Rotana Media Services taps Broadpeak to boost MENA streaming ads
The partnership drives new ad revenue and enhances viewing experiences across the MENA region.
Rotana Media Services (RMS) has announced a strategic partnership with Broadpeak, a global leader in video streaming and monetisation technology, to deliver personalised advertising experiences across connected TV and streaming platforms in the Middle East and North Africa (MENA) region. The collaboration will leverage Broadpeak's server-side ad insertion (SSAI) technology through its cloud-based platform, broadpeak.io, allowing RMS to offer dynamically targeted ads while maintaining a seamless, high-quality viewing experience across multiple devices.
By integrating Broadpeak's advanced SSAI service, RMS is equipping advertisers with the tools to deliver addressable and relevant ads tailored to viewer preferences, without interrupting the playback of on-demand or live content. The technology ensures smooth ad transitions on connected TVs, mobile devices, and web platforms, aligning with the region's increasing demand for personalised and uninterrupted content consumption.
Nezar Nagro, President of Rotana Media Services, said: 'We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization. Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.'
Jacques Le Mancq, CEO at Broadpeak, added: 'The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions. We're excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.'
The partnership aligns with RMS's broader strategy to accelerate digital transformation across premium video platforms in the MENA region. Through selective adoption of high-impact technologies, the company aims to enhance content delivery, boost advertiser value, and elevate the viewing experience in one of the world's most rapidly evolving media markets.
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