Apollo Tyres extends its strategic partnership with Manchester United Football Club
Kochi, June 20 (UNI) Apollo Tyres Ltd on Friday announced the extension of its strategic partnership with Manchester United Football Club, one of the world's most iconic football teams, for an additional three years.
This renewed collaboration underscores Apollo Tyres' commitment to excellence, innovation and shared values with Manchester United.
Over the years, the partnership has enabled both organisations to connect with millions of passionate fans worldwide, driving engaging campaigns and delivering exceptional value both on and off the pitch.
Since the inception of the partnership 12 years ago, Apollo Tyres has seen a significant boost in brand equity, reinforced by the global visibility and emotional connection associated with Manchester United's loyal fan base.
The association has elevated Apollo Tyres' reputation, increased consumer trust, and enhanced its positioning as a leading tyre manufacturer.
The announcement follows the visit of Manchester United men's first team players to Mumbai recently. Andre Onana, Diogo Dalot and Harry Maguire visited India to officially launch and
kickstart activities for the 5th season of United We Play programme and engage with fans.
Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd said, 'We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance."
"Together we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.'
Omar Berrada, Chief Executive Officer, Manchester United added, 'We are delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we've not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.'
Omar further added 'As we move into this next chapter, we look forward to continuing on our shared legacy -- driving further engagement with our fans around the world and creating lasting value both on and off the pitch.'
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative, designed to inspire and develop young football talent while promoting inclusivity and community engagement.
UNI DS BM
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