling continuous optimization of marketing spend and customer experience strategies. "The overwhelming participation from CXOs and CIOs at the #GROWTH Summit Mumbai reinforces the urgent need for a unified approach to customer engagement," added Nalin Goel, Chief Product Officer, MoEngage. "We at MoEngage remain steadfast in our commitment to empowering modern consumer brands with cutting-edge technology (and insights) as part of our roadmaps, to build deeply engaging, personalized customer relationships, driving significant business growth and a clear return on MarTech investments." The MoEngage #GROWTH Summit Mumbai 2025 served as a landmark event, solidifying the strategic importance of emerging MarTech and data-driven customer engagement for businesses aiming to thrive in the connected world. Note: This article is a part of ETCIO's Brand Connect Initiative.
Time of India
4 days ago
- Business
- Time of India
Evolving Martech Stacks: Essential Strategies from MoEngage's GROWTH Summit 2025
In today's hyper-competitive and experience-driven economy, consumer brands face the imperative of not just reaching customers but truly captivating them. The answer lies in transforming their Martech stack from rigid systems to dynamic, agile, and AI-powered stacks capable of delivering truly unforgettable brand experiences. This critical paradigm shift was the central focus at MoEngage 's #GROWTH Mumbai Summit 2025, which successfully convened over 450 marketing and product leaders at Taj Lands End, Mumbai. The summit emphasized that a strong Martech foundation, particularly through an integrated Customer Data and Engagement Platform (CDEP), is no longer a luxury but a necessity. A unified CDEP enables brands to operate with exceptional agility and leverage extensive customer data. This integration also empowers them to implement AI-driven personalization at scale, which is essential for cutting through the noise and fostering deep, lasting brand affinity. "The modern Indian consumer expects more than just a product; they expect seamless, intelligent, and deeply personal brand experiences," stated Yash Reddy, Chief Revenue Officer at MoEngage. "An agile, AI-powered Martech stack is the engine that drives this. Our CDEP unifies disparate data points, providing the intelligence needed to personalize every interaction and build truly unforgettable brand moments, ensuring enterprises can adapt and thrive with unparalleled speed." The #GROWTH Mumbai Summit 2025 served as a key forum, featuring over 40 industry experts across multiple insightful panel discussions. Attendees from leading brands such as Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, and Godrej explored strategies for leveraging advanced technology to elevate brand engagement. Key discussions and takeaways from the summit provided an actionable blueprint for brands to build future-ready, experience-centric Martech stacks. The panel discussions focused on understanding the modern Indian consumer and mastering two-way, engaging interactions across sectors. Attendees explored leveraging unified customer data and advanced analytics to personalize engagement and foster loyalty. Deep dives into AI's role in achieving personalization at scale and navigating the customer journey were also conducted, optimizing content, timing, and channels. Discussions included the impact of AI on BFSI and broader industry experience transformation, with a strong emphasis on data-driven personalization and building emotional connections with consumers. Raviteja Dodda, CEO and Co-founder of MoEngage, underscored the company's strategic vision, to empower Indian enterprises with a robust AI-driven Martech stack: 'The future of brand leadership lies in consistently delivering superior customer experiences, powered by intelligent and agile technology. MoEngage is committed to providing Indian enterprises with precisely this capability– an AI-powered, agile Martech stack. A stack that allows them to truly understand and engage their customers one-on-one at scale, driving both loyalty and remarkable business growth."
News18
15-05-2025
- Business
- News18
Adani Airports Ends Deal With China's Lounge Provider DragonPass A Week After Tie-Up
Agency: PTI Last Updated: Adani Digital Labs, the digital arm of the Adani Group, had only last week announced its partnership with DragonPass Adani Airport Holdings on Thursday said it has terminated its association with airport lounge services membership programme DragonPass with immediate effect. Adani Digital Labs, the digital arm of the Adani Group, had only last week announced its partnership with DragonPass to offer 'a wide network of lounges at Adani-managed airports and beyond, offering passengers convenience and a seamless and comfortable lounge experience". 'Our association with DragonPass, which provided access to airport lounges, has been terminated with immediate effect. DragonPass customers will no longer have access to lounges at Adani-managed airports," Spokesperson for Adani Airport Holdings said in a statement. The spokesperson added that 'this change will have no impact on the airport lounge and travel experience for other customers".
