The 5 Best Ways Student-Athletes Can Navigate the New College Landscape
The 5 Best Ways Student-Athletes Can Navigate the New College Landscape originally appeared on Athlon Sports.
The pivotal decision has been finalized. Effective July 1st, the era of purported clandestine and informal transactions will conclude, paving the way for a more enriching and prosperous period for all stakeholders within the realm of collegiate athletics. This means student-athletes now have a seat at the table.
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While the decisions made during the historic weekend of the House v. NCAA settlement being finalized may not directly impact the fans, both coaches and athletes are now subject to entirely revised regulations. Notably, players will be compelled to navigate this intricate business environment with limited expertise in the field.
Fortunately, I'm here to provide assistance. We have compiled several recommendations for thriving student-athletes, designed to not only facilitate their success during their collegiate tenure but also equip them for future triumph.
Here's five home run hitters to get any college athlete started in the near future. Having played for Deion Sanders, some of these are ingrained in his keys to success.
1. Treat Yourself as a Business
Embrace the role of a business and conduct a self-assessment to enhance your brand's image. Analyze your current social media presence and determine how you project yourself to potential clients or decision makers. Identify areas for improvement and ensure that your brand aligns with the values and aspirations of other businesses. There are businesses looking to invest in your name, image and likeness; make sure you are someone who they would be proud to have represent them.
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2. Not All Deals are Beneficial
As a business, not every opportunity presented to you will necessarily be a favorable investment. Simply because a potential partner reaches out to establish a business relationship does not imply that you are obligated to accept it. Prior to entering into any business deal, conduct a comprehensive background check on the involved businesses, assess their offerings, their expectations, and evaluate the potential long-term impact of the agreement. These are essential factors to consider when determining whether a business opportunity is a sound investment. If the terms of the agreement do not align with your business objectives, exercise good judgment and decline the opportunity.
3. Be Financially Responsible
Save and invest. Create a plan in which you have the money you are making in college makes you even more money. Using different apps and websites (acorns.com is a good example) will allow you to create an investment portfolio and teaches the basic ins-and-outs of investing. They also have courses and presentations for more intricate teachings about investing, as well as live updates on how well your portfolio is doing. Begin building your future success, and let your money work for you. Even if you choose not to invest, have a plan in which you are saving more money than you are spending, and over time you will realize just how well off you will be.
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4. Understand Your Value
As an athlete, you possess a unique value to your organization, encompassing your coaches, teammates, staff, and even yourself. It is crucial to comprehend your worth within the organization and actively seek opportunities to enhance your contributions. Simple acts of kindness and courtesy can significantly impact your value to others. By becoming an integral part of the organization, ensuring your vital role, and demonstrating your irreplaceability, you can enhance your value both within and outside the organization. Remember that your actions and presence may be observed by others, and it is essential to maintain a professional and respectful demeanor.
5. Your Craft is Your Selling Point
Ultimately, the most effective strategy for elevating one's value, brand reputation, and influence lies in excelling during sporting events. Sports serve as a means of enhancing one's image and often serve as the initial introduction to businesses when interacting with athletes. As a student-athlete, academic and athletic pursuits should be prioritized, and this mindset should be applied to business endeavors. By diligently pursuing team goals, opportunities for success will naturally arise.
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As a former student-athlete myself, I wish to see everyone learn to not only create success on the field/court, but outside of their respective sports as well. The new NIL era will allow student-athletes the best chance to thrive both now and in the future, and I hope these useful tips aid them on their journey as they learn to navigate this new and intriguing world of college athletics.
This story was originally reported by Athlon Sports on Jun 12, 2025, where it first appeared.
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