logo
See '28 Years Later' in theaters, rent 'Final Destination: Bloodlines' and 'Friendship,' stream 'A Minecraft Movie' on Max

See '28 Years Later' in theaters, rent 'Final Destination: Bloodlines' and 'Friendship,' stream 'A Minecraft Movie' on Max

Yahoo7 hours ago

Hello, Yahoo Entertainment readers! Brett Arnold here, and I'm back with another edition of Trust Me, I Watch Everything.
I'm a film critic who hosts a weekly 'Siskel & Ebert'-inspired podcast called 'Roger (Ebert) & Me' covering all new releases, and this week there are tons of movies to put on your radar.
The highly anticipated sequel 28 Years Later arrives in theaters alongside the latest from Disney-Pixar in the kiddie sci-fi adventure Elio. At home, recent hits like Final Destination: Bloodlines and A24's Friendship are now available to rent. On streaming, A Minecraft Movie comes to HBO Max, and a couple indie flicks worth discussing land on Shudder and Paramount+ w/ Showtime.
Read on for all the details!
What to watch in theaters
Movies newly available to rent or buy
Movies debuting on streaming services you may already have
Movies newly available on streaming services you may already have
My recommendation:
Why you should watch it: First things first: 28 Years Later is the start of a planned trilogy, a fact you'd never know unless you're extremely plugged into reading about movies online. The sequel is already shot and has a release date — 28 Years Later: The Bone Temple is currently slated to come out January 2026, though the planned third film has not yet been produced.
The movie, disappointingly, is very much part one of three, feeling like an Act 1 more than a cohesive and fully satisfying whole. An out-of-the-blue tonal shift button at the end is the only real indicator that there's more on the way, as the story of this movie pretty much ends, and there's an extra scene that teases something entirely different to come.
There's plenty to praise here, though, despite that inherent disappointment in expecting a finished product and getting merely the start of one. The creative team behind the original film returns here, with Danny Boyle in the director's chair, Alex Garland penning the script, and cinematographer Anthony Dod Mantle doing incredible work and keeping up with the digital aesthetic that became synonymous with 28 Days Later by shooting the movie on modified iPhone 15s.
The film takes place, well, 28 years after the rage virus began, and in that time the infected have evolved, but I won't spoil the sheer fun and horror of discovering these new variants. Like all good zombie flicks, it reflects the era in which it was made, and there are obvious parallels here to real-world events like Brexit, and it's hard to not think of the film as a response to the mass death we all experienced during the COVID-19 pandemic.
It's a more thoughtful and somber film than some may be expecting, lighter on zombie action than its predecessors and more focused on domestic drama and acceptance of circumstances. It's surprisingly emotionally affecting by the third act, once Ralph Fiennes, the film's MVP, enters. Alfie Williams, the film's lead — a child actor making his debut — is terrific too. Jodie Comer and Aaron Taylor-Johnson both feel more like plot conveniences than characters.
It's a shame that the movie is undercut by the 'this is the start of a trilogy' of it all, because when it works, it's damned good, and Boyle is really back in top form, a terrific showcase for his heightened, damn-near experimental style. In short, it's still good but may not be the movie audiences are expecting.
🍿 What critics are saying: Critics are big fans of it. AP's Jake Coyle writes, "Buried in here are some tender reflections on mortality and misguided exceptionalism, and even the hint of those ideas make 28 Years Later a more thoughtful movie than you're likely to find at the multiplex this time of year." William Bibbiani at TheWrap agrees, writing that "the filmmakers haven't redefined the zombie genre, but they've refocused their own culturally significant riff into a lush, fascinating epic that has way more to say about being human than it does about (re-)killing the dead."
👀 How to watch: 28 Years Later is now in theaters nationwide.
Get tickets
🤔 If that's not for you...
: The latest from Disney-Pixar arrives after a yearlong delay and a new creative team taking over the project, and the movie does show signs of tinkering. It's a story about a boy with dead parents who doesn't feel like he belongs on Earth, so he hopes to be abducted by aliens, which then happens. They mistake him for the leader of Earth, which he runs with. Despite the messiness that rears its head, mostly in the form of too many characters and subplots, it's imaginative and sweet in the way we've come to expect from Pixar, and it's fun to see the storied animation studio trafficking in sci-fi tropes that adults will recognize as references to classic films and kids will find new and exciting. It's a solid effort, but definitely not up there with the best of them. Get tickets.
:Another week, another Die Hard variant, this time it's a comedy-focused spin on the material starring Rebel Wilson, Anna Camp, Anna Chlumsky and recent Oscar winner D'Vine Joy Randolph. The premise here is 'Die Hard meets Bridesmaids,' with the action scenario unfolding at a wedding and the maid of honor being a secret agent, much to the surprise of the rest of the wedding party. It's not without a few laughs, but it's largely uninspired, and your mileage will vary depending on how funny you find Rebel Wilson. Get tickets.
You've probably heard of Marlee Matlin, the Academy Award-winning deaf actress, but you probably don't know her incredible story, and she's something of a hero to the deaf community. The movie is an informative profile of her career and activism, showing how she was instrumental in making the U.S. more inclusive of deaf people, including by starting the conversation that led to eventual congressional action that mandates all TVs and TV programming require the inclusion of closed captioning subtitling technology. That's just one example among many, and it's an honest and moving documentary, one that pairs nicely with another recent doc on Apple TV+, called Deaf President Now, which is also worth a watch if you found this compelling. Get tickets.
My recommendation:
Why you should watch it: It has been 14 years since the surprisingly good Final Destination 5, and thankfully Final Destination: Bloodlines more than makes up for lost time with what has to be the most crowd-pleasing and ambitious entry yet. This movie got a sold-out crowd to cheer the death of a child in its opening scene, which is quite an impressive feat.
It's an absolute blast, as nihilistic as it is laugh-out-loud hilarious, and finds a clever and fun way into slightly retooling its concept, which might've felt lame in any other franchise, but due to the premise, it works great here. Let me explain: In the franchise thus far, death always comes for a group of unrelated strangers after they survive some sort of freak accident, but in this entry, it's hereditary.
It takes this idea a step further by incorporating a period-set element and suggesting that not only is everybody who survived the opening incident marked for death, so are their families, since they should technically never have been born, according to "death's design," to use Final Destination parlance. That '60s-set extended opening sequence in a high-rise Seattle Space Needle-esque structure isn't just a highlight of the movie, by the way, but also one of the best of the entire series.
The bread and butter of the franchise, cruelly funny Rube Goldberg-style death sequences that have a lot of fun teasing the audience with misdirects before landing on the ultimate mode of demise, is in top form here, one-upping itself as it goes with some truly jaw-dropping set pieces. Formula can really be such a comfort, even if it's disgustingly gruesome! It also features an unexpectedly affecting send-off to the late Tony Todd, as it becomes clear that the scene was written with the knowledge that he didn't have much time left.
🍿 What critics are saying: It's the highest-rated entry in the series with 93% on Rotten Tomatoes. Radheyan Simonpillai at the Guardian raved that it 'breathes new life' into the franchise, and Jacob Oller at the AV Club says it 'honors a legacy of unrepentant silliness and gleeful gore with a knowing wink.'
👀 How to watch: Final Destination: Bloodlines is now available to rent or purchase on digital and on-demand.
Rent or buy 'Final Destination: Bloodlines'
➕ Bonus recommendation:
Why you should watch it: The comedy of Tim Robinson is definitely not for everyone, but those that do appreciate his sense of humor rabidly anticipate his work, and his beloved Netflix sketch comedy series I Think You Should Leave has become something of an obsession for its devotees. If you've ever watched that show and wondered, 'Could one of these deranged characters ever anchor a feature-length film?" we now have an answer, and it's, quite surprisingly, a yes.
Everybody's comparing Friendship to I Love You, Man, which makes sense given the premise and the fact that Paul Rudd costars in both, but a better point of comparison might be The Cable Guy. It's about a suburban dad (Robinson) with an unsatisfied wife (Kata Mara) and a kid who thinks he's a loser befriending his super cool neighbor (Rudd) and becoming a little too into him, alienating him and his other pals along the way.
It's funny throughout if you find Robinson's antics amusing and likely aggravating if you don't. It also features probably the funniest drug trip sequence of all time, a wonderful subversion of the comedy trope.
🍿 What critics are saying: Critics love it, with 88% on Rotten Tomatoes; Chase Hutchinson at TheWrap goes so far as calling it 'the year's best comedy.' Robinson's brand of humor, though, is definitely divisive, with Time's Stephanie Zacharek aptly summarizing the average nonbeliever view: 'How much Tim Robinson is too much? Maybe the exact amount you get in Friendship.'
👀 How to watch: Friendship is now available to rent or purchase on digital and on-demand.
Rent or buy 'Friendship'
🤔 If those aren't for you...
When Die Hard came out in 1988, it set the template for the next decade of action movies. For a while, every flick in that genre could easily be described as 'Die Hard on a ...' John Wick is the modern Die Hard in that sense, and damn near every action flick since has the 'John Wick on a ...' or 'John Wick but ...' feel, and Fight or Flight is no exception. Delightfully, though, it is 'John Wick, but specifically that one part where every hitman is out to get him, on a plane,' which rocks. Josh Hartnett continues his recent resurgence, and he appears to be doing his own stunts here, which adds a lot to the very well-choreographed close-quarters combat. It's a silly movie that knows it, and it has a lot of fun getting as bloody as possible. Now available to rent or buy.
A good old-fashioned horror flick — no irony to be found here, just pure commitment to its own spooky aesthetic — that mashes up A Nightmare on Elm Street with a more generic supernatural 'urban legend' flick. It's a cheap indie, but it has a great creature design, the backstory they've come up with is compelling, and there are several unsettling images throughout. It's solid!Now available to rent or buy.
A horror-comedy mockumentary that essentially plays like, 'What if The Blair Witch Project was about bigfoot, and it was funny?' It's no Christopher Guest film, but it's funnier than you'd expect from a fairly tired premise, with just enough hilarious jokes thrown in to make up for the familiar stuff. Now available to rent or buy.
Ethan Embry stars in this strange and hard-to-classify horror-adjacent movie that plays around in a few too many genres and never really finds control of its tone. After a violent animal attack, paranoia spreads through Spiral Creek. But when Deputy Ren Accord gets too close, his son vanishes, and reality begins to fracture. It's a compelling journey until the third act, where it peters out. Now available to rent or buy.
My recommendation:
Why you should watch it: This documentary about astronaut Sally Ride delves into an aspect of her life that was once hidden from public view. It's about Sally Ride's life with Tam O'Shaughnessy, her life partner of 27 years whose existence was only made known after Ride's death from cancer in 2012. The dramatizations of their relationship that occur in the film feel a bit off, but once you realize they're doing it because there's no documented evidence of their relationship, the tactic hits home. It's an enlightening doc about a fascinating subject.
🍿 What critics are saying: Lisa Kennedy at Variety notes that the film is "a consequential work because of her insights," referring to O'Shaughnessy, adding that "her candor here marries a spectacular professional saga with the personal love story convincingly." Caryn James at the Hollywood Reporter sums it up well here: "Sally stands perfectly well without any fussy touches, as an important addition to the record of what we know about a pioneering cultural figure — in all her complexity, ambition and guardedness."
.👀 How to watch: Sally is now streaming on Hulu.
Stream 'Sally'
My recommendation:
Why you should maybe watch it: I am not the target demographic for A Minecraft Movie. As such, I did not enjoy it, despite appreciating how much personality director Jared Hess, the man behind the cultural phenomenon that was Napoleon Dynamite and also the less successful Nacho Libre, manages to sneak into it.
It absolutely feels like a movie made by the guy who made those, and that's fun, but there's just something ironic to the idea of making a movie about the power of creativity and imagination that's indistinguishable from similar formulaic fare about characters chasing a glowing orb. All you need to make a mega-budget movie these days is Jack Black and a green screen!
Despite feeling this way, I must acknowledge the movie is a colossal hit and that kids are going absolutely feral for it, so if you managed to avoid taking your children to a 'chicken jockey' screening, renting or buying it at home may be the most cost-effective way to endure it.
🍿 What critics are saying: It's no surprise that critics felt similarly, with a 48% 'rotten' designation on Rotten Tomatoes — again, this is a movie for children, not critics. I echo the sentiment of the Atlantic's David Sims, who agreed it's good that kids are going to movie theaters, even if 'the film occasionally made me want to pop an Advil.' Mark Kennedy at the Associated Press, however, liked it and praised Jason Momoa's performance in particular.
.👀 How to watch: A Minecraft Movie is now streaming on HBO Max.
Stream 'A Minecraft Movie'
🤔 If that's not for you...
Musician turned filmmaker Flying Lotus directed this derivative sci-fi horror flick that's all style over substance. If you've seen genre classics like The Thing, Alien or Solaris, or even something like Event Horizon, you've seen this movie, which plays like a mash-up of all of those films and more. It never transcends the fact that it's a love letter to other films to become its own movie, even if it has some striking visuals. Starring Eiza Gonzáles and Aaron Paul. Now streaming on Shudder.
Love Me couldn't be stranger — it's a love story set in a post-apocalyptic, human-free future, between a buoy and a satellite. The story spans billions of years as they learn what life was like on Earth, and the two sentient beings discover themselves and what it means to be alive and in love. It's easier to watch than it is to explain, and it stars Kirsten Stewart and Steven Yuen. Now streaming on Paramount+ w/ Showtime.
That's all for this week — see you next Friday at the movies! For a look back at picks from previous weeks, see below.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

‘28 Years Later' Review: Danny Boyle Delivers Severed Heads And Broken Hearts In His Gory Zombie-Horror Threequel
‘28 Years Later' Review: Danny Boyle Delivers Severed Heads And Broken Hearts In His Gory Zombie-Horror Threequel

Yahoo

time36 minutes ago

  • Yahoo

‘28 Years Later' Review: Danny Boyle Delivers Severed Heads And Broken Hearts In His Gory Zombie-Horror Threequel

Now/then, now/then… The past and the present exist in perpetual tension in the gory second sequel to Danny Boyle's zombie horror franchise. 'Time didn't heal anything,' goes the tagline, and as we learned from the recent pandemic, mankind isn't always prepared for the worst. By far the most political of the three films, 28 Years Later is particularly scathing about Brexit Britain and its little-islander mentality. But it does have global relevance at a time of rising tensions across the world, bringing to mind the possibly apocryphal quote attributed to famed German physicist Albert Einstein: 'I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.' More from Deadline '28 Years Later' Walking To $56M+ WW Opening, 'Elio' Orbiting $50M+ WW As 'Dragon' Looks To Lord U.S. Box Office – Preview '28 Years Later': Sony's Danny Boyle Pic Is Biggest Advance Ticket Seller For Horror Pic YTD, Eyes $34M+ Opening '28 Years Later' $5.8M, 'Elio' $3M Previews - Friday AM Box Office It's a moot point whether the film is set precisely in the present day, since the original 28 Days Later was made in 2002, which makes this two years early. Intriguingly, it begins with a roomful of children watching Teletubbies, the BBC kids show that first broadcast in 1997, 28 years ago. The peace is shattered by an agitated woman who begs the eldest, a young boy called Jimmy, not to open the door. Nevertheless, the walking dead break in anyway and the boy runs for his life, hiding out in a church where his father is the priest. But sanctuary is short-lived; his father is an end-times Christian who welcomes in his ravenous flock and hands his horrified son a crucifix, telling him to 'have faith.' This opening scene seems more like an overture and, indeed, has very little to do with what follows for most of the film's near-two-hour running time. We then jump forward 28 years to an island community off the northeast coast. By this time, we learn, the Rage virus has been contained to Britain, while European armies patrol the coast to prevent any of its inhabitants from leaving. The island itself is cut off from the mainland via a path that only appears at low tide, and its citizens keep a constant vigil at the ramshackle but heavily fortified entrance. The island is home to 12-year-old Spike (Alfie Williams), who lives with his father Jamie (Aaron Taylor-Johnson) and mother Isla (Jodie Comer). Confined to her bed, Isla is given to violent fits and delusional behavior, slipping in and out of rational consciousness. It is during one of these rare moments of clarity that she learns of Jamie's plans to take Spike over to the mainland, which does not go down well. Indeed, the islanders also warn Jamie that Spike is a little on the young side ('14 or 15 is more in keeping'), but off they set anyway, man and boy each armed with a bow and a quiver's supply of arrows. The trip is filmed like a father-son safari, with Spike in awe at the sheer expanse of the mainland. 'It's so big,' he marvels. 'You can go for days and weeks without seeing the coast,' Jamie tells him. The zombie hordes, meanwhile, exist for Spike to make his first kill, starting with the fat, bloated ones that writhe around on the forest floor and seem to survive on worms. 'Head and heart,' his old man reminds him as he lines up the shot. Things have changed a bit since Jamie was last there, however, and the undead have mutated; a new strain has appeared — stronger, faster, more intelligent, more alpha. Back at the island, Spike is welcomed as the returning hero, with Jamie significantly, and drunkenly, embellishing his son's bravery. It also becomes clear that Jamie is cheating on Isla, a betrayal that Spike takes personally. Believing that Jamie is simply waiting for Isla to die so that he can move on with his life and be with his mistress, Spike takes his mother on a perilous journey to the mainland, where he believes a mysterious doctor (Ralph Fiennes), the last physician still alive in the area, will be able to cure her. The first film always seemed a little far-fetched, given the speed with which seemingly rational people took up cross-dressing and cannibalism in the space of less than a month. But nearly 30 years does the trick, and Alex Garland's script makes great play of how life in Britain has become stunted. Flirting with folk horror, he makes the islanders little better than the infected, inviting comparisons with The Wicker Man as they carouse in the community center while a faded portrait of Her Majesty the Queen looks down. Spike, meanwhile, has never heard of smartphones or the internet — both of which are flourishing in the real world beyond Britain's borders — and, ever playful, Boyle often drops the ancient sound of a dial-up modem into the ominous score by Young Fathers. Good horror, though, should always be about something else, and while it takes awhile to emerge, the zombies come to represent mortality, channeling the spirit of Damien Hirst's 1991 shark piece The Physical Impossibility of Death in the Mind of Someone Living. As Spike goes further upstream in search of the strikingly Colonel Kurtz-like Dr. Kelson, he learns a lot about life and death, witnessing the birth of a baby and seeing a man's head and spine ripped from his shoulders. It's a very violent film in that respect, but the emotion is more affecting than the blood, most of it generated during Fiennes' powerful 30-minute screen time. Most threequels tend to go bigger, but 28 Years Later bucks that trend by going smaller, eventually becoming a chamber piece about a boy trying to hold onto his mother. It still delivers shocks, even if the sometimes over-zealous editing distracts from Anthony Dod Mantle's painterly cinematography, but the biggest of them all is the jaw-dropping final scene, a clapback to the film's beginning and an indication of how crazy Britain has become in its lonely isolation. It's a very specific cultural reference, and seemingly comes from nowhere, but Brits in particular are likely to have a very, very visceral reaction, as it happens. Title: 28 Years LaterDistributor: SonyRelease date: June 20, 2025Director: Danny BoyleScreenwriter: Alex GarlandCast: Alfie Williams, Aaron Taylor-Johnson, Jodie Comer, Edvin Ryding, Ralph FiennesRating: RRunning time: 1 hr 55 mins Best of Deadline Broadway's 2024-2025 Season: All Of Deadline's Reviews Venice Film Festival 2024: All Of Deadline's Movie Reviews Telluride Film Festival 2024: All Of Deadline's Movie Reviews

‘28 Years Later' $5.8M, ‘Elio' $3M Previews – Friday AM Box Office
‘28 Years Later' $5.8M, ‘Elio' $3M Previews – Friday AM Box Office

Yahoo

time36 minutes ago

  • Yahoo

‘28 Years Later' $5.8M, ‘Elio' $3M Previews – Friday AM Box Office

UPDATED FRIDAY AM AFTER EXCLUSIVE: Sony's 28 Years Later gobbled up $5.8M in previews Thursday night. That's an excellent preview number for a horror movie, especially in these times, besting the Thursday nights of Final Destination Bloodlines ($5.5M), Sinners ($4.7M), pre-Covid's A Quiet Place ($4.3M) and even post-Covid's Scream VI ($5.7M). The question is whether moviegoers, like the undead themselves, will continue to run to 28 Years Later. More from Deadline '28 Years Later' Review: Danny Boyle Delivers Severed Heads And Broken Hearts In His Gory Zombie-Horror Threequel What Are The Critics Saying About '28 Years Later'? Deadline On The Red Carpet: Aaron Taylor-Johnson On '28 Years Later's Brexit Nod, Danny Boyle Talks "The Growth" Of Horror, Jodie Comer On "Manifesting" A Movie Musical & Tom Rothman With An Actor Tip As we saw with the Rotten Tomatoes audience score of 68% last night, PostTrak audiences were also a hard crowd for this Danny Boyle movie giving it 3 stars and a 54% definite recommend. Men over 25 showed up at 52% and gave the zombie third chapter its best grades at 75%. Women over 25 were next at 27% (72% grade), followed by women under 25 at 13% (65%) and men under 25 at 9% (74%). Meanwhile, Disney/Pixar's Elio in total Wednesday and Thursday previews did $3M. The animated feature is booked in 3,750 theatres including 725 premium large format screens, 2,500+ 3D Screens and 175 D-Box/Motion screens. Elio, 28 Years Later and How to Train Your Dragon are sharing the PLFs, while Imax auditoriums will be held by the latter title. Those who watched Elio, are loving it with a 60% definite recommend from the general audience and 4 1/2 stars. Kids under 12, a near even split between boys and girls at 51%/49%, also think it's 4 1/2 stars. Parents, mostly Dads yesterday at 56%, gave it 4 stars. With yesterday being Juneteenth, a young federal holiday, distribution sources are always mixed on whether it's a big moviegoing day or not. Kids are already off from school. Yeah, but adults are off from work. While not massive, the day did have a pulse, check it out: Eight of the movies in the top 10 saw spikes in their daily grosses over Wednesday including How to Train Your Dragon (+15%), Materialists (+7%), Lilo & Stitch (+16%), Mission: Impossible – Final Reckoning (+22%), Ballerina (+10%), Phoenician Scheme (+6%), and The Life of Chuck (+3%). Top 5 from yesterday: 1.) How to Train Your Dragon (Uni) 4,356 theaters, Thu $9.7M, Wk $123.4M/Wk 1 2.) Lilo & Stitch (Dis) 3,675 (-510) theaters, Thu $2.7M Wk $26M (-45%), Total $376.8M/Wk 4 3.) Materialists (A24) 2,844 theaters, Thu $1.6M, Wk $17.5M/Wk 1 4.) Mission: Impossible – Final Reckoning (Par) 2,942 theaters, Thu $1.5M, Wk $15.8M (-27%), Total $171.8M/Wk 4 5.) Ballerina (LG) 3,409 theaters, Thu $1.1M, $14.1M (-56%), Total $46.5M/Wk 2 EXCLUSIVE: Sony's 28 Years Later is coming in with a preview gross tonight that's well north of $5M, we are hearing from sources. But don't start comping it yet to New Line's box office surprise sequel, Final Destination: Bloodlines which did $5.5M in previews for a franchise best opening of $51.6M. Horror films are frontloaded, duh. Rotten Tomatoes audiences are being pretty hard on this Danny Boyle zombie movie at 67% despite critics giving the installment the best reviews the 23-year old franchise has ever seen at 92%. Final Destination: Bloodlines earned both great reviews and audience exits on Rotten Tomatoes respectively with 92% and 87%. Previews began at noon for 28 Years Later. Tracking spotted this viral infected undead post-apocalyptic movie at an opening between $28M-$30M. The movie reps a return for Boyle as director and Alex Garland as screenwriter after 2002's 28 Days Later. That movie opened to $10M back in the day at 1,261 theaters, while 28 Weeks Later, which was directed by Juan Carlos Fresnadillo, opened to $9.8M back in 2007 at 2,303 theaters. Meanwhile, Disney/Pixar's Elio after two nights of previews is looking to be around $2.5M-$3M. That's the amount of preview cash that Pixar's summer 2023 movie, Elemental, banked before an $11.7M Friday and $29.6M opening. Elio is hoping to clear a 3-day between $20M-$25M. No RT audience scores yet, but critics enjoyed it at 86% certified fresh. Those reviews are stronger than Elemental at 73% fresh which wind up with an audience score of 93% and a solid A CinemaScore. As we mentioned, the best advertisement for Elio is the movie itself. In a marketplace where it's hard to launch original animation, the hope is that the Adrian Molina-Madeline Sharafian-Domee Shi directed movie pulls an Elemental and posts some wild multiple of 5x or more (that pic ended its stateside run at $154.4M). As we reported previously, Universal/DreamWorks Animation's How to Train Your Dragon is expected to hold the fort at No. 1 with a second weekend of $40M-plus. Through Wednesday, the Dean DeBlois directed live action take of his animated movie is up to $113.7M. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Stick' Soundtrack: All The Songs You'll Hear In The Apple TV+ Golf Series 'Stick' Release Guide: When Do New Episodes Come Out?

Disney & Amazon Advertising Units Team Up: 'We're Breaking Down Traditional Barriers Between Content And Commerce'
Disney & Amazon Advertising Units Team Up: 'We're Breaking Down Traditional Barriers Between Content And Commerce'

Yahoo

time36 minutes ago

  • Yahoo

Disney & Amazon Advertising Units Team Up: 'We're Breaking Down Traditional Barriers Between Content And Commerce'

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney's Real-Time Ad Exchange and Amazon's demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be able to gain data from both companies that will make targeting more precise and incomes more efficient, the companies said. More from Deadline Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households Byron Allen Reaches Settlement With McDonald's In Lawsuit Claiming Racial Bias In Advertising The initiative was announced at Cannes Lions, a day after Amazon's DSP also forged a major pact with Roku, giving advertisers access to more than 80% of U.S. connected-TV households. The Amazon-Disney pact will deliver curated deal packages through products like Disney's Magic Words contextual targeting and the upcoming connection to Disney Select, Disney's proprietary data offering. Advertisers on Amazon DSP will also soon be able to create specialized campaigns matching Disney's audience data with browsing, streaming and purchase insights from Amazon Ads. Enabling that specialization will be a direct collaboration between Amazon Publisher Cloud and Disney Compass, a data collaboration platform providing seamless access to all its planning, activation, and measurement capabilities. In an example provided by Amazon and Disney, a pet food brand could reach viewers who both watch Disney programming and have an interest in pet products sold on Kelly MacLean, VP of Amazon DSP at Amazon Ads, called the collaboration 'a significant leap forward in advertising effectiveness.' She added, 'We're breaking down traditional barriers between content and commerce signals, allowing advertisers to deliver more meaningful experiences to viewers. By connecting Disney's premium content with Amazon's deep consumer understanding, we're creating advertising that works better for everyone – brands reach the right audiences, publishers maximize their inventory value, and viewers see more relevant ads.' By hooking up with Amazon, 'we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,' said Matt Barnes, VP of Programmatic Sales, Disney Advertising. 'Disney has been on a decades-long journey to unlock data and insights that reflect how our audiences watch and engage with our content. That knowledge has helped us move the needle for our clients and deliver better results–and this integration raises the bar for the wider industry.' Amazon and Disney will begin implementing the integrations with a select group of advertisers in the coming months. Disney+ inventory is also now available through Amazon DSP in France, Germany, Italy, Portugal, Spain, Switzerland, Turkiye, and the UK – allowing Amazon DSP customers to access it in those territories. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Bachelor in Paradise' Cast Announcement: See Who Is Headed To The Beach For Season 10 2025 TV Series Renewals: Photo Gallery

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store