On and FKA twigs launch first co-designed products
British singer FKA twigs is continuing her collaboration with premium sports band On and this month will see them launching their first collab capsule.
'Building on the creative partnership' behind 'The Body is Art' campaign in which she starred, this capsule is the first co-designed collection between On and FKA twigs.
The company said it's a 'milestone in the evolving creative partnership that continues to push the boundaries of movement and self-expression. Inspired by FKA twigs' dynamic lifestyle and passion for training across different disciplines, the collection blends performance and style in a way that mirrors how she moves through the world — from the studio to the street to the stage'.
She's helped create both apparel and footwear with pieces 'intended for layering, comfort, and individual styling — with silhouettes designed to transition through different moments of the day'. The footwear meanwhile 'features a dance-inspired silhouette crafted to support freedom of movement'.
There's also a campaign creatively directed by FKA twigs and brought to life via photographer Jordan Hemingway with 'surreal moving images' by multimedia artist Zeel Free.
Together, the visuals "explore the multifaceted nature of twigs' identity as an artist, performer, and dreamer. She appears suspended in time, gliding through clouds in expressive poses that feel both weightless and timeless. Each look becomes a canvas for transformation, drawing the viewer into a fluid, dreamlike study of form and movement'.
Key pieces in the capsule include the Studio Bra FKA, designed with contrast stitching and a low-cut shape and 'delivering a 'no feel' sensation during training'; the Studio Short FKA introduces a new 2-in-1-style silhouette with a skirt front and shorts back in soft fabric; and the Cloud x FKA shoe made from woven material with a satin feel — 'a dance-inspired design made for motion'.
Along with other pieces, it all launches via On's webstore on 26 June.
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British singer FKA twigs is continuing her collaboration with premium sports band On and this month will see them launching their first collab capsule. 'Building on the creative partnership' behind 'The Body is Art' campaign in which she starred, this capsule is the first co-designed collection between On and FKA twigs. The company said it's a 'milestone in the evolving creative partnership that continues to push the boundaries of movement and self-expression. Inspired by FKA twigs' dynamic lifestyle and passion for training across different disciplines, the collection blends performance and style in a way that mirrors how she moves through the world — from the studio to the street to the stage'. She's helped create both apparel and footwear with pieces 'intended for layering, comfort, and individual styling — with silhouettes designed to transition through different moments of the day'. The footwear meanwhile 'features a dance-inspired silhouette crafted to support freedom of movement'. There's also a campaign creatively directed by FKA twigs and brought to life via photographer Jordan Hemingway with 'surreal moving images' by multimedia artist Zeel Free. Together, the visuals "explore the multifaceted nature of twigs' identity as an artist, performer, and dreamer. She appears suspended in time, gliding through clouds in expressive poses that feel both weightless and timeless. Each look becomes a canvas for transformation, drawing the viewer into a fluid, dreamlike study of form and movement'. Key pieces in the capsule include the Studio Bra FKA, designed with contrast stitching and a low-cut shape and 'delivering a 'no feel' sensation during training'; the Studio Short FKA introduces a new 2-in-1-style silhouette with a skirt front and shorts back in soft fabric; and the Cloud x FKA shoe made from woven material with a satin feel — 'a dance-inspired design made for motion'. Along with other pieces, it all launches via On's webstore on 26 June.
